Please, come home and practice the piano
Chapter 748 7 Core Competencies That Cannot Be Copied
Reflect on what?
Reflect on how others around you have failed and learn from others’ failures in advance.
How simple it is to open a training institution. You only need a certificate, a venue, and a few teachers to start the business. The implementation links are nothing more than enrollment, sales, teaching, and service, which are four key words.
This is the truth. Students have been recruited, classes have been sold, teachers’ classes have been impressive, and parents have never failed to maintain their support in the later period. But why do you just keep doing it?
Some investors complained that the original location was too poor.
Some principals complain that teachers have too much turnover.
Some managers complain that post-maintenance only has little effect.
Some people simply complained about being forced by the pressure of the general environment.
Wait, the pain points behind these operators are all the content of Ang Lee’s reflection.
"Why have I been in business for four years and still have to invest more every year without seeing any money?"
"Why did I recruit 100 more students this year than last year, and the result was that my salary was lower than last year, which is not as much as I earned last year."
“Why did I invest in the art training industry in the first place?”
“Why can’t we defeat the guerrillas even though we have professional teachers and professional teaching aids?”
Failure cases abound, making people heartbroken. Ang Lee imagined that if he also failed, the reason would probably be one or more of the above.
But he rarely heard of losers who thought that their curriculum system was imperfect, which ultimately led to their failure to maintain long-term profitable operations.
It seems like every loser attributes their failure to external causes.
Poor location is not conducive to enrollment.
The high mobility of teachers is not conducive to sustained and stable development.
The subsequent maintenance effect is poor.
If the order changes again and again, this job will become impossible.
It seems that in these people's eyes, there is nothing wrong with their product - the course.
Therefore, in Ang Lee's opinion, the failure of these people is inevitable. Although Ang Lee has never done business, he understands a simple truth. At least in the art training industry, how to teach students is the selling point.
All management systems can be copied after sales, but only the class cannot be copied.
What cannot be copied is scarce, and what is scarce is core competitiveness.
Otherwise, why do some art examination training institutions privately opened by some university teachers have poor management, poor teaching environment, and uneven teachers, but why do they keep pouring in every year?
Is this true?
Li An hasn't thought that far about the art test. The water is too deep and it's easy to get caught if he steps too hard.
The main competitors he currently faces are various children's art training institutions.
Nowadays, 99% of the art training institutions on the market position their courses around the word examination. It is understandable and parents recognize this.
No matter what the parents' purpose is, they recognize this.
Just like tutoring children in math and other languages, and there are scores to test the children's learning achievements, then sending children to learn piano and dance, there must be grades to measure what the children have learned.
Today I asked Li An again whether the grade exam is important. Li An said it is important, very important.
Xiaobei's mother had some unpleasant encounters with him over grade examination issues. Although Bei's mother's starting point was not for the convenience of going to school that a certificate could bring, in fact there was no so-called convenience at all.
But Bei's mother still insisted on letting Xiaobei get the grade-examination certificate, in order to leave some memories for her children.
Not comparing the importance of the former and the latter, at least it shows that in Bei Ma's heart, a grade examination certificate is meaningful.
Let’s talk about Lao Che. Compared with Bei Ma, Lao Che is a rough person. He has graduated from junior high school. He basically has no time and energy management for his children’s learning in the first half of elementary school, and has a free-range education.
But Xiaoche never missed the exam in any year. One time after drinking, Li An asked Lao Che, and Lao Che said he would take the exam and he learned everything.
Among all the children Li An has taken care of, only Marco's father has not explicitly stated that he wants his child to take the exam. However, Marco's father said to Li An, "Teacher Li, it's up to you. If he needs to take the exam, let him take the exam." He takes the exam. '
So is it necessary?
What Li An has always hated is not the grading exams. What he hates is the conflicts between parents and teachers over the learning progress of some children because of the grading exams.
And most of the time this conflict is caused by the parent.
Once in the office, Lin Pengfei told everyone a joke, saying that a child had just finished taking the fifth-level exam, and his parents asked him if he could take the eighth-level exam next year. Brother Da Fei almost went berserk at that time, but he still had to smile.
Because this parent was happy to spend money, he said it tactfully, a little reluctantly.
When the parents heard this, they thought that since the eighth level was a bit reluctant, let’s go to the seventh level.
Brother Fei never thought that just because he opened the back door for this child, other parents would follow suit and come to him.
Brother Fei has the same difficulties as Brother Fei, and it’s because of the first parent. Brother Fei can’t do anything about it. The parents can just pay and leave happily. If you can’t do this, then I’ll find another family.
Aren’t all the streets guaranteed to be level 10 within three to five years? So what if you are an international student? My children will not take this path in the future.
This is how the trend was brought out. The competitive pressure in the industry is so great that many institutions put all their energy into gimmicks, price wars, and competition for students.
These are the competitors that Ang Lee will face.
The means can also be copied, but the core competitiveness cannot be copied.
The exam is a must.
If a video can be tested by two evaluations, one domestic and one foreign, and you only have to pay the same or lower price, it sounds a little different.
No matter what the purpose is for parents who want their children to take exams, this has a certain temptation.
But this foreign evaluation must not be a pheasant evaluation. It’s not like no one has done this before on the market. But you just edited a child’s photo and the certificate is in English, do you think you can hide it?
Today's parents are no longer the parents they were twenty years ago. Just look up the information on the Internet and you won't hear anything.
Even if parents turn a blind eye, there are still peers who are watching eagerly.
Therefore, how to carry out dual assessments in the right way requires mastering overseas information.
This is not just a matter of finding a few foreign friends and asking around abroad. They must be in the industry abroad, have sufficient understanding and understanding of the industry, have resources, and be willing to help you.
This is what satisfies the conditions for simultaneous dual assessment. It sounds complicated, but in fact it doesn’t take much effort and doesn’t cost much. The key lies in the information gap and resources.
Just talk about the idea of enriching the direction of the grading examination model. How many bosses of training institutions can really touch it. If you don’t understand it, you don’t understand it, so you don’t know how much the acting principal you are looking for knows.
Just watch others make money, and you invest in following the trend. In the end, you only copy it, but you don’t know where to paste it.
The money was wasted, and when I left the venue, I could only spit, Bah! He doesn't even train dogs for art, but he doesn't know how many jokes he has left for people.
Discover the pain points of parents and turn them into their own selling points. Discover the pain points of the industry and turn them into their own selling points.
Explore your own strengths and create a core curriculum system that cannot be copied by others. Chengdu is so big that Li An is not afraid even if he fails several times in a row.
On reflection, he has been tied to this industry for the rest of his life.
But tonight he didn't talk that much. In the first half, he and Lin Yan chatted about work respectively, and in the second half, he accompanied Wei Fangyuan to chat about home affairs.
After the meal, Lin Yan took out a document bag from his briefcase and handed it to Li An, "The materials and information you need to prepare are all here, prepare them first."
"Brother-in-law for your hard work." Li An took it and weighed it, it was quite thick. "It's the same thing if you run away by yourself, come and smoke one." The two went to the balcony to talk quietly.
Regarding the issue of whether the Education Bureau has issued a certificate, Lin Yanneng brought the materials to Li An, so naturally there were still indicators.
No amount of advice was given. Lin Yan told An Li that there was no need to find an agent. "First choose a location and rent the venue. The rest will be all trivial matters."
"Thank you, brother-in-law." With Lin Yan's words, Li An felt indescribably at ease. He had to be one of his own in trouble. However, he still had a question, "About the area requirements of the venue?"
Lin Yan: "You look for it first."
Li An nodded and asked no more questions, and the two of them finished smoking and returned to the living room.
While the four adults were talking, they played with Lin Guoguo for a while.
Lin Guoguo was very happy today, jumping up and down with the stuffed toy that Chen Xuan brought back to her from the Natural History Museum, like a little monkey.
This made Wei Fangyuan roll her eyes, "Don't buy her these anymore. Every time you buy a new toy for her, she will throw it away after playing with it for two days."
Lin Guoguo was not convinced: "No! The toys mom bought are not fun at all!"
In a flash, the time came to half past nine, and it was almost time to meet. Li An didn't stay any longer. He had eaten his food and had his things done. Let him rest quickly.
"Sit down for a while." Lin Yan persuaded him to stay.
"Brother-in-law, please take Guoguo to sit with me when you are free another day." After saying that, he went to the dining table and sorted out a bag of garbage.
Wei Fangyuan hurriedly followed: "Leave it alone."
Chen Xuan: "Sister Yuan, we will take away the garbage on the surface so that it can be convenient for you to clean up."
Wei Fangyuan sighed and said, "Let's take it."
Finally, Lin Yan gave Li Chang the unopened wine before the meal, as a courtesy, "I won't let dad drink so much, you can take it back."
Li An was also polite, "Thank you, brother-in-law. Sister, don't give it away."
"Goodbye Guoguo."
"Goodbye, teacher! Goodbye, Teacher Chen!"
"Xiao Chen, please slow down."
The family of three sent the two of them to the elevator. When they got home, Wei Fangyuan asked Lin Yan and Li An what they had said on the balcony.
Lin Yan truthfully reported the contents of the exchange between the two, and Wei Fangyuan then asked him if he had asked Li An.
"It's hard for me to ask, but I guess it should be fine. I mentioned it to him, but he didn't respond at all. They should be able to come up with at least 500,000 yuan. He should earn a lot this year, otherwise he You can’t be tempted, he’s such a stable person.”
"When the time comes, you ask him. If he is in trouble, just follow dad's wishes. It doesn't matter." Lin Yan sighed, "If it wasn't inconvenient, I would suggest partnering with him."
Wei Fangyuan smiled: "I don't know which piece of material I have, so hurry up and clean it up."
The couple began to clean up the kitchen. From the bottom of her heart, Wei Fangyuan was quite touched by Lin Yan's attitude.
Li An didn't know that the application quota he got was obtained by Lin Yan for him. The Education Bureau had indeed stopped issuing quotas since June.
Of course, as Lao Dong said, this thing is easy to buy.
What moved Wei Fangyuan was Lin Yan's attitude towards his father's desire to help Li An.
Dad called her last night and told her about Li An going home for dinner. In fact, dad didn't know yesterday that Li An had contacted them a week ago and told them about opening a school.
On the phone, her father asked her to ask whether Li An's hand was tight.
Wei Fangyuan knew what her father was worried about, but Lin Yan patted his chest and said that it was not his father's turn to worry about it.
Wei Fangyuan didn't know whether what her husband said last night was drunk or what was in his heart, but no matter what, she felt very comfortable when the other party said this.
Although she was angry at Li An for disappearing for three years and even changing his WeChat account without telling her, from the bottom of her heart, among the many younger brothers and sisters in the Wei family class, Li An was the one she loved the most.
If we want to talk about the senior sister of the Wei family class, she should actually be Wei Fangyuan.
-
Li An and Li An took the car back to the community with their things. When they passed by the Beehive, Chen Xuan asked to pick up two express packages. Li An thought it was troublesome.
"I have all the things in my hands, I can just pick them up tomorrow morning."
Chen Xuan didn't think much after hearing this. Then you can take it. It will save me trouble.
When she got out of the elevator and opened the door, Chen Xuan didn't dare to walk into the house with her shoes on. She knew that Li An was working at home this afternoon.
But this is too clean.
A clean house makes people feel good.
When Li An came back, his mood suddenly brightened, and his afternoon work was not in vain.
Then the two of them lay comfortably on the sofa without a sofa cover and studied the contents of the document bag.
You wouldn’t know it if you didn’t look at it, but Chen Xuan’s head is so big that it’s really troublesome to run this school.
'Preparation and approval of private schools implementing other cultural education in Chengdu'
Application conditions 123456, prohibitive requirements 123456.
Page after page of tables followed.
After about half an hour, Chen Xuan finally figured it out.
The preliminary work consisted of all kinds of running around, running down all the materials, and then stamping them. It was easy to say that there was no problem with Ang Lee’s hardware.
The main problem is choosing a location to rent a house. Without a venue rental agreement, the subsequent steps will not progress.
"It's a bit troublesome." Chen Xuan finally put down the joint school agreement, "Can it be completed in half a month?"
"It won't take that long." Li An carefully calculated that the early stage mainly involved the Education Bureau and the subdistrict office. "I estimate that it will be almost a week after the materials are prepared. The key is to choose the venue and then rent a house."
"The key point is after passing the preparatory approval. All kinds of reviews will come. Let's do it step by step."
Chen Xuan: "It takes three years to rent a house."
Ang Lee: "Yes."
Including the 300,000 yuan for capital verification, Chen Xuan calculated everything and found that the initial investment in opening a training institution was more than she had previously expected. "It will cost 600,000 yuan."
Li An shook his head: "The capital verification is the last thing. Let's not forget it. Let's talk about the early stage. The rent will definitely be a big part. The minimum rent is three years. Then fire protection, decoration, decoration materials must be fire-proof and heat-resistant, which are more expensive, and there are also teaching materials. , to spread goods, 400,000 yuan will definitely not be enough, and this has not been calculated carefully. "
Chen Xuan: "What about capital verification?"
Li An: "Consult Sister Xu in advance to see how much it costs to build a bridge. She must know about this. Anyway, the last thing the review requires is a certificate."
moment.
Chen Xuan: "You're quite poor, right?"
Li Anle: "You still don't know how much money I have in my hand."
Chen Xuan pouted: "If you don't tell me how I know it."
This was the first time the two of them discussed this issue.
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