China Entertainment started from art school

Chapter 108 The Perfect Score Beauty (Three in One)

In addition to the three of them, the person in charge of the publicity department was also in the office, and they also nodded frequently. Everyone knew that the summer vacation schedule was good, so the competition was sure to be fierce.

But Li Jingkun has his own golden fingers after all. He knows which movies are the real opponents, and which ones he doesn't need to pay special attention to.

Li Jingkun said: "I still prefer the summer vacation, but "Transformation 3" will be released at the end of July. At present, the threat of Omi blockbuster is quite big, let alone this is a series. It has too many fans. So stay as far away as possible.

So I mean it's coming out on July 7st, which happens to be Friday as well. "

"What about "The Great Martial Arts" and "Butterfly on the Shoulder"?"

Universe Pill is quite appealing, after all, the "Master Ye" series has already started.

"It's okay. We just hope that our movies can sell more, not to beat him. Besides, the genres are also different, and it is still possible to accommodate two or three domestic blockbusters at the same time in the summer vacation market."

Although we are not a blockbuster.

Li Jingkun is still more concerned about American blockbusters. In recent years, American blockbusters have been butchers in China, hacking and chopping all the way.

As for "Butterfly on the Shoulder", Li Jingkun subconsciously ignored it, and instead saw Da Mimi's "Far Cry".

Yes, "Butterfly on the Shoulder" is not as important as "Far Cry", which may be a little more threatening...

But it is definitely impossible to change gears because of Da Mi Mi.

So there is no other way, and then I can only touch Damimi...
After discussing for a while, it was preliminarily determined that this is the time, and I will talk to the issuing company later.

"What plans do you have next?" Zhou Deze said.

"Introduction to Architecture" hasn't been released yet, so of course they have to be busy, but at this moment, the "scale" of their company, one movie a year is indeed too busy, wasting so much manpower and financial resources.

"I'm not playing all the time at home, I'm already preparing the script for the third movie." Li Jingkun said.

"Introduction to Architecture" is still two months away, and he can't just sit around and wait for the movie to be released.

In the afternoon, I went back to school with my assistant He Xuekai, and brought a few catties of tea and local products from my hometown to the teachers—the courtesy is light and the affection is heavy.

In the end, I also contacted Zhao Tiantian, and gave her more gifts, after all, I wouldn't shy away too much.

As expected, she is still not in Kyoto. This year she has three or four blockbuster films to act in, so she is very busy.

"Just send it to me." Zhao Tiantian said on the other end of the phone.

"Is the freight too expensive?" Li Jingkun said.

"Otherwise, I'll call someone over to get it?"

"..." Wouldn't that cost more?
······
With the development of the entertainment industry, there are already various means of publicity. The most basic ones are trailers and posters, magazine and newspaper advertisements, and TV advertisements; then you can also hold test screenings and invite some media or celebrities to help write film reviews and promote them;
Of course, actors also have publicity work, and they can go to some variety shows to promote movies;
Roadshows will be popular in a few years, and they will be very useful. Li Jingkun plans to put them into operation in advance; but that will not be arranged until the movie is released.

A while ago, I had already watched the finished film together with the directors of the distributor and investor. This morning, the distributor sent some information about the promotional plan and box office expectations, so the senior management of Longqi Film and Television was also having a meeting.

"According to the growth rate of theaters this year, the market data in the last two or three months, and the quality of the film, the distributor expects the domestic box office of "Introduction to Architecture" to be 6000 million to 7000 million."

Box office predictions are actually very difficult to predict, because there are too many influencing factors, and the right time, place and people are indispensable.Sometimes a movie with good quality can’t get a high box office, and sometimes a movie with poor quality can explode.

However, movies are high-investment and high-risk projects, and detailed investigations have to be done.

"It feels okay." Sheng Yuan said.

The production cost of "Introduction to Architecture" is 1500 million (rounded up, the production cost of the movie exceeds 100 million), and if the domestic box office can really exceed 6000 million, it will be a profitable work.

Then there will be other part of the income after it is released, so it is not bad to get 6000 million box office.

"So what is the figure for the publicity fee?" Li Jingkun said.

"Based on 10% to 15% of box office expectations, the publicity fee is between 600 million and 1050 million." General Manager Zhou Deze said.

"600 million is definitely too little." Li Jingkun said.

"Introduction to Architecture" is also considered a small and medium-budget film, but he has confidence in the quality of the film.

And 600 million really can't do much.

Now the smell of wine is also afraid of deep alleys. After all, there are too many entertainment projects now. If you don’t tell everyone loudly and repeatedly, there is a good movie here;

If you don't get the attention of potential customers, they will choose other movies when the movie is released, or other forms of entertainment, so the most important task today is to promote, promote, and promote.

"Can we make announcements according to the box office's expected goal of [-] million?" Li Jingkun said.

Others didn't have much reaction, Zhou Deze replied calmly: "That's the announcement fee between 1000 million and 1500 million. The three parties can sit down and discuss it. But if the other party thinks it's too much, they may let us go out first." most of the cost."

Last year, the total domestic box office was 101 billion, of which there were more than 20 films with a box office of over [-] million, but most of them were either big productions or were blessed by big directors and stars, and these "Introduction to Architecture" can be said to have not taken up the same.

Therefore, it is still a bit of pressure to set the publicity fee at more than 1000 million.

But Li Jingkun didn't want to miss the opportunity, so the later promotion period will be a busy period - even if he won't do the whole promotion by himself, he will keep an eye on every step.

"First make a plan based on the 1500 million publicity and distribution fee, then notify the investors and issuers, check the tone, and set a time to meet and talk in detail."

Although there are advertisements in the movie, Li Jingkun didn't deliberately do too much, so the box office still has to triple the production cost before he can start making money.

But it's okay, he has made some preparations himself.

Traditional publicity channels are definitely needed; preview screenings will also be held, and Huaying will invite more media to help report.

The scarf also needs to be promoted. First, each starring advertisement will be launched, and the lottery will continue later, and mobile phones and cars can be given away.

In addition, the theme song and the ending song come together, and this year's popular singer is invited to sing, as long as he comes out with the work.

"Lin Xiaojie replied, and his manager said that he likes this song very much and will record it within the stipulated time, as will the MV."

The theme song of "Introduction to Architecture" is "I Want to See You, I Want to See You, I Want to See You", and the ending song is "Unfortunately No If".

The former was the theme song of another TV series in the original world, but it doesn't matter if it is used now, because the lyrics are also suitable, and the song is also nice.

"It's a pity if" is more suitable for the movie, and it sounds good, so I used it to promote the movie.

We plan to invite the May band for the theme song, and the original singer Lin Xiaojie for "Unfortunately No If". The strength of both parties has a lot of fans, so we also need to use their influence to promote.

The price is certainly not cheap, but because the quality of the work itself is guaranteed, it must be worth the money in the end.

"May Band should also press and give an answer as soon as possible. We are short on time. If it doesn't work, we have to find a more suitable candidate as soon as possible." Li Jingkun said.

"Also, if they hold concerts or commercial performances during this period, they are required to make an advertisement while singing this song."

"That's for sure." Zhou Deze said.

To be honest, Li Jingkun is also under pressure at this time. After all, it is different from "Youth School". This time the investment is bigger, and he has to be responsible for other investors, so the tasks and responsibilities are much heavier than before.

So it's going to be busy again these days.

When will the posters be released, when will the first and second trailers be released, when will the actors be promoted, etc.

Li Jingkun was holding a publicity plan in his hand that day, it was about the program announcement of "Happy Camp".

"Xiaona and Li County also want to go?" he said.

"That's right, "Happy Camp", one of the largest variety shows in the country, who wouldn't want to go?" said Lin Xiaoman, the director of the publicity department.

Because Gu Xiaona is a senior high school student, there are very few jobs arranged for her; even Li County has less job arrangements.After all, they themselves are not well-known, so they can run a little less publicity.

"Did they agree to play our movie trailer?"

"Yes, they said no problem."

Just 2 minutes.

"Then the four leading actors can go." Li Jingkun crossed out his name, and then returned the publicity plan to Lin Xiaoman.

Lin Xiaoman was a little surprised, but didn't say anything.

She felt that generally not many people could resist the temptation of a big variety show, but thinking that this was her boss, it seemed that any decision was taken for granted.

In fact, Li Jingkun has no opinion on the base camp. He can't say he doesn't like it and let him help promote the movie, right?

It’s just that he feels that based on the program format of the base camp, there will not be much time for them to promote it. At most, they will be introduced at the beginning, and then they will have to play some old-fashioned games with the members of the base camp family.

There may even be some other artists who are going to run the announcement for them.

So it doesn't matter whether he goes or not, it is enough for the four leading actors to go up.

Then Li Jingkun had a small meeting with the two managers, mainly to show them the latest movie script; it was also a youth movie, but this time the main protagonist was a 14-year-old girl.

"The name of the movie is Hummingbird. It's a story about a young girl's growth. It's about domestic violence, patriarchy, betrayal by friends, etc. The theme and style are different from the previous two." Li Jingkun said.

"The third one is also a youth movie?" Sheng Yuan said.

"Yes, the theme is different."

"The first work is about the college entrance examination, the second is about first love, and the third is about domestic violence?" Zhou Deze said.

"It's about growing up," Li Jingkun said, "It's not just about domestic violence, it's more about the neglect of family members and the story of youth growth."

"So can you call them your "Youth Trilogy" when doing publicity?" Sheng Yuan said.

"It's okay, I really won't make any more youth films for the fourth part." Li Jingkun didn't think about this problem, after all, three youth films were laid out, which is indeed enough.

"Doesn't that mean that "Introduction to Architecture" has one more propaganda point?" Zhou Deze said.

That's right, there seems to be one more point.

The second part of the Youth Trilogy "Introduction to Architecture" directed by the talented boy advertised the second and third works at the same time.

"But what is similar to "Youth School" is that it is almost a one-man show with the protagonist alone?" Sheng Yuan said.

"There is only one protagonist this time." Li Jingkun nodded. Introduction to Architecture has four protagonists.

"I've been discussing something with Deze for a long time, and I've always wanted to find a time to confirm it with you." Sheng Yuan said.

"You said."

"Shouldn't we set up an agency department?" Sheng Yuan said, "Before, under your instruction, we bought a lot of copyrights, but so far, we only have you as an artist. Is it time to expand? gone?"

Li Jingkun looked at the general manager Zhou Deze, who said, "Money is indeed a problem, but in the past two years, we feel that you, the boss, have a great ability to make money, so it's time to put this matter on the agenda."

Sheng Yuan said: "Besides, our movies are also very good. If we can praise people, why not praise our own people? Make wedding dresses for others for nothing?"

Li Jingkun said: "I have really thought about signing artists, or setting up a management department, and even want to open an independent company, but I think about signing directors and photographers."

Sheng Yuan said: "Directors, photographers and screenwriters can all be considered, but actors are also indispensable. In our country, actors' ability to realize is no weaker than directors."

Li Jingkun said: "Then we have to recruit more people? And we have to continue to play?"

Zhou Deze said: "Currently, the promotion of "Introduction to Architecture" is the most important. Let's discuss other things slowly. If you decide, you don't have to rush for a while. The details need to be discussed and improved slowly. I will ask someone to make a plan first. "

Two days later, He Xuekai handed him a phone call, saying it was Teacher He's call.

When it comes to "Teacher He", not to mention the insiders, even ordinary people, many people know who the "Teacher He" refers to among the artists - the first host of "Happy Camp".

"Hello, Mr. He, I'm Li Jingkun."

"Hi Jingkun, I'm He Jiong. Are you free now? Can you answer the phone?"

"It's very convenient when I'm free, and it just so happens that I don't have anything to do right now."

"Haha, you shouldn't be too busy. You have to write and make movies. In my impression, you should be the kind of young man who is very active and hardworking. Oh, no, geniuses don't need to be very busy. to get things done.”

Of course, Mr. He is very talkative and easy to make people feel friendly. Li Jingkun also respects him very much, so the two chatted very well.

Soon Teacher He stated his purpose.

"The crew of "Introduction to Architecture" is coming to participate in the recording of "Happy Camp". As the most important person, how can you not come? I have always wanted to meet and chat with you."

Li Jingkun said: "Originally, I wanted to give the actors more opportunities to perform."

"Oh, don't worry, there is a chance. I will take care of everyone. Meiyuan and I are old acquaintances and old friends. I invite you to have dinner together then."

The two chatted on the phone for a long time. In order to dispel his worries, Teacher He also said a lot, saying that if he came, he would give them a longer time.

That being the case, Li Jingkun could only adjust his work schedule and do the movie promotion himself.

After hanging up the phone, Li Jingkun called He Xuekai and asked him to inform the people in the Propaganda Department that he would also go to the recording of "Happy Camp" together.

······
"Hey, didn't you say you won't go, Director?"

Soon it was time to record at the base camp, and the crew assembled at Longqi Film and Television, and then flew over together.

Gu Xiaona was a little surprised when she found out that Li Jingkun was going too.

"I can't help it. I decided not to go at first, but Mr. He kindly invited me and said that I must see me, so I had no choice but to agree."

"Really?" Gu Xiaona looked at him with her eyes open.

Li Jingkun nodded: "He said that I am a young genius, very popular, and have many fans. I hope I will definitely come, and he will treat me to a big meal then."

Gao Meiyuan, Qin Hao, and Li Xian were also beside them at this time, and everyone was sitting in a commercial vehicle, preparing to go to the airport.

Qin Hao and Li Xian just smiled and said nothing, but Gao Meiyuan couldn't help seeing Gu Xiaona's adoring eyes; she put Erlang's legs down, took off her big sunglasses, and said to her: "Xiaona, don't Listening to his nonsense, do you believe this kind of thing?"

Gu Xiaona said: "Is the director lying?"

Gao Meiyuan said: "I don't know if he is lying, but it is obviously exaggerated. I am very familiar with Mr. He, and he will never say such things."

"is it?"

Gu Xiaona didn't know who to believe. The more she got to know Li Jingkun, the more she admired him, so she didn't think what he just said was exaggerated.

Li Jingkun said: "It's really not an exaggeration. Teacher He really said that. You won't believe the truth."

Gao Meiyuan gave him a blank look: "It's okay if you want to lie to Xiaona, a little girl, but it's far from enough to lie to me!"

Li Jingkun said: "Yes, Sister Meiyuan has more experience and is more difficult to deceive. How dare I have the intention to deceive you."

Gao Meiyuan picked up the things around her and was about to throw them at them.Everyone in the car couldn't help laughing.

Generally, the show can be finished recording on the same day, and everyone can disband on the same day, but the hotel still has to be open, and the rest and preparation work have to be completed in their own rooms.

So everyone went to the hotel first, took a rest, and redressed, before going to the recording site.

They arrived early and were initially resting backstage.Soon everyone from the Happy family came to say hello. They had already recorded the program for half a day, and they came here during the break.

Teacher He asked them to confirm the script again, and if there are inappropriate topics, they can talk about them in advance.

"The director is really young." Teacher He said.

"Teacher He can just call me Jingkun." Li Jingkun said.

"You are so young, are you still in college?" another host, Xie Yina, said.

"Yes, I'm in my third year now."

Let's get acquainted with each other first and exchange feelings.

Gao Meiyuan has debuted for many years, and has met several hosts in it, and she is indeed friends with Teacher He.

Then several hosts went out first, and Li Jingkun and the others continued to wait in the background.

"I just remembered that this seems to be my first time participating in a variety show." Li Jingkun said.

"Me too." Gu Xiaona said.

"..."

Li Jingkun just looked at her, and it was self-evident what he meant:

Can we be the same?

"What? Is there anything special? As an actor or entertainer, you will come into contact with it sooner or later, right?" Gao Meiyuan said.

"It should be my first time too." Qin Hao nodded, then looked at Li County.

"It's also my first time participating in "Happy Camp". I couldn't believe it at first!" Li Xian said.

"..."

Well, I thought it might be a little special commemorative, but I didn't expect everyone to say that it was their first time.

As for the excitement of several other people, he can also understand. One is that Li Xian and Gu Xiaona are still newcomers and have no reputation. program.

To be able to come here to promote as an actor, you really need to have a certain reputation or resources.

We will be in their units soon, but we did not invite them to appear at the beginning, but first introduced a movie called "Introduction to Architecture" to everyone, and then showed everyone the movie clips, that is, the trailer.

Soon the movie screen appeared on the big screen. At first, the pure and beautiful Gu Xiaona asked Li Xian, "Want to hear it?" Then he helped him put on the earphones.

Li Xian looked at her quietly, thinking in his heart: If you give up now, you may regret it for the rest of your life.

"Long time no see, how have you been these years?"

The camera quickly switched to the scene of Gao Meiyuan and Qin Hao meeting.

"You are?" Qin Hao asked politely with a smile.

"Don't remember me?" Gao Meiyuan said a little disappointed.

The screen changes again.

"How did you know each other?" Mao Xiaotong asked, tilting his head.

"I took the same subject as him. What is that? Introduction to Architecture?" Gao Meiyuan leaned back in her chair and answered her with pretended ease, her expression didn't look like she was thinking about it.

……

The trailer ended quickly, and the scene once again burst into applause and cheers, and then the host also began to speak:

"Let us welcome the director and four leading actors of "Introduction to Architecture" with warm applause!"

Li Jingkun and several people came out amidst the cheers, and were introduced one by one. Among them, Li Jingkun and Gao Meiyuan had the loudest cheers.

"Okay, let's start with our director. So the two protagonists are called "Introduction to Architecture" because they took a course in architecture?" Teacher He said.

"Yes." Li Jingkun said.

"Why did you choose this course? Not others? It was hard for me to remember the name when I first saw it." Xie Yina said.

"Because it is a line that runs through the whole story, the male protagonist later also engaged in the construction industry, and also promised to build a house for the female protagonist; so architecture is very important to this movie." Li Jingkun said.

"Oh, I see," Sheina said.

"So every detail of the movie is very important and has its meaning in it." Teacher He said, "And I saw that the protagonists are all handsome men and beautiful women."

"It's mainly beauties." Li Jingkun said.

Everyone laughed, and Xie Yina said, "What do you mean? Are you saying that we Qin Hao and Li Xian are not handsome?"

Li Jingkun said: "There are different degrees of good looks. Handsome can be considered handsome, but only seven or eight points handsome, but the degree of beauty is very good."

(End of this chapter)