Agricultural giant since 1983

Chapter 382 The Current Situation of Fertilizer Competition
When talking about technology with experts like Xu Xiucheng and Jiao Gaoliang, and talking with Zhang Yonghai and other managers of chemical fertilizer factories, the focus becomes the current development status of the domestic chemical fertilizer industry. The development of the industry has gone through several key nodes. The earliest was the ammonia water era. At that time, the technology was not up to standard and only ammonia water could be produced. Then came the urea era. I remember that a lot of urea was imported from Japan. The quality of Japanese urea packaging bags It is better, so many people use urea bags to make clothes. At that time, there was a jingle, big cadres, small cadres, one pair of nylon pants for each person, before Japan, after urea, there are black and blue, but there are no members. "

"I've heard this jingle too, but it's a little different from what you said!" Zhao Bo, a sales expert at the Heyang Fertilizer Factory and now the marketing vice president of Huinong Fertilizer Company, said with a smile, "At that time, we not only had Japanese urea , and Canadian urea, some people put two kinds of urea bags into a pair of pants, so there is a corresponding jingle: big cadres and small cadres, each with a pair of urea pants, pee in Japan, fart in Canada.”

"The conditions were difficult at that time, but now it is much better. Not only do we no longer need to wear urea pants, but the production of urea has also increased. Many urea plants with an annual output of 4 tons and 6 tons have sprung up. The Luxi Fertilizer Plant is Seizing this opportunity, they completed the transformation of [-] tons of synthetic ammonia and [-] tons of urea, which not only provided them with stable cash income, but also laid a solid foundation for their future development. In my opinion, this enterprise It is only a matter of time to expand the production capacity to hundreds of thousands or even millions of tons per year in the future!"

"In recent years, domestic urea production has continued to increase, and the dependence on imports has decreased year by year. According to my judgment, the country will stop urea imports in at most one or two years!" This policy was implemented in 98. After joining the WTO , in order to comply with WTO regulations, the country made a gap, and issued a certain amount of urea import quota to the market every year, but at the highest time it was only more than 300 million tons, while the export volume of urea at that time had already increased to 900 million tons. [-] tons a year, China has quietly realized the transformation from a large amount of imports to a large amount of exports.

"Then came the era of diammonium sulfate. The common people like diammonium sulfate as a fertilizer. It can be used as base fertilizer or top dressing, and it is also suitable for deep application. It has a significant effect on increasing crop production! Referring to the experience of foreign countries, a country's agricultural development has reached our current stage. The demand for chemical fertilizers will change from simple fertilizers to compound fertilizers. This can be said to be the fourth important node in the development of our country's chemical fertilizer industry! Whoever can grasp this opportunity will grow rapidly and become a leader in the field of chemical fertilizers sheep!"

To use a more intuitive analogy, the situation facing the chemical fertilizer industry now is the same as the mobile phone market more than ten years later. The birth of Apple has brought mobile phones from the functional era to the smart era. Enterprises missed this outlet and were gradually eliminated by the times, while Apple, Samsung, and Huawei that seized the opportunity rose rapidly. Now Huinong Chemical Fertilizer Company has to do the same thing as Apple and Huawei, that is, seize the opportunity and welcome the compound The coming of age.

"As early as the 80s in our country, enterprises began to produce compound fertilizers. Jiangsu Red Triangle Chemical Co., Ltd. produced the first bag of compound fertilizers in New China. Compound fertilizers have not been popularized for a long time! In the 90s, the country gradually paid attention to the development of compound fertilizers and began to build compound fertilizer production lines all over the country. At present, the output of compound fertilizers of four enterprises in Shandong Hongri, Liaoning Xiyang, Zhong'a Chemical, and Shandong Lvyuan And sales rank among the top four in the country, and at the same time, a large amount of imports are required every year, and the compound fertilizers of American Stanley and BASF Shima brand occupy the main share!"

"So in the future, we will not only compete with domestic brands such as Shandong Hongri and Liaoning Xiyang, but also compete with international giants such as Stanley and BASF! The burden on your shoulders is heavy, but as long as you do it well, the benefits will be quite substantial We Huinong now have two listed companies, Luhua and Huafeng, and it is only a matter of time before brands such as Coconut Tree, Panpan Food, and Wandashan Milk are listed! When it comes to shares, if the company's performance is good, it is not impossible for everyone to become multi-millionaires or even billionaires!" Li Lei was proud of them.

If it is placed in other companies, employees may think that the boss is just a picture, but Zhang Yonghai and Zhao Bo believe that Li Lei can do it, because there are examples of Xiong Yiwu and Sun Mengquan before, and the listing of Luhua and Huafeng has created Many millionaires, thinking that they have the opportunity to become multi-millionaires or even billionaires like Xiong Yiwu, Sun Mengquan and others, made Zhang Yonghai, Zhao Bo and others breathe a little harder.

"Ten years ago, we were still unable to sleep worrying about not being able to pay wages in the factory. We never thought that we would have the opportunity to become multi-millionaires now!" Recalling the past, Zhang Yonghai and others were deeply moved.

"If you want to compete with these companies, you have to understand their situation in addition to producing good products. In China, Shandong is the undisputed No. [-] fertilizer province! The reason for this situation is due to multiple factors. First of all, Shandong, like our Central Plains Province, is a large agricultural province with a large demand for chemical fertilizers. At the same time, Shandong has a deep accumulation in the chemical industry, and their achievements in the chemical industry also rank first in the country. This has laid a solid foundation for the development of the chemical fertilizer industry. Finally, Shandong is close to the sea, and can rely on sea transportation to import raw materials and export chemical fertilizers, which is also an important factor to ensure their competitive advantage.”

"Shandong is also ahead of the country in the field of compound fertilizers, especially Linshu County, which has a good foundation for the chemical fertilizer industry and very convenient transportation. In addition, most of the compound fertilizers imported from abroad have to pass through Linshu. He also has a deeper understanding of compound fertilizers than others. Now several companies in Linshu have started to make compound fertilizers, and the local government is also very supportive. They plan to build a compound fertilizer industry cluster in Linshu. This place is very important to us. The threat may even be greater than the four companies above!"

"Linshu is full of fake chemical fertilizer factories, which have ruined their reputation long ago! Even if they can produce compound fertilizers, no one would dare to buy them, right?" Some people don't seem to take Linshu seriously.

What he said actually makes sense. Fake chemical fertilizers are no more harmful than fake leather shoes. Once farmers use fake chemical fertilizers, their yields will be reduced at least, or at worst. It may even lead to poisoning of humans and animals, and an imbalance of soil nutrient composition. Seriously, in the next few years There will be no harvest every year, so the common people hate fake chemical fertilizers. In some places, chemical fertilizer offices will be established to investigate and deal with the problem of fake chemical fertilizers. Linshu often appears in news reports as a negative teaching material. When many ordinary people hear that it is They dare not buy any fertilizer produced in Linshu.

"The small commodities in Wenzhou were also a bunch of fakes back then. What about now? People in Wenzhou have sold all kinds of commodities all over the country, and they even have their own famous brands. Didn't Delixi Switches make fakes at the very beginning? But people have an idea, the quality of the counterfeit is better than the genuine brand in the end, and now it has become a well-known large enterprise in the country! Linshu is a mixed bag now, but as long as there is water, real dragons can be raised, who can guarantee Will there be a Delixi in the fertilizer field in Linshu in the future?" Li Lei asked rhetorically.

Linshu will rely on the chemical fertilizer industry to achieve good economic development in the future. In this county alone, there are two listed chemical fertilizer companies, Stanley and Kingenta. Among them, Kingenta is a company born and bred in Linshu, and Stanley is the local Huafeng Fertilizer Factory and the United States. The product of Stanley's cooperation, the annual fertilizer production of these two companies has exceeded one million tons, and they have a good reputation in the country.

The man stopped talking just now. The reputation of Wenzhou’s products was once worse than that of Linshu’s chemical fertilizers, but they also took it over. Now that Linshu has so many small chemical fertilizer factories, even if you pan for gold in the sand, you can get a few grains of real gold. Maybe it is really possible to find the big dog's head gold as Li Lei said.

"So, we also have to arrange some people to go to Linshu to keep abreast of the trends there, so as to prepare for future competition!" Li Lei reminded. In the future, China's compound fertilizer industry will be mainly distributed in Shandong and Hubei. Now, maybe You can also add the Central Plains Province.

"In addition, we should pay attention to the trends of foreign companies such as Stanley and BASF in a timely manner. These companies generally adopt three methods, directly building factories in China, holding or participating in domestic compound fertilizer factories, and finding domestic compound fertilizer manufacturers to help them produce OEM products. Fertilizers! We must keep abreast of these situations, so as not to be caught off guard by them!" After talking about domestic enterprises, Li Lei mentioned foreign giants.

After Li Lei finished his speech, Jiao Gaoliang took the stage to talk about technology, "The more popular compound fertilizer production processes in China now include spray granulation sulfur-based compound fertilizer, urea-based high-nitrogen compound fertilizer, etc. Shandong Hongri mentioned by Dong Li before , Liaoning Xiyang, Zhong'a Chemical Industry, and Shandong Lvyuan mainly use spray granulation sulfur-based compound fertilizer technology; urea-based compound fertilizer uses urea as the nitrogen source, and ammonium chloride, potassium chloride, potassium sulfate, heavy calcium , ammonium phosphate and other basic fertilizers are processed to produce high-concentration nitrogen, phosphorus and potassium compound fertilizers."

"Professor Xu and I have carefully analyzed and referred to the latest information at home and abroad, and finally came to a conclusion that we, Huinong, do not plan to use shotcrete granulated sulfur like Shandong Hongri, Liaoning Xiyang, Zhong'a Chemical, and Shandong Luyuan. It does not use traditional urea-based compound fertilizer technology! Instead, it uses a more advanced solution tower granulation method, which is a new process and has advantages that other technologies cannot match."

"Compared with the traditional granulation method and slurry method, the advantages of the solution tower granulation method are very obvious, the output is higher and the cost is lower. The urea-based compound fertilizer produced by this technology has uniform particle size and balanced nutrients. This is adopted Other production methods are difficult to achieve. The only disadvantage may be that the investment is too large. At least tens of millions of funds are required at one time, and equipment must be purchased from abroad. Therefore, many chemical fertilizer factories can only look at it greedily and have no choice. Putting it into practice! Huinong is different for us, tens of millions of funds are not a problem for us at all, since we want to do it, we will do the best!"

This is also Li Lei's final choice. The benefits of being a reborn person are here. He is very clear about the future development of the industry's technical route. When other companies are still confused, Li Lei knows that the solution tower granulation method will It will occupy a major position in the future, and many companies will adopt this technology in the future. A small set of production equipment can produce 30 to 80 tons per year, and a large one can produce up to 2007 tons. Only two or three sets of equipment are needed. The annual production capacity of the factory can exceed one million tons, and until 3000, the total annual output of compound fertilizer in the country was only [-] million tons. This year, a compound fertilizer factory with an annual output of over one million tons can be built. Huinong is The undisputed leader in this field.

Like many fields, the larger the fertilizer industry, the higher the profit margin. In 07, there were thousands of compound fertilizer manufacturers in the country, but only [-] companies had an annual sales revenue of more than [-] million yuan. However, the profits of these [-] companies It accounts for half of the total profit of the whole industry, because these enterprises can use scale to reduce costs, and at the same time have more funds for marketing promotion and building their own brands, so as to obtain higher profits. These are things that small and medium-sized enterprises cannot do. of.

"Hehe, Shandong Hongri is now planning to introduce a production line with an annual output of 20 tons. When the news first came out, colleagues all over the country were envious. I don't know if they know that Huinong is going to build a million-ton production plant. What would they think?" Zhang Yonghai smiled, "I don't understand technical matters, and the introduction of equipment and installation and commissioning will bother Jiao Gong and Lao Feng. Please work harder. I am still the same as before. , Mainly focus on the market, first make the reputation of our Huinong brand compound fertilizer, and when the equipment is installed and debugged and started production in the future, I will guarantee that the cars that come to the factory gate to buy goods can be discharged for two miles!"

Lao Feng is Feng Jishan, the former technical backbone of the factory. In addition to being responsible for the daily production management work in the factory, he also went to the university with the help of Li Lei to study and study with experts such as Tang Liqiang and Xu Xiucheng. He studies very hard and progresses very quickly. Although he is only a technical secondary school graduate, in terms of ability, he has already surpassed most doctors in the same field.

After the meeting, Huinong Chemical Fertilizer Factory got busy. Jiao Gaoliang and Feng Jishan were responsible for formulating technical plans and introducing installation equipment. The personnel department was responsible for training employees so that they could learn new technologies as soon as possible. Zhang Yonghai took people directly to the village .

(End of this chapter)