Agricultural giant since 1983

Chapter 214 Tertiary Company
"How is the supply and marketing cooperative this year? Will it be greatly affected?" Li Lei asked. In the past, the supply and marketing cooperative controlled the sales channels of various townships, and the salesmen's eyes grew to the sky. After the reform and opening up, competitors appeared, and the supply and marketing cooperative We are also facing new challenges, but due to the accumulation of history, life is still good, but from last year to now, due to the impact of the general environment, the supply and marketing cooperative is not as comfortable as before.

"Hey, it's far from the past few years!" Lu Tingsheng sighed. The common people are most sensitive to prices, and this inflation has greatly increased the prices of various items. When ordinary people entered the supply and marketing cooperatives, they saw that the original one yuan The things turned into two yuan, many people couldn't help but yelled, and then turned their heads and left.

The salesperson had never been so angry before, and some couldn't help but scolded back, and then the conflict became more intense. Several salespersons in Heyang were beaten, and many people beat them together.

The supply and marketing cooperatives were not only scolded, but also saw a sharp decline in sales. Originally, the supply and marketing cooperatives distributed benefits that were considered to be at the upper-middle level in the county every year and festival. They walked through the street with the benefits and welcomed the full It was an envious look, but now, next month will be the Mid-Autumn Festival, Lu Tingsheng is still having a headache about where the money to buy moon cakes will come from, maybe he can't even afford moon cakes.

"Why are you asking these questions, big boss? Don't talk about unhappy things when you're drinking, come and go, and go!" Lu Tingsheng was in a very depressed mood.

"I'm also a shareholder of the supply and marketing cooperative, so why can't I ask these questions?" Li Lei said with a smile, and moved the bottle aside to prevent Lu Tingsheng from drinking any more. There is no way to talk about business.

"Shareholders?" Lu Tingsheng was stunned for a moment, and then suddenly realized, "Hahahaha, yes, shareholders, our supply and marketing cooperative does have a large number of shareholders!"

The supply and marketing cooperatives belonged to the cooperative economic organization at the earliest, and the main purpose was to serve the economy in rural areas. The main purpose of the supply and marketing cooperatives was to buy shares from members. Because the country's economy was backward in the early days, the principal of the supply and marketing cooperatives was not very high, and most of them were one yuan or two yuan. If the supply and marketing cooperative achieves profitability in the year-end accounting, it will distribute dividends to members according to the agreement.

This system has lasted from the 50s to the present. It was not until the 90s that, with the development of the market economy, the profits of the supply and marketing cooperatives continued to decrease. Only then did they begin to withdraw individual shareholders and replace them with corporate shareholders to promote the development of the supply and marketing cooperative system.

Li Qiyun bought a six-yuan stock in 1981. At the end of the year, he took the stock certificate to the Liushu Commune Supply and Marketing Cooperative to receive a nine-cent dividend. This dividend ratio is indeed acceptable.

So every time it is time to receive dividends, many farmers take their stock certificates to the supply and marketing cooperatives to collect the money, and then turn around and exchange the dividends for new year products. This is one of the few benefits that farmers can enjoy.

After Li Lei returned to Erdaowan Village, he also invested several hundred yuan in shares, and received dozens of yuan at the end of each year. From this perspective, Li Lei is indeed a shareholder of the supply and marketing cooperative system in Heyang County. , It’s just that this shareholder is the same as a shareholder who bought a few shares of a listed company, and has no say in the operation of the company.

"Right, I'm still waiting for you to pay dividends to buy new year's goods." The distribution of dividends by the Heyang Supply and Marketing Cooperative system is basically before the Chinese New Year. This is also deliberately arranged. The profit and loss of last year can be calculated just before the Spring Festival After getting the dividend ratio, secondly, farmers will buy new year's goods at the supply and marketing cooperative after receiving the dividend, and the supply and marketing cooperative can still make a fortune.

"Hey, I'm afraid I won't be able to distribute much this year! Maybe not!" Lu Tingsheng sighed again. The performance of the supply and marketing cooperative is not good, and he, the director, is also depressed.

"Don't worry, don't you think I'm sending money to you?" Li Lei picked up the chopsticks and took a piece of fish meat to his mouth. Don't look at the fact that the supply and marketing cooperatives seem to have gradually declined, but in fact they have been living all the time. When he is reborn, he will live a more prosperous life. Now, taking advantage of the problems encountered by the supply and marketing cooperatives, he will strengthen cooperation with them. When the situation improves in the future, he will definitely get rich rewards.

"Send money? Do you still want to invest in more shares? This is definitely not possible. If you invest a few hundred yuan, no one will say anything. If you invest tens of thousands of yuan, it will have a big impact!" Lu Tingsheng misunderstood Li Lei's meaning and shook his head. Shaking like a rattle, the private owner became the major shareholder of the supply and marketing cooperative, which is a bit subtle, especially in this year's environment, Lu Tingsheng dared not agree to Li Lei.

"That's not what I meant!" Li Lei poured Lu Tingsheng a glass of wine to calm his emotions. It is definitely necessary to enter the supply and marketing cooperative system, because the relationship between the supply and marketing cooperative and agricultural enterprises is too close.

The supply and marketing cooperative system is the main channel for the circulation of agricultural materials, even in the 21st century, it will still be the leading force in the circulation of agricultural materials; in 2021, the national supply and marketing cooperative system will achieve a total sales of 6.26 trillion yuan, of which agricultural transportation machinery, production and processing machinery, pesticides Sales of agricultural materials such as seeds, fertilizers, and agricultural films accounted for a considerable proportion.

Even if private agricultural material stores gradually rise in the future, it will not shake the status of supply and marketing cooperatives. It is absolutely impossible for private agricultural material stores to expand their stores to almost every town in the country like supply and marketing cooperatives.

"Then what do you mean?" Lu Tingsheng became more and more curious. What kind of medicine does Boss Li sell in his gourd?He didn't think of the bad, because in the past few years, the people and units who cooperated with Li Lei have benefited, and he has never heard of anyone being tricked by him.

"Director Lu, do you think our cooperation was very good before? You helped us sell fertilizers, and our fertilizers sold more, and you also made a lot of money from it! Now, can we use this cooperation method again? Expand to other fields?" Li Lei continued.

Many of the fertilizers produced by the Heyang Fertilizer Factory are sold by the supply and marketing cooperatives. Although the fertilizer factory sells them, it is impossible to take care of every village in Heyang at the same time, and the supply and marketing cooperatives have them in every township. Farmers are used to buying whatever they want. Therefore, the sales of the chemical fertilizer factory in Heyang are divided into two parts. One part is to promote sales by its own sales team, and the other part is to ask the supply and marketing cooperatives to help sell.

"Other fields? We already sell agricultural machinery, ham sausage, fruit skin, and feed in your factory? If you come up with any new products, just tell me, and I'll ask the supply and marketing cooperatives in each township I will buy it for you." Lu Tingsheng was even more confused.

There are several main purchase channels of the supply and marketing cooperatives, first of all, the products of state-owned enterprises, and then the products of local enterprises; Li Lei's Huinong is a well-known local large enterprise, and his products greatly overlap with the needs of the supply and marketing cooperatives , so it has already entered the counter of the supply and marketing cooperative.

Although these products went in and sold well, they still fell short of Li Lei's expectations. The quality of the salespersons greatly reduced the sales of these products that should have been.

People came to ask if there was any feed, and they didn’t bother to take it out even though it was piled up in the warehouse, so they just said no; they didn’t bother to take care of the agricultural machinery samples outside for a long time, which led to some minor problems. Some customers wanted to buy them. The only request is to ask the agricultural machinery factory to send a new one over. The salesperson doesn't want to make a phone call at all, and the customer will be pissed off if he wants to buy it or not.

If the sales level and service quality can improve, Li Lei can guarantee that the sales of his products in Heyang will increase a lot, and it will be much more convenient to carry out promotional activities in the future.

However, what I plan to discuss with Lu Tingsheng is not the issue of improving sales level and service attitude. This is a problem caused by the general environment. Preaching alone cannot change it. people.

So Li Lei came up with another plan, "I want to cooperate with the supply and marketing cooperatives. Aren't many units building tertiary production companies now? Can you also set up one? It is not convenient for the supply and marketing cooperatives to let me become a shareholder, but the tertiary production companies It will not be affected at all, we can have half of the shares in the family, I will pay you, and you will pay half of the money!"

The so-called tertiary industry companies generally refer to companies operated by state-owned enterprises or public institutions that are not the company's main business.

For example, the school opens a printing factory to print examination papers and training materials for students. This is a typical tertiary industry company, which can not only provide profits for the school, but also solve the employment problem of the relatives of school leaders and teachers.

Some large factories usually have a lot of entertainment business, so they set up a tertiary production company for hotels and catering. In the future, the leaders of the factory will come here to accompany people to eat and drink.

Another example is that some companies need to provide maintenance services to customers frequently. These services are relatively cumbersome, so they should be handed over to the tertiary production company.

These are relatively normal tertiary production companies, and there are some abnormal ones. In the future, the management of many companies will ask their cronies to go to tertiary production companies, or provide raw materials and accessories for the company, or be responsible for the company's sales business. There are many places for articles.

Raise the price of raw materials and accessories, eat up the profits of the factory, and then buy the factory after saving enough money; the sales company signs a big order with the customer, takes a large number of products from the factory, and then the customer suddenly disappears, this Batches of products were in vain on the surface, but in fact they were resold. The tertiary production company went bankrupt directly, but the factory was implicated and could not be uncovered. At this time, someone came to buy it with money.
"I have thought about the tertiary industry company. Some time ago, I wanted to build a restaurant on a piece of land, with people living on it and eating under it. I went to the county for approval. The county said that there are too many units planning to open restaurants recently, so they didn't give me approval! You What kind of tertiary production company are you going to set up with our supply and marketing cooperative? Where else do you come from and recruit from the society?" Lu Tingsheng became interested.

"What is the biggest advantage of the supply and marketing cooperative? It must be sales, so I want to cooperate with the supply and marketing cooperative to open a sales company, which mainly sells our Huinong products. If there is spare capacity to sell other products, it is also possible! As for the manpower, it is even simpler. , There are so many children in the supply and marketing cooperative who have no jobs yet, just choose some of them! I think Director Lu, your brother-in-law is quite suitable for doing business, and it is suitable for him to be the manager!"

Lu Tingsheng is a strict wife, and his wife loves his younger brother the most. As a result, this younger brother is spoiled by her, and he likes to eat, drink and have fun. He looked for several jobs, and he returned home after working for a few days. Now, Lu Tingsheng's wife is urging him to introduce jobs to his younger brother every now and then, and he has a terrible headache.

Li Lei was also inspired by meeting Ren Zhengfei in the Special Economic Zone. After Ren Zhengfei developed the switch, in order to compete with foreign brands, he thought of a trick, that is, to cooperate with post and telecommunications bureaus in various places. Sale.

As soon as the company was established, the Post Office changed from a referee to a player and referee. How can this ball be played?As a result, those trading companies that represented foreign brands were defeated one after another, and the switch market was quickly eaten by Huawei.

Later, I couldn't stand it anymore, so the post offices in various places ended their cooperation with Huawei, but at this time the post offices were already used to Huawei's switches, and after the early profits, Huawei launched more advanced switches. Gain a firm foothold in the switch market.

Those salesmen don't show good looks to customers, but they can't show good looks to their sons, brothers-in-law, and sister-in-law, right?At that time, each township supply and marketing cooperative will send one or two trained children to help sell products, collect eggs, and then link their bonuses with sales performance. Are you worried that they will not be careful?

Not only will they try their best to sell, but they will also persuade their relatives to help. It only takes one or two people to improve the sales level and service quality of the entire supply and marketing cooperative by a large margin.

Of course, this is only for their own products. If a customer wants to buy a competitor's product, Li Lei can guarantee that the attitude he encounters will definitely be worse than before.

"This is indeed a good idea!" As soon as Lu Tingsheng said this idea, he didn't even dare to show his rejection, because there are really many unemployed children in supply and marketing cooperatives, and now Li Lei is willing to provide them with a job opportunity Well, if he dared to refuse, the whole supply and marketing cooperative would scold him to death.

Not to mention the brother-in-law problem, if his wife knew that someone wanted to ask his brother to be the manager, and Lu Tingsheng didn't agree, she would rush into the office and grab Lu Tingsheng's ears and scold him.

"But is the manager a different person? Guangzu has been fooling around for a day, so can he be the manager?" Although he was afraid that Li Lei would really agree, he still had to be polite.

Lu Tingsheng's brother-in-law is called Yao Guangzu. His father hoped that he would honor his ancestors, but who knows that he has become like this now. His parents are embarrassed when they hear this kid, but if he can become a manager, he will truly honor his ancestors. up.

(End of this chapter)