Agricultural giant since 1983

Chapter 41 Countdown Propaganda

"Hey, I didn't expect our Erdaowan chicken farm to be published in the provincial newspaper before the hens started laying eggs!" In the chicken farm, several people surrounded Li Lei, looking at the newspaper and giggling.

"If the public enterprise in the county is published in the provincial newspaper, it will be a good thing, and the leaders of the county will have to hold a meeting to praise them!" Sun Chengping was happy but also a little regretful. Erdaowan Chicken Farm is good for everything, but it's a pity It's private, if it's a public unit, then he will have face when he returns to the village.

"Oh, what a pity! What a pity! It would be great if this article was published a little later! It's best to post it when our eggs are on the market, so I can guarantee that as many eggs as you send to the market, you can sell as many as you want!" Responsible for sales Li Xin'an slapped his thigh straight!
"It's too early to send out now. Our eggs will not be on the market for two or three months. By then, they may have forgotten about it."

"It doesn't matter! Can we find a way to make them remember!" Li Lei knows the importance of advertising better than anyone nowadays.

Although the fragrance of wine is not afraid of deep alleys, it also takes time. If it can sell well from the beginning, who wants to waste this time?

"Have the booths in the county and the provincial capital been rented out?" Li Lei asked.

"It's already been rented, and I hired someone to help look after it temporarily, and sell some eggs I collected from below. The business is okay." Li Xin'an didn't know why, and subconsciously replied.

He had traveled from village to village before to sell rat poison. Sometimes the villagers had no spare money, so he would agree to exchange eggs for rat poison, so he was familiar with the business.

"However, sometimes there are too many eggs collected in the countryside, and sometimes there are not enough eggs. This business is not easy to do!" The only disadvantage is that the supply of goods is not stable enough.

"It's a trivial matter. Anyway, we don't expect to make money from this. We should first understand the market and establish a good relationship with the supervisors, so that when our eggs are on the market, we can spread them as soon as possible!" Li Lei is very clear. Rolling out takes time, so there's no rush.

"In addition to waiting for people to come to your door, you have to establish a good relationship with supply and marketing cooperatives, restaurants, and unit canteens, so that you can sell quickly! Our chicken farm will be able to produce eight or nine thousand eggs every day, and it depends on where individual customers buy them. Finished?" Li Lei knew the importance of big customers.

"I'm already running, but these places have acquaintances who supply eggs. We're just starting to do it, so it's not easy to get in! But if American eggs can come down, it will be much easier! Who wouldn't want to taste what American eggs taste like? Once you start, it's much easier to talk about later!"

Li Xin'an intends to use American eggs as a stepping stone to open up channels for these big customers.

"Go find someone to make a few small blackboards, write a sentence on the small blackboards, 'There are still 99 days before the supply of eggs in the United States', put the small blackboards on the stall, and the first thing to do when you go to the stall every day , is to change the countdown time, starting from 98 days, then [-] days, [-] days... until the official listing!"

Hailan laying hens probably started laying eggs at the earliest about 130 days after hatching. Calculate the time when the first batch of commercial generation chickens were born, and a hundred days later, it is estimated that some chickens will start laying eggs.

It doesn’t matter even if it’s a day or two away. If the egg is laid early, it will be stored first, and it will be shipped after [-] days. If the egg is laid late, find an excuse to delay it, and it will further stimulate customers’ desire to buy.

Li Lei has seen too many similar routines in later generations, especially when the flagship phones of several major mobile phone brands were launched, who didn't hang up the countdown on the website early?
He also saw a similar advertisement when he was a child, and he was deeply impressed. In the 90s, at a certain time, when he turned on the TV, he could see the advertisement of "XX days before the landing of space wine" every day.

At that time, the competition in the baijiu industry was fierce, and all the wineries were desperately spending money on marketing. Several times, the CCTV advertising bid was won by the baijiu brand.

Under such circumstances, it is too difficult for a baijiu brand with no foundation to stand out, and Space Wine has aroused consumers' curiosity with this series of countdown advertisements. When it went on the market, it quickly ushered in looting.

It's a pity that the quality of this wine is a bit poor after all, and it will disappear after a while, and this kind of wine will no longer be seen in the new century.

But this advertisement left a deep impression on Li Lei. Now that the time is right, why not copy it and use it?

It doesn't make sense that the routines that worked in the 90s and the 21st century won't work in the 80s, right?
Moreover, companies these days have not learned how to advertise, and consumers are less likely to be fooled. They have never seen many routines, and the effect of launching them must be better.

"Crack!" Li Xin'an did not pat his thigh this time, but patted the table instead, "This is a good way! It's best to take two big and beautiful eggs as samples, so that they will be more convinced!"

"Take it, pick the best one! I'll pick it for you!" A few samples will not affect the operation of the chicken farm at all, so Li Lei is naturally willing.

"How big is the blackboard? I'll do it!" Li Xinwang knew a little about carpentry and took the initiative to take over the task.

"According to the size of the booth!!" After Li Lei asked about the size of the booth, he determined the size of the two blackboards, and Li Xinwang immediately went back to work.

After choosing the right wood and sawing it into boards, put several boards together to add a frame, paint the boards with black paint and let them dry, and a simple blackboard is ready.

Go to the store and buy a box of colored chalks, write the words "[-] days before the supply of eggs in the United States" in exaggerated artistic style, and enlarge the words "eggs in the United States" and "[-] days" to make it easier for everyone to see. obvious.

"Go, go and see the stall you rented! By the way, put the small blackboard and samples!" Li Lei greeted, and took Li Xinwang and Li Xin'an to the county.

The stalls in the vegetable market in the county are very simple, with counters built of prefabricated cement boards and sheds of felt overhead. Each family puts meat, eggs and vegetables on the prefabricated cement boards, and puts the extra goods behind.

Now behind the counter is a little girl who sells eggs, she looks quite smart, but there are a little few eggs, and they were sold out when they came.

"Uncle, let's get some more eggs to sell, or we don't need to get some other things. Otherwise, we'll sell out all the things in the morning, and I don't know what to do with the rest of the time!" This person is called Di Chuan When Cui's girl saw Li Xin'an, she said hastily.

These days, it is not easy to find a job. She is afraid that the business will not be good and the stall will collapse, so she will have to go back to the village to continue doing farm work.

"Don't worry, you learn first, in two or three months, there will be plenty of eggs!" Li Lei reached out to take the small blackboard from Li Xinwang, "I'll give you a new task today!"

(End of this chapter)