China Entertainment Mythology 2004
Chapter 177 The Gap in Status
Chapter 177 The Gap in Status
"Li Mu is also dissatisfied with the current account sharing ratio!"
Faced with this sudden new situation, the representatives of the theater chains suggested that the talks be temporarily suspended, and the eight major theater chains should discuss privately before continuing the negotiation. Director Feng Xiaogang has no objection to this, and he also needs to communicate with Li Mu again.
After the negotiation was suspended, representatives from the Southern Shinkansen, Magic City United, and Wanda Cinemas had some private communication, and quickly reached a consensus-it is okay to increase the proportion of accounts for the films directed by Li Mu, and increase the proportion for all films. The account split ratio is absolutely not acceptable!
"Last year, Li Mu's films alone accounted for nearly [-]% of the annual box office. This proportion is too high. If he is very firm this time, it is impossible for us not to give in in the end."
"The vast majority of Li Mu's movie box office revenue is abroad. If he really makes up his mind and launches a ruthless attack-in short, he may not be inseparable from the mainland market, and even if he cannot do without Opening the mainland market may not be inseparable from us, but without him, our movie income will almost be cut in half!"
"Li Mu is a beautiful business card of our country in the world, and the film bureau will not allow him to make the relationship with the theaters too tense."
"Actually, with the attendance rate and popularity of Li Mu's movie, we can still make a lot of money by increasing the film studio's accounting ratio by a few points."
"Then this matter is settled like this. Increase the share ratio for Li Mu's movie? Yes! But you must make it clear in advance that this brand new share ratio is only for Li Mu's side—well, there is also director Feng Xiaogang's "" "The Great Earthquake" is only given to these few movies, and movies from other companies don't have this kind of treatment."
"Let's talk more about our difficulties. Theaters have to bear high land rent and labor costs, equipment maintenance, operation and other daily expenses. It seems that they have won the 'big head' of the box office share, but their profits are poor."
"In addition, even if the theater party agrees to increase the share ratio for all movies, there will still be a large number of distributors of movies that are not so selling, and they will hope to actively reduce the box office share ratio. The screening rate, the forcibly increased share of all movies will eventually return to its original position in the subsequent market game, and I will talk to Li Muduo about these."
"Then how much do you think is appropriate to increase this ratio?"
"45%, no more than 46%!"
On the other side, director Feng Xiaogang called Li Mu immediately after the negotiation was suspended.
"The attitude of the theater chain this time can be described as extremely resolute, almost not giving us any space. I originally wanted to try to increase the share ratio to 45%. But now it seems that it may not be easy.”
"It can be seen that the theater chain attaches great importance to your opinion. If I'm not wrong, they should contact you soon. Be firm. I really don't believe they will not give up."
Li Mu replied: "Understood."
Feng Xiaogang's guess was right, the representatives of the Eight Great Cinemas quickly dialed Li Mu's phone number.
Before answering the phone, Li Mu was still thinking: "It stands to reason that my status in the industry should not be inferior to director Zhang Yimou, right? Director Zhang's "Thirteen Hairpins" can force the theaters to make concessions, and my "Tai囧" No way? Director Feng is right, this time we have to be firmer."
The phone was connected, and after the polite words were finished, the other party said directly: "In principle, it is absolutely impossible to increase the proportion of accounts. Our profit is already very low, but considering the great contribution of Director Li's films to the Chinese film industry, we After discussions, several theater companies have agreed to increase the share of the bill for Director Li's films to 45%,"
Li Mu thought after listening, "Huh?"
He thought to himself: "Didn't Director Feng just say that the other party's attitude is very firm and won't back down even a single step? Why did he agree to increase the ratio to 45%? Are there any harsh conditions?"
"What do you think, Director Li?" At this time, the other end of the phone asked again.
Li Mu asked: "What else? Will it be gone?"
impossible?If you agreed so happily, there must be conditions!
On the other side of the phone, the representative of the theater chain covered the phone and asked in a low voice, "He asked if there was any more."
At this time, representatives of several other theaters looked at each other, and then nodded helplessly. At this time, the person who called immediately understood, and he said to the phone:
"Director Li, we discussed it again just now. The 46% account sharing ratio cannot be increased. If there is more, our theater chain and the theater side will really lose money."
"Huh?" Li Mu was even more surprised this time.
"Director Li, we really don't have any room for concessions this time." The caller pretended that Li Mu was still dissatisfied.
"Well, what about director Feng Xiaogang?" Li Mu asked again at this time.
"Director Feng's movies can also increase the share of accounts, but we have to sign a gambling agreement with him, and we can only give him the same share of accounts when the movie's box office reaches more than 5 million."
Li Mu thought for a while, and now the screening party offered him a 46% discount, and there were no other restrictions, but what was given to director Feng Xiaogang was a conditional discount, so why should he ask for it for himself? Add the same restrictions here?
impossible!
So after thinking for a moment, he nodded and approved the other party's plan.
After hanging up the phone, several representatives from the theater side breathed a sigh of relief.
"Li Mu didn't mention that all movies will increase the share ratio!"
Negotiations will continue soon there.
This time Director Feng Xiaogang was already mentally prepared to have a good fight with the other party, but the theater came up and said:
"Increase the share ratio to 45%, yes!"
"Ah?" Director Feng Da, who was secretly gearing up in his heart, froze for a moment.
The theater chain continued at this time: "It can even be increased to 46%!"
"Huh...ah?" Director Feng frowned and looked at the group of people opposite. At this time, he had already vaguely guessed in his heart that it was Li Mu who played a role. .
He was the national box office champion 13 years ago, and his Feng's comedy is synonymous with blockbusters!
After so many years, he has won so many national box office champions, but he asked for an increase in the proportion of the bill, and the other party could not do this or that. Li Mu asked the other party to agree readily?
"Besides, what the hell is this 46%? Didn't you just say that if you increase it to 44%, the theater will go bankrupt? Now that you mention 46%, you will make money again?"
"This is too outrageous, isn't it?"
At this time, I heard the representative of the theater chain continue to say: "However, if we want to share the accounts according to this ratio, there is another condition on our side, that is, if the box office of Director Feng's movie "Great Earthquake" can reach 5 million after it is released, then we will pay according to the ratio. If it can reach 45 million, then the box office within 7 million will be divided according to the proportion of 7%, and the part exceeding 46 million will be divided according to the proportion of 7%."
5 million is almost the box office limit of the movie "The Great Earthquake" in Feng Xiaogang's heart. Can it be achieved?I'm not sure at all, and as for the next 7 million, I don't even dare to think about it.
In fact, I dare to think, Li Mu's "Gravity" can get 16 billion, what's wrong with his "Great Earthquake"?
But after all, there is not much confidence.
But he also knew that this was almost the last condition of the theater, so at this moment he was more inclined to agree to the other party.
What if the box office really reaches 5 million or even 7 million box office?
Or even 10 billion at the box office?
Feng Xiaogang, who had always been conceited, didn't dare to think about it anymore.
It can be seen that this plan for the theaters has been carefully considered. The higher the box office, the higher the proportion of the producer's share of the account. Once it exceeds 7 million, the excess will be paid by the theaters. There are more, which can obviously promote the enthusiasm of the theater's screenings.
"Okay, then let's follow this condition." Finally Feng Xiaogang asked again, "What about Director Li Mu? Is this also the contract?"
The representative of the theater said seriously at this time: "The national box office of "Gravity" directed by Li Mu is 16 billion!"
Feng Xiaogang: "Huh?"
"In other words, the theater chain gave Li Mu an unconditional 46% share of the bill?"
At this moment, Feng Xiaogang suddenly felt that he and Li Mu had always thought that he and Li Mu were two great directors who were on equal footing, but now it seemed that in the eyes of the theater chain, the weight of the two of them seemed to be quite different.
(End of this chapter)
"Li Mu is also dissatisfied with the current account sharing ratio!"
Faced with this sudden new situation, the representatives of the theater chains suggested that the talks be temporarily suspended, and the eight major theater chains should discuss privately before continuing the negotiation. Director Feng Xiaogang has no objection to this, and he also needs to communicate with Li Mu again.
After the negotiation was suspended, representatives from the Southern Shinkansen, Magic City United, and Wanda Cinemas had some private communication, and quickly reached a consensus-it is okay to increase the proportion of accounts for the films directed by Li Mu, and increase the proportion for all films. The account split ratio is absolutely not acceptable!
"Last year, Li Mu's films alone accounted for nearly [-]% of the annual box office. This proportion is too high. If he is very firm this time, it is impossible for us not to give in in the end."
"The vast majority of Li Mu's movie box office revenue is abroad. If he really makes up his mind and launches a ruthless attack-in short, he may not be inseparable from the mainland market, and even if he cannot do without Opening the mainland market may not be inseparable from us, but without him, our movie income will almost be cut in half!"
"Li Mu is a beautiful business card of our country in the world, and the film bureau will not allow him to make the relationship with the theaters too tense."
"Actually, with the attendance rate and popularity of Li Mu's movie, we can still make a lot of money by increasing the film studio's accounting ratio by a few points."
"Then this matter is settled like this. Increase the share ratio for Li Mu's movie? Yes! But you must make it clear in advance that this brand new share ratio is only for Li Mu's side—well, there is also director Feng Xiaogang's "" "The Great Earthquake" is only given to these few movies, and movies from other companies don't have this kind of treatment."
"Let's talk more about our difficulties. Theaters have to bear high land rent and labor costs, equipment maintenance, operation and other daily expenses. It seems that they have won the 'big head' of the box office share, but their profits are poor."
"In addition, even if the theater party agrees to increase the share ratio for all movies, there will still be a large number of distributors of movies that are not so selling, and they will hope to actively reduce the box office share ratio. The screening rate, the forcibly increased share of all movies will eventually return to its original position in the subsequent market game, and I will talk to Li Muduo about these."
"Then how much do you think is appropriate to increase this ratio?"
"45%, no more than 46%!"
On the other side, director Feng Xiaogang called Li Mu immediately after the negotiation was suspended.
"The attitude of the theater chain this time can be described as extremely resolute, almost not giving us any space. I originally wanted to try to increase the share ratio to 45%. But now it seems that it may not be easy.”
"It can be seen that the theater chain attaches great importance to your opinion. If I'm not wrong, they should contact you soon. Be firm. I really don't believe they will not give up."
Li Mu replied: "Understood."
Feng Xiaogang's guess was right, the representatives of the Eight Great Cinemas quickly dialed Li Mu's phone number.
Before answering the phone, Li Mu was still thinking: "It stands to reason that my status in the industry should not be inferior to director Zhang Yimou, right? Director Zhang's "Thirteen Hairpins" can force the theaters to make concessions, and my "Tai囧" No way? Director Feng is right, this time we have to be firmer."
The phone was connected, and after the polite words were finished, the other party said directly: "In principle, it is absolutely impossible to increase the proportion of accounts. Our profit is already very low, but considering the great contribution of Director Li's films to the Chinese film industry, we After discussions, several theater companies have agreed to increase the share of the bill for Director Li's films to 45%,"
Li Mu thought after listening, "Huh?"
He thought to himself: "Didn't Director Feng just say that the other party's attitude is very firm and won't back down even a single step? Why did he agree to increase the ratio to 45%? Are there any harsh conditions?"
"What do you think, Director Li?" At this time, the other end of the phone asked again.
Li Mu asked: "What else? Will it be gone?"
impossible?If you agreed so happily, there must be conditions!
On the other side of the phone, the representative of the theater chain covered the phone and asked in a low voice, "He asked if there was any more."
At this time, representatives of several other theaters looked at each other, and then nodded helplessly. At this time, the person who called immediately understood, and he said to the phone:
"Director Li, we discussed it again just now. The 46% account sharing ratio cannot be increased. If there is more, our theater chain and the theater side will really lose money."
"Huh?" Li Mu was even more surprised this time.
"Director Li, we really don't have any room for concessions this time." The caller pretended that Li Mu was still dissatisfied.
"Well, what about director Feng Xiaogang?" Li Mu asked again at this time.
"Director Feng's movies can also increase the share of accounts, but we have to sign a gambling agreement with him, and we can only give him the same share of accounts when the movie's box office reaches more than 5 million."
Li Mu thought for a while, and now the screening party offered him a 46% discount, and there were no other restrictions, but what was given to director Feng Xiaogang was a conditional discount, so why should he ask for it for himself? Add the same restrictions here?
impossible!
So after thinking for a moment, he nodded and approved the other party's plan.
After hanging up the phone, several representatives from the theater side breathed a sigh of relief.
"Li Mu didn't mention that all movies will increase the share ratio!"
Negotiations will continue soon there.
This time Director Feng Xiaogang was already mentally prepared to have a good fight with the other party, but the theater came up and said:
"Increase the share ratio to 45%, yes!"
"Ah?" Director Feng Da, who was secretly gearing up in his heart, froze for a moment.
The theater chain continued at this time: "It can even be increased to 46%!"
"Huh...ah?" Director Feng frowned and looked at the group of people opposite. At this time, he had already vaguely guessed in his heart that it was Li Mu who played a role. .
He was the national box office champion 13 years ago, and his Feng's comedy is synonymous with blockbusters!
After so many years, he has won so many national box office champions, but he asked for an increase in the proportion of the bill, and the other party could not do this or that. Li Mu asked the other party to agree readily?
"Besides, what the hell is this 46%? Didn't you just say that if you increase it to 44%, the theater will go bankrupt? Now that you mention 46%, you will make money again?"
"This is too outrageous, isn't it?"
At this time, I heard the representative of the theater chain continue to say: "However, if we want to share the accounts according to this ratio, there is another condition on our side, that is, if the box office of Director Feng's movie "Great Earthquake" can reach 5 million after it is released, then we will pay according to the ratio. If it can reach 45 million, then the box office within 7 million will be divided according to the proportion of 7%, and the part exceeding 46 million will be divided according to the proportion of 7%."
5 million is almost the box office limit of the movie "The Great Earthquake" in Feng Xiaogang's heart. Can it be achieved?I'm not sure at all, and as for the next 7 million, I don't even dare to think about it.
In fact, I dare to think, Li Mu's "Gravity" can get 16 billion, what's wrong with his "Great Earthquake"?
But after all, there is not much confidence.
But he also knew that this was almost the last condition of the theater, so at this moment he was more inclined to agree to the other party.
What if the box office really reaches 5 million or even 7 million box office?
Or even 10 billion at the box office?
Feng Xiaogang, who had always been conceited, didn't dare to think about it anymore.
It can be seen that this plan for the theaters has been carefully considered. The higher the box office, the higher the proportion of the producer's share of the account. Once it exceeds 7 million, the excess will be paid by the theaters. There are more, which can obviously promote the enthusiasm of the theater's screenings.
"Okay, then let's follow this condition." Finally Feng Xiaogang asked again, "What about Director Li Mu? Is this also the contract?"
The representative of the theater said seriously at this time: "The national box office of "Gravity" directed by Li Mu is 16 billion!"
Feng Xiaogang: "Huh?"
"In other words, the theater chain gave Li Mu an unconditional 46% share of the bill?"
At this moment, Feng Xiaogang suddenly felt that he and Li Mu had always thought that he and Li Mu were two great directors who were on equal footing, but now it seemed that in the eyes of the theater chain, the weight of the two of them seemed to be quite different.
(End of this chapter)
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