The Industrial Giant Reborn.

Chapter 331 New layout in the field of home appliances
"By the way, besides Costco, there is another company that you can invest in. It is called Home Depot. It is a retail brand that specializes in selling all kinds of home furnishing. I am very optimistic about this company. Whether you want to invest yourself or take a loan, Anything is fine." Chen Zhiwen said again.

Most of the companies he invested in in the United States are developing well, such as Nike and Wal-Mart, and he doesn’t need to worry about it at all. The same is true for Home Depot, but the scale is still small, and the entire retail industry has been disturbed by him. It's different, just to be prudent, it's better to support them, but this kind of support doesn't necessarily need to be funded by yourself, and it's the same to introduce some financing channels for them.

"Home Depot? Alright, I've written it down. If you are optimistic about the company, it seems that the future achievements will not be low." Henry Morgan said with a smile.

"It's true that the potential is huge, maybe it's another Costco." Chen Zhiwen shrugged and said.

"So powerful? Then I have to find a way to invest in myself." Henry Morgan's eyes lit up. If Chen Zhiwen's words are correct, they may really be worth hundreds of millions of dollars in just one sentence. The benefits of these successful investment tycoons, sometimes a word, can really bring incredible returns.

"It depends on your ability. I am behind Home Depot. In addition, the scale is small and the requirements for external funds and resources are not high. If you want to buy a share, you have to come up with very high-quality conditions to impress the founder of Home Depot. It is." Chen Zhiwen said with a smile.

This sentence is actually a benefit of Henry Morgan, but whether he can succeed or not depends on himself. If he has no resources to help Home Depot, or cannot convince the founder of Home Depot, then it is a matter of his own ability.

New York City, Brooklyn.

This is the largest district in New York City, with the largest population and an economy second only to Manhattan.

In a newly opened Best Buy (best buy) supermarket, several ethnic Chinese walked in.

What is different from ordinary supermarkets is that there are no shopping guides here, but a lot of separate shops. Each shop represents a brand. The one at the C position at the main entrance is naturally beautiful.

"Chen Sheng, among all our Best Buy stores, Midea's brand stores are in the best locations. Electronic consumer products are basically at the door, and home appliances are basically at the door of the central elevator on the second floor. .” A 40-year-old Chinese man said in fluent Cantonese.

"Well, yes, Lao Lin, Best Buy is an important investment of mine in the United States. It will increase Midea's expansion capabilities, but you can't absolutely rely on it." Chen Zhiwen nodded and said.

Lao Lin, named Lin Dexiang, is a veteran salesman who joined Midea when it was first established. Because he has a good education, he has studied in the United States, and his English is not a problem. come over.

In the following years of development, Lao Lin also made great contributions. Today, he is the deputy director of Midea in the United States, responsible for the business of various products of Midea in the United States.

"Chen Sheng, I understand that we still pay Best Buy's rent, not a penny less, and the advantage is that we can get the best location." Lin Dexiang said with a smile.

"That's fine." Chen Zhiwen nodded and said, one of the purposes of investing in Best Buy is indeed to help Midea, but it is also a good business, especially now that it needs to rely on loans for expansion, and the financial data needs to be better.Anyway, they all belong to their own family, and they are left-handed and right-handed.

A few people soon came to Midea's counter to pay. Inside the cabinet were mainly the first-generation red and white phones released by Midea, handheld Game Boy, portable music players, portable radios, small color TVs, and so on.

"Gentlemen, welcome to Best Buy. What do you want to buy?" A blonde female salesperson asked with a smile after seeing them.

"Let's just take a look." Chen Zhiwen glanced at the internal prices. The price of the handheld Game Boy varies according to the game. Among them, the Magic Cube is the most expensive, as high as 62 US dollars. It is obviously the most popular. Greedy Snake is probably a little bit worse, $48, and there are a few non-American in-house games like Arkanoid, which are games that other companies have released in arcades.

These games are not that fun in arcades, mainly because the price/performance ratio is too low for people to spend money to play in bars, but on small handheld consoles, the business model can be successful, and their prices are 30-40 US dollars. .

And placed in the middle of the entire Midea store is the red and white machine, which sells for $550 and is delivered with a game card, which can be selected from Magic Cube, Space Invaders, Snake, and Pac-Man. If you buy it separately Cards cost $60.

"Okay, everyone is free, but here is the game console we tried to play, you can come and try it out, and experience it. Our Midea company is the world's number one in the game field, and we promise not to disappoint you." Blonde The salesperson said confidently.

"Okay, then let's go and have a look." Chen Zhiwen nodded, and then followed the salesperson to the back of the store, but there were already many people playing games, and the salesperson said apologetically, "Sorry, we may have to wait wait."

"It's okay, let's take a look." Chen Zhiwen said with a smile.The best result is to queue up and try it out. Not only does Midea’s game consoles sell well, but even Best Buy has a certain amount of traffic.

A group of people are playing Space Invaders on the TV connected to the two red and white computers. 40 years later, there is no such thing as a zero-dollar purchase.

Naturally, Chen Zhiwen and others were not interested in trying this kind of game. When they were about to leave, suddenly, a 20-year-old young man came over and said to the salesperson: "Girl, hello, may I ask if there is a tank battle?" Game cards?"

"Sorry, not yet." The blond salesperson shook his head and said.

"Okay then, if you have any, please call me, can I leave a phone number?" asked the young man.

"Of course." The blond salesperson quickly took a notebook from the back, opened it, and there were a bunch of names and phone contact information in it, and said, "Can you write your number here?"

"Are these people wanting to buy tank battle cards?" the young man asked in surprise.

"Yes, after the cards of this game are released, I will contact everyone one by one." The blond salesperson said with a polite smile.

"Arcade machines for tank battles, the market should be about the same now, right?" Chen Zhiwen asked Lin Dexiang behind him after listening to their conversation.

"From the perspective of the arcade market, it is indeed almost the same, but I still recommend that the red and white machines play this game later, otherwise, the bar that bought the tank wars arcade machine in recent months may not be able to collect money, or make less money. In the long run, it’s not worth it, and arcade machines are also our company’s biggest source of countermeasure profit, even if they may not be as good as red and white machines.” Lin Dexiang analyzed.

"Don't worry, it won't be so fast. The red and white machines in the United States have just been launched, and the market is still early. There will still be a large market for other games. When the market is almost the same, the arcade machine will also It should be almost there." Chen Zhiwen said with a smile.

Among the games launched by Midea, the playability of Tank Battle is the strongest, and because the copies can be designed endlessly, the game potential is also the strongest. This can be seen from the feedback from the arcade market. Others The game has basically entered a recession in the first half of the year, and the tank battle has been almost a year, and the market feedback is still unfinished.

Not to mention the current crowd, it is Chen Zhiwen, a traverser who has been bombarded by various classic games in later generations. He thinks it is okay to play tank battles. It is no problem to kill time, but if it is other games, it is basically boring for a few minutes Well, even the Magic Cube is slightly better.

"That's just right. I have to say that Tank Wars is indeed too attractive. Next, Donkey Kong is going to be released. I am worried whether these two games will affect each other." Lin Dexiang said.

"The types are different. Even if there are, they won't be too big. Besides, we have to launch a new game." Chen Zhiwen said.

After the launch of Midea's handheld and red-and-white machines, the entire company no longer relies on arcade machines to walk alone. In addition, the future will be ruled by red-and-white machines and personal computers. Therefore, Chen Zhiwen has also begun to slowly delegate power to arcade machines. , Let the subordinates decide various things according to the market.

In the past, Midea’s arcade machines were released one by one, because the market was basically only one player, and it was a monopoly. However, with the development of chip technology and performance improvements, other companies began to enter the market. When the performance is sufficient, it is impossible for Midea to maintain its previous advantages, and some small brand companies have also begun to launch their own arcade machines.

In this case, if Midea wants to continue to obtain the greatest benefits, it needs to speed up the frequency of launching new games, but it is not yet possible to launch the two games together, as long as it does not pursue seamless connections.

"That's good." Lin Dexiang said.

"Let's go, let's go to other places." Chen Zhiwen continued.

This Best Buy branch has a large area. After all, it serves New York City. The first floor is mainly for small-scale commodities, such as consumer electronics, small appliances such as fans, and kitchen appliances. Not far away, there is an Apple computer store. On the left side of Best Buy, there is a row of personal computers. This is the hottest market at present, and many of them are in short supply. It can be said that it is one of the most profitable electronic products. one.

Midea's personal computer is still under development and has samples, but Chen Zhiwen still feels that it is not enough and needs to be further optimized, so it has not yet been launched. According to the plan, it should be launched at the beginning of next year.

Soon I came to the second floor, where there are large electrical appliances, such as large color TVs, refrigerators, washing machines, air conditioners, water heaters, radiators, large heaters, etc. Midea's household appliances are also among them, and the location is also very good, just It's next to the biggest elevator, but compared to the one below, it's far behind, and there's basically no one there.

A somewhat embarrassed Lin Dexiang said: "Chen Sheng, in the field of household appliances, we don't have much advantage. Even if our fans sell well in the United States, many people don't pay attention to the brand. This will hardly affect our other large fans. Appliances."

"That's normal." Chen Zhiwen nodded.Household appliances are now at their peak in Japan, and American brands are not bad. In this environment, ordinary Hong Kong brands cannot have a chance. That is, Chen Zhiwen has used his strong capital to gain an advantage in the sales terminal. There was only a glimmer of possibility.

After turning around again, a group of people came out and returned to their own cars. This time they came to Best Buy, and did not notify the people at Best Buy. The main reason was to see what the situation was like in the daily situation.

After the car returned to the hotel, Chen Zhiwen took Lin Dexiang to an open-air heated swimming pool at the back of the Intercontinental Hotel, and reserved an area surrounded by 8 bodyguards, and no one could approach.

This formation made a group of blond and brown-haired beauties in bikinis very curious, but unfortunately they couldn't get close.

After the waiter served the beer and left, Chen Zhiwen said, "The beer here is custom-made and tastes good."

"I've heard of it too, but I've never had the chance to come here. Today, I'm taking advantage of the boss." Lin Dexiang said with a smile.

After taking a sip, Chen Zhiwen said: "Old Lin, I'm basically not worried about the products in the game field in the United States. As for personal computers, they haven't been launched yet, so there's no need to say anything now. It's the home appliances. You are in the United States. For many years, I thought what should be done to develop rapidly, but the current progress is too slow.”

Although the game field has been pursued by some rising stars, this market is expanding rapidly. Even if the proportion will be lower in the future, the total growth will still reach exponential times. At least within ten years, there is basically no need to worry. It is an arcade machine, and it can still be tossed for a few more years.

There are many personal computer competitors, and they are all relatively strong, but Chen Zhiwen is not worried. In the future, the main direction may be various software or computer games. In terms of hardware, it is enough to have a bite of the cake.

The most difficult thing is home appliances. Fans rely on cost-effectiveness, and the market is good, but others are not so good. Although Hong Kong was once busy, the share in Europe and the United States is actually very low, and it largely depends on Chen Zhiwen’s own terminal. .Best Buy can solve the after-sales problem of the terminal, but it is still difficult to grow rapidly in the pre-sales sales.

The home appliance market may not be very profitable, far inferior to computers and games, but it has a great impact on employment. It can easily drive hundreds of thousands or even millions of people to jobs. It is also one of the industrial chains that Chen Zhiwen needs to build in the country in the future. Although the current development progress in Europe and the United States is not very slow, it would be more perfect if it could be made faster.

"Europeans and Americans buy large home appliances based on the brand. This is common to all consumers. To solve this problem, in addition to traditionally increasing advertising budgets, if red and white machines or future computers can gain a large market, their The influence of the brand will be much higher than that of the fan, and it will drive many people to recognize the Midea brand, which will also be of great help to home appliances." Lin Dexiang analyzed.

"The red and white machine is very possible, but it may take a long time." Chen Zhiwen nodded and said.It is indeed feasible to use new products to drive new brands, and then radiate to other products of the same brand.

"There is another way, which is to acquire a recognized brand and use their channels, technology, and brand awareness to develop our own brand. Many Japanese home appliance brands also use this method to enter the United States." Lin Dexiang said.

"A brand recognized by the American market?" Chen Zhiwen flashed a few names in his mind, nodded and said, "Indeed, which one do you think is better?"

"It depends on Chen Sheng's budget." Lin Dexiang said with a smile.

"That's right. Let me think about this matter. I'll tell you when I'm sure." Chen Zhiwen nodded and said.

(End of this chapter)