Agricultural giant since 1983

Chapter 476 The Shark Fin Incident
"Amin, a non-profit organization contacted me just now, saying that they are planning to film a public service advertisement with many celebrities at home and abroad, and want you to participate. I saw their advertising plan, the main content is to protect sharks, Refuse to eat shark fins, if there is no sale, there will be no killing.” The agent showed Yao Ming the general plan of the public service advertisement, “I think participating in such public welfare activities will greatly help your image, and Americans like to talk about environmental protection. , There are also signs of this in China now, so if you have no objections, just accept it!"

After two seasons of training, Yao Ming has now gained a firm foothold in the NBA and has become a star with great influence in both China and the United States. Therefore, he is very popular with big brands, and they have invited him to speak for their products. Yao Ming's The team also cherishes his image very much, so they are very cautious in the selection of advertising contracts. Commercial brands often need multiple rounds of negotiations to reach a cooperation. Public service advertisements are not so careful. They think that environmental protection must not go wrong, so Send the information to Yao Ming.

Yao Ming looked at it and thought there was nothing wrong with it, so he was ready to agree, but soon he received a call from another cooperative company, wanting him to give up this plan. Yao Ming was a little puzzled, "Mr. Doesn't conflict with our Wanda Mountain?"

The person who called him was Wang Jiafen, the head of Wandashan Dairy. Wang Jiafen had dealt with Yao Ming who was also in Shanghai when he was in charge of Guangming. So after Yao Ming landed in the NBA, she immediately used this relationship to get Yao Ming Lalai became the spokesperson of Wandashan, and the effect was very good, and the cooperation between the two parties was very pleasant, but today Wang Jiafen asked Yao Ming to refuse an endorsement that seemed to have no problems at all, and Yao Ming was a little confused.

"I didn't understand it at first, thanks to the fact that I had dinner with Director Li yesterday. At the dinner table, I mentioned that you were going to do a public service advertisement. Director Li immediately said that the water is deep here, and told you not to get involved. So as not to affect your image; Li Dong told me that this non-profit organization promotes environmental protection on the surface, but in fact there is a big problem with their funding sources, and they speak for certain interest groups, and they are not opposed to eating shark fin for To protect sharks, but to divide the interests of the global shark fishing market!"

"Mr. Li has already sent the information to Mr. Zhang Xiuzhang, the one who wrote "Food Wars". He will soon publish an article to expose the ghost tricks in it. If you shoot this advertisement, after the article is published, You will definitely be scolded, and this will have a great negative impact on our Wanda Mountain, so I called to remind you! It is best not to cooperate with them!" Wang Jiafen told Yao Ming the ins and outs of the matter, and at the same time urged He wants to keep it a secret. After all, there are too many things involved in it, and he, an athlete, should not get involved too deeply.

"Hey, thank you, Aunt Wang, thanks to your kind reminder, otherwise I wouldn't have known about the pit this time, so I would have found a reason to reject them." Yao Ming hung up the phone with cold sweat on his face. There is such a big hole in the ordinary public service advertisement.

He hurriedly called his agent and asked him to tell which non-profit organization, he said that his schedule was very tight, and he really couldn't spare time, so he could only say sorry to them.

Which public welfare organization is not reconciled, because Yao Ming's influence is too great now, but they have no time to talk about it several times, so they have no choice but to give up. Anyway, there are already many stars who have promised, and Yao Ming can do without Yao Ming. achieve the desired effect.

For these stars, Li Lei didn't bother to deal with them. Since they like to meddle in these things, let them meddle. Anyway, they are not like Yao Ming, and they also cooperate with Huinong.

Soon, advertisements featuring various celebrities appeared in various media, and posters began to be printed in large quantities, and then posted in areas with relatively high traffic, such as airports, subway stations, and bus stops. What he said was similar: So-and-so said no to shark fins, protected sharks, and refused to eat shark fins. About 7000 million sharks die because of shark fins every year. If there is no trade, there will be no killing.

These advertisements have also caused a lot of repercussions on the Internet and other media. Some netizens think that shark fin is something rich people eat, and labor and management can only eat vermicelli. Does this have anything to do with me?Some people think that protecting the environment is everyone's responsibility. Now that environmental problems are getting more and more serious, and the rate of species extinction is also accelerating, even if we can't afford shark fins, it is definitely right to support environmental protection.

Generally speaking, the feedback of this public service advertisement is still positive, and even the stars who starred in the advertisement have gained a lot of popularity. Now they are even more excited, and they also like to put "no business As for whether there was shark fin on the dinner table at the end of the event when Party A’s boss entertained him, it’s not clear. Anyway, some celebrities will be dug out when they refuse to eat meat in public service advertisements in the future. In fact, I did not eat less meat at all.

Seeing that Huo Gong was almost done, Zhang Xiu made a decisive move, and immediately published a new post on Tianya, with the title "How Public Service Advertisements Made You Limp—Starting from Refusal to Eat Shark Fins."

Wocao, this is a good thing, how do you think there is a conspiracy in Mr. Zhang's meaning?Zhang Xiu is now well versed in the essence of the headline party. A single headline has attracted netizens. Countless people from all over the country clicked on the page at the same time to read his posts. Even because of the sudden increase in traffic, the Tianya forum appeared. Brief collapse.

After the emergency repair, netizens finally saw the text, and Zhang Xiu came up with a rhetorical question, do you really believe that the decline of sharks is caused by the massive use of shark fins by the Chinese?Don't be so quick to blame yourself when you see a scapegoat. In fact, the sharks caught by the Chinese are not ranked at all in the world.

Then he listed a series of data. Since 2000, the sales of shark fins in China have indeed increased, but the total catch of sharks in the world has remained at about 75 tons in these years, without much fluctuation, which is strange. , Why did the consumption of Chinese people increase, but the catch of sharks did not increase?
Looking at the shark catches of various countries, 15 countries and regions including the United States, Spain, Japan, India and Indonesia account for 71.1% of the global total catch, and the remaining more than 200 countries and regions account for 28.9%. Therefore, China has never been the main source of sharks. fishing country.

Foreigners don’t eat shark’s fins, nor do they eat shark meat, because sharks don’t have a urinary system, and the smell of meat and urine is too strong. Let alone people eat them, even if they are used as dog food, the dogs will run away if they smell them, so they catch them. What the hell are all these sharks doing?
Zhang Xiu revealed the truth in the post. In 1906, scientists discovered that squalene can improve immunity, anti-cancer and beauty. As soon as the news came out, the eyes of pharmaceutical companies, health care product manufacturers and cosmetics manufacturers were all red. At that time, people just Extracted from vegetable oil; until 1952, a doctor named Blake found squalene in the liver of deep-sea sharks, and the content could even reach 50%-80%; in addition, other scientists also found that shark organs and cartilage tissues can extract cod liver oil, Chondroitin is used in the fields of health care, medicine and cosmetics.

From then on, Western capitals began to hunt sharks. After they caught the sharks on board, they cut off the liver, cartilage and other parts before throwing them back into the sea, because the most valuable things on the sharks have already been obtained, and the remaining shark meat and skin are basically There is no profit and no preservation value, so the disembowelled shark loses its ability to move, and either lies on the bottom of the sea waiting to die, or becomes food for other animals.

Zhang Xiu listed the curve change chart of the global shark catch and the total consumption of squalene since 1952. The growth trajectory of the two curves is exactly the same. The shark catch has increased, and the total consumption of squalene It also went up, and occasionally the shark catch fell in some years, and the consumption of squalene also fell. It was not until after 2000 that the two curves stabilized.

Comparing these two curves with the growth curve of shark fin consumption in China, anyone with a brain can tell which one is the culprit for killing 7000 million sharks every year, shark fin or squalene. It is said that it is caused by shark fins. Why did you kill tens of millions of sharks every year when our shark fin consumption was only tens of tons a few years ago? Now it has risen to more than 4000 tons, and you still kill tens of millions of sharks every year ?Does this make no sense at all!

This is indeed the case. After the flood of public service advertisements to stop eating shark fins, it caused fatal damage to the domestic shark processing industry. The total consumption of shark fins in the country also plummeted from 2004 tons in 4776 to less than 40 tons. However, at this time the global Shark catches have not declined.

Then Zhang Xiu came up with new data, explaining the sources of shark fins eaten in China, most of which were purchased from abroad, because the price of shark fins has risen, making keeping shark fins a profitable business, so Fishing teams that provide raw materials for squalene manufacturers also cut off shark fins for storage and ship them to China for sale.

At the same time, in order to protect sharks, the country began to breed a large number of large, fast-growing, and small sloping sharks for processing, providing shark fins and other shark products to people, which are not only cheap but also do not pose a threat to wild populations.

These two channels provide the vast majority of shark fin consumption sources, and the amount of sharks caught in China is only a few thousand tons per year, so only a very small part of domestic shark fins are processed from caught sharks, and domestic processed sharks are more expensive than foreign ones. Thoroughly, the utilization rate of sharks in domestic processing plants is as high as 97%. They can be used from the beginning to the end, from the skin to the dirty, and there is basically no waste.

"Look, they cut the shark's liver and threw the shark into the sea. In the end, they blamed us for eating shark fins and consuming a lot of sharks! It was their fault, but it ended up on us. So many people give them a platform, and so many people believe in it! Is there still justice in this? Is there still the law of kings!" Under Li Lei's training, Zhang Xiu's online routines are getting more and more slippery. The last two sentences The words directly posted the screenshots from the popular movie "Kung Fu".

The above detailed data display and rigorous logical reasoning made the vast majority of netizens who read this post choose to believe, but there is still a question that has not been resolved, that is, why did they do this?What good would it do them?
Zhang Xiu also answered this question in the last paragraph of the article. The first is to compete for shark resources. In recent years, the domestic shark processing industry has developed rapidly, and the utilization rate of sharks ranks among the top in the world. Therefore, catching sharks has become a profitable business. As a result, domestic fishing teams also began to enter the ocean waters, competing with those companies that provide raw materials for squalene manufacturers.

China catches more sharks, so don't they catch fewer sharks?So how do you nip this competitor in the bud?The simplest is the public opinion offensive, using the white gloves of public welfare organizations to promote in China and boycott the Chinese people’s consumption of shark fins, thereby reducing shark fishing; if the Chinese dare not fish sharks, then sharks are in the pockets of European and American countries thing?

Zhang Xiu even picked out the source of funds for this non-profit organization. Their main donor is a certain foundation, and among the shareholders of this foundation, there are some names of squalene production companies, which is clear now. That’s right, they pay for non-profit organizations to cut off the development momentum of China’s shark processing industry so that they can continue to monopolize the global shark fishing industry.

This strategy is often used in later generations. Those non-profit organizations that call for vegetarianism and refuse to eat meat are mostly companies involved in the production of artificial meat. It's nothing more than helping the interests of the platform.

Under Li Lei's intervention, Sohu, Netease, Penguin and other websites quickly reposted the full text of this post. Sohu also highlighted Zhang Xiu's article on their newly launched blog section, so that anyone who entered the blog section I could see right away that the original blog was created by Sina, but now it was taken over by Zhang Huhu. No need to ask, it was naturally Li Lei's idea.

In front of dry goods, the public opinion turned around in an instant, and the whole network unanimously scolded that shameless public welfare organization and the squalene production company. Those celebrities who helped the platform were also affected. Popularity, creating and creating an image, but he was scolded as a traitor by netizens without realizing it.

Yao Ming was glad to see Lianhu, thanks to Aunt Wang's care, otherwise he would have to issue an apology statement like them. After the contract expires, he should continue to cooperate with Wandashan. This time, he owes a big favor.

After this battle, Zhang Xiu's reputation became popular again, so he took the opportunity to release the second part of "Food Wars" exclusively on his blog. The focus of this part is to tell how multinational giants use public opinion to influence reality. As soon as the news was released, publishing houses came to ask for cooperation. His current status almost surpassed that of Song Hongbing in the future.

(End of this chapter)