Agricultural giant since 1983

Chapter 379
Before the financial crisis in Southeast Asia started, bad news broke out one after another in China. Several previously prominent companies were in trouble. The first was Qinchi Liquor, which had just spent [-] million yuan in the bidding for the top bidder. This company has just been named "China's Best Company with Corporate Image". Ji Changkong happily came to the capital to accept the award, but unexpectedly, he was hit in the head.

"Economic Information Daily" published an explosive news. After investigation, the reporter found that Qin Chi's base in Shandong can only produce 3000 tons of raw wine per year, which cannot meet the doubling of the market. Purchasing raw wine and blending it after transporting it back to Shandong is the well-known incident of "Sichuan wine entering Lu". The province of Shandong may also have one of the top ten brands in the country, so that it will not be left behind by provinces such as Guizhou, Sichuan, Jiangsu, and Shanxi.

The article described in detail the reporter's investigation process. They found the Sichuan company that supplied wine to Qinchi, and also saw the actual status of the liquor canning line that was boasted to be the most advanced in China. "Qinchi's canning line is basically manual operation. , There are more than ten operators around each line, and the inner cap of the wine bottle is knocked in by one person with a wooden hammer."

This report spread across the country like lightning and was reprinted by countless newspapers. At this time, the company had no sense of crisis public relations. Ji Changkong, who had been touted by the media, did not know how to deal with such a situation. The only thing he thought of was The way is to send people to the newspaper office to do public relations, expressing their willingness to pay millions of dollars to "acquire" this group of reports. However, these jobs may be okay before the reports are published, but once they become black and white, it will be impossible.

The sales of Qinchi Liquor have been cut in half, and consumers who are conscious of being cheated have directly abandoned Qinchi Liquor. Few people taste baijiu alone at home, and most of them are used for social occasions. In the past, they liked Qinchi Liquor because of It has a great reputation. After all, it was on the table, and it is also face-saving when it is taken out at the dinner table; It will definitely lose face if you take it out, so naturally no one wants to buy it.

Ji Changkong was in crisis, and Tan Xisong was equally depressed. She even called Li Lei to complain, "Qin Chijiu did such a thing, and we were also implicated. The sign of the king of bids was erected, and now it’s good. Qin Chijiu just won the king of bids, and such a thing was exposed on the back. We have to continue to advertise them according to the contract. What do you think is this? "Economic Reference It’s true that they have been preparing this article for a day or two, so they didn’t know how to let us know earlier? If I knew that Qin Chi was fraudulent, I wouldn’t have given them the bid king! Maybe they would have waited Look at our joke!"

Li Lei did not respond to the last topic. It is inconvenient for him to answer this question, because Huinong also advertises on paper media. With the rapid rise of TV media in recent years, the influence of paper media has been declining. If you say that paper media has no objection to TV That's impossible. Although the general trend cannot be violated, if there is a chance to give eye drops to the TV station, I believe many newspapers and magazines are willing to do it. Qin Chi's matter is not good.

"From the perspective of news reports, the Economic Information Daily is completely correct. After all, the media has the power to monitor and expose bad social events. Is this also the right to protect consumers!" Regardless of the "Economic Information Daily" What exactly is the newspaper thinking, but this report must be correct, not only correct, but also highly praised. If there are more reports like this, the current food safety problem will definitely be much better.

"And I think it's a good thing for you too!" Without waiting for Tan Xisong to respond, Li Lei went on to say, "To be honest, after the bidding ended last year, people from my company came back and told me that it also scared me. It was a big jump. Last time it was only 6000 million in advertising fees. I thought it would double this year to more than 1 million, and next year it will double to more than 2 million. Who would have thought that it would be multiplied by five times this time? , turned into [-] million, it is a bit too overheated! The current economic level and the scale of enterprise development can’t support this price! It’s good to cool down!”

"Hey, I think it's a bit too hot after thinking about it, but you can't let the money you get? The leaders in the station don't agree! Now that things have happened, the key is how to make up for it?" Tan Xisong was caught by this Things got annoying.

"Have Qin Chi paid for the advertising fee? Judging from the current situation, if there are no special changes, they probably won't be able to pay for the advertising fee in the future! See if they can use this excuse to cancel the contract? Then find a substitute, the price is definitely not as good as Qin Chi, but it’s better than nothing, right?” Li Lei suddenly felt that maybe Wandashan could take advantage of this.

The reason why I didn't ask Wandashan to get the king of the bid before was because I knew that Qin Chi would release a big satellite this year, and Wandashan couldn't afford [-] million yuan, and it wasn't worth it!The second reason is that Wandashan has not yet completed the integration, and there is no need for such a vigorous advertisement.

The situation is different now. Qin Chi’s first advertising fee must have been paid, and he has to advertise for others for a period of time to install the padded platform. There must be a new factory building completed. When the production capacity expands, there will be no worries about advertising but no products to sell!And the advertising fee at this time must be much lower than Qin Chi's!
"Let's see when the time comes! As long as they can still give the money, it doesn't matter if it's later, after all, we have to think about the long-term!" Tan Xisong still cherishes the brand of Biaowang, and can't leave the impression that those potential advertisers will be hurt. Of course, the seriousness of Qin Chi's problem is also one aspect. What they have exposed now is only to buy wine from Sichuan for blending. If they drink to death like the Shuozhou fake wine case, they must stop immediately.

"When we invite bids at the end of this year, we can set a threshold. First check the operating conditions of the bidding companies, and set a standard similar to the highest bid for them. Qin Chi only sold [-] million yuan last year, and this year he will take out More than [-] million yuan to advertise, this is definitely not in line with the law of enterprise development!" Li Lei thought of the winner of this year's bid - Aiduo VCD, and this enterprise also knelt down.

There were problems in the two consecutive bid kings, which had a great impact on the bid kings. After 98, they began to dilute the concept of bid kings. The winning bid amount also dropped again and again. The price of Wahaha is only 1.59 million yuan and 1.26 million yuan, which is much lower than that of Qinchi. In 2000 and 2001, Wahaha only spent 2211 million yuan and 2015 million yuan to win the bid. Maybe it will be at this time The best time for Wandashan to enter the market is that Wandashan must have completed its transformation at that time, and it just happened to meet the timing of the rapid development of the dairy industry. It is absolutely suitable to spend tens of millions to win the bid.

"I'll go back and think about it!" Tan Xisong's reply was very perfunctory, as if he didn't know that it is not necessarily a good thing for a company to bid for the top bidder at sky-high prices?I must know, but who can put tens of millions or hundreds of millions of money without making money, and insist on setting limits for themselves?
In addition to Qin Chi, Shi Yuzhu at this time is almost powerless. At the beginning of the year, a large number of suppliers and creditors came to the giant company to collect debts under the watchful eyes of media reporters. Rumors of the giant's bankruptcy can be read in newspapers almost every day. By the end of the year, Shi Yuzhu, who was burdened with [-] million debts, left Zhuhai sadly.

In the next few years, young people have been writing to him. A college student from Zhejiang University said in the letter, "Shi Yuzhu, you must stand up. Do you know that your fall has hurt the feelings of our generation!"

After all, Shi Yuzhu was regarded by college students as an entrepreneurial idol second only to Bill Gates, but in Li Lei's view, Shi Yuzhu, who is qualified to be a youth idol for college students, had already become a health care product when he gave up Hanka. Falling down, after all, an entrepreneur who relies on his own technology to make high-tech products to win wealth is completely different from a businessman who cheats and swindles, and college students will not worship the latter.

After the health care products industry experienced abnormal glory in the past few years, it finally collapsed this year. Sanzhu was deeply involved in false advertising lawsuits and couldn’t extricate itself. At the same time, blind expansion has expanded the scale of Sanzhu to 15 people. In today’s China, apart from railways Except for a few super state-owned enterprises such as the department, no company has the ability to manage 15 people, and Sanzhu is no exception. The death case caused the three plants to decline rapidly.

The collapse of the Sun God stemmed from the imitation of the Daewoo model. They spent too much money and energy on projects they were not familiar with, and almost none of these projects succeeded, and their losses quickly expanded from more than 1000 to more than [-] million. As a result, the company has completely collapsed.

Shenyang Feilong, Asia Mall, and the red sorghum fast food that Li Lei mentioned before, all became meteors in a flash like the above-mentioned companies. They all had brilliant moments, but they could not let this moment last. Defects prevent these companies from keeping up with the times and can only be eliminated.

Of course, there is good news. Today’s Chinese business world is like a tropical rainforest. Big trees with luxuriant branches have fallen, and more flowers and trees have emerged again. They greedily compete for the sunshine that originally belonged to these big trees. , air and nutrients, and then expand rapidly, and then fall down in different crises like those big trees before, and only a few can grow into towering giant trees!

In addition to the few big companies that have fallen, what provides nutrients for these companies is the reform of corporate property rights. The results of the Zhucheng inspection have gradually fermented, and now a relatively unified opinion has finally been formed, that is, to continue to deepen the state-owned enterprises. [-]. The reform of property rights of collective enterprises, in layman's terms, is the retreat of the state and the advancement of the people. Except for some important areas related to the lifeline of the country's economy and the stability of people's livelihood, which will still be controlled by the state, other areas will be gradually liberalized, and the status of the non-public economy will be further strengthened. Improvement, from merely a supplement to the state-owned economy into an important part of the national economy.

But just like many times before, there are many opportunities for people who are interested in taking advantage of loopholes, management buyouts, employee stock ownership, bankruptcy liquidation and other means emerge in endlessly. It is estimated that Wang Guangxing will regret it very much when he sees these. In two years, he was able to make the coconut palm his own.

This upsurge started this year and lasted until 2003. During these five years, many people seized the opportunity to achieve a class transition, from corporate managers who paid dead wages to big bosses. Corresponding to this is the layoff of tens of millions of workers.

The children who have studied in the past few years probably have a very deep impression on this experience, especially those who study in the same school as the children of the factory leader. Maybe when he was in elementary school, he still wore the same clothes as the factory manager’s children, and the other party’s conditions It is definitely better than him, but there is no gap in class. After school, the two can go back to the same compound together; but when they enter junior high school together, the children of the factory manager's family have already started to wear imported clothes. , A casual pocket is a month's wages of an ordinary worker, but the life of the children of the worker's family is getting more and more difficult, and many people can't even afford the tuition.

As for going home, the two are not on the same road. The children of the worker’s family continue to go back to the dilapidated compound. Many of the children of the factory manager’s family have already started to live in villas. After being admitted to a good university, I thought I could finally feel proud, but the factory manager’s child had already received an admission letter from a foreign university.
Li Lei is powerless to change these, and he also knows that the old economic system does not meet the needs of the development of the times, and some people are doomed to make sacrifices, but what he can't let go of is why farmers are always sacrificed in most reforms What about the most vulnerable groups, workers?

The first thing he can do is to race with many people like Wang Guangxing and win more companies ahead of them. At least Hui Nong is serious about doing a good job in the company.

Thanks to previous training, Huinong's team is now more professional and proficient in acquiring companies, and local governments welcome them to acquire companies, because many people are also afraid of being responsible for the loss of state-owned assets, and Huinong Bids have always been fair, and it is far better to sell the company to Huinong than to others.

Huinong seemed to spend a little more money when acquiring companies before, and was laughed at by many bosses, saying that they were taken advantage of, but now, this taker has got more opportunities.

Not only the local government, but also the local government of Heyang also found Li Lei, "Mr. Li, why don't you just buy the fertilizer factory!"

(End of this chapter)