Agricultural giant since 1983

Chapter 194 Ham Sausage

After completing the formalities, Li Lei handed over the work of building the factory to Li Xinwang, and he returned to Heyang by himself. When he returned, he also brought the production line that had just completed the customs clearance.

This time when he came to the special zone, in addition to building a factory, he also asked Ma Tianyu to buy a ham sausage production line abroad, and planned to let the food processing factory in Heyang produce this kind of food that is still very fresh in China.

About 5000 years ago, the Sumerians in Mesopotamia poured minced meat and seasonings into sausage casings to make sausages; almost 2000 years ago, during the Han Dynasty in China and the ancient Romans in the West, they also made sausages. There were traces of sausages.

The process of ham sausage is also derived from traditional sausage production, which can be roughly divided into the following processes: frozen pork→thawing→selection→squeezing→stirring and marinating→chopping→mixing→enema→cooking and sterilization→cooling→finished product→inspection→labeling→injection library save.

The history of the ham sausage we eat now can be traced back to Japan in the Showa era. As early as 1938, the Japanese tried to use abundant fish instead of red meat to make sausages, so as to realize the Westernization of Japanese food and replace it with processed aquatic products. Purpose of canned food.

At first, they stuffed the fish meat into the rubber tube, and then tied the two ends with cotton yarn. Since the whole process was done by hand, the yarn often caused air leakage due to loose tying.

Later, the U-shaped aluminum seal was used, and a ligature machine using steel wire was developed, but either the aluminum seal fell off or the hose shell was damaged, and mass production could not be realized.

In 930, for the first time in the world, PVDC, a linear polymer, was obtained through laboratory polymerization. Dow Chemical Industry in the United States first industrialized it. This material solved the problem of ham sausage packaging.

In 1949, the Southwest Development Industrial Cooperative of Ehime Prefecture tried to make fish cakes into sausages.After trial and error, it was successfully commercialized in the spring of 1950 and sold under the name "Smoked Meat".

In October 1951, Southwest Development Co., Ltd. was established and officially began to produce the first fish sausage in Japan. Starting with this company, other companies started producing and selling fish sausages.

In 1953, Japan's Asahi Kasei Co., Ltd. introduced this technology from Dow in the United States. Kureha Chemical Industry developed this technology and applied it to production. Many fish sausage companies have introduced this material to make ham sausage.

In 1954, the United States’ nuclear test on Bikini Island accidentally triggered a boom in ham sausage production. After the nuclear explosion, more than 300 fishing boats in this sea area were contaminated by radiation. Affected by this incident, Japan became a raw fish Prices for sliced ​​tuna plummeted.

In order not to waste this batch of tuna exposed to nuclear radiation, many companies began to mass-produce canned tuna and fish sausages with tuna as raw materials. They did not mention nuclear pollution in their publicity, which attracted a large number of deceived consumers to buy, ham The intestines are on fire.

In addition to the radiation of the raw materials, this batch of ham sausages also used a large amount of carcinogenic preservative AF-2. This preservative has been eaten for 20 years, and it was not banned until 1974. Japan during the Showa period People are really miserable, not only have to work overtime around the clock, but also have to eat this kind of double-polluted ham sausage.

The boom in sales has brought about technological progress. In addition to PVDC casings, the Japanese have also improved production technology and automated the manual enema and tie-up process; until this time, this plastic-packed food with aluminum tie-ups at both ends has already It was basically finalized, and the ham sausage has been using this packaging since then.

This kind of PVDC casing packaging has a specific name in Japan called "rocket packaging", probably because it looks like a rocket, or rockets were more fashionable back then.

The output of Japanese ham sausage reached hundreds of thousands of tons in the 60s. However, due to the lack of materials in China, the ham sausage production line was not introduced until last year, and the first ham sausage production line just came off the production line this year.

It was Gao Fenglai from Luoyang Meat Factory who completed this task. In 1986, at an international food fair, a set of Japanese ham sausage production prototypes aroused strong interest from Luoyang Meat Factory representative Gao Fenglai and others.

They bought this production line, and after installation and commissioning, China’s first ham sausage was produced in Luoyang Chundu in 1987. However, because consumers were not familiar with this product, Chundu ham sausage did not sell well at first. Other companies that are still on the sidelines hesitated, and did not follow suit immediately.

However, Li Lei knew how popular ham sausage would be in the future, so he seized the opportunity to buy one as well, preparing to produce his own ham sausage.

There are reasons for the popularity of ham sausage. On the one hand, with the contracting of production to households and the rise of Xingzhen enterprises, the number of live pigs for slaughter has continued to increase.

In 1978, 1.61 million pigs were slaughtered nationwide, the pork output was 789 million tons, and the annual per capita pork possession was 8.2 kilograms; by 1984, 22047 million live pigs were slaughtered, an increase of 1978% compared with 37, and the annual per capita pork possession was 13.84 kilograms.

In 1985, the policy on the purchase and sale of live pigs was fully liberalized, and the enthusiasm for raising pigs was greatly increased. The number of free-range pigs raised by farms and farmers continued to increase, and the pressure on the common people to eat pork was reduced again. New products are required.

On the other hand, the supply of pork has come up, but the supporting cold chain, transportation and other systems have not been completed. Pork cannot be stored for a long time. Some places want to eat pork but cannot buy it, while some places have pork that cannot be sold. , which forces people to find a more suitable storage method.

Traditional canned pork is good, but the production cost of this product is relatively high, and the canned food is a high-temperature meat product, the temperature of the heating medium is greater than 100°C (usually 115-120°C), and the center temperature is constant for an appropriate time when the temperature is greater than 115°C. meat products.

The meat products produced in this way have a longer shelf life and can be stored for more than six months, but they also have disadvantages, that is, serious nutritional loss and poor taste, which consumers do not like.

Ham sausage is a low-temperature meat product, which adopts a low-temperature pasteurization method to ensure the safety of the product, while retaining the nutritional value of the meat product to the greatest extent, and can also be stored at room temperature for a certain period of time.

In addition, ham sausage contains starch, and the overall cost is cheaper than canned meat. It is still very attractive to ordinary people, so it quickly became popular soon.

Anyone who has taken the green leather train should have heard the cries of "melon seed drink, mineral water, hops, peanuts and ham sausage", right?The popularity of ham sausage can also be seen from this.

In the future, many enterprises will become bigger and stronger with the help of ham sausages. Chundu Factory has also developed into Chundu Group. In the future, there will be a road in Luoyang called Chundu Road. Unfortunately, this pioneer road has gone wrong and gradually disappeared in people's memory.

Another company near Luoyang came from behind and surpassed Chundu to become the overlord of the domestic ham sausage industry. The problem is that the company has been tossed by a series of palace fights, and its development is not as good as it is year after year.

With brands such as Wang Zhong Wang, Yurun has occupied the second position for a long time, second only to Shuanghui Group, followed by Delis, Chundu, Wangrun and other enterprises.

And the Hope Group did not let go of this big cake. They established Meimei Food Company, and the Meihao brand ham sausage they produced is the leading brand in the southwest region, accounting for nearly [-]% of the market. Unfortunately, it is difficult to sell it.

Li Lei has a farm and there is no shortage of pork. The Central Plains is a large agricultural province, so there is no need to worry about the supply of starch. The production of ham sausage is definitely unique.

Bring the production line back, and the food factory will be transported back immediately for debugging and installation. The factory building has been prepared in advance. Hou Tao has done a good job in Luxiang. Now he is transferred back to Heyang to be the director of the food factory. The original deputy factory director was responsible for that.

While supervising the installation and commissioning of technicians, Li Lei asked Hou Tao about the recent situation of Chundu factory. Chundu factory is in front of him to explore the road, and he can keep abreast of their movements in a timely manner, which can save a lot of detours.

"The ham sausages of Chundu Factory are not selling very well these days? Many consumers complained that they only bought ham sausages when they saw the name. They thought it tasted similar to ham or homemade sausages, but they bought it back and tasted it. , The taste is far worse! This thing is neither ham nor sausage, why is it called this name?" Hou Taohui reported.

"That's true. Compared with sausages, the casings on the outside of ham sausages are inedible; compared with ham, ham sausages are not as meaty. There is indeed a gap!" Li Lei nodded.

The English name of this production line manual is "ham sausage" production line. Ham does have a meaning of "ham", and sausage does mean "sausage". When combined, it becomes "ham sausage".

Chundu Factory named this product ham sausage. Apart from the reason of translation, it may not mean that the ham and sausage are hot, but unexpectedly, it has the opposite effect.

"It doesn't matter. I think the name ham sausage is quite good. As for the misunderstanding of consumers, the impact is actually not big. Everyone will accept it when they are familiar with it. The key is that ham sausage is cheap. The same money can be used to buy pork and pork. How much ham sausage?" Li Lei didn't care about this little problem.

"People's lives are better now than in previous years, but they are still not well-off. Few people can eat pork every day. Ham sausage is cheap and meaty. Once you get used to it, there will definitely be no shortage of buyers! Besides, Chundu is now I only know how to buy stuff, but I don’t know how to advertise. When our production line is commissioned and production starts, I will go to CCTV to advertise! Once the advertisement is broadcast, our Panpan brand ham sausage will definitely sell well!”

Li Lei has already registered a trademark for this ham sausage in advance, it is called Panpan brand, and the trademark pattern is a panda Panpan holding a gold medal.

When the production starts here, the animation planned by Li Lei for the Asian Organizing Committee will also be broadcast. Taking the opportunity to gain a wave of popularity, I will use the animated panda Panpan to advertise the ham sausage, and come to "Eat Panpan" Consumers can remember advertising slogans such as “ham sausage, win the BJ Asian Games”.

With the sales channels that have been established now, Li Lei is only worried that the production capacity will not keep up, and he is absolutely not worried about not being able to sell.

When he came back this time, Li Lei also changed the names of the two food factories to Panpan Food Factory, redesigned the packaging of various products, and used all the copyrights of the trademarks purchased before. Panpan brand ham Intestines, Panpan brand apricot jam, Huluwa brand hawthorn rolls, Shukebeta fruit Danpi and other products have completed trademark registration.

Foreigners like pandas, so a big panda pattern is printed on the bottle of apricot jam, and small gourd baby cards are added to the packaging of the gourd baby skin. In order to collect all seven gourd baby cards, many children save their breakfast money. Just to go to the canteen to buy hawthorn rolls to open the blind box.

Soon there was a legend that became popular among children. In addition to the cards of the seven calabash dolls, there was actually a special card with the gourd little King Kong hidden. This legend attracted the children. Continue to buy hawthorn rolls at the canteen, hoping to get this SSSR card.

This is the same as when Little Raccoon simply launched the Water Margin card in the future, many people thought that there should be a card for Chao Gai, the King of Tota.

But in fact, Chao Gai was not ranked among the 108 generals in the original work, so the earliest official and genuine Water Margin card did not include Chao Gai, but the legend of the Tota Tianwang Card is still circulating all over the country, and many fans even made their own Chao Gai cards. .

Until 20 years later, Wu Yuanxin, one of the original painters of the Water Margin card, combined the characteristics of the original work of "Water Margin" and the mobile game "Legend of Little Raccoons", and provided two completely different creative ideas, and put these two ideas together. Go online to vote, and finally choose which one is more popular with netizens and add it to the little raccoon physical card.

The legend of Gourd King Kong has seduced many children, scratching their hearts and lungs, and keeping them awake at night. Some clever children even found the ordering phone number of Panpan Food Factory from the packaging, and specially called to ask if there is Gourd Little King Kong. card.

The salesman who received the call couldn't help but tell them that the food factory did not produce cards for Calabash King Kong, and there were only seven cards in total.

The children refused to agree, "How can you not have it? Hurry up and print a copy!"

There are more children calling, and the information will be fed back to Li Lei. After thinking about it, Li Lei borrowed a classic marketing method from later generations, "This is good, I will communicate with Shangmei Factory and let them produce the Gourd Little King Kong. Card, and then print instructions on the packaging of the next batch of hawthorn rolls, saying that after collecting seven gourd babies, you can send the card over and exchange it for a gourd little King Kong card!"

"That's a good idea! Even if they change to Calabash Little King Kong, one card won't look good. We must get seven more Calabash Babies, and we can at least sell seven more cards!" Hou Taoji applauded.

"By the way, it has to be famous. It must be the genuine card produced by our Panpan Food Factory. Those fake ones will not be recognized!" Someone added that there are already fake hawthorn rolls and gourd baby cards on the market, because the legal system is not legal. They have no way to deal with the impact of health and local protectionism.

After a while, envelopes for exchanging cards flooded towards Heyang like a snowflake, and Li Lei also ushered in a great event.

(End of this chapter)