African Entrepreneurship Records 2

Chapter 191 Lime
"Woo..." The steamer's whistle sounded throughout the pier.

The ocean-going ship was ready to set off. Ernst was on the pier, saying goodbye to his old father. Constantine also stood on the boat and waved to Ernst.

Although there was a lot of people on the pier, a feeling of loneliness came from the bottom of his heart. Ernst waited until the Safety ship completely disappeared from his eyes before he came back to his senses.

This time is probably the first time that the father and son are separated so far. In the past, Prince Constantine would go to Berlin on business trips, or run around Europe by himself, but he never felt the sense of distance this time.

……

Berlin.

"Are you sure this thing is safe and reliable? You didn't add anything strange to it?" Ernst asked.

"Boss, these are all made of pure natural things. We have also undergone repeated experiments. The first sip is the researcher's first drink, and then the experiment on the mice, and finally the experimenter tested the large dose. Absolutely Security is guaranteed," Richter said.

In order to reassure Ernst, Richter released a large jar of liquid in front of him from the tap with a cup, and drank it down in one gulp.

"How do you feel about the taste?" Ernst asked.

"There is absolutely no problem with the taste. Compared with the carbonated sugar water on the market, it is absolutely delicious and interesting, 'burp'." Richter said with a hiccup.

Ernst also fetched a cup, pressed the tap, the large glass jar dropped a little, and soon the cup was full.

The unknown drink in the cup was transparent in color and filled with many small bubbles, especially when it was just taken out, it kept churning to the top and gradually stabilized.

Ernst took a sip, and a familiar yet unfamiliar smell rushed straight to his forehead. Although it was not summer yet, he still felt a feeling that penetrated his heart.

"It tastes good!" Ernst commented.

It felt like the Sprite from the previous life, but Ernst knew it was not Sprite as soon as he took it in. This unique taste was also the first time he tried it in his two lifetimes.

In Ernst's previous life, there might have been drinks with the same taste on the market, but he had only tasted a few of the most common ones.

"It's with lemon, carbonated water, sugar, what else?" Ernst asked Richter.

"Salt and various spices, honey and a lot of things are basically pure natural things." Richter replied.

"What about the cost?"

"If it is the cup in your hand, the cost must be indispensable. The best ingredients in the market are used. If it is a civilian version, the cost can be compressed to an extremely low level, at least compared with the drinks already on the market. At the middle and lower reaches, it is guaranteed that many civilians can afford it," Richter replied.

There are many, there must be a question mark. In this era, there are still many people hovering near the line of food and clothing, but there are also people with surplus money in Europe, so the beverage market is still relatively considerable.

"The civilian version? So I have the 'noble' version." Ernst said.

"Boss, after all, nobles must drink real things, and the experience difference of different consumption levels must also be in this. In fact, there is no difference in taste between the civilian version and the drink exclusively for nobles." Richter replied.

"Haven't you given this sugar water a name yet?" Ernst noticed that Richter also said the word drink.

"Not yet, why don't you name it! Boss." Richter suggested.

"Well, let me think about it." Ernst mused.

To be honest, Ernst really wanted to steal the name Sprite directly, but Ernst felt that although this carbonated drink was similar to the Sprite in his previous life, it was definitely not the same thing.

And after all, this thing was developed by his own employees with hard work, and directly using the name Sprite feels a little psychologically disrespectful of their work.

So Ernst asked, "Do you have any ideas of your own?"

"If I were to choose a name, I would definitely use a person's name. After all, many drinks are named in this way." Richter replied.

"Richter card!" asked Ernst?

"Of course it's in your name, boss!" Richter replied very self-aware, although the Richter card sounds very good.

"Forget it, I always feel weird about people's names." Ernst shook his head and said.

Ernst felt that it was ridiculous to use anyone's name. Influenced by his previous life, Ernst was not used to naming products with people's names, although it is very common in this era, both in China and the West.

Suddenly, Ernst had a flash of inspiration and suggested: "Since lemon is used in this drink, why not call it 'lime' sparkling water."

"Boss, this name seems a bit common!" Richter said.

"Why?" Ernst asked.

"Our product is originally a lemonade drink! It is always a bit straightforward to name it 'lime'. But adding sparkling water is quite interesting, and it feels very childlike." Richter said.

"Straightforwardness has the advantage of straightforwardness. Our drink is originally positioned as a popular drink. The name 'lime' can also directly leave an impression on consumers. This is a drink that is comparable to beer, tea, and coffee. Wait for the same plant drink.

At that time, I plan to directly design a lemon-influenced logo on the glass bottle. If you think about summer, the sun is scorching, and lemon can directly give people a feeling of desire to drink. "Ernst thought of Wangmei to quench thirst, and the sour taste can naturally stimulate people's taste buds.

Lemons have a very important position in European history, especially after they were introduced from the East in the Age of Discovery, they were widely planted, especially along the Mediterranean coast.

The Black Death broke out again in Europe in the 17th century. France was an important stop in this European plague. The death toll in Europe exceeded [-]. Except for Paris, no major city in France was spared. Some people think that it was at that time Lemonade, a soft drink that is popular in Paris, has escaped the Parisians.

In the 18th century, lemonade was first discovered by the British to be effective in treating scurvy, and lemonade became an important partner of sailors.

From this point of view, the lemon drink alone, compared with the cola that was sold as a drug in the early days, "lime" is more marketable than cola.

After all, lemonade has been used as a medicine on a large scale in Europe, and Europeans are easy to accept it.

Speaking of Coke, Ernst actually thought about making a drink similar to Coke, but his brain is not very good, and he doesn't remember the main raw materials of Coke.

When I made a request with the experimenters, they couldn't think of what Ernst was talking about after describing it for a long time. They only remembered a caramel color.

'Lime' was brought out. After all, there was such a big lemon on the Sprite bottle. Ernst remembered it clearly, adding sweetness, bubbles and other requirements.

'Lime' was produced by the R&D staff, but it really doesn't taste the same as Sprite, but Ernst felt very satisfied after tasting it. This is a soda that does not lose the taste of Sprite. Sales shouldn't be bad.

"Okay, I am very satisfied with your results this time. You continue to study, think of ways, and continue to reduce the cost. When my beverage factory in Austria is completed, it can be put into production. The benefits will be indispensable to you. " Ernst said to Richter and others.

(End of this chapter)