China Entertainment Mythology 2004

Chapter 116
Zhou Xingchi, Cheng Long, Li Lianjie and others are all filmmakers that Li Mu respects very much. In this life, they borrowed Cheng Long's strength to start their careers, and they also collaborated with Li Lianhe in filming.

Everyone has a good relationship, and the collision of movie schedules is the result of various factors, so it doesn't make much sense to fight with a few people.

It's all right to work hard to promote his own movies and strive to achieve a good box office result. Li Mu will be very happy if the box office ability beats other movies, but he really doesn't regard the other movies as life-and-death rivals.

Find a navy to improve yourself?Belittling a rival movie?Grab one or two black spots of rival movies and desperately hype and smear?
Compared with the routine operations of these film circles, Li Mu has some other pursuits in his heart.

He wants to mobilize Huayi Brothers, Zhou Xingchi, Cheng Long, Li Lianlian, and Zhou Jielun in the next year, and everyone will play the banner of "Spring Festival stalls".

Demand can be created.

In the traditional off-season of sales, Ma Yun of the later generation can abruptly create a Double Eleven Singles’ Day with sales exceeding 28 million in 3 seconds, 80 billion in 1.6 seconds, and 300 billion in [-] minutes. Why can’t Li Mu create it during the Spring Festival, the traditional off-season for movies? A "Spring Festival file" with a total box office of [-] billion, [-] million moviegoers, and [-] million cumulative screenings?
Of course, the Spring Festival stalls will inevitably appear, whether there is Li Mu or not, Li Mu does not dare to be greedy, but Li Mu feels that he can speed up the Spring Festival stalls.

If future generations of filmmakers have to include Li Mu's name in the research report when they study the history of the Spring Festival, it will be very cool, and it will be even better than "The Way to Steal the Key" to earn a few million more at the box office.

Moreover, everyone has created the title of "Spring Festival stall" together, and everyone has made a big splash together, arousing the audience's enthusiasm for watching the movie, and making the market bigger. Maybe it is really the most effective way to increase the box office of "The Way to Steal the Key".

So is it time to create a "Spring Festival file" now?

To be honest, he is not very mature yet, so Li Mu has not yet had the courage to release his own film on the first day of the Lunar New Year, but this year is indeed an important year in history on the way to the final formation of the "Spring Festival file".

During the Spring Festival of 2008 in history, thanks to the release of the two films "Yangtze River No. 7" and "Slam Dunk", the 2008 Spring Festival file achieved a total box office of 1.15 million yuan.

The Spring Festival stalls have also grown from a concept and a prototype to an independent schedule separated from the Lunar New Year stalls.

In 2010, James Cameron brought his masterpiece "Avatar" to China, which set off a movie-watching frenzy during the always-unpopular Spring Festival, filling the cinema with curious spectators who wanted to see the 3D movie style. .

In the end, the "Avatar" craze not only lasted for more than a month in China, but also won a record-setting box office of 13.28 billion yuan.

2012年《大侦探福尔摩斯2》和《碟中谍4》两部好莱坞大片在春节7天里就拿下4.11亿元票房，比2011年增长了24.9%，创历史新高。

At this moment, many filmmakers finally realized that the "Spring Festival file" is a very delicious cake. As the end of the original "Lunar New Year file", the "Spring Festival file" finally ushered in a critical moment that made it a blockbuster.

The time has finally come to the most critical year of 2013. In this year, Zhou Xingchi's new movie "Journey to the West: Conquering the Demons" was scheduled for the Spring Festival, and the concept of "customized movies" for the Spring Festival was officially launched.

Zhou Xing's golden signboard, super strong lineup, super high box office of 5.3 million in seven days, and 1266 million movie viewers - since then, the strongest movie schedule in China, the "Spring Festival file" that dominates the whole year, has officially taken shape!
Carefully study the history of the formation of China's "Spring Festival file", starting from Zhou Xingchi's movie "Yangtze River No. [-]" to the formal formation of Zhou Xingchi's movie "Journey to the West: Conquering the Demons", Zhou Xingchi played an extremely important role in the growth of the "Spring Festival file". important role.

In this life, Li Mu's name can be added to the character who initiated the "Spring Festival file".

"Help me find Master Xing's number."

In Huashang's chairman's office, Li Mu instructed Liu Siying to speak.

Two minutes later, Liu Siying informed Li Mu of Zhou Xingchi's mobile phone number.

Given the status of Li Mu and Hua Shang in the entertainment industry today, it is not difficult for Li Mu to ask for a cell phone number from an insider. He organized the language first, and then dialed the cell phone number.

After a few beeps, the connect button was pressed on the other end of the phone.

"Master Xing, hello, I'm Li Mu."

There was some surprise in the voice on the other end of the phone: "So it's Director Li, I don't dare to be the star master, you are the international director, just call me Xingzi."

Li Mu smiled and said: "I have liked Xingye's movies since I was a child. At that time, when I mentioned you to my friends, I was already called Xingye. I have been used to it for so many years. It is a bit strange to call you this time." Regarding the film promotion, I don't know if your time is convenient now."

Although Zhou Xingchi was surprised, he still answered Li Mu with a smile: "If you have time, Director Li, tell me."

"I think so. The films released during the Spring Festival this time include "The King of Kung Fu" co-operated by Cheng Long and Li Lianhe, "Yangtze River No. [-]" by Xingye, and "Slam Dunk" by Jay Chou that will be released some years later." ", and my "How to Steal the Key"—this lineup is already very strong, but this schedule is actually not very friendly. People don't have the habit of watching movies on the first and second day of the new year, but I always have My intuition is that the first day to the seventh day after the festival is actually a good time for the whole family to watch movies together."

At this time, Zhou Xingchi's voice actually started to carry a hint of excitement:
"Director Li also feels the same way? Then we can be regarded as 'heroes see the same thing'. To tell you the truth, I have always had this intuition."

"The traditional Lunar New Year stalls have been crowded for as long as two months. If the time span is too long, the real focus will be lost. So I think it's better to find a more specific time point to reunite the audience's scattered eyes. I have a faint feeling that the Spring Festival This node is very good, and now listening to Director Li say this, I have more confidence in my judgment."

Li Mu was also a little excited, and he said: "I mean, let's stand up together - Master Xing, Cheng Long, Li Lianjie, Huayi Brothers, Jay Chou, and of course myself, let's play the "Spring Festival" grandly together. The name of the "file" has written the concept of bringing the whole family to watch movies during the Spring Festival into the depths of the subconscious of the Chinese people, creating a momentum and creating the strongest movie schedule of the year!"

"Ordinary people may not take it seriously at first, but when everyone is bored after the festival and doesn't know what to do, the idea of ​​watching blockbuster movies in the "Spring Festival" theater will pop into everyone's mind. It's like a melatonin advertisement. It’s annoying, but when visiting relatives during the Spring Festival and don’t know what gifts to buy, the word ‘melatonin’ will still unknowingly affect everyone’s decision-making.”

Zhou Xingchi actually laughed on the phone:
"Insert 'Watch blockbuster movies together with the whole family during the Spring Festival' into the depths of the audience's subconscious mind? Isn't this the 'consciousness implantation' mentioned by Director Li in "Inception"?"

Li Mu said with a smile, "I never thought Master Xing would have read my novel."

Zhou Xingchi said with a smile: "I think every filmmaker will be curious about a film project with an investment of 1.2 million US dollars."

Li Mu laughed, and then added: "The concept of the 'Spring Festival File' cannot be formed in a year, so in addition to shouting that this year's 'Spring Festival File' will have blockbuster movies, we also have to promise that there will be a similar one next year. There will still be in this year, so that we can truly implant the impression of the "Spring Festival file" blockbusters in the minds of the audience."

Zhou Xingchi made a mistake at this time: "Director Li is right, but my filmmaking efficiency is not as high as Director Li's. I don't know when my next film will be released."

Li Mudao: "It doesn't matter which year the next movie will be released, but which month it will be released. If possible, just promise the fans that the next movie will also be released in the 'Spring Festival'. Of course, whether you can give the fans this promise is still open." Master Xing, you have to think about it yourself."

Zhou Xingchi replied directly: "I promise that the next movie 'Spring Festival' will be released. After listening to your analysis today, I am more confident about this schedule."

Li Mu smiled and said: "Okay, let's talk in detail later, I have to call Jay Chou, Cheng Long, Li Lianlian and Huayi Brothers respectively.

"Okay." Zhou Xingzhi said.

The two immediately hung up the phone.

"Help me find Jay Chou's phone number, too."

Li Mu looked at Liu Siying who was standing in the office and said, Liu Siying immediately reported a number, Li Mu took a sip of tea first, and then dialed the number.

　and also

　　
　
(End of this chapter)