The Industrial Giant Reborn.

Chapter 493: Meeting with Li Jingwei

"Brother Li, how is things going?" In a small hotel, a young man in his early 20s looked at Li Jingwei and asked.

Li Jingwei shook his head and said: "I met Director Shen. He didn't say no, but he didn't say yes either. He talked with me for a long time and said that the national foreign exchange needs to be used where it should be used. Our beverage industry is not a civilian necessity, and then he said Said let’s wait.”

"Well, it is indeed difficult to apply for foreign exchange. I have inquired around in the past few days. It is difficult for many machinery factories in Guangdong City to apply for precision machine tools. Logically speaking, this kind of equipment is more expensive than our beverage factory. It’s important, and this is still in Guangdong. There are many Hong Kong factories investing here. Compared with other places, the foreign exchange is slightly more. Otherwise, without any connections, it would be impossible to apply for foreign exchange." The young man sighed. , although the drink is very popular, it is not a necessary and important material. Instead, it requires a lot of sugar. This thing is a strategic material. The Sanshui Beverage Factory was about to close down before because of the lack of sugar.

All problems are related to foreign exchange. With foreign exchange, you can buy sugar and Western beverage production line equipment. But nowadays, it is too difficult for ordinary people to get foreign exchange. Sanshui City is just a city in Guangdong. One of the most ordinary counties in Eastern Province has almost no channels for earning foreign exchange. Therefore, Li Jingwei, who contracted the Sanshui Beverage Factory, could only come to Guangdong City to seek help, but he came many times without success.

"Currently, Pepsi-Cola can still do OEM work for us. It's a problem in the short term. But if we don't have our own factory, there will be no profit at all. We might lose money one day. Our lives are all in the hands of others." Li Jingwei He shook his head and said.

As early as 2 years ago, through an accidental relationship, he learned that someone in Guangdong Province had developed a drink that could relieve fatigue and replenish minerals for the human body. He bought the chemical ingredients, then returned to his hometown and contracted almost all the local businesses. The Sanshui Beverage Factory is about to go bankrupt.

Later, he used his eloquence to persuade the Pepsi-Cola Factory in Shenhai City to give him a batch of cans, and asked Pepsi to produce a batch for it. After being put on the market, the effect was very good, so the Sanshui Beverage Factory became like this Being revitalized.

But the problem is that Sanshui Beverage Factory cannot produce cans, and it does not have a safe and hygienic filling production line. It can only rely on Pepsi's OEM. In the early days, when Pepsi's domestic sales were not very high, it was difficult for outsiders to manufacture it. It doesn't matter, it's good to make some money, but this year, 14 more cities have been opened in China, and a large number of markets have been liberalized. Although Pepsi's production capacity is not very full, it is no longer willing to OEM for outsiders, and they are also I'm not a fool. Seeing that Jianlibao's business was booming and it could only rely on its own OEM, it increased prices many times in a row, infinitely reducing Jianlibao's profits and even losing money.

Li Jingwei is also a smart man, so he naturally knows that this is definitely not a long-term solution, and he must produce it himself. Otherwise, one day, PepsiCo may not provide OEM services, and Jianlibao will be finished.

Can production lines and filling production lines are currently not available in China and can only be imported from overseas. The cheapest is from Wanwan, but a complete set will cost at least hundreds of thousands of dollars. Sanshui County There is nothing the government can do and it has to rely on itself.

"Brother Li, don't worry too much. There will always be a way." The young man said. In his heart, his brother Li was able to persuade Pepsi-Cola to OEM Jianlibao two years ago. It was simply amazing. It shocked him and everyone else. You must know how high the level of Pepsi is. Anyone who has been involved in the beverage industry knows that although it is just a factory in Shenhai City, it is not capable. I will listen to a few words from you, let alone let such a big factory OEM for an unknown brand.

"Well, if it doesn't work out, I will go to Hong Kong to look for investment. I don't believe that I can't find anyone with vision." Li Jingwei said with a deep look. Going to Hong Kong to find investors is the last resort. He actually doesn't want to go there unless he has no choice. , that’s because although he has certain eloquence ability, it is most effective under the rules of the Mainland. When he arrived in Hong Kong, he had no connections and did not understand some local cultural customs. In addition, he also knew that many people in Hong Kong looked down on the Mainland. As for humans, the possibility of success there is not high.

"Dong dong dong dong." A knock on the door sounded.

"Did you order food?" Li Jingwei asked.

"No? The food here is so expensive, how could I ask for food?" said the young man.

"Oh." Li Jingwei walked to the door and asked, "Who is it?"

Today's mainland, many places are still relatively chaotic. Although this is Guangdong City, their location is not in the most prosperous city center. He is also worried about encountering some troubles.

"Hello, I'm a waiter. I have a few gentlemen looking for you, Mr. Li." A voice came from outside.

Li Jingwei opened the door carefully. After seeing the clothes of the waiter outside, he opened the door. At the same time, he saw two people beside the waiter, a man and a woman. They were wearing standard shirts and clothing, which looked very different.

"Hong Kong people!" Li Jingwei has a feeling in his heart. Although he has never been to Hong Kong, he has dealt with many Hong Kong people during the Canton Fair. He has a little understanding of Hong Kong business people and they are still very different from those in the mainland.

"Li Sheng, I am Wang Weijun, the supervisor of Hong Kong Galaxy Group. I am very happy to meet you." Wang Weijun, the leader, introduced himself and handed over his business card.

"Galaxy Group? Please come in." After Li Jingwei took the business card, he looked at it and felt that it didn't look like a liar, so he invited him in.

"Thank you." Wang Weijun said, and then the two of them walked in, and the waiter left. Under normal circumstances, they would not take people to find guests staying in the hotel, but the identity of the other party was unusual, and there were two policemen accompanying him. Naturally, So I can only do it, it’s a trivial matter anyway.

After Wang Weijun entered the room, they said directly: "Li Sheng, I came to you this time because my boss wants to see you."

"Who is your boss?" If it was just a guess just now, now it was confirmed as soon as the accent came out. Although the language in Hong Kong was interchangeable with that in eastern Guangdong, it was still a little different, and he could roughly hear it.

"It's not convenient for me to tell you this. When you go, you will know." Wang Weijun said with a smile.

"You put it this way, it's impossible for me to follow you like this, right?" Li Jingwei said. "The meeting place is the White Swan Hotel. We will also have a car to take you there. You don't think we have any ill intentions towards you, do you?" Wang Weijun said with a smile.

"Car?" Li Jingwei's face almost changed. He also knew the White Swan Hotel. To be honest, if he was more cruel, he could afford it, but there were not many cars in Sanshui County.

"It's downstairs, you can go and have a look." Wang Weijun said, "You can see a black car when you look down from the window."

Li Jingwei looked down and saw a car with several people around it, two of whom were still wearing police uniforms.

"How's it going? Can you leave with us?" Wang Weijun asked again. In fact, if he were an ordinary person, he could just ask the police around him to take the person away. However, considering that this person was personally invited by the boss, , I can't be rude, so I can only invite sincerely.

"What does your boss want from me?" Li Jingwei asked.

"I don't know about this, but it must be a good thing. Otherwise, our boss wouldn't see you in person." Wang Weijun said with a smile.

"Okay." Li Jingwei nodded and said to the young man beside him: "Xiao Cai, you stay here."

"Okay, Brother Li." Xiao Cai nodded and said.

Later, Li Jingwei followed a few people downstairs. He didn't feel relieved until he got into the car. However, he didn't know what kind of car he was making. He only saw a sign on the steering wheel: a circle. There is a three-pointed star in the middle.

This is the most comfortable car Li Jingwei has ever sat in. Compared with the previous ride in the Shanghai car owned by the deputy magistrate of Sanshui County, it was much more comfortable. Moreover, this car actually had air conditioning inside.

After a while, the car arrived at the White Swan Hotel.

"Sheng Chen, Mr. Li is here." Wang Weijun took Li Jingwei to the side of a swimming pool and said to Chen Zhiwen who was sitting on a chair reading a book.

"Mr. Li, please sit down." Chen Zhiwen put down the book in his hand and said to Li Jingwei with a smile.

"Thank you Mr. Chen." Li Jingwei said quickly. Although he didn't know who this Mr. Chen was, he must be a rich man in Hong Kong. You must know that ordinary Hong Kong people must be able to have cars in the mainland and arrange activities for so many people. It can't be done.

Just after sitting down, Li Jingwei discovered that the drink on the table next to Mr. Chen was actually his own Jianlibao. He suddenly had an epiphany in his heart. It seemed that the other person was here just for his drink.

"Your Jianlibao tastes pretty good. It tastes good if you drink it after exercise. It has similar functions to Red Bull." Chen Zhiwen said with a smile.

After discovering Li Jingwei, he arranged for people to check the current situation of Jianlibao and Li Jingwei, and bought some Jianlibao from a nearby store. This drink seemed a little different from what he remembered in his previous life, but it was normal. Jianlibao, in 2000 It was in decline before 2020. After [-], some supermarkets that focus on sentiment may sell this thing, and not many people will buy it.

"Compared with Red Bull, our Jianlibao is far behind." Li Jingwei said awkwardly. Although the positioning is the same, Red Bull is the most famous functional drink brand in the world, while Jianlibao is far behind.

"No need to be modest, the so-called drinks are actually the same for everyone. Who is older and who is younger depends on two things." After Chen Zhiwen took a sip of Jianlibao, he said: "The first is who launches the market first and who is the first to make the brand famous. , it will have a great first-mover advantage, and consumers will tend to choose it. Secondly, it has enough capital to be able to promote it, because being first-mover does not mean it will definitely succeed. After all, it will still take a certain amount of time to obtain enough It’s well-known, and during this period, other competitors will also participate in the competition, so with capital, you can succeed as quickly as possible.”

In later generations, Apple and Tesla's technology has a huge first-mover advantage, and both have unparalleled appeal in their respective fields. It is not impossible for latecomers to catch up, but it is very difficult.

But both of these are high-tech products with strong barriers. Even if other players want to enter, they have to spend a lot of money, time and bypass patented research and development to be successful. But this is not the case in the beverage industry. Well, the original Red Bull relied on Chen Zhiwen's huge profits in the Hong Kong real estate market and the international financial market, coupled with its own unprofitable strategy, to grow bigger safely and dangerously. Other competitors missed the golden period of transcendence. .

"Is Mr. Chen also in the beverage industry?" Li Jingwei asked curiously
"Red Bull is mine." Chen Zhiwen said with a smile.

"You are!" Li Jingwei almost stared out of his eyes after hearing this.

(End of this chapter)