star of the peninsula

Chapter 311
On March 7, Red Velvet returned with the title song "July 7th", and Foolish Hat Company released all the sound sources of their second mini-album "The Velvet".

Although fans are a little concerned about using ballads as the main song, everyone is still working hard to compile data.

Fans don’t have time to sit down and slowly appreciate the songs. If they want to appreciate them, they have to do so after the most important period has passed and their idols have achieved good results. Now that they have just come back, fans have a lot of data. There is a task to be done.

Opposite of fans are passers-by. They listen to songs, watch MVs, and analyze lyrics. They also have many things to do.

It just so happens that the MV arranged by Foolish Hat Company for "July 7th" has a lot to discuss.

"Is this MV talking about that ship?"

"It must be."

"..."

After just a few comments, the topic immediately turned to the horrific shipwreck two years ago.

This is a good thing. No matter what kind of discussion it is, as long as there is discussion, it will be popular. If there is popularity, it may attract passers-by, and the purpose of the entertainment company will be achieved.

But the topic discussed this time was too heavy, and everyone seemed to be keeping it secret. No one had an in-depth discussion at all.

So the popularity is there, but it's not explosive enough, and it's far from worthy of Red Velvet's identity. After all, their last comeback was quite explosive.

……

On March 7, Red Velvet performed the "July 7th" stage at MCD for the first time.

The stage is not gorgeous at all, with five people and five standing mics, mournful singing, soft and poignant dance, and extremely simple lighting and scene settings.

Fans started to panic.

The stage represents the company's attitude to a certain extent.

Although everyone can understand that it is difficult to match such a song with a gorgeous performance, it is difficult to accept that the idol used such a simple stage for his first song after his return.

But this is not what scares fans the most. What they are most nervous about is
If you can’t do it with data, you can’t do it no matter how hard you try!
It's already the second day since the sound source was released, and fans are working very hard to refresh the charts, but the sound source of the entire album is quite awkward. The title song "July 7th" almost collapsed after a moment of glory.

Who is being lazy?
Which fan didn’t contribute data to their idol?

Why is our audio performance not good when our opponents are not strong at the same time?
After being tortured with these questions, fans finally figured out something.

This song is of the type that passers-by won’t buy at all, because it can’t stimulate the eardrums of passers-by and attract their attention in the first place.

Without water injection, it is always passers-by who determine the performance of the sound source.

Although there are many fans in the fan circle, they are completely insignificant in front of the larger number of passers-by who listen to songs.

How to do it?

……

On March [-], Red Velvet fans were devastated.

The data of the golden period in the first three days after the comeback was a mess. Judging from the experience of their professional fans, this comeback was a complete failure.

Although everyone is still working hard to contribute data, the despair in their hearts cannot be erased.

The results of the golden period are like this. What kind of tragedy will happen after the golden period?
Although your MV is meaningful, the meaning cannot be seen as actual results. How can an artist survive in the future without actual results?How much hardship will my precious idols have to endure in the future to fill today’s pit? !
So fans started attacking the company.

It’s the comeback they planned, it’s the fact that they were so smart that they insisted on using such a song as the title song for their comeback, it’s the reason they delayed the development of their own idols!

All restless emotions, all sadness and disappointment are turned into weapons and thrown at the idiot company. This is the punishment they deserve for making wrong decisions. …

On March [-], Red Velvet's "Music Center" returned to play songs, and fans broke their guard.

If yesterday I still used evidence and facts to attack idiot companies, today I would be hysterically cursing.

Because fans saw Chen Chen and Irene in the same frame.

It's not that this scene is good, or that some fans still can't accept what happened between Chen Chen and Irene. They just think of their last comeback and the magical "Red Taste".

"If Silly Dog Company doesn't know how to write songs, can you ask Chen Chen to buy it?! Everyone is buying it but you don't. It seems like you are very capable, right?!"

"There's no way Chen Chen won't sell a song to Red Velvet, right? He did give one as a gift!"

"I understand, it's your shitty company that doesn't want to buy it. Last time I said it was a double hit, but in fact you feel ashamed to let other people's songs beat you in all aspects, so you reject Chen Chen's songs."

"It's okay to exclude Chen Chen, but then you should give me results!"

"You stupid company is so great, why don't you listen to me a song better than "Red Taste"! How come the results of the things you made are so rubbish?!"

"Ha, I suddenly understood why Chen Chen said that the company was run by a bunch of stupid dogs. It was indeed stupid."

"If Chen Chen's "Red Taste" hadn't saved me last time, how difficult would my beloved Red Velvet's situation have been?"

"This company is really bad!"

……

……

"How have you been lately? How is the atmosphere at the company?"

In the conference room, Chen Chen went to pour a glass of water for Pei Zhuxuan.

"The atmosphere is a little heavy, but just a little bit." Pei Zhuxuan reached out and took it, "The company has been operating for so many years, and it has seen all kinds of big storms. It is impossible to mess up the situation just because of such a small thing. At most, it is The people in charge of our operational planning are a little flustered.”

"Oh, it's okay if you're flustered. I'm afraid they not only don't panic but also think there's nothing wrong with them." Chen Chen smiled and asked, "Has the company decided on any remedial measures recently?"

"We can't hear anything. If the company takes action, we must be the ones being concealed. You should be able to understand this." Pei Zhuxuan glanced at no one around and said in a low voice: "But I have a good relationship with you. I heard from my sister that we might be filming a reality show."

"Reality show? A group show, right?" Chen Chen reacted for a moment, tasted the taste, and felt that he understood two points. "It seems that he is indeed panicked, and he is far more nervous than he appears, otherwise the company would not Let you come out at this time."

"I must be nervous. The company's experimental boy group NCT is about to debut. I'm afraid someone will go crazy if we do this again." Bae Zhuhyun said with a smile: "If we can really have a reality show, it must be thanks to the new boy group."

NCT is a boy group that is also very interesting. Its member composition, team system, and operating model are all different from existing idol groups. It should be the group that NCT has put the most effort into over the years.

It’s really not a good sign that Red Velvet had such problems in their operations before NCT debuted, and they would definitely panic.

"But the most worrying thing now is not your operation, it must be another boy group that is about to return." Chen Chen said mysteriously.

"Who?"

Pei Zhuxuan asked curiously.

……

(End of this chapter)