Agricultural giant since 1983

Chapter 50
Facts have proved that Li Xinwang still underestimated the consumption power of Zhongzhou people. This time, he pulled more than 1 eggs from Erdaowan, kept about 1 eggs in the county, and shipped all the remaining [-] eggs to Zhongzhou. It was past nine o'clock when they arrived in Zhongzhou, but they were all sold out before noon.

Just like this, there are still many people who haven't bought it yet, and they all complain, "You don't want to bring more, how many people can buy it?"

"I'm really sorry, we thought that everyone was looking forward to eating American eggs early, so the chickens started laying eggs, so we hurriedly pulled them over; we know that everyone is so enthusiastic, more than 1 eggs, sold out in such a short time! "Li Lei apologized again and again.

"Tomorrow, there will be eggs delivered tomorrow morning, everyone will come over then!" It's just that tomorrow's supply has to decrease, and it may not be enough.

"Hey, I came to line up at seven o'clock. I didn't expect it to be too late. I'm afraid I'll get up at 06:30 tomorrow." Fortunately, the common people these days have long been accustomed to the phenomenon of out-of-stock. Li Leiyi explained that everyone have accepted this reality.

You come to line up at 06:30?Then I'll come over at six o'clock!Some are even ready to roll up.

The people around gradually dispersed, and when there were few people around, someone came over, pointed at the broken eggs and asked, "Can you deal with these cheaply?"

The egg tray is used, the loss is greatly reduced, but a small number of eggs are still broken, and these have been picked out in advance when they are sold.

He was embarrassed to ask when there were many people before, but now there are few people, so he hurried over to try and see if he could get some bargains.

"These are broken, I'm sorry to sell them, we plan to take them back and eat them ourselves!" Li Lei hesitated.

"It doesn't matter, it doesn't matter, the broken eggs at other stalls are also treated in the same way. They sell eight cents, so I'll give you a piece of head office, okay? Look, I've even prepared buckets for eggs!" said the man. Just bring up a big iron bucket.

Hey, it's really convenient to put broken eggs in this thing. After taking it back, filter it with gauze to pick out the broken egg shells and still eat it.

It's cold now, adding some chopped green onion to make egg pancakes can be stored for many days, wouldn't it be an extra dish for Chinese New Year?

Someone took the lead, and these broken eggs were quickly processed. Although the price was a little cheaper, it was better than taking it home and eating it yourself.

"Let's go, let's go eat first, and come back to clean up after eating!" After working for so long, everyone was too tired to clean up the stalls, so Li Lei took them out to eat first.

As soon as she walked to the entrance of the vegetable market, she saw Yu Jingshu hurrying over. Seeing Li Lei, she hurriedly asked, "Have American eggs started to sell? How are they doing?"

"Reporter Yu, you are late. More than 1 eggs were sold out in less than three hours! Even the broken eggs were robbed!" Before Li Lei could say anything, Li Xinwang was beaming with joy Speak up.

There is no wink at all, go back and deduct your salary!
"Ah? The newspaper office held a meeting in the morning for a while, and I rushed over as soon as the meeting was over. I didn't expect to catch up!" Yu Jingshu's face drooped suddenly. She originally wanted to make a return visit to check on the sales of Hailan eggs. situation, to see if I can write another article, but I didn't expect it to be late.

"It's okay, it's okay, we're going to dinner just now, you can come with us, and let Xiaolei tell you about the situation just now during the meal!" Li Xinwang issued an invitation.

If you are smart, your salary will not be deducted!

Yu Jingshu didn't hold back, and followed them to the restaurant. Just after ordering, she urged Li Lei to tell the sales situation and customer feedback, and took a small notebook to record while listening.

And from time to time, I sighed, "Is this selling too well? American eggs are so popular?"

"There are several reasons! The first is that the time is right, and the Chinese New Year is coming soon, and every household must prepare new year's goods. Eggs are definitely indispensable. Not only us, but also several other vendors in the vegetable market. The egg business is also very good!"

"Secondly, Zhongzhou City is a large city with a population of 200 million in the urban area, and the city's consumption power is very strong. 1 eggs may sound like a lot, but it's nothing compared to the consumption power of the entire city!"

"Secondly, we did a good job in marketing. The [-]-day countdown promotion has already whetted the appetite of customers. After waiting for [-] days, they finally waited for Hailan eggs to be launched. Can they not rush to buy them? "

"Marketing? What do you mean?" Today's social and commercial atmosphere is not yet developed, and this word that will be familiar in the future is still fresh to Jingshu's ears.

"Well, the so-called marketing is the process of enterprises discovering or discovering the needs of prospective consumers, letting consumers understand the product and then purchase the product; we put samples of Hailan eggs and explain them to customers, which is part of the marketing method. Seed!" Li Lei gave her a popular science.

"In the past, most products were in short supply. As long as you can produce products, you don't have to worry about not being able to sell them. Isn't the so-called wine fragrance afraid of deep alleys?"

"However, in the future, the products on the market will definitely become more and more abundant. There may be hundreds of manufacturers producing the same type of products. Under such circumstances, it is very important for consumers to understand your products. The efficiency of consumer word-of-mouth communication is too low, and it is necessary to adopt an appropriate marketing strategy at this time."

"Just to advertise?" Yu Jingshu had some ideas.

On March 1979, 3, Shanghai's "Wen Wei Po" published an advertisement for a radar watch, which was the first newspaper advertisement after the reform and opening up.

The advertisement was published for 3 days. During this period, more than 700 people went to the shopping malls in HP District to inquire about "radar watches". Salary, many people can't afford it.

And even if someone wanted to buy it, they couldn’t buy it, because the radar watch had not yet entered the mainland at that time, and it was not until four years after this advertisement was published that the radar watch entered the mainland market.

In the past few years, some advertisements have been published sporadically in newspapers, but they have not yet become popular. Yu Jingshu only came up with this concept when she was a reporter in a newspaper office.

After dinner, Yu Jingshu reported to the agency to write an article, and Li Lei and the others hurried back to Heyang to prepare eggs for sale tomorrow.

When he arrived in Heyang County, Li Xin'an's place was already sold out. If Li Lei hadn't warned him, he might have rushed back to Erdaowan to sell all the newly laid eggs.

I hurried back to the village to prepare the eggs to be sold the next day, and it was already dark when the busy work was over.

At this time, the influence of Hailan Eggs in Heyang County and Zhongzhou City exploded again.

　Continue to collect company names and use them for group companies in the future. It is best to be as grand as Hope Group and Chia Tai Group.

　　
　
(End of this chapter)