Agricultural giant since 1983

Chapter 221 The Decisive Battle Against Chia Tai
"Then I have to go to your factory to get acquainted with the situation. I have raised pigs in the past, but I haven't worked in a large farm yet!" Benshan is still very strict about creation, and he didn't fully agree.

On the contrary, this made Li Lei feel at ease. The kind of person who just slapped his chest and said no problem whenever he encountered something without asking any questions, would not be able to give a satisfactory answer when the agreed time came.

At the same time, Zhao Benshan said that he had raised pigs. That is not a lie. He came from a very difficult background. His mother died of tuberculosis when he was very young. After that, his father took his brothers and sisters away from home; because Zhao Benshan was too young to travel long distances. Trek, so my father entrusted him to grandpa.

Grandpa begs for food on his back, so that the young Zhao Benshan will grow up eating a hundred kinds of food, so that he will not be hungry, but his grandfather is old and weak, and unfortunately he will go west. Zhao Benshan can only learn sanxian and erhu from his blind second uncle Zhao Deming After gradually growing up with his skills, Zhao Benshan joined the village's propaganda team.

But more than a year later, something happened, and Zhao Benshan had to go home to raise pigs for a living. Perhaps it was because of this experience that he came up with the famous line in the sketch "Heart Disease" in the future, "The first topic, Postpartum care of sows."

"No problem, let me tell them that you can go whenever you have time, and they will fully cooperate with you!" Li Lei agreed.

"By the way, sometimes you may not only need to show up when shooting commercials or holding events. If you have someone you think is more suitable, you can also introduce them!" The sketch culture in Northeast China is very popular. Although Zhao Benshan is the most powerful, he is definitely not The only one with significant influence.

These comedians are very popular in the Northeast and even most of the North. If you ask a few more people to help, it will be easier to carry out promotional activities. Zhao Benshan can't do it alone.

"Since Boss Li can trust me, I will definitely help you choose a good candidate!" Zhao Benshan said gratefully. He remembered how excited he was when Li Lei quoted him the endorsement fee just now. The boss is very generous, no matter whether it is shooting advertisements or holding activities, the money will definitely be quite a lot.

Now Li Lei has given himself the qualification to recommend candidates, which will definitely help him quickly expand his status in the Northeast circle; performing on stage is nothing more than fame and fortune, and now he can decide which actor can earn With a lot of extra money, can they not support themselves?After experiencing many such things, his status in the Northeast circle will definitely improve rapidly.

"I wonder if the two bosses have watched "The Blind Man Watching the Lantern" played by Pan Changjiang and me?" Zhao Benshan immediately thought of a very suitable candidate.

Pan Zi, the water in the advertising industry is very deep, I'm afraid he won't be able to grasp it!Li Lei muttered something in his heart, but to be honest, this candidate is quite good. He can perform and sing, and the common people like it very much. It will definitely be good to let him go to the event. When the time comes, there will be a song "A curved river in front of my brother, and my sister will sing opposite" Singing a sweet song." The atmosphere of the scene must have risen.

But there is a problem. Pan Zi has a lot of problems, and he is not as kind as Liu Deyi. After the incident of Pan Ga’s friendship was exposed, a lot of dirty information about Pan Zi was found on the Internet. For Li Lei, the more serious point is professional ethics Regarding the problem, Pan Zi has not done a good job in this regard.

In the 90s, star walks were very popular, and Pan Zi often made quick money all over the country. Because he was famous and popular with the common people, whenever he participated in walks, the organizer's marketing before the show was basically his biggest selling point. to publicize.

Tickets were not cheap at that time. In cities where housing prices were only two to three hundred yuan, the tickets for the acupoint performances in which Pan Zi participated were often as high as hundreds of yuan; If you can't perform, you can sing two songs!
But Pan Zina is willing to take this effort?So he took out the show that he performed in the anti-flood that year, and when it was his turn, he took a bottle of mineral water and went up, and then drank the mineral water in one go, before the audience could react. stepped down.

Ma Dan, I spent 100 yuan, but you came here?Anyone who has watched Pan Zi's "walking acupoints" performance basically has no one who doesn't scold her!
So many years later, after the Pan-Ga incident was exposed, and someone asked Pan Zi if it was late, those who had watched Pan Zi's performance back then would stand up and say that he has always been this Pan Zi, and he has not changed in the slightest.

But this is all for the future. Pan Zi should not have so many opportunities to make money right now, so he won’t be so inflated, and he is only a supporting role. It was decided that Huinong's first commercial in Northeast China would be performed by him and Pan Zi.

In terms of advertising creation, Li Lei gave Benshan greater autonomy. Li Lei believes that Benshan, who grew up eating hundreds of meals in the countryside and raised pigs himself, must know what the people in the Northeast like to watch and what kind of content can be used. Convince them.

After finishing this matter, the mission of this trip to the Northeast is over. Li Lei asked Xu Zhengyang to drive back to Zhongzhou to wait, while he took a plane to Shanghai. The first KFC in Shanghai will open soon. This important He must be present on the occasion.

No. [-] on the Bund in Shanghai, Dongfeng Hotel now has an extra signboard. Like the front door in Beijing, it says "American KFC Hometown Chicken" in white characters on a red background. KFC staff in red uniforms are busy coming in and out of the door. out, doing the final preparations before opening.

From time to time, passers-by would come over and ask, "Hey, when will you open? What's the price? It's the same as the KFC in Beijing?"

"NO.18 will open the day after tomorrow. You are welcome to come and dine at that time! We have already listed the price in the newspaper. A chicken set meal at KFC, including a piece of fried chicken, mashed potatoes with chicken sauce and bread, costs 5.00 yuan and [-] cents KFC two-piece chicken standard set meal, including two pieces of fried chicken, cole slaw, mashed potatoes with chicken sauce and bread, is priced at [-] yuan and [-] cents. In addition, we handle group ordering business for all walks of life, and those who order more than [-] copies , [-]% discount on top of the above discount." The waiter answered fluently with a smile on his face.

Such polite and enthusiastic service made customers who are used to the rough style of state-run canteens a little uncomfortable, and immediately left a pretty good first impression of KFC, "Yo, it seems to be cheaper than the one in Beijing, it opens on Tuesday, right? Then I'll come over tonight!"

Shrewd Shanghainese are very sensitive to prices, but KFC waiters can’t let customers have such misunderstandings, so they hurriedly explained according to the training rhetoric, “Our KFC’s prices in Beijing and Shanghai are the same, and the recent price reduction is also the same. Because many domestic suppliers, especially Huinong, which supplies white feather chickens and eggs, their products have reached or even exceeded the standards of similar companies in the United States, so we no longer need to purchase from foreign countries, and the cost will naturally come down. In order to give back to customers, the price has also been lowered!"

"Oh, that's right." The customer who asked the question was a little bit torn, regretting that he could not eat imported chicken and eggs, and happy for the price reduction.

"Is the Huinong you are talking about the one that runs a farm in Pudong? I have eaten their eggs, and they are indeed a bit bigger than the eggs of local chickens, but the taste of the chicken is just average!" another passer-by interjected. .

"When we buy KFC, we have strict requirements. Huinong has passed multiple assessments before becoming our supplier! As for the taste of chicken you mentioned, it's not that chicken is bad, but that white feather chicken is more suitable for oil. Fried chicken, it’s relatively ordinary if you use it to make boiled chicken! After the opening, if you have time, come and try it, I guarantee you will be satisfied!”

"Okay! Definitely next time!" The passer-by walked away satisfied, recalling what the waiter said just now while walking, planning to go back and make friends with relatives and friends to show off.

Li Lei watched from the side, smiled and said to Wang Dadong, "Mr. Wang, your waiter praised us Huinong so much, it seems that I have to give her a bonus!"

"Haha, she is telling the truth! We have chosen more than one supplier from you in China, but you are the most worry-free supplier! It doesn't matter whether it is product quality, delivery speed or follow-up service! If all The suppliers are all the same as you, so I can rest assured!" Compared to the apprehension when he opened the first KFC in Beijing, Wang Dadong is now full of confidence in the success of the first KFC in Shanghai.

Since the people in Beijing can squeeze KFC to the brim, there is no reason why Shanghai KFC, which is better prepared and trained better, should not be successful.

"Compared with American companies, we still have a big gap. Mr. Wang, don't just say good things. If you have any problems, feel free to criticize, so that we can make progress, right?" Li Lei was not satisfied. After arriving in Shanghai yesterday, , I went to the Pudong farm to supervise the whole process of stocking and delivery for KFC. I have found some minor problems, and I plan to correct them in time after sorting them out.

"I feel more at ease if you have this attitude! Don't be afraid of problems, just remember the lesson and correct it in time!" Wang Dadong became more satisfied, compared with those who are more keen on improving personal relationship with him than improving product quality, Huinong has done well enough for other suppliers of service level.

Wang Dadong doesn't understand the leaders of those state-owned units. Don't they know that only if KFC is well done, will they be better?

In fact, this is also one of the manifestations of dissatisfaction with the environment. Things that Wang Dadong can't understand have long been taken for granted by the leaders of state-owned units. From their point of view, it takes a lot of effort to improve product quality and service levels. How can they handle the other leaders? Come easy?As long as the leaders are satisfied, they can continue to supply goods and pay back in time.

However, they didn't realize that KFC's performance requirements were much higher than those of state-owned units. If KFC didn't do well, Wang Dadong would get out!And if KFC does a good job, the company's board of directors will not hesitate to reward Wang Dadong, which is much more than what they can give Wang Dadong.

"Yesterday, I found some small problems. For example, sometimes your order is less than one truckload, and the distribution department habitually likes to pack more goods for other units. Although this can improve the utilization rate of freight capacity, it will also delay delivery to you. I have already criticized them for the delivery time! From now on, as long as you order the goods, even if there is only one egg, they will be delivered immediately." Li Lei told Wang Dadong truthfully about the problems he saw. , and said his own solution.

"This point really needs to be revised. It's okay to deliver a little later, and we won't wait until all the stocks are exhausted before ordering! But if it pollutes our products, that's not good!" If you give other units first For the delivery, if the people from the unit get on the car to help unload the goods, it is really possible to contaminate the products for KFC. If it causes adverse consequences, no matter how good Wang Dadong's impression of Li Lei is, he will terminate the contract.

After Li Lei finished talking about the problems he found, he asked Wang Dadong again, recorded his questions, and communicated with him on the spot about the solution.

When NO.18 officially opened, Li Lei sent several pairs of large flower baskets as congratulatory gifts, and accompanied Wang Dadong to witness the opening of the first KFC in Shanghai.

In today’s Shanghai, only chicken that is good at cooking includes small Shaoxing chicken, three yellow chicken, electric grilled chicken, Chinese fast food Ronghua chicken, etc. The addition of KFC has aroused people’s discussion.

Some people think that Shanghai’s well-developed catering industry may make foreign fast food “unfavorable”, but more people think that KFC’s price is too high. After all, with the current income level, eating a fried chicken set meal cost almost [-]% of an adult at that time. One of the monthly income, how many people can afford it?
However, despite the high price, the standardized operation of Western-style fast food, the smiling service of the staff in red uniforms, and the exotic atmosphere in the store all make Shanghainese feel refreshed.

On the first day of opening, the flock of customers packed KFC to the brim, many of which were parents bringing their children to eat.

In the future, in the memories of many "post-80s" in Shanghai, there is such a scene: if the test scores are good, the parents will reward them to go to Dongfeng Hotel to eat KFC.

Seeing the grand occasion on the first day of opening, Wang Dadong let go of his last worries. He finally determined that the success of KFC in Beijing can be replicated to other big cities in China, and KFC in Guangzhou, Hangzhou and other places will also be successful. .

Li Lei is also very satisfied with the error-correcting ability of his own team. Today, KFC temporarily added several orders, and each time Huinong delivered them in advance with quality and quantity, without any mistakes.

Wang Dadong also wanted Li Lei to stay in Shanghai for a few more days. On the one hand, he would continue to witness the success of the first KFC in Shanghai, and on the other hand, he would also take this opportunity to talk about other branches.

If it was another time, Li Lei would definitely agree, but not now, because the feed mill under Huinong is about to face the first decisive battle with Zhengda!
　I'm back, and the hotel is under centralized isolation. This is today's update. Tomorrow's update will be delayed, and then I will start to make up for the update of the previous few days.

　　
　
(End of this chapter)