African Entrepreneurship Records 2

Chapter 1203 Auto Show
Under the new economic policy, the status of state-owned enterprises in East Africa has been greatly impacted, especially local state-owned enterprises have been the most affected, so many local state-owned enterprises have been forced to embark on the road of reform.

For companies with poor management, they either reform successfully or are eliminated by the times. Jiachu is a successful one among these companies. Not only was it not defeated, but it went one step further and quickly became a well-known company in the industry. It also broke out from the city of New Frankfurt and became a national kitchenware manufacturer.

At present, Jiachu is seeking to further expand its market territory, and the holding of the East African Expo at this time provides them with this platform, which can save them a lot of effort.

Of course, successful companies like Jiachu are a minority after all. Many local state-owned enterprises that are small in scale, lack technical accumulation and are poorly managed have mostly gone bankrupt and restructured, or have been directly cashed out by East African governments.

However, this does not affect the dominant position of East African state-owned enterprises in the national economy. After all, the basic foundation is stable. The seemingly aggressive new economic policy has further optimized the healthy development of East Africa's state-owned economy. A bird in the hand is worth a hundred in the forest. Some state-owned "assets" also mean a burden.

Compared with private enterprises, the main force of this East African Expo is undoubtedly the state-owned enterprise giants in East Africa, especially when it comes to high-tech products.

In the city center square in front of the Sweet Palace, the exhibition area of ​​East African car companies brought great shock to the exhibitors from Asia, Africa and Latin America. All kinds of fancy car models filled the square.

Prince Karls was also browsing the auto show area, and Karl, the sales manager of the East African Second Automobile Factory, was accompanying the prince to give explanations.

"I heard that at the American Panama World Exposition, Ford Motor Company directly set up an entire automobile production line and put it on display. Why didn't our car companies do the same?" As the host of the East African World Expo, Prince Carls was well aware of the information about the Panama World Exposition.

The East African Expo was deliberately held at this time to collide with the Panama World Exposition in the United States, reflecting the fierce competition between the two countries in the world market, so the East African Expo can be seen as a competitor of the Panama World Exposition.

Carl said, "Your Highness, the reason is actually very simple. There is no need for us to do this. Ford Motor Company pulled out its own production line mainly to show investors its production capacity advantage. It was the first automobile company in the United States to adopt assembly line production, and relied on this advantage to quickly become the largest automobile company in the United States."

"But we in East Africa are completely different. After all, most people in the world know that we in East Africa are the world's largest automobile producer."

"Especially for the exhibitors and visitors who come to the Expo this time, the moment they step into Dar es Salaam, they can feel the strong automobile production capacity of East Africa. The cars speeding in the city and on the roads are the best advertisements."

As Carl said, as long as you set foot on the land of East Africa, you can basically see the prosperous scene of traffic on the roads of East Africa. There is no need to show the production line. People from other countries can also feel the strength of East Africa's automobile industry.

With the development of the times, automobile production is no longer the only pursuit of East African automobile companies. Instead, they are more concerned about differentiation and personalization, which can bring better sales. Therefore, many car models at this East African Expo were brought by major East African automobile companies.

Carls nodded and said, "You are right. We don't need to do this to show the automobile production capacity in East Africa. After all, anyone who comes to East Africa can feel the huge scale of automobiles in East Africa as long as they have eyes and ears."

As the number of cars in East Africa increases, some noise problems caused by cars have also begun to emerge. Even if you are blindfolded, you can hear the endless sounds of various vehicles honking and speeding in East African cities. This is why Carls said this.

While Carls and Carl were talking, foreigners at the auto show and even many people from East Africa expressed various exclamations.

Although cars are already commonplace in East Africa, it is rare for ordinary people to see a scene like the World Expo where all kinds of top luxury cars gather together.

Many citizens from the first town, Dar es Salaam, Bagamoyo or other parts of East Africa also took the trouble to come to participate in this event. "Dad, this car is so cool, let's buy one too!" A little boy of only five or six years old sat on the shoulders of an adult man and pointed at a zebra car and said.

"Clayson, this car is indeed very good-looking, but it's too expensive. Even if I sell my dad's stuff, he probably can't afford it. So you have to work hard on your own in the future. Maybe dad can even benefit from your efforts." The man said jokingly to his son.

"Ah! Dad, you are so heavy, can't you sell it for a good price?" Little Clayson said innocently.

The man took Clayson off his shoulders, held him in his arms, and rubbed his son's face with his prickly beard.

While rubbing him, he said, "Okay! You are such a heartless and unfilial son, are you really planning to sell your father? After you sell your father, who will buy you candy and hold you high..."

Clayson felt that his father's stubble was particularly prickly, so he had to beg for mercy: "Dad, I was wrong, your beard is too prickly, it's hurting my face!"

The conversation between the father and son caused the people around them to laugh. Many people at the Expo were just ordinary people from East Africa, while the Claesons were local residents of the First Town.

In order to host the East African Expo successfully, the First Town City took two days off, so many ordinary citizens also had free time to stroll around.

This World Expo auto show was quite successful, and many new car models were snapped up by wealthy foreigners as soon as they were unveiled.

The experience and comfort of East African cars have made great progress in recent years, and the design has become more user-friendly, so except for a few individual models, most models are very popular.

On the first day of the exhibition, the number of cars sold reached more than 400, which also shows the strong consumption capacity in Asia, Africa and Latin America. Of course, this consumption capacity is obviously irrelevant to ordinary people.

After all, those who could travel thousands of miles to Dar es Salaam to attend the World Expo were obviously the powerful and wealthy people from their countries, regions or colonies. To them, a car might be just an ordinary new toy.

Among these countries and regions, the most surprising thing is that Indian businessmen bought the most. Although there are the most South American countries and regions participating in the exhibition, their combined spending power is not as good as that of Indian businessmen.

This shows that India has a strong consumption capacity, but this is also easy to understand. India's 300 million people have fattened up a large number of British colonial officials, princes and nobles, as well as some local Indian capitalists. Even at the top of the pyramid, the number of people will not be too small. After all, the larger the population base, the larger the base. Even the population at the top of the pyramid is enough to be compared with the population of some small European countries if it is divided separately.

Just like in the past, when India had a population of more than one billion, the Indian media touted that the country's middle class was as high as 600 million. This is obviously impossible, but Ernst believes that there should be tens of millions, and a population of tens of millions is equivalent to the population of most countries in the world.

Of course, the high consumption of Indian businessmen may also be related to their location. This World Expo is held on the east coast of East Africa, so it is much easier for Indian business groups to come. In comparison, it may not be so convenient for some South American countries.

However, there is no doubt that India's consumption capacity has indeed exceeded the expectations of the East African government. It is no wonder that India has become the mainstay of the British Empire's hegemony system. If Britain can maintain its colonial rule in India, it will never fall out of the ranks of world powers.

(End of this chapter)