The Industrial Giant Reborn.

Chapter 357 Land King Auction

In Central, Hong Kong, a real estate agency shop with a large area:
"Old Wang, you haven't been here for a long time." A man wearing a white shirt who looked like an agent said.

"Haha, Lao Xu, you also know the recent housing price situation. Several people I know hoarded a lot of houses, and they lost money in their hands. They sold them and immediately lost money, but if they didn't sell them, they were worried that they would continue to fall, but they were so worried." The man called Old Wang said with a smile.

"Old Wang, you are amazing. Concentrate on doing business in Yuen Long. Now the whole of Hong Kong, and the housing market in Yuen Long is doing better." The intermediary man Lao Xu followed up.

"That's right, I asked my friends to go to Yuen Long at the beginning, but these people definitely think that Hong Kong Island's house prices will rise even higher in the future." Lao Wang said with a smile.

Old Xu said: "That's right, because the Midea Industrial Park is located in Yuen Long. Recently, there is still a large-scale recruitment there, and the wages are also high. The rental price nearby is almost catching up with Admiralty."

"Yeah, when I went to Yuen Long to stockpile houses, I valued the Midea Group's factory there, but I didn't expect that Midea would develop to such a scale so quickly. The second phase of the industrial park has started construction. I heard that after the completion, there will be as many as 3 people working there, and the houses nearby may not be enough by then." Old Wang said with emotion.

As a qualified real estate speculator, he definitely doesn't have no brains, but he can analyze various data to judge the problem.

For example, Hong Kong’s annual immigrant population and export trends, the trends of some large conglomerates, or the policies of the Hong Kong government and major international events, etc., these data are only read by ordinary people as a way to pass the time, each of which actually affects the economy, and it also means that as long as you are willing to study hard, you can find ways to get rich.

A few years ago, the real estate market in Hong Kong was smooth and smooth. House prices have been singing high and can make money anywhere. However, after 80 years, the gap between the average income and house prices in Hong Kong has been too large. , But when it comes out, he doesn't know, and that makes him give up his business, and he is a bit reluctant.

Therefore, he chose to start speculating in some places that would not be too affected by real estate fluctuations. Midea’s industrial city in Yuen Long was his target. More than 1 people worked here. At the same time, these people’s income was not low. The benefits were good, and the economic stimulus for the surrounding area was also strong, which indirectly drove more people to employment. Therefore, he bought more than 1 shops 30 km away from Midea’s industrial city, and then sublet them out.

Housing prices may fall, and shop prices may also fall, but as long as Midea Industrial City is still there, these people will have a lot of consumer demand, so at least the impact on rent will not be great, and it will not affect his repayment of loans.

This made Lao Wang feel refreshed, the rent has risen a wave, and the housing price of half of Yuen Long has actually risen against the trend. At present, in the whole of Hong Kong, only the commercial office buildings near Yuen Long and Central are the only ones with rising housing prices.

"Brother Wang, are you planning to buy a few more houses in Yuen Long when you come to me this time?" Old Xu said with a smile, feeling that there might be a big deal, and even the name has changed. Although Yuen Long is developing rapidly, the commercial facilities are still not as good as those in Central. Therefore, many good houses there are still in the hands of many intermediaries in Central.

"No, I'm going to buy some small office buildings near Central, that kind of small area, or the entire first floor." Lao Wang said: "However, the housing prices in Central are too high. In terms of financing, you also need to help me find some trustworthy financial companies."

The current housing prices in Central may not be the best in the world, but at least they can enter the top five. The money needed to buy the most common property here is estimated to be enough for a lifetime in a developed country. Anyone who wants to speculate in Central will have a lot of financial pressure. Here, it is generally only the site of some big players or big companies.

"I have resources in the finance company, but Brother Wang, why are you coming to Central all of a sudden? Is there any news?" Old Xu asked curiously.

"It's okay to tell you, and you will know soon." Old Wang said, "Do you know that the Hong Kong government is going to auction off the land of the China-Pakistan terminal?"

"I've heard of it, what's the matter? Is there any insider information?" Although there was no one around, Old Xu still lowered his voice. In the real estate industry, sometimes a piece of news in advance can earn millions.

"Chen Zhiwen will participate in this auction. The news is really exciting." Old Wang said with a smile.

"Chen Zhiwen? He is also coming to bid? This is big news!" Old Xu said in shock. As an intermediary in the real estate industry, he knew that several companies under Chen Zhiwen had gradually faded out of the real estate market more than a year ago. The most direct thing was that they would not participate in the Hong Kong government's auction, nor cooperate with other consortiums to acquire land, nor develop any new projects independently.

"That's right, that's why I'm going to put my hand on it. Chen Zhiwen probably has his eye on this piece of land. No matter what, once the news spreads, or Chen Zhiwen takes pictures of this land later, the housing price in Central will have to go up again." Old Wang said with a smile.

"That makes sense. If that's the case, I'll go to inquire about the news right away to see where it fits. Brother Wang, thank you for letting me know today." Old Xu said gratefully. Normal agents and clients naturally don't need to say so much, but the two of them have known each other for decades and their relationship is very strong. These words are actually taking care of their own business.

"Okay, call me if you have any news." Lao Wang pointed to the BB machine in his hand and said.

"No problem." Old Xu agreed.

"Chen Zhiwen is actually going to participate in the land auction. I really don't know why this guy is suddenly interested in land auctions." Inside the Kangle Building, Niu Bijian said with a frown.

"It's probably because the attraction of this land is too great. Judging from Chen Zhiwen's previous strategy, it is clear that he is not optimistic about real estate in Hong Kong. However, this land is once in ten years. If you miss it, you will never have this opportunity again." Bao Fuda, the person in charge of Landmark, analyzed.

"It's also possible that in the past two years, Chen Zhiwen has invested a large amount of assets overseas, investing in the United States and the mainland. He originally thought that we would lose a strong competitor in Hong Kong. Now that he has killed him again, it is really a headache. His influence in Hong Kong is enough with the scale of his electronics industry. Adding real estate, we will be even more troublesome." Niu Bijian said with a sigh.

The Hong Kong government, although Governor MacLehose has been promoting fair competition between Huaying and Huaying, even if MacLehose really thinks so, other people are different, especially after Chen Zhiwen has repeatedly launched forced acquisitions of British capital.

Only since the middle of last year, Chen Zhiwen has shrunk his investment on a large scale, coupled with large-scale overseas investment, he seems to have lost interest in Hong Kong's real estate market, which made Hong Kong's British investors feel more at ease.Especially with the rapid and explosive expansion of its electronics industry, there seems to be a feeling that Chen Zhiwen has no longer looked down on Hong Kong's real estate market.

"Although Chen Zhiwen's exit has put us under a lot of pressure, it is actually beneficial. The value of this piece of land is equivalent to his approval, which is equivalent to other land in Central. This is enough to support the land price in Central for a while, and the bank is more at ease with this land." Bao Fuda said.

"That's what I said, but competing with Chen Zhiwen for funds is a bit of a problem." Niu Bijian said worriedly. If it is said that 3 years ago, Jardine He and Chen Zhiwen faced Maimang, the fundamental reason was to compete for the title of Hong Kong's No. [-] consortium, but now they have given up, and even HSBC may have given up. Knowing how lucrative the profits are, plus a Costco that has already made public financing, who in Hong Kong would dare to think otherwise?
Even the Hong Kong government is afraid to do anything now. Midea’s export products now account for half the sky in Hong Kong’s electronics industry. Hong Kong’s large foreign exchange income comes from Midea, and another company under Chen Zhiwen’s Galaxy Trading also controls the export of a large number of daily necessities. In Hong Kong, at least 15 to 20 people directly and indirectly depend on Chen Zhiwen. In addition to their family size, such influence, as long as they do not die, the Hong Kong government has nothing to do. Let’s start, but it is still very polite to the Hong Kong government. At the same time, it has spent a lot of money on charity and has a great reputation.

"Although Chen Zhiwen has more financial resources, he was not optimistic about Hong Kong real estate before. Even if he is interested in land kings this time, there will probably be a limit. This is his own funds, and he will not spend it randomly." Bao Fuda thought for a while and said.

"That's right, then prepare the funds and contact the banks in Japan and Europe to prepare enough credit. We are bound to acquire this land, no matter who comes." Niu Bijian said confidently.

"Okay, I'll take charge." Bao Fuda nodded and said.

The time will soon be the end of August.

As Chen Zhiwen expected, the Hong Kong government has brought forward the auction of the land king in Central. It is estimated that the Hong Kong government also hopes that Chen Zhiwen will come to "sponsor". After all, many people in Hong Kong are not optimistic about the real estate market.

The auction was held at the Kangle Building, the headquarters of the Jardine Matheson Group. Although this is the headquarters of Jardine Mathematics, part of the Nuoda building is also used for leasing. At the same time, it is also close to the Central Bus Terminal that will be auctioned. In terms of experience, it is very close to the building of the future land king.

Chen Zhiwen brought Zhao Lilin and arrived on time. At this moment, the exterior of the building was already filled with various reporters. This was not only a land king auction, but also a weather vane for the future Hong Kong real estate market. Chen Zhiwen's personal participation has also become the focus of media attention. This is the only time in recent years.

The security at the Kangle Building has already been in place. Dozens of security guards kept all the reporters out, and even some JCs rushed over to maintain order. After all, this is a big auction that even the Hong Kong Governor's Office is concerned about.

Accompanied by security guards and guides, Chen Zhiwen and Zhao Lilin arrived at the auction site on the 36th floor.

"Chen Sheng, long time no see." Li Jiacheng, with black-rimmed glasses, happened to be standing at the door, and when he saw Chen Zhiwen, he immediately said with a smile.

"Yes, Li Sheng, long time no see." Chen Zhiwen nodded and said with a smile.

Since the US retail business and Midea's electronic business have further opened up the market, Chen Zhiwen has actually stopped paying too much attention to the Hong Kong real estate market. After all, he just wants to get a share of this market, not as his main business.

In the early stage, when his own scale was not large, real estate was a business that existed for the future speculation of gold. After that, he basically let it go. Even in the future, he only needs to buy large properties like Hongkong Land, and then hold them for a long time.Therefore, there is no much competition or cooperation with Li Jiacheng and others, and naturally there is no need to meet each other.

"Chen Sheng, since you came here this time, it seems that there is no hope for us people." Li Jiacheng said with a smile again.

"That's not necessarily the case. I haven't been to the auction for a long time, and this is the king of land, so I just came to take a look." Chen Zhiwen smiled and said, "Li Sheng might as well worry about land instead of worrying about me."

"Actually, I don't care. The land is really good, but if the price is too high, it's not worth it." Li Jiacheng said with a smile.

"Then let's go, the auction should start soon." Chen Zhiwen nodded and said.In the original history, Li Jiacheng did not fight Landmark for the auction of this land king. This also shows that Li Jiacheng has already seen the problems in the real estate market.

It has to be said that, as the richest Chinese man in history for many years, Li Ka-shing’s ability is indeed strong. Even without Hutchison, he has also developed Cheung Kong to become the top five real estate companies in Hong Kong, second only to Hong Kong Land and Swire. You must know that these two companies have obtained a high market value by relying on a large amount of land accumulated over a century, but Cheung Kong is obviously not.

Of course, if all the real estate companies under Chen Zhiwen are counted together, Cheung Kong may not be able to compare.

After greeting the other real estate giants, everyone took their places and sat in their seats.

The time soon reached 10:20, and the auction officially started.

(End of this chapter)