star of the peninsula

"The second episode's ratings increased by three points compared to the first episode, and the ratings are beginning to return to normal."

"I wonder why you are not anxious? You are so confident in your work."

Shirley happily showed Chen Chen the ratings data, the smile on her face never fading.

"This is just the beginning." Chen Chen took the information, glanced at it, and then put it down. "I'm waiting for the sudden burst of momentum in the third and fourth episodes. That's when it will be interesting."

"As for publicity, what should we do next?" Shirley asked.

"For normal promotion, you may even need to reduce the intensity of the promotion to make yourself look stupid." Chen Chen slowly opened his mouth to give her advice. "No matter how good the production company's promotion is, it can't beat the spontaneous 'tap water' of people. So when the quality of the work is good enough, how to mobilize the 'tap water' is the top priority."

"Can you motivate people to promote the cause spontaneously just by making yourself look stupid?" Shirley asked doubtfully.

"People always hope that more people will see the works they like and think are excellent." Chen Chen took the analysis to a deeper level, "Grasp this point and consider that if you do a good job of publicity, they will not be willing to take action. They will enjoy the work with peace of mind and wait for your publicity to bring more like-minded people into the group."

"But what if you, the person who is supposed to promote yourself, suddenly fail? Will they be anxious? Will they take the initiative to promote you and stand firm to cheer for you?"

"If this behavior becomes a collective activity, it will snowball and eventually everyone, whether they watch TV series or not, will hear about this particularly good TV series that is currently being broadcast."

"And now our goal has been achieved, and even better results have been achieved." Chen Chen spread his hands, "After all, in terms of TV dramas, what the audience says is definitely more credible than what the producers say. This is common knowledge among people."

"I understand." Shirley understood after hearing a few words, and she understood it very well. "Isn't it just the same operation of the fan circle?"

"Please call it a temporary fan club." Chen Chen finally sat up. "It will be disbanded after the TV series is over. It won't take advantage of anyone or hurt anyone. It's a harmless temporary fan club!"

“But the quality of the work must be high enough. If the quality of the work is poor, this effect will not be achieved.” Shirley also understood the basis of this operation.

"Well, actually this phenomenon occurs naturally, otherwise it wouldn't be called 'tap water'." Chen Chen nodded and added: "The effect of intentional guidance will be much worse, but it is also better than conventional propaganda, so this trick is still common in reality."

"It's most common in the film and television industry." Shirley added, "But aimless and bottom-line-less quarrels are much less common than in other circles."

"That's because there is a threshold for appreciating movies and TV series, and this threshold keeps primary school students out, making their intelligence level seriously low." Chen Chen couldn't help but want to laugh. "Just wait until primary school students take over the film and television industry and you'll know. It's the same in any industry when there are too many people with low IQs."

"Oh, maybe you'll see the same thing happen in the film and television industry soon." Chen Chen finally laughed, "Because as society becomes more developed, there are more and more childish adults!"

"When there are childish adults, there will also be people like you who are mature beyond their years. The overall balance won't be too different."

Shirley disagrees.

"Yeah." After a little thought, Chen Chen admitted that he was refuted by her. "Your idea is right. I always think in the worst direction." "..."

Shirley was suddenly flattered to hear this answer.

"So, it's normal that you don't worry about the quality of your own work," Shirley took the initiative to talk about a light topic, "Why don't other entertainment companies react? Even if there is no action response, there should at least be some rumors or something."

"It's only the first episode, what rumors are there? Even if they are eager to deal with my people, they have to wait and see the subsequent situation before taking action. Do you really think I'm made of clay?" Chen Chen's eyes flickered, and it was unknown what he was thinking about. "But if "Castle in the Sky" really fails this time, other people should be relieved. Maybe because of this sigh of relief, they will have a better impression of me, and it is not impossible for them to come to my house and comfort me sincerely."

"Would they be so kind?" Shirley corrected her statement slightly, "You can't say it's them, including us, aren't we all hoping that our colleagues will die?"

"I hope my colleagues will die, but everyone knows that colleagues won't die suddenly. They will die little by little." Chen Chen slowly told Shirley the inside story. "In the eyes of others, my C headquarters looks like it will never die, because it has never failed in any project so far."

"If Sky Castle really fails, it will become a symbol, telling colleagues that C headquarters is not forever untouchable, and it will fail just like mortals."

"It's like the infinitely powerful big brother on the other side of the game. As long as he dies the first time, there will be a second and third time, and there will be a chance to turn the tables."

“So when my peers saw me fail for the first time, their happiness was not simply because I failed, but because they felt they had a chance to defeat me, and they were happy for themselves.”

"I'm happy for myself, but I'm here to express my sincere condolences to my opponent who looks like he will definitely be defeated by them in the future. Isn't it normal to send me a fruit basket?" Chen Chen finally made a cheerful summary. "Everyone is the protagonist in his own life script. We should always have this generous protagonist mentality."

"Why do I feel the same joy as in the online game animation when the protagonists find the weakness of the boss before fighting and find that the boss is not invincible? Is there something wrong with your description or my understanding?" Shirley frowned, "Are you the boss?"

"C Headquarters is not a proper BOSS template, there is nothing wrong with this description." Chen Chen snorted, "The battle record can be checked! If you don't agree, just come!"

"Ah Xi, just say it in the company, don't tell anyone else!" Shirley's face suddenly turned stern. "You are so old and still acting like a middle school student. It will definitely affect the company's image!"

"Don't worry, I won't have the chance to say these things." Chen Chen waved his hand nonchalantly, "Who else would be so tactless to ask me these questions except you?"

"Oh, by the way, come with me to meet Jieun later. You can go and witness her TV drama sponsorship signing."

Chen Chen thought of this and invited him as well.

In fact, to some extent, this is also her job, as she is both a friend and a commercial advertising resource for the company.

“Okay.” Shirley agreed happily, “I haven’t seen Jieun for a long time, it’s a good opportunity to chat.”

...(End of chapter)