Agricultural giant since 1983

Chapter 187 Seeing Old Mouzi Again

After leaving the train station, Li Lei took a taxi and went to the hotel that Lu Guanqiu mentioned. They agreed to meet here and then hold a meeting to discuss the detailed regulations.

Li Lei came relatively early. When he entered, only a local representative from the capital was present, that is, Zhang Jinhai, the director of the Second Automobile Gear Factory.

"After all, you are a college student, and you think farther than us big bosses! Your suggestion is very good! The leaders of the ministry praised you for a long time, saying that you can take the initiative to share the country's worries, which reflects the rich people's love for the country. His sense of responsibility! It is worthy of praise and learning!" Zhang Jinhai was very envious when he spoke, he was in the capital, and he had never been praised by the leader before.

It seems that Lu Guanqiu did not hide the suggestion he initiated, and reported everything to the leader truthfully. This person is really a good character, and it is worth communicating more in the future.

Moreover, their businesses do overlap. Wanxiang is most famous for its universal joints, but in fact they also have good achievements in the agricultural field.

Wanxiang Group will set up a company called Wanxiang Sannong in the future. Its business covers seed industry, ocean fishing, agricultural materials, agricultural product processing and other fields. Xiangwei Food and many other agricultural related enterprises.

Among them, the most famous one is Chengde Lulu. The Lulu almond milk that people often drink, the major shareholder is actually the Lu family. I guess many people don't know it yet.

"The main reason is that Director Lu has great influence. If he raises his arms, entrepreneurs in towns and villages across the country will respond." Lu Guanqiu wanted to help him say a few good words to save himself face.

After chatting with Zhang Jinhai and having a meal together, Li Lei went back to his room to rest. On the second day, when there were not enough people, Li Lei took the opportunity to do his own business.

Taking the address given by Yan Dingxian, the director of Shangmei Factory, Li Lei found the "Fairy Tale King" magazine. This magazine is very special. Magazines all over the world rely on authors to submit articles. However, Zheng Yuanjie was the only writer.

There is also a little story about the origin of this magazine. Zheng Yuanjie's fairy tales have been warmly welcomed by readers very early, and the sales of magazines that published his articles have also increased greatly because of this.

The editor of a magazine that published Zheng Yuanjie's works told him privately that since the publication of his long fairy tales, the number of copies of the magazine has increased by 10.

Zheng Yuanjie believed that hard work pays more, and asked the editor-in-chief of the journal for more manuscript fees, but the editor-in-chief said, "Do you have any evidence that the publication of your work has led to an increase in the number of copies of this journal?" Ideas for one-person works.

It is very difficult for private individuals to run a magazine. Zheng Yuanjie obtained the issue number through the relationship of the Shanxi Youth League Provincial Committee. From 1985, he supported the monthly "Fairy Tale King" by himself. This writing took 36 years until 2022 due to copyright disputes It was completely discontinued.

Speaking of which, Shanxi’s contribution to Chinese literature is indeed not small. It first provided a platform for Zheng Yuanjie to write fairy tales, and then contributed to a great science fiction writer like Liu Cixin; in the field of online novels, there is also a great official literary master like Chen Fengxiao. It’s a pity that Chen Taizhong I'm afraid I won't see a protagonist like the director again in the future.

Knocking on the door and entering, I saw a round-headed bald fat man writing hard behind his desk, and he didn't lift his head when he heard the door knock, "Please wait a moment, I'll finish this paragraph."

Li Lei knew that a writer must not be disturbed when his creative inspiration comes, so he sat down, picked up "The King of Fairy Tales" on the coffee table and flipped through it.

Looking at Zheng Yuanjie's works after many years, I feel different from when I was a child. The writing style is still a bit rough, and some views are too extreme, but the works still have many valuable shining points. The most important thing is that they are interesting. For fairy tale works , nothing is more important than this.

After flipping through half of the magazine, Zheng Yuanjie put down her pen and stretched comfortably, got up and moved her body, and then she saw Li Lei, "Oh, I'm sorry, I wrote too much and forgot about you, may I ask you?" yes?"

"I'm Li Lei. I was introduced by Director Yan of Shangmei Factory. Director Yan should have contacted Mr. Zheng before, right?" Li Lei introduced himself politely.

"Oh, I remembered, you are the one who bought the copyright of "Gourd Baby"? He said that you might want to talk to me about cooperation?" Zheng Yuanjie touched his bald head, "Which image copyright do you want to buy?"

"The more the better, of course!" Zheng Yuanjie is so popular in the hearts of the children. How many children have the images of Pipilu, Lu Xixi, Shu Ke, and Beta accompanied in their childhood?If these characters are used as packaging, it will definitely be loved by children.

"This needs to be discussed!" Unlike other writers, Zheng Yuanjie pays close attention to his own copyright. In addition to writing, he spent the rest of his life defending his rights with lawsuits.

"Don't worry, I have plenty of time. By the way, have you copyrighted all the characters in your works?" Thinking of this, Li Lei couldn't help reminding.

He really doesn't want this talented fairy tale writer to spend so much energy on rights protection. If he uses Disney as an example to show how valuable the characters in his works are, he should register as soon as possible to avoid being preempted by others. .

Although there is no way to eliminate the infringing image by doing so, with a trademark, it will be much more convenient to file a lawsuit. Those fraudulent users will probably have to weigh it when they want to use it fraudulently.

"There is really no such thing! Does our country have relevant laws and regulations?" Now Zheng Yuanjie is so absorbed in writing that she hasn't thought about it yet.

"Yes, the Trademark Law was promulgated in 1982, but many people did not notice it, which caused many problems. For example, many time-honored brands were preempted by others. As for the trademark issue, there is no way to use the name passed down from the ancestors!"

Among them, the most famous one should be Xiao Shaoxing Baizhan Chicken. After decades of development, Xiao Shaoxing Baizhan Chicken has become synonymous with Shanghai snacks like Nanxiang Xiaolongbao. To the end of being robbed of the brand.

Fortunately, these time-honored brands can get back their trademark ownership through litigation. Although the process is a bit more complicated and requires a lot of energy, it can still be done as long as the property rights are clear. The copyright of literary works is more complicated, and There are also many areas that can be counterfeited.

Looking through the copyright lawsuits that Zheng Yuanjie has fought, such as Shuke underwear and Pipilu pork skin. There are really all kinds of things. Zheng Yuanjie spent 20 years in litigation, and only successfully defended 16 trademarks and 672 Trademarks are waiting for rights protection.

After hearing the story of Xiao Shaoxing's white chicken, Zheng Yuanjie also had a sense of urgency, "It seems that the trademark registration has to be started earlier, but why do you remind me! If you register in advance, won't you be able to use it for nothing? Now that I say it, Don't you have to give me money?"

"In the short term, it can indeed save money, but in the long run, my reputation will be ruined; Lu Xun said, 'There are tricks and tricks, and they are effective, but they are limited. .'" This sentence was really said by Lu Xun.

"So if you want to make your company bigger and stronger, you can't take the small road, but the big road!" This sentence is what Li Dakang said, "I will spend money to buy the copyright now, and remind you to register. money, but it also avoids future risks and enhances the safety of the brand. On the whole, it is more cost-effective!"

"That's a good saying. Those who can't seek eternal life are not enough for a certain time. I just see the present and don't think about such a long-term thing. I listen to you. I will find a lawyer tomorrow and ask about registered trademarks and copyrights!" Zheng Yuanjie sincerely Take it to heart.

His ability to accept new things is actually very strong. He began to try computer writing in 1995, and he can be regarded as the grandfather of Internet writers.

"This is not a small job. You'd better hire a few more lawyers to take charge of this job!" Anyway, Zheng Yuanjie is rich and can afford it. The circulation of "The King of Fairy Tales" is almost approaching 100 million.

The 100 million volumes of magazines, except for printing fees, fees for post offices, newsstands, and bookstores, are all his. He should be one of the richest writers in China now, otherwise how could he have the money to buy them? What about the next ten houses to store letters from readers?Hiring several trademark attorneys is no problem at all.

"Just for your reminder today, I have to give you a cheaper price." Zheng Yuanjie admired Li Lei's approach very much, and agreed to buy the copyright just like that.

Li Lei took out the contract and first purchased the copyrights of classic characters such as Pipilu, Lu Xixi, Shu Ke, and Beta, and prepared to use them on children's food and beverages. Zheng Yuanjie can also use trademarks in other fields by himself. In the future, he will establish companies to operate their own trademarks.

As for the price, it is not high at all. Today's market does not know enough about trademark copyright and its value. Coupled with the influence of imperfect legal system and local protectionism, even if there is infringement, it is difficult to Rights protection, so it is not appropriate to ask for a higher price.

Li Lei also stated these issues in the contract. When the market environment improves in the future and the value of copyright increases, the relevant fees will naturally increase.

Zheng Yuanjie is very satisfied with this. Now he believes more and more that Li Lei intends to cooperate with him for a long time. After signing the contract, he invited him to a meal. At the dinner table, he believed that he asked how foreign companies such as Disney defended their rights. He listened to the case very carefully, maybe some stories will be written into "The King of Fairy Tales".

After dinner, when we returned to the hotel, many people came again, Zhuang Zhu Yu and Lu Guanqiu were surrounded by people asking questions non-stop.

"Li Lei is here. This matter was first proposed by Li Lei. Everyone, please ask him any questions!" Seeing Lu Guanqiu, he quickly gave Li Lei the opportunity to show off. Master Yu was a little unhappy, he was just happy when he was bragging.

"I just read the newspaper and suddenly came up with this idea. I haven't figured out what to do. I need the advice of seniors." Li Lei waved his hands again and again, and began to speak without any hesitation.

Xing Shuwang was right. It was enough for him to get the name of the initiator. He had already eaten the sweetest part of the cake, and left the rest to others. Eating too much would cause a bad stomach.

Li Lei kept making concessions, and everyone gathered around Master Yu and Lu Guanqiu again. Master Yu's face obviously improved a lot, um, this young man is quite sensible.

These two did have a few ideas, and they quickly figured out a general plan, which leaders and media should be invited, how to write a proposal, the main points, and how to connect with the Asian Organizing Committee.

At the end, Master Yu was about to get up and leave. Lu Guanqiu looked at Li Lei again, "Xiao Li, can you add a few more words? You are the initiator, so you can't just say nothing!"

Everyone talked about this, and Li Lei was too embarrassed to refuse, so he said, "You all have said very well, and I have improved a lot by following the study! However, I found a small problem. Talking about how to donate money, doesn’t seem to mention how to use the money?”

"This is a matter of the Asian Organizing Committee. It has nothing to do with us, right? And the money handed over to the Asian Organizing Committee must be used to build venues. Are you afraid that they will spend it randomly?" Some people laughed in their hearts. You can decide this?Sure enough, you can't do things well if you have no hair on your mouth.

"That's not what I mean. Of course I know that the money is mainly used to build stadiums! So can we make a donation to a stadium? I heard that Mr. Huo from Xiangjiang donated [-] million Hong Kong dollars to build a swimming pool. Name this swimming pool after Mr. Huo!"

"So, if the money we donate is enough to build a sports hall, can we also give this sports hall a name that can reflect the characteristics of our township enterprise?"

Li Lei is not talking nonsense. The gymnasium donated by the National Individual Association will be named Guangcai Stadium in the future, implying that self-employment is also very glorious. Since self-employed people are capable, why can't our township enterprises not?
As soon as this remark came out, the scene suddenly became quiet. Those who laughed at Li Lei just now lowered their heads. He is young, so he is more thoughtful than us.

"You can have this! The Asian Organizing Committee is aware of everyone's enthusiasm, and this small request can still be met." Now several leaders discussed in a low voice and directly agreed.

Naming does not cost money, as long as they can donate the money to build a venue, so what if the naming rights are given to them?And the naming must pass the review of the Asian Organizing Committee, and there will be no inappropriate names.

"Then what should it be called?" A new question came up again.

"I'm not very learned, so I can't figure it out. I'd better ask Party Secretary Yu, Factory Manager Lu, and seniors to help me think about it." Li Lei refused to show off again.

"This matter is not urgent, you can think about it slowly, let's go to dinner first!" After so much noise, it was time to eat again.

While we were having dinner, another person came in from outside and yelled as soon as he entered, "Is this the place where township enterprises donate money to the Asian Games?"

Li Lei and Brother Chao saw this, isn't this old Mouzi!

(End of this chapter)