Agricultural giant since 1983

Chapter 372 "The Fragrance of Rice Flowers" Released

Brother Xiao Ma thought for a while, and felt that what Zhang Chaoyang said was too empty. He didn't even know the specific direction. I'm afraid it's hard to say that the success of the business is hard to say. Moreover, his life is very nourishing now. He has a leisurely job in Runxun and has extra money outside It can be profitable, and you can chat with netizens from all over the world when you get home. I feel that life is already very satisfying. If this is the case, why work hard to start a business?

For Ding Lei, he felt that his accumulation was not enough. Zhang Chaoyang started his business because he had been in the United States for so many years and was inspired by the rapid development of the Internet in the United States. And I haven't seen a suitable opportunity for the time being, so let's wait.

The two didn't say anything for the time being, and Li Lei didn't continue to urge them. Anyway, when the time comes, they don't need to urge them to start a business idea. With his relationship with these two people, if they want to find investment, they will definitely come up with the idea of ​​starting a business in the first place. Think of yourself for a moment.

The next day, the lawyer drafted a formal investment contract. Zhang Chaoyang signed his name on the contract and received an investment of 30 US dollars. After the money was received, Zhang Chaoyang heaved a long sigh of relief. Investing has been a pain in the ass.

In the past two or three months, Zhang Chaoyang often traveled between China, New York and Boston. However, at this time, American venture capitalists did not trust entrepreneurs far away in China; Line up at the phone booth, often experience the embarrassment of being kicked out of the office by investors, and endure the tricks of many American investors.

If there is no Li Lei, he will still suffer for a while, until he met Negro Ponti, the director of the MIT Media Lab and the author of "Digital Survival", he won the first investment totaling 17 US dollars , and now, the original capital in his hands has almost doubled.

"Mr. Li, I'm going back to the capital to recruit troops. Nowadays, most of the Internet talents in China are in colleges and universities, and college students in Beijing are the best in the country in terms of quantity and quality. I plan to find a place near Zhongguancun. I don't want to rent a place. For an office building, just find a private house and settle down, and then consider the appearance after making achievements in the future!" Now it is the early stage of starting a business, and Zhang Chaoyang cherishes every penny.

"After the location is determined, I will tell you that you have the accountant come to check the accounts every month!" Zhang Chaoyang added, the previous contract had made it clear that Li Lei would not interfere with his daily operations unless there was a major incident. , but has the power to audit accounts on a regular basis.

"It doesn't need to be so frequent, just once every quarter!" Li Lei thought, maybe it's time to set up a dedicated Internet investment company. Let yourself go out every time, right?
After returning to Heyang, Li Lei asked people to pay attention to talents in this area, and prepared to build the company's framework first. For ordinary investment companies, the most important thing is the vision of the person in charge. Who can find them from countless entrepreneurs? Whoever succeeds in the end will get the most profit, but this is not important to Li Lei, because he will remember the names of those Internet giants in the future, and he only needs to catch these people to get a hundred times and a thousand times in return. That being the case, just find an executor.

There is no need to worry too much about this matter. The wave of Internet entrepreneurship is just emerging. In the future, Zhang Chaoyang is the only one who will take the lead in the future. Start a business, so the search for talents can be done slowly.

One day when Li Lei returned home from work, he saw Yu Jingshu coming out happily, "Director Deng called me just now and said that the post-production of "The Fragrance of Rice Flowers" has been completed, and he has also shown it to the stage setter. , they are very satisfied with the quality of the film, and it will be officially released soon!"

"Yo, this is good news!" Li Lei was also very happy. In September this year, as soon as the TV series "Prime Minister Liu Luoguo" starring Li Baotian and Wang Gang was broadcast, Lipu taro immediately became popular, and the local taro price doubled. Many people took this gift as a gift, and Li Lei also received a lot, which shows the ability of high-quality TV dramas to bring goods. Judging from this, "The Fragrance of Rice Flowers" will definitely be able to sell after it is released. Drive the sales of Daohuaxiang.

As we were talking, Ke Xisheng, who had just been promoted to the top of Wuchang, also called, "Dr. Li, did Director Deng tell you? Our "Scent of Rice Flowers" will be officially broadcast on Zhuaner TV soon. This is a good time Ah, when the TV series is over, the Chinese New Year will not be far away, it is time for everyone to prepare the New Year's goods in advance, and our Wuchang rice will definitely sell well!"

"I've heard that the stage installation is so fast, you must have contributed a lot, right?" Li Lei asked with a smile. Generally speaking, it is not easy to install a stage for TV dramas shot in the local area.

"The main reason is that the film is good! Mr. Yu's stories are wonderfully written, and Director Deng's filming is also good! In addition, supporting agricultural development is a major policy of the country. If you encounter such a film with suitable themes and outstanding quality, you will definitely love it." Pay attention, and then I will go to someone to talk about it, and it will be done!" Ke Xisheng's tone was also full of joy, he was in charge of the Wuchang rice project, and now it is about to bear fruit. Solid political achievements can also be pocketed, how can he not be happy?
"Okay, Jingshu and I will go to Wuchang together in a few days, and then we will watch the first episode together! Besides, we still have a lot of work to do if we want to seize this opportunity!" Ten, you can't fall on the final sprint.

"Haha, I was just about to invite you over! It's time to save my mouth! I'll call a meeting with my staff later, and I must make solid preparations! When you come over, we can discuss how to deal with this matter." Get things done! Oh, by the way, there is one more thing that may need to be consulted by Teacher Yu. After the TV series starts broadcasting, the novel of the same name will be officially published. We would like to ask Teacher Yu to work hard and hold a signing tour. By the way, do you think it would be convenient to promote our Wuchang rice?" Ke Xisheng asked tentatively, if he was an ordinary writer, he would have said it directly, but Yu Jingshu is Li Lei's wife, so she cannot be treated as an ordinary writer.

"Well, I'll ask her later, and we'll start preparing when the results come out!" Li Lei estimated that Yu Jingshu would not object, but he couldn't just make decisions for others.

I hung up the phone and asked Yu Jingshu, and she was willing to help, "Anyway, I have done signings before, as long as I can help the local people, it doesn't matter if I go to a few more places!"

"This signing will be different from your previous ones!" This is not the first signing for Yu Jingshu. When she came back from her honeymoon in the United States, she sorted out her overseas experience and published a collection of essays, which was well received by readers. Warm welcome, at that time we cooperated with the publishing house once.

However, this signing event is not just about selling books, but also promoting Wuchang rice. Li Lei thought for a while and said, "I will ask the people in the planning department to come up with the specific plan. I also have some ideas, such as preparing some small rice in advance. Packaged rice samples, whoever buys the book will give a small bag, let them taste the taste of Daohuaxiang rice, so that readers can get benefits, and at the same time promote Wuchang rice!"

As for when Daohuaxiang rice officially enters supermarkets across the country, Li Lei also wants to learn from the way Moutai participated in the Panama Expo back then, and see if he can discuss with the supermarket, directly put a rice cooker in the supermarket, steam the rice from the rice cooker, and use it Aroma to attract customers.

You can even hold a joint promotional activity with Luhua. The entire gift package of one bag of rice and two barrels of oil is just right for consumers to give as gifts. According to Li Lei's experience, the consumption trends in most cities today are basically controlled by In the hands of leading cadres and those who got rich first, as long as these people eat Daohuaxiang rice, it will quickly form a trend, causing others to follow suit.

As soon as he went to work the next day, Li Lei called over the people from the planning department and asked them to grasp the timing when the TV series "The Fragrance of Rice Flowers" was about to be released on the stage, and sort out a complete and detailed promotion and marketing plan. He took it to Wuchang and showed it to Ke Xisheng and others.

Whether a product can be sold well depends on a good advertisement. A series of cooperation plans are also required, such as whether there is enough stock?Can these stocks be delivered to the main sales areas in time?What should I do if a certain place is out of stock, etc.

In this regard, Lipu taro did not do enough at that time. Although the TV series was broadcast at the time when Lipu taro was about to go on the market, because the local area did not know the situation in advance, they did not make overall arrangements. When they saw Lipu taro appearing in the TV series Just as they were preparing for a meeting to discuss, Erdao dealers from all over the country had already rushed to Lipu to start large-scale purchases, causing a lot of troubles in order to compete for the supply of goods.

Fortunately, this is not a one-time business. In the future, "Prime Minister Liu Luoguo" will continue to be rebroadcasted. Every rebroadcast will let more people know about the brand of Lipu taro. Then they applied for a geographical indication trademark and carried out research on Lipu taro. After strict management, the brand was gradually built up, and it became the designated product of the 2008 Beijing Olympic Games in the future, which provided a good opportunity for local people to make money.

People from Huinong Planning Department summed up the lessons learned from Lipu taro, and made detailed plans in terms of advertising, logistics, etc. When Li Lei went to Wuchang, he showed the plan to Ke Xisheng and others, and they were very satisfied, " Quietly, this is called professionalism, the things we made before still have too many flaws!"

"The main reason is that our Wuchang has done the work ahead, the geographical indication of Wuchang rice has also come down, the rice association has also been established, and other processing, storage, and logistics facilities are complete. Compared with Lipu, our preparation work is just a little There are too many solids! At that time, we will first transport the rice to several major transportation node cities for storage. When the TV series starts broadcasting, we can replenish it in time according to the sales situation in various places! It is necessary to let the people all over the country who want to taste Wuchang rice , can be eaten at the first time!" Li Lei praised that Wuchang's work has been really good in the past few years, saving a lot of trouble.

"Fake and shoddy products have to be severely cracked down. Counterfeiting Wuchang rice is much easier than counterfeiting Lipu taro. Taro is a regional product, but rice can be found all over the country! We have already greeted the State Administration for Industry and Commerce and the Consumers Association in advance. He has also trained a group of talents, and when the time comes, spread him all over the country, and contact us as soon as he finds counterfeit Wuchang rice." Ke Xisheng also learned that Lipu taro has appeared in a large number of counterfeit products after the hit of "Prime Minister Liu Luoguo" Lessons learned, prepared in advance.

"I have already notified Wang Hai to let this anti-counterfeit hero focus on Wuchang rice during the period of year after year. At the same time, in addition to adding anti-counterfeit marks on the packaging bags, we can also put cushions on them. We will cooperate with Taiwan to do a few popular science programs on how to distinguish the authenticity of Wuchang rice. In addition, there will be a prize-winning anti-counterfeiting program. Anyone who successfully reports counterfeiting our products will be rewarded with high rewards! Will fall into the vast ocean of people's war!" Li Lei added.

The reputation of Wuchang rice in later generations is not very good, because there are too many counterfeit products. Later, everyone is unwilling to eat it, and instead eats Thai fragrant rice. Unfortunately, this piece has also been targeted by counterfeiters. The 315 consumer party once exposed There has been a problem of counterfeiting Thai fragrant rice.

Therefore, Li Lei attached great importance to this issue from the very beginning, and formulated several strategies to increase the difficulty of producing and selling counterfeit goods, hoping to protect the golden signboard of Wuchang rice, and at the same time establish Huinong's position in the field of rice sales across the country. As long as the Wuchang rice card can be played well, Huinong will be able to establish a huge advantage.

Before the official broadcast of the TV series, the entire Wuchang was busy. The processing factory processed and packaged the rice in stock around the clock, and the large trucks continuously transported the processed rice to the railway station, and then transported it from the railway station to all parts of the country. It is divided into two parts, one part is sent to stores in various cities for sale, and the other part is temporarily stored in important transportation node cities to replenish the nearby cities at any time.

TV stations, newspapers and other media have also been contacted, and when the TV series is broadcast, the advertisements will appear simultaneously; the anti-counterfeiting team has also finished training and began to go to all parts of the country, ready to find out those illegal traders who manufacture and sell counterfeit goods; The rice has also been produced, and it will be given to readers when the TV series is over and Yu Jingshu starts signing sales; negotiations with major supermarkets are also progressing well, and they will carry out various promotional activities in conjunction with this node.

A few days later, Li Lei brought Yu Jingshu and the main cadres of Huinong Wuchang branch to the meeting room, and sat in front of the TV with Ke Xisheng and other local leaders, waiting for the official broadcast of the TV series.

(End of this chapter)