Agricultural giant since 1983

Chapter 375
Yili is currently the largest dairy company in China. Relying on NMG's rich grassland resources, they have developed rapidly under the leadership of Zheng Huaijun and Niu Gensheng. They were successfully listed on the Shanghai Stock Exchange in March this year, relying on the stock market to raise funds that the company urgently needs for expansion However, this enterprise is not without flaws. The conflict between the boss Zheng Huaijun and the vice president Niu Gensheng has reached an irreversible point.

Looking at Niu Gensheng's resume, it feels like the protagonist of an online article. He was born in a difficult time, and his family couldn't support him, so he sold him to a family surnamed Niu for 50 yuan to name him. Niu Gensheng, when he became an adult, his adoptive parents had passed away. Niu Gensheng had no one to discipline him. He fought with others in the society and entered the detention center. Fortunately, there was a succession system at that time. After he came out of the detention center, he took over the job left by his adoptive father and went to the milk factory. As a worker, he met Zheng Junhuai, his lifelong benefactor.

Niu Gensheng was appreciated by Zheng Junhuai, and he was promoted all the way from the cattle breeder to the workshop director, branch factory director, deputy factory director of the main factory, vice president of production and operation of the group, and deputy general manager of the company. It successfully landed on the Shanghai Stock Exchange within 3 years.

Niu Gensheng was deeply educated by the experience of being in the society. He figured out a truth when he was fighting-"At the beginning, I was ignored when others beat me. After spending money, someone took care of me. Will help me beat people together, so Caisan can gather people."

He also brought this habit into his work. Niu Gensheng was the first to donate money when an ordinary worker in the company was seriously ill, and the donation was 1 yuan; if the driver of the commuter car had something to do, he would take care of it himself, and stop wherever he was told; The unit rewarded him with 18 yuan, but he used it to buy 4 noodles for the employees to use for transportation; the unit issued a personal year-end bonus of 108 million yuan, and then turned around and gave it all to everyone... Such behaviors made Niu Gensheng respond to everyone at the time. Its prestige even surpassed Zheng Junhuai, the boss of Yili at that time.

In addition, Niu Gensheng showed excellent marketing talent through the marketing of bitter coffee ice cream. In a few years, through marketing, Yili's ice cream has been sold from 15 yuan to several hundred million yuan a year. At this time, the business he is in charge of has already Reaching [-]% of Yili's total business volume had a great impact on Zheng Junhuai's status; under such circumstances, the two who used to be like brothers also had a deep rift.

So now the situation has changed, the power in Niu Gensheng's hands has been taken back gradually, Zheng Junhuai is the boss of Yili after all, it is very easy to deal with him, this has aroused the dissatisfaction of many people in Yili; Many people resigned from Yili and followed him to found Mengniu.

However, Niu Gensheng still has a few years to go before starting his own business after leaving Yili. Now, because of the conflict between them, many people have a difficult life in Yili. This gives Wandashan the opportunity to recruit people, and COFCO also has a pasture in NMG. , these people can go to work nearby even if they leave Yili, so the conditions for poaching people are basically mature.

"Then go dig! As long as you can come here, the salary will definitely be higher than they used to, and there is still a lot of room for promotion. If you are a deputy, you will be righted when you come here. If you are a branch factory manager, you will be given the position of division manager when you come here." , as long as you can find people, you are not afraid to spend more money!" Li Lei firmly supported Wang Desheng's approach, and digging people from Yili can not only strengthen himself, but also weaken his interests. This kind of good thing that kills two birds with one stone must be done.

No, it's not just two wins. The most difficult thing for Yili now is Niu Gensheng's direct descendants. Poaching these people will also hinder the establishment and growth of Mengniu in the future, and it can even be said to be three wins.

Li Lei does not like Mengniu. Although the company has developed rapidly, it has also caused some unhealthy trends in the domestic dairy industry, such as emphasizing marketing and neglecting quality. A large amount of melamine was also found in the products of Yili. At the same time, this incident not only failed to improve the domestic dairy product standard, but instead became an excuse for Mengniu and Yili to lower the quality of dairy products. They also took this opportunity to increase the price of milk, because consumers felt it was cheap at that time. China's milk is definitely not safe, but the price has gone up, but the quality has dropped. Since then, the protein content of domestic milk has been declining for a long time, but the milk products they export do not have this problem.

In addition, Tetra Pak’s aggressive grabbing of profits in China is also inseparable from Mengniu. Mengniu first relied on the cheap packaging provided by Tetra Pak to occupy the market. After the market was won, Tetra Pak quickly raised prices and intercepted most of the dairy companies. Profits have caused many dairy companies to make less money than Tetra Pak.

As I said before, Tetra Pak’s technology is indeed very good, but it has not reached the point of being completely crushed. They rely on their formal scale advantages. The more dairy companies use their packaging, the lower the cost of Tetra Pak. Other packaging companies There is absolutely no way to compete with them. Now Li Lei replaces Tetra Pak with his own packaging. Although it will lead to higher production costs in the short term, as long as the scale increases, the cost of this piece can be reduced. In the whole country, you can face hard steel with Tetra Pak.

Li Lei and COFCO set up the brand of Wanda Mountain not only to make money, but also to safeguard the fundamental interests of the domestic dairy industry. The tragedy caused by Mengniu must not be repeated, so he very much agrees with Wang Desheng’s plan to poach people from Yili. "Don't be afraid of Yili's protest. If they talk to their superiors, and the leaders of COFCO and I will help carry it, you can dig with confidence. The more diggers, the better for us!"

After staying in Wanda Mountain for a few days, he and other members of the board of directors determined the development focus of Wanda Mountain next year. Li Lei left again and went south from the Great Northern Wilderness to Dongfeng Farm. The dairy industry is important, but it cannot be surpassed. Soybean, he wants to come over to see the work of Lin Weimin, Yang Huineng and others.

Lin Weimin invited him into the meeting room and gave him a detailed report, "Professor Gai has provided us with a lot of help, especially the seeds of various wild soybeans, which are very precious to us; The gene sequencing work is also progressing very fast, with sufficient funds and advanced equipment, we and the team led by Professor Gai are very motivated to work!"

"Now the sequencing work has made some progress, and some key genetic genes have been identified. At the same time, some research has been done on Monsanto's genetically modified soybean seeds, and the results are not very optimistic! Monsanto's monopoly on soybean seeds is not only due to the seeds themselves, but It is bundled with pesticides. If farmers in the United States and South America choose soybean seeds from other companies, they cannot use Monsanto’s pesticides, because the seeds and pesticides are matched. Monsanto’s seeds can guarantee that they will not be affected by pesticides and can still be used If they thrive, the seeds from other companies will not, and there will be a large number of deaths after Monsanto’s pesticides are applied.”

"At the same time, because Monsanto's soybeans will also pollute the surrounding soybeans, their soybean pollen will float into the surrounding farmlands, causing other varieties of soybeans to carry the genes registered by Monsanto, so the soybeans grown in the surrounding farmlands cannot The seeds are saved, because the genetically modified soybeans need to be replaced every year, otherwise they will go home and greatly reduce production, even if they can, Monsanto will sue them, saying that they have infringed their own patents!"

"These are not too important, because the situation in China is different from that in the United States and South America. Monsanto's genetically modified soybeans are not available for the time being! The most important thing is that the genes registered by Monsanto are very terrible. These genes are used to breed high-yielding soybeans. What is necessary, it is very difficult for us to go around, we can only find new high-yield genes and carry out targeted breeding, but this requires time and even a certain amount of luck!" Lin Weimin was very unwilling, but there was no way, breeding and material science Quite similar, they all require a lot of screening tests. Sometimes it really depends on luck. If you are lucky, you can find out without trying a few varieties. If you are not lucky, some will suffer.

"Have you and Professor Gai come up with some solutions?" Li Lei is very pleased to be able to accomplish this in more than a year. He Zhanhai spent ten years cultivating fine-bred laying hens, and he is also willing Give Lin Weimin and others such a long time.

"Yes, we have thought of two ways. The first is to continue to complete the soybean sequencing work, screen as many domestic wild soybean varieties as possible, and find new key genes from them. We have an advantage in this regard. After all, we are The country of origin of soybeans has the most soybean seed resources! As long as we protect wild soybean resources and prevent these resources from easily flowing into the hands of foreign companies such as Monsanto and Pioneer, we will surely catch up!"

"The second is to find another way. There are many ways to increase soybean yield. In the field of breeding alone, we can improve the quality of seeds, so that soybeans planted per unit area can achieve higher yields, and at the same time improve the adaptability of seeds. Let these soybeans be sown and grown on land that could not be planted originally, such as saline-alkali resistant soybeans! Soybeans could not be grown in those saline-alkali lands, and the seeds would not grow even if they were sown. Now we can screen out salt-alkali-resistant wild soybeans Seeds, hybridize this seed with other soybeans to breed high-yielding soybeans that are resistant to salt and alkali! So as to solve the problem of soybean shortage!"

China began to import soybeans in the 80s. In the 80s, there were only a few hundred tons of soybeans per year. However, this year, the total import volume has exceeded one million tons, and then this figure has skyrocketed. In 2000, it exceeded 2003 million tons. In 2000, it exceeded 2007 tons In 3000, it exceeded 09 million tons. In 10 and 4000, it exceeded 5000 million and 13 million tons in a row. In 14, 15, 17, and 6000 years, it exceeded 7000 million, 8000 million, 9000 million, and 20 million tons. It reached its peak in [-] years. More than [-] million tons, this figure has threatened national security.

However, it is very difficult to solve the problem of soybean production, because soybeans are important, but they cannot exceed the staple food. If there is a shortage of soybeans, at most people will eat poorly, and the supply of oil, water and meat will decrease. If rice, wheat If there is a shortage, there will be big troubles. It is obviously impossible to solve this problem only by relying on the red line of 18 billion mu of cultivated land, because the cultivated land still needs to be prioritized for growing staple food.

However, Lin Weimin's suggestion provides a new way of thinking. Instead of occupying 18 billion mu of arable land, we can cultivate saline-alkali-resistant seeds and use the saline-alkali land that could not be cultivated before. This is equivalent to expanding the planting area of ​​soybeans. Can't the problem be alleviated?
"We have collected some information. Nationally, the area of ​​saline-alkali land has been increasing year after year, and now it has reached 500 million mu, of which our province has 800 million mu, of which the saline-alkali land below the moderate level accounts for 120 million mu. In our country I’m afraid it’s only calculated based on the yield of [-] kilograms per mu. As long as all the saline-alkali land below the moderate level in this province is fully utilized, the newly increased soybean production can be worth the annual import amount! This is only a province, and there are still so many in the whole country. What a saline-alkali land!" Lin Weimin became more and more excited as he spoke, his face flushed red.

"This is indeed a good idea!" Li Lei was very pleased that he could think of such an approach. In the future, the major breeding research institutes in China will not only study high-yield seeds, but also focus on the research of salt-alkali-resistant seeds. The reason is the same as that of Lin Weimin just now. It is exactly the same, the research of salt-alkali-resistant seeds is equivalent to an invisible increase in the cultivated area, which can also increase food production. The sea rice research led by Yuan Lao in the last few years is an example.

"Then set up two research groups, one to continue research on high-yield soybeans, and the other to focus on salt-alkali-resistant soybeans! Now our country does have some accumulation in salt-alkali-resistant crops. I will call Yuan Lao and go to Changsha before. He talked to me when he was in Suixi County, Zhanjiang. There is an expert named Chen Risheng who specializes in the study of salt-alkali-resistant rice. This work has been going on for ten years! I asked Mr. Yuan to help introduce, and then you lead the team Go to Suixi to study for a while, although rice and soybeans are of different types, but you can definitely learn something!" Li Lei picked up his mobile phone as he spoke.

Chen Risheng's research also gained the attention of the country after Yuan Lao paid attention to it. Many self-media in later generations said that Yuan Lao invaded Chen Risheng's research is purely discrediting, and Yuan Lao also contributed to the cultivation of seawater rice.

Li Lei called and paid New Year's greetings to Mr. Yuan in advance, and then asked about the cooperation between Mr. Yuan and Jiao Gaoliang. After learning that slow-release fertilizers had a significant effect on increasing rice production, Li Lei was very happy and verbally finalized the plan for next year. Cooperation, and now we talked about Chen Risheng, Yuan Lao naturally agreed.

"It's already been agreed. I'll let the company prepare later. When you go, bring some equipment. We can't cause trouble for others. I also said that I heard that although the situation with Researcher Chen has improved recently. , but it is still relatively difficult, and with these equipments, their work will be much smoother!" As before, Li Lei is very willing to provide convenience for these respectable agricultural experts.

(End of this chapter)