I'm really a military art school grass, don't laugh!

Chapter 332 Warwick and Li Ning

After the endorsement intentions of several brands selected by Shen Yi were sent, Shen Yi first went to Huawei.

It's not because this brand has been the hottest in the past two years, but mainly because the person in charge of this brand is currently in Kyoto.

After chatting for a while, I realized that according to the other party's intention, Shen Yi and Hu Ge were going to be the endorsements of Honor and Nova, the sub-brands of the mobile phone brand respectively.

But in the end, after a lot of bargaining by Shen Yi, he finally managed to impress Huawei's boss with a new song, and successfully won the endorsement of Huawei's p and mate series.

Although it is just a difference in the series, the latter is the flagship of Huawei's flagships. The spokespersons invited by the former include Hu Ge, the later four-character brother, Guan Xiaotong, etc., although they are also first-line.

But the spokespersons invited by the latter are all international stars, such as the widowed sister Scarlett Johansson, Henry Cavill who plays Superman, and Gal Gadot, the heroine.

In this series, Shen Yi is the only domestic face who has not gone international but has already acted as the spokesperson. It is indeed a very valuable cooperation.

At the second stop after that, Shen Yi and his manager Wang Shuya took a car to visit Li Ning's headquarters.

Sitting in the car, Shen Yi was in a good mood, blowing the wind, turned his head, glanced at Wang Shuya and asked, "Xiaoya, how do you feel? Li Ning brand has a good reputation."

After thinking for a while, Wang Shuya said: "That's naturally good. After all, it's the world champion's clothing brand. In the past, Li Ning brand clothes were good. I have a few Li Ning clothes at home, but of course this one The matter mainly depends on you, Brother Yi."

"People are willing to find you to cooperate, and they must use you as a selling point. It depends on whether you are willing... After all, what can I say about Li Ning's sportswear? In the eyes of us girls, it still feels a little low... ... You should see if you can hold it, and Li Ning's clothes seem to have a bad reputation in the past two years, don't they?"

Shen Yi smiled, and knew what Wang Shuya meant. Li Ning's previous business was mainly in sportswear and sports shoes.

I won’t talk about shoes, the most famous Wade’s Way is a benchmark of domestic original sports shoes series, as for sportswear… how should I put it, it’s just like the school uniforms when I was in school, comfortable, wide and wear-resistant , Don't worry, it's just like dirt, it doesn't look good.

For example, the shiny color of tomato scrambled eggs once worn by national athletes is one of Li Ning's classic clothing designs, including Wu Jing's classic green Chinese sportswear of the plum brand, and Li Ning has also made similar tributes.

So in the past, the impression of Li Ning's clothes on the Chinese people was actually the same as that of most domestic products, that is, they are leather, durable, earthy and cheap.

Use the design elements and color matching that already exist abroad, and after bringing them back to China, copy and learn through the technology of domestic big brand foundries for many years.

In this way, you don't need to hire designers for clothes and sports shoes, and you don't need to spend money on research and development. Naturally, you can save a lot of money for the brand, thereby reducing the price of your own brand products.

A pair of foreign Ike and Adi sports shoes sells for more than 1000, while a pair of domestic brands sells for two or three hundred, and they make profits in the bottom-end market through price wars.

As a result, in the face of such a common domestic model, Li Ning began to seek a different transformation, and started his own original, youthful, and high-end route with the style of Long Guo, but in the first few years.

As Li Ning's clothes, including shoes, began to improve, the colors, shapes, and types of clothes began to increase, although the ornamental and aesthetic feeling of the clothes have been improved.

However, hiring a designer also greatly increases the cost of R&D, so the price is also gradually rising, from one or two hundred at the beginning to four or five hundred, six or seven hundred or even eight or nine hundred.

However, in fact, compared with the cool British Golden Wings clothing brand BOY in the same period abroad, the neon Fushen with various patterns and beautiful prints, and the beautiful off white siege marked by zebra crossings.

After all, Li Ning's clothes have only been designed for a few years, so naturally they still can't catch up with foreign brands' clothes.

Li Ning's clothes that are not ugly sell for five to six hundred, and a good-looking dress of a foreign brand sells for more than 1000. Now Li Ning has no advantage in clothes and prices.

This led to the transformation of Li Ning's clothes. At the beginning, instead of getting word-of-mouth promotion, the word-of-mouth got worse and worse. In the words of the people, there is a feeling that there is no princess's life, but a princess's disease.

However, this predicament is just like the pain of rebirth. Just like Huawei in the past, it is also an inevitable process of gradual evolution and upgrading under the pressure of foreign brands.

If Shen Yi remembers correctly, this predicament has been waiting until February 2018. As the first Longguo sports brand to land on the international show, Longguo Li-Ning made a stunning appearance at the Pretty Country Fashion Week.

On that night, the Dragon Kingdom elements were all over the venue. With the theme of "Enlightenment", Lining insisted on the spiritual connotation of Chinese people's "introspection, self-enlightenment, and self-creation", and expressed their understanding of Dragon Kingdom's traditional culture and modern trends from the perspective of sports. .

It not only amazed many foreign designers, but also appeared in major domestic newspapers and news the next day, which shocked a large number of people's attention and refreshed the public's brand awareness.

So far, Li Ning's clothes have been recognized by many domestic people step by step for their good prices, originality, and Dragon Country style, and this year is also the "first year" that created the Dragon Country trend.

But now that Li Ning is able to take a fancy to him, he must have taken a fancy to his fiery popularity, and wants to improve the overall brand image.

Since Shen Yi knew the general direction of the future plot, Shen Yi naturally didn't want to miss such a good thing.

After passing this village, you may not be able to wait for him in the next village when he takes off.

"I think this matter can be dealt with. I can discuss it carefully with the person in charge. I heard that they plan to use me as the main spokesperson and design a line of clothes with my name on it." Shen Yi thought about this, and smiled. road.

(End of this chapter)