China Entertainment Mythology 2004

Chapter 131 Strategic Layout
the next day.

Inside the Director's Suite.

"The vice president of Disney suggested that we use comic strips to make "Pacific Rim", what do you think about this?" Li Mu asked Liu Siying who was sitting on the sofa, and Liu Yifei was sitting next to Li Mu.

Liu Siying replied: "Since "Pacific Rim" began to be serialized in "Science Fiction World" magazine, it has achieved very good results. Now that the serialization has ended, it is said that "Science Fiction World" magazine still receives a lot of requests to continue every day Serialized phone calls and letters, this project itself must be valuable, the biggest problem now is that Chairman, you simply don’t have that much time to make a long-term serialized comic work.”

Li Mu thought: "It's not just that I don't have time? I don't even have that to know? "Pacific Rim 2" has a very bad reputation, and the Douban score is only 5.4. Li Mu can't continue copying it? And even if he is willing to continue copying Go on, but wait until the copy of "Pacific Rim 2" is finished? What should I do next? Aren't we going to fall into the situation where there is no copy?"

However, he believes in the judgment that the "Pacific Rim" series is of great value. After all, even the cumulative box office of the "Bear Infested" series has exceeded 50 billion yuan.

The box office of "Bear Infested" every year is not low, and the box office of "Bear Infested: Stay With Me" in 23 years easily exceeded 12 billion yuan.

Of course, Li Mu also wants an IP that is constantly being developed with this kind of energy. As for whether "Pacific Rim" can take on this important task, Li Mu doesn't know, but he is willing to give it a try, and the big deal is to lose some money.

"After you return to China, you will set up a department in the company dedicated to the development of "Pacific Rim". You can recruit more people and brainstorm. As long as you can find enough talents, I believe this series will continue to develop."

Liu Siying nodded.

Li Mu continued: "In addition, we will establish a comic company in the United States and China, and we will publish our own comic works in the future."

Liu Siying was a little worried, after all, the company had never done business in comics.

Li Mudao: "Sooner or later, the company will make comics, not just for "Pacific Rim."

Liu Siying nodded.

In fact, the words of the vice president of Disney are an indirect reminder to Li Mu, since he has seen so many classic movies of various themes and genres in his previous life, why should he only focus on live-action movies?Disney's Pixar Studios has so many classic animation films, why can't Li Mu get a share?

That's right, the current Li Mu is not yet capable of developing those classic animated films, but since he can occupy the sci-fi blockbusters by publishing novels, why can't he occupy the classic animated films by publishing comics?
When it comes to occupying classic animated films, it is obviously more appropriate to publish comics than novels.

Because publishing comics can even occupy the character images in animated movies, while publishing novels can only occupy the plot part.

The global box office champion in 2013 was an animated film - Walt Disney's "Frozen", with a total global box office of 12.8 billion US dollars.

By 2019, the "Frozen" series has already ranked 113th on the list of the world's 50 most profitable IPs with a revenue of 45 billion US dollars, not only surpassing the total revenue of other Disney princess themes, but also the highest income on the list. The only "post-10" work on the Internet.

At the same time, of the tens of billions of dollars in revenue generated by "Frozen", 95.75 billion U.S. dollars came from the sales of its derivatives, accounting for 85%.

Elsa's dolls had a retail revenue of 2600 million US dollars, and the national sales of the princess dresses of the two princesses were 300 million pieces, with a revenue of 4.5 million US dollars...

With such a huge profit, Li Mu felt that he should also intervene.

"Frozen" is adapted from Andersen's fairy tales, but Disney has made a lot of adaptations. For example, in Andersen's fairy tales, Snow White is the core villain of the story, but in Disney's animation, it has become the protagonist of the story. A heroine who doesn't buckle can be regarded as catering to the ideology of the United States.

Another example is that Disney deleted a large number of characters in Snow White, and at the same time added a large number of original characters.

As for the copyright issue, Andersen is a character who has been dead for more than 100 years. Now that Disney in the United States can film Hans Christian Andersen's fairy tales in Denmark, One Thousand and One Nights in Arabia, Grimm's fairy tales in Germany, and Chinese folk tales The story "Mulan", then Li Mu of Huaxia can naturally put it on the big screen.

RB, South Korea, Vietnam, and Thailand have all filmed Huaxia's "Journey to the West", and more than one version is the same. For these works that have passed the copyright protection period, others can use them, and Li Mu can also use them.

A breakdown of several animated films that Li Mu is interested in and intends to occupy:
In 2013, "Frozen" grossed $12.8 billion worldwide.

In 2015, "Inside Out" had a global box office of 8.58 million US dollars.

In 2016, "Zootopia" had a global box office of 10.23 billion US dollars.

In 2016, "Your Name" grossed $3.57 million worldwide.

In 2017, "Coco" had a global box office of 8.07 million US dollars.

In 2019, "Frozen 2" had a global box office of 14.5 billion US dollars.

In addition to using comics to occupy some animated movies, in fact, many live-action movies can also be published in their own comics, and the effect may be better than publishing the novel version.

For example, the movie "Source Code" in 2011, "Looper" in 2012, and the movie "Now You See Me" series in 2013.

In short, after talking with several Hollywood bigwigs, especially after talking with the vice president of Disney, Li Mu became more and more eager to create his own comic brand, and even felt that he would start drawing soon. The impulse of Frozen.

"What do you think we should name this independent comic book brand?"

Li Mu asked Liu Siying on the opposite side.

Liu Siying thought for a while and said, "Man Fei, or Man Long?"

Li Mu lowered his head and asked Liu Yifei who was leaning beside him: "What do you think?"

"I don't know." Liu Yifei refused with a smile.

"Think hard." Li Mu continued to ask.

Liu Yifei pursed her lips and thought for a while, then coquettishly said: "Where would I know how to name the company, I named it well, for example, my cat is called Dongdong."

"Dongdong is very nice, but our comic company can't compete with your cat for the name, think again."

"Manga manga manga." Liu Yifei muttered for a long time before finally saying, "I just thought of an idiom called endless, you two should figure it out for yourself, I don't worry about it."

"Okay." Li Mu said, "Then let's call it 'Man Wu Manga'."

"Huh?" Liu Yifei froze for a moment.

When she heard Li Mu say "OK" just now, she thought it was him promising her not to think about it, but she didn't expect that he was going to use the name "Manwu" directly.

This is too sloppy, isn't it?
Liu Siying, who was on the opposite side, was sprinkled with dog food, and said to herself, what is the purpose of your asking my opinion just now?

"Mr. Li, if there is nothing else, I will go back first."

"Okay, running a comic company in the United States is the top priority, so hurry up." Li Mu finally urged, "I want to find our own comics in the United States as quickly as possible."

"Understood, Chairman."

After Liu Siying left, Li Mu carried Liu Yifei into the bedroom at Liu Yifei's exclamation.

……

Three days later, the vice presidents of four companies including Disney, Sony, Paramount, and Warner, as well as Cheng Long, Yang Shoucheng, Song Dai, and others left one after another. A filming location - the UK!
At the same time, Li Mu received another call from Harvey Weinstein. This time, Li Mu explicitly rejected the other party's proposal to release the film and be responsible for the operation of the Oscars.

　One more chapter, probably after 0.

　　
　
(End of this chapter)