People in Hongwu, from heavenly master to emperor master

Chapter 83
Soldiers who, deception also!
The emperor came down from the battlefield, so he was naturally familiar with this set of things.

To deal with the enemy, it doesn't matter if you don't use extremes. Spreading rumors is a very normal behavior in itself.

However, Zhang Yi's use of this method on "common people" is Lao Zhu's blind spot in thinking.

He is the emperor, the whole world belongs to him, if the king wants to carry out an order, why bother to take deceitful ways if he does not follow the majestic way?
But then again, in the eyes of the common people in the world, even in the eyes of the people of Wu who had been ruled by Lao Zhu for many years, Daming is not considered a dynasty that has a firm foothold.

As long as Taiyuan's expanded Timur army is still there, most of the Yuan Dynasty will still stand in the north.

No matter how much suffering this dynasty brought to the people of the Han family, it is customary for everyone to regard it as orthodox.

At least Lao Zhu has to prove that he will not be short-lived like the Red Scarf Army, Chen Youliang, and Zhang Shicheng, and then think about establishing his own authority as a king.

"In this way, it turns out that in the eyes of the people in the world, I can't be regarded as a real king..."

Zhu Yuanzhang sighed secretly in his heart, but asked in his mouth:

"Then tell me, how will people in the future use this [communication]? If you were the emperor, what would you do?"

Zhu Yuanzhang was not angry because Zhang Yi showed him a cruel reality. Others had no confidence in Daming and the Northern Expedition. As the emperor of Ming, he firmly believed that Xu Da and Chang Yuchun would definitely bring him the result he wanted. What's more, Zhang Yi had memorized the book for him in the glimpsed future, so he had no reason to doubt himself here.

But the real problem is also here. The current Ming Dynasty is indeed not enough to convince the people that it is the orthodoxy of the future.

If there is a problem, solve it.

Lao Zhu changed his attitude, no longer entangled in kingly ways and tricks.

"In the process of spreading, why are rumors more likely to spread than truth?"

Zhang Yi asked everyone a question. It was a very simple question, but it caught everyone's attention.

They all have their own answers in their hearts, but the words are on their lips but they can't come out for a while.

""Xunzi Dalue": "Ruipu pills stop in a moment, and rumors stop in a wise man.

There are always only a few people in this world who can grasp the truth. The saints who educate the common people are also trying to pass on the truth they think to all living beings.
But all beings are stupid, not everyone is a saint, and fools are easily deceived by rumors,

It is because rumors are words that the people themselves are willing to believe..."

"The people are willing to believe...?"

Zhu Biao was confused by Zhang Yi's heresy: "Isn't it good to know the truth?"

"For example, brother, if your father told you about a marriage, you have never met your unmarried wife
Then two people come to you, one tells you that your fiancée is as beautiful as a flower, and the other tells you that she is as ugly as a yaksha, and you have no way to verify what they said, so which one do you want to believe more in your heart? "

Zhu Biao thought for a while, and replied helplessly: "Since there is no way to verify the truth, I am naturally willing to believe that my wife is as beautiful as a flower."

"The same is true for the common people, since they are incapable of discerning the truth, surely everyone will like to hear what they like to hear?

Just like if I want to say that the emperor has a handsome face, everyone thinks it should be, but if I say that the emperor has a shoehorn face, then the common people will definitely find it interesting after dinner..."

Can we get over this shoehorn face?

Zhu Yuanzhang had blue veins on his forehead, and everyone was sweating for Zhang Yi, but he didn't realize it.

"So saying what the people are willing to listen to and making things interesting is actually more important than the truth. Saying what the people are willing to believe is why rumors are more contagious than the truth. Besides being interesting, there is another thing that can make rumors Spread, that's anxiety..."

What Zhang Yi said is actually not difficult to understand, and Zhu Yuanzhang understands everything.

He took a deep look at Zhang Yi. The theory that this guy spread was too dangerous. The ancients didn't know about psychology and communication, but what Zhang Yi said vaguely involved the emperor's mind.

Lao Zhu looked at Zhang Yi again, with mixed feelings.

Zhang Yi continued:
"The emperor's plan to use Longhushan is actually a shallow rumor. The truth is not important, and the fairy element of Longhushan is a point to create a topic, but the emperor is still the emperor after all, and his means are inconvenient. It was too much, so even though Longhushan was used, the court's approach was basically just preaching!

To preach, one has to face the cost of communication in the process of communication. Because of this cost, some people choose to ignore the message that the imperial court wants to spread.

So if it were me, I would continue to weaken the cost of communication, making the news more interesting, or more anxious..."

"What kind of speech is highly contagious, contradictions, conflicts, anxiety... so we need to make up a story, the holy god sent the gods from Longhu Mountain to Yangzhou to eliminate the plague, it is too monotonous, add some conflicts...

For example, if the local officials profess and violate the law, the people do not believe in the court's affairs and resist the law, or find a place where Confucian scholars can speak up to oppose it, it is best to point my father's nose and curse...

Then, let's slap the face with facts and complete a cool text routine of pulling and stepping to release. Isn't this becoming interesting? "

Except for Zhu Yuanzhang, everyone else was dumbfounded by Zhang Yi's bad idea, how could it be like this?
Zhang Yi continued:
"Or make up a story, in the background of the story of the plague, insert a paragraph of witty scholars and beautiful ladies, and tell the story on the surface, but the background of the story is the plague. Through this kind of small story, the method of vaccination can save people's lives. It’s okay to spread the word, isn’t it?”

"Or, to create anxiety, magnify the severity of the epidemic, and create the scarcity of vaccines...and then His Majesty the Wise One sent the gods from Mount Longhu to save the people. Wouldn't the common people like it more than boring talk? I have used all kinds of gadgets, and they have been tried and tested..."

"You can also make up other short stories, such as..."

Zhang Yi told the audience more than a dozen story outlines in one breath, which made Lao Zhu stunned.

After a while, they looked at Zhang Yi in the wrong way. If this guy went out to spread rumors, or be a rebel leader, he would definitely be qualified.

Zhang Normal was so frightened that his legs were weak. This guy must not let him become a master. If he inherits Longhu Mountain, it would be strange if the emperor didn't destroy Longhu Mountain.

Just look at Lao Zhu's gloomy expression,

The murderous aura hovering over Zhang Yi's head became more intense.

Although he didn't want to admit it, Lao Zhu also felt that Zhang Yi's heresy and heresy could indeed spread the matter more widely.

Although the method of spreading rumors is low-level, if you only look at the efficiency of solving the problem, it must be higher than normal promotion.

But Zhu Yuanzhang could not agree with Zhang Yi, he just said:
"Your stories are nonsense and illogical, and the wise will not take them!"

"I didn't intend to let the wise men believe it, but I'm not sure, those so-called wise men can't escape the power of rumors!"

Zhang Yi retorted!

(End of this chapter)