Ming Dynasty and New Rome and Infinite Magic Machine

Chapter 1058 Advertisement
"Hmm." Although Shangluo only had two lines, he still read the script from beginning to end:
Snowflakes, lovers, carousel. Mysterious lines, incomprehensible plot, and no mention of the product name from beginning to end.

"I have a question." He put down the script, "Our ad is for children's food, right?"

"Yes." Yanqiu replied, "The Wangzai series are all children's food."

"If it's children's food, why is the advertisement so artistic? Can children understand it?"

"This." Yanqiu also put down the script, "I didn't understand it at first. Later I thought about it and realized that it has something to do with the company's marketing strategy."

"How to say?"

"First of all, it was several generations ago that we entered modernization and comprehensive urbanization. As a classic product with a long history and deeply rooted in the memory of several generations of people, the Wangzai series of products actually does not need those... you know, those brainwashing advertisements with repetitive lines. Those advertisements were put on decades ago, even before the advent of radio. And the first batch of commercials that appeared on the radio included Wangzai advertisements."

[It sounds like the Coca-Cola in Shangluo. The influence is probably on the same level.]

"Ah." Shangluo nodded. "I see. So the ads we put out now don't actually need to be understandable to children, right? What's more important is to maintain the brand's presence among adults?"

Yanqiu replied, "That's right. Why does Guoxing attach so much importance to this advertisement? Because this is the second pioneering effort after Wangzai produced the first batch of radio advertisements. This is the first batch of television advertisements. In the early stage, it was mainly broadcast on public television and also on large screens such as cinemas. The viewing experience is also closer to a theater where you need to calm down and watch. So Guoxing feels that emphasizing the brand tone is more important than emphasizing the product itself."

"Because no matter how Wangzai advertises, sales won't change much, right?"

"Ah, if he heard what you said, it would be heartbreaking. The Wangzai series was built by the previous generation of Guoxing, and there is no room for expansion. In fact, every time Wangzai launches a new product line, there are brainwashing children's advertisements, such as banana and apple flavored Wangzai milk. But the sales of new products are not very good."

"But this kind of national product has such a solid foundation that there is actually no room for expansion."

"So Guoxing changed his mindset. Instead of marketing the product itself, he now began to associate the product with an abstract concept. For example, snow cakes were associated with cultivating immortals, and Wangzai milk was associated with childhood and festivals, and so on. This can be considered another form of brainwashing - shifting from promoting the 'product itself' to 'reasons for buying the product'. After all, if you don't eat this kind of snack, you won't die, and buying it is completely an impulse purchase. If you associate snow cakes with cultivating immortals, then people will want to buy snow cakes before the holidays. If you associate Wangzai milk with festivals, then there will be a buying spree before the Chinese New Year."

"Oh! So it's set to winter, right?"

"Yes. In winter, hot Wangzai milk can directly bring a warm feeling - in our modern society where development is almost saturated, advertising has to be more subtle and indirect."

"Isn't Guoxing a chemistry major? Why does he know so much?"

"Guo Xing probably went to college just to make friends." Yan Qiu thought for a moment, "Guo Xing and I are not very familiar with each other, and we don't have many friends. But I think that a rich man like Guo Xing should have been taught the necessary knowledge by his tutor. Going to college should be purely for socializing." "Tsk, it's great to be rich." Shang Luo picked up the script and turned another page - he really only had two lines, "So we can get all the work done this afternoon?"

"Try to pass it in one try. We have something else to do later~~~"

"Hey, hey, hey." Shang Luo helplessly hit his head with the script, "I'm wondering if I agreed too hastily. I'm just here to make a cameo appearance and show my face. Miss Yanqiu, this is your job."

"Hey, I'm just here to make a cameo appearance. I'm a serious Qigong practitioner."

"Are you practicing? Why do you seem to spend your time working or eating out every time I see you? You seem to have a lot of free time."

"That's what my master said," Yan Qiu replied. "My master said that my work is my practice, and my practice is my work. As far as my life goals are concerned, practice is the most important, and performing is a way to practice."

"What's the principle behind this? I see some Qigong practitioners rely on meditation, some on alchemy, and some on martial arts. Does your practice count? Are you practicing the Way of Blessing and Fate?"

"No, no." Yan Qiu shook her head. "I'm not so lucky to be able to practice the Way of Fortune. Although all Qigong practitioners have to have a certain amount of fortune to get started, the true Way of Fortune requires fate to practice. The Way of Fortune is really powerful. The only person I know of who practices the Way of Fortune is General Fu, who is 100% a celestial being. In the game, this is a hidden profession for a hidden character!"

"How do you want Master Sa to practice?"

"Well, the master said it was related to popularity. He hoped that I would create an image of a 'master' in the eyes of the public, as if this would help my cultivation? That's why the master asked me to play the role of Wang Lingguan. Wang Lingguan is really amazing - you don't know, this role was quite controversial at the beginning. Because Wang Lingguan is a red-haired and red-faced Jing role, not a Sheng role. In other words, his image is similar to the Hualian roles such as Sha Seng and Zhong Kui.

She pointed at herself again and said, "Do you think I can play a role of a clean-faced character? Of course I can't. My face is so ugly that even fake beards are not big enough for me. So the master specially selected the popular comic "The Invincible Wang Lingguan" as the basis. Because in the comic "The Invincible Wang Lingguan", Wang Lingguan is divided into two characters, Wang Shan and Wang E, and Wang Shan is just a male role."

"Wait, let me analyze this - so Master Sa Tianshi chose to start filming "The Invincible Wang Lingguan" in order to let you play a role that is both well-known and powerful? Because this role happens to be very powerful and well-known, and you can play it."

"Yes, that's right." Yan Qiu nodded. "By the way, why do you suddenly start to care about this?"

"Because Master Sa Tianshi's training with me is about to begin, I have a feeling that he won't ask me to meditate or give me some secret manuals. He will probably let me be the protagonist. That's my guess."

(End of this chapter)