Agricultural giant since 1983

Chapter 455 Kill the chicken to warn the monkey

When they arrived in the capital, they began to run the department forward. Several shareholders contacted their own relationships separately, and wanted to finalize the raw milk purchase standard as soon as possible. Such a standard, but many things cannot be done correctly.

Many things, people who don't know don't know even if they should know, and those who are capable can know even things they shouldn't know, so MN, YL, Guangming and other related companies quickly received the news, and they Suddenly startled, and then began to think about what to do.

The most anxious must be MN. They have a short start-up time and insufficient funds, so they have to cooperate with the locals to get enough milk sources, and those who partnered with them to open milk stations are not doing this for the health of the people. , but earn money!

In order to make money, they have been doing a lot of things like mixing raw milk with water before. Now no one cares about this matter, but it will be different after the standard is issued. The standard has a certain impact on the total number of bacteria and protein content in raw milk. It is clearly stipulated that if more water is added, the protein content will naturally drop. If MN continues to purchase their milk source, it will not meet the national standard.

Don’t buy it, and there is no other place to replenish the milk source, then MN will be finished, especially they have just signed a gambling agreement with Morgan Stanley, CDH Investment, and Actis Investment. There is only one way for MN to go bankrupt.

So Niu Gensheng urgently brought people to the capital to try to prevent the introduction of this standard, and then according to their interests, he issued a purchase standard for raw milk with a lower protein content and a slightly higher total number of bacteria, so that MN can continue to live.

YL is more entangled. On the one hand, they can indeed see the adverse impact on them after the introduction of this standard. The increase in raw milk requirements will definitely affect YL’s income; but on the other hand, they feel that they must not be the ones who suffer the most. After all, YL is the largest dairy company in NMG, and NMG is the largest milk source base in the country. Relying on these, even if it is affected by itself, it has the ability to recover.

As for other companies, especially MN, which they hate the most, this test will be difficult. Maybe they can use this opportunity to beat MN to death!Companies such as Guangming, Sanlu, and Sanyuan will also suffer losses, and they may be able to expand their advantages by then.

In the past few years, YL's main energy has been focused on the internal struggle with MN, and he is not so sensitive to external information, so he has not realized that this standard is actually the most beneficial to Wandashan.

Taking all aspects into consideration, YL also sent people to Beijing to find a relationship, but their demands were different from MN. MN wanted to reduce it significantly, but YL only wanted to reduce it a little. However, other companies are struggling so that they can rely on NMG's high-quality milk sources to expand their market share.

After the bright Wang Jiafen received the news, the first thing that came to mind was the modern ranch that Li Lei had shown her to visit. She couldn't help but admire Li Lei's vision and layout even more. It seemed that he had been thinking about it a few years ago. This matter has already happened, and it has been prepared in advance.

She immediately found the major shareholder of Bright Milk and proposed that Bright must also invest heavily in the construction of a modern pasture as soon as possible. In fact, she has applied for this matter many times before, but since the current competition in the dairy market is mainly about marketing promotion and sales channels, so The State-owned Assets Supervision and Administration Commission is not willing to spend so much money on projects that do not see benefits for a while, so it has been several years, and this plan has been delayed.

"Now we have only two choices, either take advantage of the fact that the standard has not yet been issued, and other dairy companies have not started to take action, and quickly take down enough pastures for modernization! After the standard is passed, even if it is still half a while If you can’t keep up with Wandashan, you can keep competitors like Sanlu, Sanyuan, and YL behind you; or, like MN, try your best to prevent the passing of this standard, and work with other dairy companies to formulate a new standard that is in line with our bright interests. !” Wang Jiafen analyzed.

In her heart, she is actually more inclined to the first plan, because she has seen that many international large companies do this when she visits abroad, and this kind of plan is more conducive to the healthy development of the domestic dairy industry. Moreover, Bright can also take advantage of its scale advantages to occupy a more favorable position in the competition.

Bright is now one of the dairy companies with the highest revenue in China, and its financial strength is much stronger than those of small and medium-sized enterprises; building a modern pasture for large-scale breeding requires a lot of investment, and Bright is a bit difficult, let alone those small and medium-sized enterprises. They will definitely be thrown farther and farther by the light.

The reaction of the State-owned Assets Supervision and Administration Commission once again disappointed Wang Jiafen. Anything that needs to spend a lot of money will instinctively arouse their disgust. The State-owned Assets Supervision and Administration Commission has always regarded Guangming as a milk cow. At times, they become very stingy again, which is a typical example of wanting the cows to produce more milk but not being willing to give the cows more grass.

Therefore, the matter of spending money to build a modern ranch was rejected, and the proposal to enter Beijing to prevent the introduction of standards was not agreed.

The Shanghai State-owned Assets Supervision and Administration Commission does have some influence in the capital, but they are not focusing on raw milk procurement standards, but the national standards for yogurt. They have cooperated with Danone of France and introduced French yogurt production technology, which is in a leading position in China. , so they have the right to speak on the yogurt national standard plan, so they will naturally formulate a yogurt national standard that is in line with the interests of Guangming.

The specific plan is the same as Li Lei’s, to formulate a yogurt standard with relatively high requirements as much as possible, so that Guangming can rely on its own technological advantages to obtain a larger market share, and completely remove those small and medium-sized companies that fail to meet the requirements. Squeeze out in market segments.

In this way, if they are looking for a plan to attack Wandashan, then Wandashan can naturally attack their yogurt plan in turn; it is much easier to know that bad things are easier than successful things. Considering these factors, even if the SASAC has an idea, Don't dare to start it easily, this can be regarded as a certain degree of nuclear balance.

Coming out of the office, Wang Jiafen felt exhausted and frustrated. Bright had such a good foundation, but due to lack of autonomy, her proposals were rejected time and time again. The competition for milk sources was like this before, and now it is like this. Bright’s development pace Being slowed down again and again, if this continues, let alone Dashan and YL, maybe in a few years, it will even be overtaken by MN.

She couldn't help but think of Li Lei's solicitation to her at the beginning. If she agreed to Li Lei, how far could she lead Wanda Mountain?At her level, salary and position are no longer her main concerns. She wants to make a career and leave a strong mark in the development history of China's dairy industry.

What she has done in Guangming for so many years will definitely be recorded in history, but it is hard to say whether this record is full of praise or full of regret!

In any case, I have to fight again. If this opportunity is missed, it may be impossible for Guangming to secure the number one position in the country. Wang Jiafen is not a person who gives up so easily, so he went to find other people to talk about this matter , but this has aroused the displeasure of the shareholders, we have already rejected your plan, why do you insist on it?Make it clear that you are just a professional manager appointed by us. We shareholders have the final say on which way Guangming should go. Coupled with the equity dispute between Guangming and Danone, shareholders are becoming more and more dissatisfied with Wang Jiafen. It's getting deeper.

In addition to YL, MN, Guangming, other dairy companies have also received news one after another, but they do not have the strength to participate in such a high-end competition. The only domestic companies that are qualified to help the country draft industry standards are Wandashan, YL, and MN. Only the four companies, Sanlu, Sanyuan, New Hope, and Changfu, are not eligible to be on the poker table.

But being unqualified to play at the poker table does not mean that they cannot do anything. They began to discuss specific countermeasures based on their own interests. Sanlu, like MN, knew very well that if this standard was really recognized by the country, they would What a dangerous situation they will face, so they hurriedly arranged for people to work in Beijing. Over the years, MN and Sanlu have fought bloody battles for milk sources, but now, they have united and started to do their best for the same thing.

Liu Yonghao from New Hope called Li Lei to inquire about the situation, and Li Lei told him very bluntly, "Brother Chao, this standard is actually very beneficial to your New Hope. To ensure the quality of milk sources, we must Concentrated breeding, and centralized breeding costs a lot of money, which is generally unaffordable for small companies, and you New Hope can take advantage of your scale advantages to continue to eat small and medium-sized dairy companies."

"Besides, you also have your own feed mills and farms, which can be produced and sold by yourself. The cost is lower than other companies specializing in the dairy industry. If I were you, I would hurry to Beijing to promote the introduction of this standard!" Brother Chao's communication skills Very strong. Over the years, he has established a wide range of contacts. If he can stand on his side, the probability of passing the standard will be higher.

Liu Yonghao hung up the phone and thought about it carefully. He also felt that what Li Lei said made sense. Yes, we hope that we can produce dairy feed by ourselves, and we have accumulated rich experience in the field of breeding. It is definitely better for us to build a modern dairy farm. Enterprises such as Sanlu and Sanyuan have more advantages, so he also hurriedly flew to the capital to find the relationships he was familiar with.

Changfu Dairy was overjoyed when they got the news. They have always insisted on centralized breeding, and the protein content of the raw milk they produce has steadily exceeded 3.0, and the total number of bacteria is below 10. The European Union and the United States are all high-quality products!
So if this standard is really introduced, it will be great for them. They will become one of the few dairy companies in the country that can produce raw milk that meets the standard, so as to avoid the marketing and promotion competition that they are not good at in the competition of the dairy industry , take advantage of quality advantages to occupy a larger market share.

So they also started to move. Although Changfu Technology is far away from the capital, there are many big leaders who have been promoted by Hu Jian in these years, and they can still find some connections if they think of ways.

Now it's very lively, as long as the famous dairy companies in the country gather in the capital one after another, and the Eight Immortals cross the sea to show their magical powers, it is inconvenient to say too many details here.

In the end, it was Li Lei who had the upper hand. COFCO, Beidahuang, Huinong, and New Hope, together with the help of the leaders of these enterprises, overwhelmed opposition parties such as MN and Sanlu. Although there were many revisions to the final adopted national standards , but in terms of key indicators, we still follow Wandashan's suggestion, the protein content should not be lower than 3.0, and the total number of bacteria should not exceed 20.

After the release of the standard, the domestic dairy companies showed a scene of two worlds of ice and fire. Companies such as Wandashan and Changfu Dairy, which dominate the quality of raw milk, cheered, but MN, Sanlu and other companies were in mourning. It is said that the bosses of many dairy companies They all dropped their cups.

But it’s not enough to determine the standard. Many companies are unwilling to wait for death, so they immediately began to formulate countermeasures to see if their companies can use those methods to bypass the constraints of the national raw milk procurement standards and continue to make waves in the dairy market.

Some companies with strong relationships think of a way to get a gold medal for exempting products from inspection, so that even if the protein content and bacteria of their products always fail to meet the requirements of the national standard, the relevant departments cannot randomly conduct random inspections on them. And as long as it can't be found out, doesn't the problem disappear?You can even use the name of the inspection-free product to advertise to attract more consumers to buy.

Some companies are thinking of another way. What is the national standard card?Isn't the most important thing is the protein content?Then if we find a way to increase the protein content in raw milk, can we meet the standard?

Their so-called method is not to build a modern dairy farm like Wandashan, feed the cows with better feed, and adopt more scientific milking methods, but pure technology and hard work, after all, check the protein content The only methods are chemical methods, and there are too many chemical methods that can make the test results meet the standards. The cost of doing so is much lower than building any modern pasture.

Li Lei thought of this before the standard was issued, because this is what happened in the previous life, so he arranged for many people to collect information on this.

But seeing so many companies move so quickly and act so recklessly, it still opened his eyes, and he couldn't help but pat the table, "If these companies can survive, it will be a disgrace to the Chinese dairy industry!"

He also convened a meeting of Wandashan shareholders, "We have spent so much effort to pass the standard, we are not just taking advantage of these insects, now we must kill the chickens to scare the monkeys!"

(End of this chapter)