This star is too fierce

Chapter 117, Getting Smashed by Money

"Finishing! Thank you everyone! In the afternoon, Mr. Zhou treats guests to a finishing banquet!"

"oh oh!"

Amid the cheers, the filming of "Love Through Time and Space" has come to an end.

Zhou Yi had a little bleeding, and held another lively wrap-up banquet.

The dinner table.

Lu Bu quit drinking again.

The two directors Yang Jun and Sun Taiquan praised him a lot.

This also made Zhou Yi more and more sure of his own vision. Although he couldn't sign into the company, he could cooperate and win-win. He pulled Lu Bu to output: "Xiao Lu, don't worry, the new script this time will definitely not It is worse than "Love Through Time and Space", just wait."

Judging by his appearance, he was sixty percent drunk.

Lu Bu smiled and said nothing, whether it is good or not, I will only know after reading the script.

Yu Feihong drank a lot of wine, her face was flushed, but she has a good capacity for alcohol, and she is currently half drunk.

After the wrap-up banquet, it was already late at night when she returned to the house she rented in Yanjing.

What Lü Bu didn't expect was that when she was drunk, her fighting power was stronger than normal.

Another tired night.

At noon the next day, Yu Xiaoli rang the doorbell.

The one who opened the door was Lu Bu, who was dressed neatly.

She was only slightly surprised, and her expression quickly returned to normal. She could guess what happened without asking. The only thing she could do was to envy Yu Feihong to the point of drooling.

"Looking for me or Feihong?" Lu Bu didn't say that Yu Feihong hadn't woken up yet, and that he took revenge last night.

You are the first year of the first year, and I will be the fifteenth.

Last time I was made to lean against the wall, but this time I was made to stay in bed.

"I'm looking for you." Yu Xiaoli ignored Yu Feihong, and after sitting down on the sofa, she said, "Recently, I received a message that a big company may seek you as a spokesperson, it's... wait, you know about PHS ?"

Lu Bu poured her a cup of tea, sat down on the Solo sofa, and said, "Yes, Ah Liang's cell phone was broken a while ago, and he went to buy a new one. They recommended PHS to him, saying that it is very popular recently."

Yu Xiaoli nodded and continued: "Our domestic PHS manufacturer, ZTE, has a good impression of you at present, and is already considering signing you as their PHS spokesperson."

ZTE is currently the only manufacturer in the world that can simultaneously provide a complete set of mobile communication systems and mobile phone terminals for GSM, CDMA, and PHS (Little Smart Phone).

However, compared with ZTE's huge market share in domestic telecommunications system equipment, its communication terminal product market share is relatively low. Although it has two mobile phone licenses for GSM and CDMA, its mobile phone brand awareness is relatively poor.

So this year, ZTE turned its attention to mobile terminals, using the help of celebrities to build brand awareness.

Lu Bu is one of the two ZTE candidates, and the other is Li Lianjie.

Li Lianjie needs no introduction, his international popularity is second only to the Chinese kung fu superstar who has become a cage.

At first glance, there is no need to compare, Li Lianjie directly beat Lu Bu.

But in fact, ZTE does not only look at fame, but at comprehensiveness.

Lu Bu has advantages, young, popular, good reputation, good image, the key is cheaper than Li Lianjie.

After the discussion at the meeting, more than half of the top executives voted for Lu Bu.

So, they planned to meet Lu Bu.

Yu Xiaoli said again: "This is your chance."

Lu Bu was surprised, "What chance?"

Yu Xiaoli took a sip of tea and said, "Since the turn of the millennium, domestic entertainment has developed rapidly, and more and more brands are looking for celebrities to endorse and cooperate in order to achieve publicity and drive brand exposure, spread, and convert fan consumption." same purpose, and celebrities can earn income and increase public awareness by shooting advertisements for brands and acting as spokespersons.”

Lu Bu thought for a while and said, "It seems to have this effect. I met many fans at the airport and told me, 'I also use Dabao'."

Yu Xiaoli continued: "And this time is different, because whether it is Rimula, Dabao or Diaopai, there are too many competitors and the audience is limited, and PHS is cheaper than mobile phones, so it is bound to seize a larger market in the future. ZTE It is also the overlord of PHS in China, and the feedback you get from it must be higher."

Lu Bu was dizzy from hearing this, and said directly: "Okay, then take it."

Anyway, the endorsement contract he signed is just that the same type of brand cannot be accepted, and different types of brands can be accepted casually.

Good word of mouth, good quality, can not only make money, but also increase the popularity of the public, why not do it.

Within a few days, Lu Bu followed Yu Xiaoli to meet the people from ZTE, and the two sides reached an agreement after the first meeting.

The next day, the contract was signed.

Lu Bu became the spokesperson of ZTE PHS with a endorsement fee of 300 million for a period of two years.

ZTE announced the news in Shenzhen on the same day.

They spent a lot of money this time. In addition to spending 300 million yuan to sign Lu Bu as the spokesperson, they also used several million yuan to bid for prime-time advertisements on CCTV and many provincial TV stations, as well as airports and railway stations in major provinces and cities. , bus stations and other high-quality locations.

Moreover, they want to make a big effort to open up their popularity and seize market share.

For ZTE's ambition, Lu Bu, the spokesperson, naturally fully cooperated.

The first ad was shot soon, and the ad has become a classic in the history of ad: "Wired calls, wireless communication, wonderful PHS with you, and a charming life every day!"

The contract has been signed, so he still has this professionalism.

At the same time, Lu Bu is also very concerned about the sales of ZTE's PHS, which is related to his interests.

After all, he only got half of the endorsement fee.

Besides, if the sales are good, it also means that he is a well-chosen spokesperson, and the commercial value will increase accordingly, and more brands will naturally seek him to endorse.

Conversely, not only the endorsement fee will be affected, but future endorsements will also be affected.

Who would find someone who would sell their crotch as an endorsement, or even go bankrupt and disappear directly, to endorse their brand.

Here it has to be mentioned as a cage, and the people of the rivers and lakes gave it the nickname "endorsement killer".

The Aiduo VCD, the Xiaobawang learning machine, and the Phoenix Coke that he endorsed are all gone.

But he can't blame him entirely, most of it is because he was eliminated by the market, or the product is not competitive.

On this side, ZTE's PHS promotion is in full swing, and on the other side, Lu Bu has received good news.

He was shortlisted for the Magnolia Award at the Ninth Shanghai TV Festival.

And it was shortlisted for two awards at once, namely, Shen Lang was shortlisted for the Best Actor Award for "Wulin Wai Shi", and Shen Liang was shortlisted for the Best Supporting Actor Award for "Youth Bao Qingtian".

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Half a month later, the Shanghai Metropolitan Theater.

The Magnolia Award was established in 1986. Together with the Chinese TV Drama Feitian Award and the China TV Golden Eagle Award, it is also known as the three major awards of Chinese TV dramas. People in the industry and people who eat melons are looking forward to it.

Today is a beautiful day, the drizzle that has lasted for a week has stopped, the sun is shining, and the air is fresh.

at dusk.

The red carpet scene of the award ceremony was very lively, both sides of the entrance were crowded with media reporters and fans of the show.

　Thank you for your subscriptions, rewards, and tickets. These are the motivations for Maozi’s codewords. It’s not too much to ask for subscriptions and monthly tickets every day, right?

　　
　
(End of this chapter)