Agricultural giant since 1983

Chapter 360 Wanda Mountain

Li Lei is very aware of COFCO's concerns. COFCO's current strength is far from being as strong as in the future, so if a new company is formed according to the plan provided by Zhao Lang, COFCO will not be able to provide enough funds, so it will be in a subordinate position within the new company. The leaders of COFCO are unwilling to see this, because they have already suffered in this regard. Wasn't that the case with the cooperation with Kerry Cereals and Oils?Kerry used COFCO's relationship to enter the mainland market, but COFCO itself did not get much benefit, forcing them to establish Fulinmen.

Fortunately, the establishment of a dairy company requires not only funds, but also pastures, milk sources, etc. In this regard, COFCO can still provide a lot of resources. Li Lei thought of these from the beginning, so he continued to give Gao Zong and others Explain, "Mr. Gao, COFCO is different from other companies. Those local or private dairy companies often put their interests first. As a national key enterprise, we, COFCO, shoulder greater responsibilities. Set a benchmark and always ensure the safety of the product, so you must control the milk source in your own hands, or you will have problems sooner or later!"

Mr. Gao and the others nodded at the same time. It is true that for a company of COFCO's level, profit is important, but it is definitely not the most important. There will be big troubles.

"The problem with Tetra Pak is the same. As a state-owned enterprise, COFCO cannot always be under the control of foreign companies, and this problem must be solved from the very beginning. It’s not easy! And if we can build our own packaging and production lines, we can not only ensure our independence, but also strengthen our influence on the industry by providing packaging and production lines to other dairy companies! This is what COFCO should do!” Li Lei gave They have painted a pie, and this pie may really become real.

"I am also aware of the concerns of the leaders. With COFCO's status, it is definitely not willing to be controlled by others. In this dairy company, COFCO should and must have a reasonable position!" Before Mr. Gao and others could speak, Li Lei sent them "Actually, this problem is very easy to solve! The new company needs more than funds, and COFCO can provide a lot of things!"

"Let's sort out the respective advantages of the two companies first! Huinong has relatively mature milk packaging technology, dairy cow feed production technology, dairy breeding technology, relatively abundant funds, and has experience in dairy cow breeding and milk production lines. It must be accumulated, and there are relatively complete sales channels. When our products come out, they can be seamlessly connected with Huinong's existing sales channels!" Li Lei counted with his fingers.

The milk packaging technology was developed in cooperation with Weikang's packaging factory. Huinong has long planned to enter the dairy industry, and has already carried out some small-scale experiments in the Central Plains Province. At present, milk packaging boxes that meet the standards have been produced. , although it is definitely higher than Tetra Pak in terms of cost, as Zhao Lang said just now, Tetra Pak mainly relies on large-scale production to flatten R&D costs and reduce production costs. Expansion, the cost can still be reduced.

Feed and breeding are the foundation of Huinong's fortune. Now Huinong has the largest feed research and development center in the country. It can not only make the original pig feed and chicken feed well, but also develop the domestic leading dairy cow feed, which is very important for improving dairy cows. Physical fitness, increase milk production is of great help.

The dairy farming technology is the same. Although the number of dairy cows owned by Huinong is still relatively small, which cannot be compared with that of Yili and other large enterprises, Huinong has taken the route of centralized breeding and unified management from the beginning. Zhao Lang and others started from The Netherlands and New Zealand have brought back advanced experience, and now Huinong is also at the forefront of dairy farming in China, stronger than Yili and Guangming.

Needless to say, the funds, even if the money for Huinong is not enough, Li Lei can still transfer it from New Century, and these funds are not invested at one time. When the financial crisis in Southeast Asia begins next year, Li Lei will be even more concerned at that time. There is no shortage of money.

The dairy cow breeding project is under the responsibility of the Breeding Center, which has the most abundant funds and the most advanced equipment in the same field in China. Li Lei has also recruited many talents from domestic universities and research institutions. Now their research has achieved some results and cultivated Although the breed of dairy cows in China is not as good as the high-quality breeds of dairy powerhouses such as the Netherlands and New Zealand, it is definitely better than the breeds of dairy cows owned by most domestic dairy companies.

For the production line, Shifeng Factory is responsible for the research and development. In addition to the most important agricultural machinery, they are also involved in the research and development of various agricultural-related production equipment, such as flour production equipment, rice production equipment, beverage production equipment, etc. The same goes for the milk filling production line. is the focus of their development.

The more Li Lei counted, the more Mr. Gao and others frowned. For business partners, many companies have the same idea. They don't want them to be too weak to provide them with much help, and they don't want I hope they are too powerful to completely overwhelm themselves; now that Zhao Lang and Li Lei have heard so much, they find that Huinong has indeed accumulated a lot of good things in the dairy industry, which makes them feel a little uncomfortable.

Fortunately, Li Lei quickly talked about the advantages of COFCO, "COFCO's influence on policies is unmatched by Huinong. If the country wants to introduce standards and policies related to the dairy industry in the future, COFCO will definitely get more favorable policies for us. The result! COFCO also has stronger financing capabilities, as long as the project is suitable, the major banks will definitely compete to lend to COFCO.”

The advantages of COFCO are mainly concentrated in its identity and background. It is not necessarily possible to promote many things that benefit farmers, but COFCO can easily do it. Hearing the brows of these Gao Zong and others, they immediately relaxed. Yes, our COFCO is hand-picked by the state. It is very easy to be the No. [-] enterprise in the field of grain, oil and food.

Soon Li Lei got to the point, "The most important thing is that it is more convenient for COFCO to get pastures and milk sources than us, and it doesn't have to cost money to get these things! For example, many state-owned land reclamation Groups, state-owned pastures, and breeding farms are all undergoing restructuring, so can COFCO ask the higher-ups to transfer some pastures and milk sources that will be abandoned to COFCO? Then COFCO will use these pastures and milk sources to invest in shares. The problem is not Is it resolved?"

"Crack!" Mr. Gao slammed the table hard!These words are like waking up the dreamer, the frown suddenly relaxed, and the eyes are full of smiles, yes, what is the biggest advantage of our COFCO?It is the identity of a central enterprise!It is the trust of the country!Now that we are going to be the largest dairy company in China, it is absolutely reasonable for the state to allocate some resources to us, and the state cannot disagree.

Grasslands definitely belong to the state, but the specific methods are different. Some are local, some are owned by agricultural reclamation groups, and some are owned by other state-owned enterprises, but these can be assigned to COFCO in a certain way. You are right. Now we have started to focus on the large and let go of the small. Many small-scale and poorly managed pastures and farms have to be disposed of. Instead of disposing of them to others, it is better to directly give them to COFCO. Mr. Gao is very clear that many pastures , The actual value of the farm is not as bad as the data on paper.

No, we can even be bolder. Although these pastures are valuable, they are certainly not as good as large-scale pastures. The larger the pasture, the more dairy cows can be raised, and the easier it is to manage; It suddenly dawned on me why Li Lei wanted to cooperate with COFCO instead of doing it alone. Of course, some small-scale pastures can be won by himself, but there is almost no chance for large pastures. Only COFCO can eat this cake, so should we get rid of Hui Nong do it by himself?
Mr. Gao couldn’t help thinking like this, but soon he calmed down. Indeed, COFCO can indeed acquire many high-quality pastures alone. However, it also takes capital and money to operate these pastures and turn them into high-quality milk production places. Technology, and the need for channels to sell milk, these are not available to COFCO at the moment, just like COFCO was obviously blessed, but still wanted to find Huinong to invest in Luhua, COFCO does have some advantages, but these Advantage is not enough for them to succeed.

"Dr. Li's suggestion is very good! We need to collect some information and study it, or let's stop here for today's meeting! Let's take a rest first, and then have a meal together in the evening, tomorrow... Oh no, we will continue the meeting in the afternoon the day after tomorrow Discuss, in the past two days, Lao Ning, you can go around with Li Dong, visit our branch of COFCO in the capital, and ask Li Dong to give some suggestions!" Mr. Gao suddenly realized that Huinong didn't have to find COFCO No, they can also go to Dongbei, XJ, and NMG's agricultural reclamation groups to cooperate. Although it is definitely not as good as COFCO, it can also make up for Huinong's disadvantage of lacking large-scale pastures, so he cannot be allowed to contact these units.

"Dr. Li, you entertained me last time when I went to Shandong. This time I came to the capital, let COFCO treat you well!" Ning Hao stood up cheerfully, and he understood President Gao's meaning.

"Then trouble Mr. Ning!" Li Lei also understood Mr. Gao's idea of ​​such an arrangement, but he was not disgusted, because it also showed that COFCO really wanted to cooperate with Huinong.

That night, there was another grand reception. This time, everyone felt more relaxed than the last meal, because everyone knew each other's sincerity, and cooperation may not be far away.

For the next day or so, Ning Hao cooperated with Li Lei to look at COFCO's branch and visit the scenery of the capital; Mr. Gao and the others quickly got busy, asking his subordinates to collect as much information as possible on the distribution and ownership of domestic pastures. Sort them out, and then they start screening to see what COFCO can get.

"Although these pastures are not large in size individually, they are close to each other. If all of them can be taken, they will be a large piece of pasture! It is not a problem to rely on this pasture to build a factory!" They Outlined on the enlarged version of the map.

"Let me take a look? This piece belongs to the local Land Reclamation Bureau. We can ask the Ministry of Agriculture for help in coordination; this piece is a state-run ranch managed by the local government. Its operating conditions are not very good and it owes a lot of money to the bank. We can use the debt collection Also, this is the military horse farm of the army. Now that the establishment of the military horse farm has been abolished, they have no reason to continue to occupy the pasture? Just ask the superiors to allocate it to us, and give the army some compensation." According to these pastures, Gao always felt that dealing with these matters was much easier than solving business problems, and he just played his own advantages.

"No wonder you can become the richest man in the country. Look at their brains. Why couldn't we come up with such a good idea earlier?" The more obvious, with so many pastures, there is no need to worry about COFCO's insufficient shares in the new company. With these pastures as shares, plus other investments, the share distribution will be very good at that time.

Some people derived from this and came up with new ideas, "Mr. Gao, can we broaden our horizons and not limit ourselves to pastures! Many land reclamation bureaus in Inner Mongolia and HLJ have their own dairy enterprises. Can we let The new company takes a stake in these companies, so the shareholding structure is more beneficial to us!"

He even gave a specific case, "For example, the Wanda Mountain under the HLJ Land Reclamation Bureau, the milk quality of this factory is very good, but it can't go out of the Northeast. We, COFCO and Huinong, can definitely let them Sell ​​milk to more places, they will definitely be willing to cooperate with us!"

"You can give it a try!" Mr. Gao said after thinking for a moment.

When the agreed time came, COFCO took out a large amount of pastures as capital to buy shares in the new company, and mentioned to Li Lei about buying shares in other dairy companies. Li Lei was very happy to hear the name of Wandashan; Wandashan Milk is also one of the few state-owned milk brands that has not been investigated and dealt with in the melamine incident. This also proves from the side that centralized farming is beneficial to the quality of milk. It is definitely a good thing to be able to invest in such an enterprise now.

The HLJ Land Reclamation Bureau will be renamed the Beidahuang Group in the future, and it is an enterprise directly under the Ministry of Finance. The Government Affairs Council defines it as "the main business is in an important industry and key field related to national security and the lifeline of the national economy, and it mainly undertakes major special tasks. State-owned enterprise", which shows the importance of this enterprise. At the same time, Huinong has the opportunity to cooperate with Beidahuang in many fields. Taking a stake in Wanda Mountain will definitely serve multiple purposes.

"We will resolve the property rights of these pastures as soon as possible. As for the shareholding in Wanda Mountain, we have to go to the local area to talk with them. If Mr. Li is free, let's go there together?" Mr. Gao issued an invitation.

(End of this chapter)