The Industrial Giant Reborn.

In April 1992, Chen Zhiwen came to the Shanghai Stock Exchange again.

On the Huangpu River, a yacht about 25 meters long was fluttering in the wind. Chen Zhiwen and several of his men were sitting on the deck, enjoying the spring breeze. This yacht, also owned by Hutchison Whampoa's Sunseeker Yachts, was built in Hong Kong.

As early as ten years ago, Hutchison Whampoa acquired Sunseeker of the United Kingdom. After several years, it successfully built a factory for the production of yachts in Tin Shui Wai. The main procurement came from the neighboring Deep Sea City, and Hong Kong only assembled the yachts. , after all, Hong Kong’s local industry is gone. Even if it exists, it cannot make ship parts.

Relying on Hutchison Whampoa's scale and network in Asia, Sunseeker Yachts' business is also pretty good. In one year, it can build forty or fifty small yachts of various sizes, mainly for use in internal lakes, rivers, and deep seas. As for yachts, it is not yet involved. One is that the technology is very difficult, and the other is that it is difficult to find suitable customers. Many people still believe in European and American companies in this area.

On the mainland, Chen Zhiwen also put a Sunseeker river yacht on the Yangtze River. It was just for convenience. His seagoing ship could not enter the Yangtze River, but it would be very troublesome to make a reliable stop on the side.

To the side of the yacht is the Pudong New Area, which is preparing for large-scale development, and in front, there are a large number of workers and construction equipment busy at work.

"Sheng Chen, this time we are planning to start construction on the shopping mall and seven buildings in Pudong New Area together. All the workers are from domestic construction companies. We adopt a 7-hour three-shift model, and the construction period will not stop when the equipment is stopped. , unless there is extreme weather." Dong Youwei explained to a construction site in front of him.

"When is it expected to be completed?" Chen Zhiwen looked at the countless busy people and asked.

"The shopping mall has a total of 8 floors and is expected to be completed by the end of next year. The other office buildings are expected to be completed by the end of 93, especially the hotel, which is relatively luxurious with five stars. This hotel is currently the largest hotel under Mandarin Oriental, so time On the other hand, it will take a little longer." Dong Youwei said.

"Well, it doesn't matter. The First Hotel will naturally do a better job." Chen Zhiwen nodded and said.

Cultural Oriental Hotel, as early as Chen Zhiwen took over the Land, he immediately arranged the expansion of Mandarin Oriental Hotel in the country. Like the retail supermarkets owned by Watsons, Mandarin Oriental Hotel has also obtained the license to open hotels in the 20 cities that have been opened. Licensing, especially in Shanghai, because of negotiations with the Shanghai Municipal Government, it can also be a sole proprietorship. In addition, Chen Zhiwen knows the future economy, and hotels in various places are built on a large scale.

It's just that big is big, but there are limitations. First, the local government will not allow unlimited expansion. Second, when land prices are cheap, it is very costly to build too high buildings. Therefore, except for Beijing, Shanghai and Guangzhou, Relatively high-rise buildings are generally only forty or fifty floors in other places. They are actually the tallest buildings in the local area. Even in Beijing, Shanghai and Guangzhou, it is not possible to build as high as you want. Every city has its own area. Although planning can be negotiated, it is not necessary because there are many places for investment in this era, as long as you can obtain the highest building height allowed by the local area.

However, this hotel in Pudong is special, because the future positioning of Pudong New Area is the core CBD area. For local buildings, the government also hopes that the higher the better. Therefore, the Mandarin Oriental Hotel in Pudong can be considered as high-end. The skyscraper has 88 floors, which is much taller than Shi Yuzhu's giant building in Shenhai City.

Of course, such a tall building cannot be all hotels. The plan is to have a shopping mall below, an office building in the middle, and a hotel on the top 30 floors, because there is really no need for so many hotel rooms now. In the future, depending on the actual situation, if the hotel The demand is high and the profit is higher than that of office buildings, so it will not be difficult to change.

"The scale of this building complex is no less than that of Yanjing's International Trade Center. Once completed, our total assets in Shanghai will exceed those in Yanjing," Dong Youwei added.

"It's still not as good as Shenhai City, right?" Chen Zhiwen said with a smile. Shenhai City was the first city to be opened to the outside world. In the early days, Chen Zhiwen did not invest directly because the entire Shenhai City was too small. , so he let his old man go.

Later, after 84, Shenhai City gained a certain scale, and Chen Zhiwen also acquired Land. Subsequently, Land began to invest in Shenhai City on a large scale. In terms of real estate, to be exaggerated, nearly 1/6 of the new office buildings in Shenhai City are For Land, RT-Mart controls more than half of the market in retail, and % of the market is in hotels. However, Land has not touched the residential market.

"It's definitely not comparable to Shenhai City. It's not comparable to Shanghai and Yanjing combined. But this is just the area. In terms of value, Shenhai still can't compare to Shanghai or Yanjing." Dong Youwei said with a smile, although Shenhai The city has become a relatively well-known city in the south, but it is still far behind Shanghai and Yanjing.

"We have to wait another ten or twenty years. In the future, the economy of Shenhai City will not be much lower than that of Shanghai and Yanjing." Chen Zhiwen said.

"In this case, Land's assets in the mainland will exceed those in Hong Kong." Dong Youwei said: "However, there is no big project like the International Trade Center or Shanghai Huangpu Plaza in Shenhai City, which is a bit regretful."

"When we find a suitable opportunity in the future, we can mention it to the Shenhai Municipal Government. They don't have this idea. We can make a proposal and they probably won't refuse." Chen Zhiwen said.

After all, Shenhai City is not yet a first-tier city in terms of population and economy, and is not even comparable to some stronger second-tier cities. Currently, there is no need for a super-large commercial complex, because for the government, building such a large-scale project would You will definitely lose money. However, if private capital is willing to invest, no government will refuse. As long as it does not require its own money, such investment is absolutely beneficial and harmless.

"Okay, I will go back to Shenhai City for a walk and then talk to the local leaders about this matter." Dong Youwei said with a smile.

"Don't worry, there will be more opportunities in the future in Shenhai City." Chen Zhiwen said nonchalantly. This is different from Hong Kong. Hong Kong's housing prices are rising and falling sharply. The timing needs to be correct, otherwise it will be easy to make less money. Few, but in the Mainland, before the 21st century, there was not much difference in when to invest, unless it was a prime location that was very rare in those places. If you didn't take it early and others took it away later, you would have no chance.

There are many places like this in Yanjing and Shanghai, because these places have been developed for a long time, and there are only so many good places. Shenhai City is a new place, and it is developing in all directions. There is no so-called absolute prime location. A later Wang Wanda said in a rather arrogant way: Wherever my shopping mall is built, it will be the new center of the city.

"Yes, Chen Sheng." Dong Youwei said.

After a while, the yacht walked a long way and began to approach a pier in front of Huangpu Square.

The most important thing for a shopping mall is transportation. Only with enough transportation can more people come to the mall. Therefore, before the Huangpu Plaza project was finalized, transportation was the top priority in the negotiations, including highways, bus stations and The number of buses, port terminals, etc., because they are in the same geographical location as Hong Kong's Harbor City, therefore, Hong Kong can be said to have rich experience.

Even in the future, the company will learn from Hong Kong and adopt a free bus model to transport people from some places with dense population or strong economic consumption capacity in Shanghai to come to Huangpu Plaza for shopping and fun. However, this matter is not economical. It’s not worth it, I’ll look at it when I still have time.

This pier has several berths for ferries or small cruise ships, and their Sunseeker yachts can also be docked conveniently. "I suddenly remembered, what's going on at the Pudong Pier?" Chen Zhiwen asked Li Zhiyun next to him, who is the person in charge of Hutchison Whampoa Group's Shanghai area.

"Sheng Chen, the Shanghai Municipality has chosen Yangshan Town, Zhejiang Province, where it plans to build a large port. The government is also willing to introduce Hong Kong funds for a joint venture. As for the content of the cooperation, we are still negotiating with the government. At present, It has not been discussed to the extent that a memorandum can be issued, it will take some time." Li Zhiyun replied.

"Okay, when the results are almost there, hand over the information to me." Chen Zhiwen nodded and said, Pudong Port, as the first choice for export in the entire Yangtze River Delta in the future, has the highest port throughput in the world, which is very important for controlling intentions. For Hutchison Whampoa, which is in the global port business, it is naturally good to win it. In the original history, this port was won by Li Jiacheng, so the probability that he can win it is high.

A few people soon came to the Huangpu Plaza where the foundation was being laid. Now, the entire project had just begun, and there was nothing interesting to see. After walking around, everyone headed to the Master Kong factory not far away.

Before the car arrived, everyone could see the huge factory wall in front of them. Master Kong's factory was not a chemical or steel factory with large pipes or chimneys, but it just stood out in one word: "big".

"It's such a big area." Dong Youwei said, looking at the endless city wall.

"More than one square kilometer, the area is certainly large." Chen Zhiwen said with a smile: "Today's Master Kong instant noodles are very popular all over the country. Coupled with Watson's achievements in Southeast Asia, it can also be exported on a large scale. With so many sales, most of them They are all produced here, do you think this is a big scale?"

In the early days, when Master Kong was preparing to expand its scale in Shanghai, it chose Pudong. At that time, it was mainly because Pudong had a large working population but no industry. Hundreds of thousands of people went back and forth between Pudong and Puxi every day. This caused In spite of the unimaginable traffic pressure, the original leaders of Shanghai Municipality were also very happy that Master Kong, a factory that can create employment for tens of thousands of people, was established in Pudong.

Chen Zhiwen naturally knew that there would be a major development of Pudong today, so he put a large number of orders here, and also expanded the Shanghai factory several times, with a total area of ​​more than one square kilometer. However, the Shanghai market was also very profitable, because It generates billions of economic benefits a year, especially exports worth hundreds of millions of dollars a year. This is a factory that produces tens of thousands of jobs without any pollution. It is very popular wherever it is placed.

Soon, the motorcade arrived at the main entrance of Master Kong, where all the factory leaders and some leaders from the Pudong Development Zone received it.

Naturally, there is nothing interesting to see in a food factory. It only took Chen Zhiwen half an hour to leave the factory and come to a conference room. Also here was Director Lei, who was in charge of industry in the PD area, and several others. High-level officials in government and factories.

Everyone is here today not just for a visit, but for something real and important.

"Mr. Chen, Mr. Dong, and Factory Director Lin, I think all three of you also know the purpose of everyone's gathering here this time. According to national policies, some areas in Pudong are going to form new districts. The place where Master Kong's factory is located is also there. Within the scope, so we need to discuss the relocation of the factory together," Director Lei said.

"Is it necessary to move? Pudong is such a big area, isn't there a lot of open space in other places?" Chen Zhiwen asked. Demolition is naturally beneficial, but as long as the factory is his own, it will always be the same. Although he had this at the beginning Purpose, but it doesn't matter when it will be demolished. On the contrary, if a large factory can be maintained in a prosperous place, it will also be of great value.

"Sheng Chen, if you really want to delay it, you can probably delay it by two or three years, but it doesn't make much sense. It will happen sooner or later. I think it is more important to settle the matter as early as possible before it is too urgent." , After all, it will take a long time to relocate such a large factory, and there are tens of thousands of workers. If it is relocated urgently, the impact will be huge, and it will also affect Master Kong's normal business." Director Lei said with a smile.

"What's the plan on the Shanghai Stock Exchange?" Chen Zhiwen asked.

"We will choose a new piece of land in the south of the PD area. Master Kong can build a new factory there first. After the house is built, the equipment can be slowly moved there from the current factory. In this case, the impact will be It’s not big anymore.” Director Lei said.

"But what about the workers? So many workers have moved here? Do many workers live near here?" Chen Zhiwen asked.

"We will take some measures. For example, we will allocate a piece of land near the new factory to build dormitories or small apartments to meet the needs of Master Kong's factory." Director Lei said: "But this cannot meet everyone's requirements. It is really not possible. , then it can only be handled in accordance with the law."

"Well, that's okay." Chen Zhiwen nodded and said, "Now if our land is demolished, what should we do with it?"

"Mr. Chen, what we mean is that the land itself belongs to you, so the natural land use rights are also yours, but it needs to be converted into commercial land and the difference must be paid." Director Lei added: "But because of the requirements of our government , Master Kong’s factory will also suffer considerable losses during the demolition process, so let’s neutralize the two first, and then we’ll figure it out clearly, and then refund more and make up less? How about that?”

"Okay." Chen Zhiwen nodded, and did not worry about who would gain and who would lose. This was meaningless, because the demolition of Master Kong would indeed cause a huge loss of production capacity. It is unrealistic for the government to pay for this money. Under normal circumstances, the government It is also common practice to use land or other policies as compensation.

Even Hong Kong has such a policy. For example, in recent years, a lot of useless industrial land and buildings have been converted into commercial land through a tacit understanding between the Hong Kong government and the owners. However, this also requires a lot of money from the owners, so Hong Kong The government first grants commercial authorization, and then the owners rebuild the commercial properties, and then replenish the government funds after selling them. This kills three birds with one stone. Otherwise, so much industrial land would have to be abandoned.

"That's good. It's just Chen Sheng. Such a large land needs to be developed according to the needs of the government. Although you have property rights, it still needs to be developed within the specified time." Director Lei said.

"That's no problem. Whether building office buildings or other properties, I can cooperate with the government's plans." Chen Zhiwen said with a smile. At first, he planned Master Kong's location in Pudong, but it was just for today. Such a large piece of land is in Pudong, even if it is not in Jiangsu Province. There is no need to build any skyscrapers, but if the area is large enough, even if it is built normally, it will still have a huge amount of building area.

After discussing for a while, everyone got the preliminary results and dispersed. Chen Zhiwen said to Dong Youwei: "How is it? This gift to Land, isn't it good?"

"It's very good. With such a large land, even if you have to pay for the construction and conversion costs later, it's incredible." Dong Youwei said.

"Yes, this is the charm of real estate. A commercial center built on such a large area will probably be worth more than the many expressways and ports built by Hutchison and Huang over the years." Chen Zhiwen shook his head helplessly. (End of chapter)