China Entertainment Mythology 2004

Chapter 209 Huashang's Sky-high Price Copyright, The Mars Rescue Schedule Is Confirmed
In January of this year, the Three High Schools and No. 1 Department jointly issued a document calling for the continuation and increase of penalties for copyright infringement. Yin Hong, executive vice president of Tsinghua University’s School of Journalism and Communication, believes that the tightening of the national copyright protection policy is for the sake of The online copyright of TV series is "escorted", and the industry tends to be legalized, which will also inevitably lead to price competition among video websites.

In April of this year, Tencent Video will be officially launched. To launch a video website, it is necessary to purchase copyrights. To purchase copyrights, Li Mu's Huashang Media is a key link that the other party cannot avoid.

Today's Huashang Media not only holds the information network dissemination rights of a large number of high-quality movies, but also hoards the online copyrights of several popular TV dramas such as "Latent", "Myth" and "Celebrating More Than Years". The three TV dramas that are nearly completed have not yet been officially broadcast, so it is an inevitable choice for Tencent to find Huashang Media.

After several rounds of negotiations, Huashang Media and Teng Xun finally signed a number of exclusive information network dissemination rights for TV dramas at sky-high prices, as well as non-exclusive information network dissemination rights for several movies.

The word "sky-high price" is very eye-catching, but the definition of "sky-high price" is very different in different eras.

Take the online copyright of TV dramas as an example.

In 2010, that is, last year, the new four major classics were launched one after another. At that time, the online copyright of the new four major classics was dubbed "sky-high price". So how expensive is the so-called "sky-high price" copyright last year? ?

New Three Kingdoms 15 episodes, New Red House 20 episodes, New Journey to the West 28 episodes.

In 2010, the online copyright of 30 episodes was already called "sky-high price"!
So what about after the joint publication of the three high schools and the establishment of Tencent Video?

Take the TV series filmed by Yuan Shikong Yuzheng and "Scary Step by Step" as examples.

The online copyright of "Beauty's Scheming" released in 2010 is 1 yuan per episode.

The online copyright of "Gong Suo Xin Yu" aired in early 2011 is 35 yuan per episode.

The online copyright of "Scary Step by Step" aired in the middle of 2011 is 70 yuan per episode.

The contract was signed at the end of 2011, and the online copyright of "Gongsuo Bead Curtain" broadcast in January 2012 was 1 million yuan per episode.

And by 2016, the online copyright of hit dramas will be as high as 900 million yuan per episode!
So what is the specific price of the contract signed by Huashang Media and Tencent this time?

The first is the exclusive online copyright of "Love Story in Beijing", which has not yet been aired. The two parties finally finalized a single episode price of 60 yuan per episode, a total of 39 episodes of the TV series, and a total authorized price of 2340 million yuan.

In addition, the show also signed an agreement with Beijing TV, Tiannan TV, Dragon TV, and Chongqing Satellite TV. The four satellite TVs will jointly purchase the broadcasting rights of the first round of the TV series at a price of 50 yuan each, with a total price of 7800 million yuan. .

Coupled with the online copyright contract signed with Tencent, the revenue brought by "Beijing Love Story" to the company is 1.014 million yuan.

And this does not include the proceeds from the transfer of the second round of broadcasting rights to other satellite TV and terrestrial stations. Currently, negotiations on the second round of broadcasting rights are still in progress.

In addition, the old dramas "Latent" and "Mythology" in the hands of Huashang Media transferred the online copyright to Tencent at a price of 50 per episode. The two dramas have a total of 4000 episodes, and the total price of this part is [-] million yuan. .

"Celebrating More Than Years" has just aired not long ago, and the current social enthusiasm is still high, so the transaction price is even higher than that of "Beijing Love Story" that has not yet aired. In the end, the two parties reached an agreement at a price of 70 yuan per episode. The total price 2450 million yuan.

In this way, the total transaction price of the TV drama exclusive network copyright agreement reached by Huashang Media and Tencent is 8790 million yuan, plus several non-exclusive movie network copyrights, the final total authorization price reached by Huashang Media and Tencent is 1.5 million yuan.

If the first-round broadcast rights contract of "Beijing Love Story" signed with the TV station worth 7800 million yuan is added, the total price of various agreements signed by Huashang Media recently is 2.28 million yuan.

After the agreement was signed, Huashang Media Company naturally admired the boss Li Mu's vision. As for the three old dramas in the company's hands, if the boss Li Mu hadn't firmly suppressed them at the time, how much price would they have sold in the first place?Tens of thousands of episodes or 10,000+ episodes!At that time, everyone in the company except Li Mu suggested a deal, because generally speaking, the older the drama, the less valuable it is.

As a result, after being suppressed by the boss for a year or two, even the lowest price of a drama that was only worth tens of thousands per episode was now sold at a price of 50 per episode.

May I ask who else has this kind of vision besides the boss?
How about the boss develop?Who would have thought a year ago that the online copyright of TV dramas could increase dozens of times a year?

During the negotiation process, Tencent did not plan "Scarlet Heart" and "Gong Suo Xin Jade" which are currently in the later stage, in view of the high total transaction price and the unknown value that these dramas will ultimately bring to the website. included in the negotiations.

From Tencent's point of view, is it worth it for the company to pay such a high price for the online copyrights of these dramas?Should we continue to spend such a large price to buy the following dramas?All of these might as well wait until the video website is officially launched and operate, and then look at the data performance of these dramas.

Of course, Li Mu is happy to see the results.

Now Tencent can still buy dramas at a price of 70 million yuan per episode, but there will be no such good things until the middle or end of the year. At that time, the prices of hot dramas will be 100 million and 200 million yuan per episode respectively!

After the deal between Huashang Media and Tencent was exposed by the media, the online copyright transaction price of 70 yuan per episode caused quite a stir in the industry. Many people have begun to realize that the purchase price of dramas on video sites may soon be lower than Surpassing traditional TV stations, the income from filming TV dramas is growing exponentially.

For a while, countless companies capable of producing TV dramas are just around the corner.

Li Mu's Huashang Media is of course no exception. The contract in units of [-] million has also brought a lot of impact to Huashang's executives. Now the company's calls for increasing investment in TV drama production are also growing. getting higher and higher.

For this reason, Vice President Liu Siying also specially found Li Mu, and this time the two of them mainly talked about the new drama "You Who Came from the Star".

At present, the screenwriting department within the company has written the script of the whole play according to Li Mu's request and the outline.
During the period, Liu Siying also talked about a very interesting thing with Li Mu.

It is said that when the screenwriters were discussing the plot, one of the screenwriters made a joke, which completely opened the brains of Huashang Media's screenwriting department.

What this person said was, why don't we just change the protagonist Professor Du's surname to Li?

As for why the surname was not changed to Zhang or Wang but Li, of course it was because the owner of Huashang Media Company was named Li!
The screenwriter also echoed this person’s suggestion that he should simply learn from the structure of “Mythology” and set the protagonist, Professor Li Mu, to accidentally travel to Daming from 2030, live for hundreds of years, and then live to modern times, and then meet the heroine Liu Yifei. never mind.

Another screenwriter added:

"Then Professor Li used the film and television works he watched before traveling to work hard with the heroine in the entertainment industry."

The screenwriters even strongly suggested that the boss Li Mu should play the new idea of ​​Li Mu, and the proprietress Liu Yifei should play the role of Liu Yifei, and many plots can be borrowed from real events that happened in reality.

For example, Professor Li filmed "Inception" and "Gravity".

In the end, the screenwriters became more and more excited when they thought about it. They even went to the vice president Liu Siying to ask for instructions. They also said that if the filming was really done like this, this drama could even continue to be filmed like "Country Love", and the boss was so busy that it would take a year to do it. With so many things, this drama is not afraid that it will not be able to write in the later stage.

At that time, Liu Siying's reply was, knowing that the boss is so busy, still thinking about asking the boss and the proprietress to act in a TV series every year?

The screenwriters also said that they should just find other actors to play Li Mu and Liu Yifei.

When Li Mu and Liu Siying talked this time, Liu Yifei was also by her side. She felt that the proposal of the screenwriters was quite interesting. For this reason, she took Li Mu's arm and looked up at him quietly, but Li Mu was in a cold sweat. It almost didn't come out.

He can't wait to kill the screenwriters in his company, is this a screenwriter?He thought that this group of people might as well go to a fortune-telling stall near the train station. Except that the time travel was in 2025 and they did not travel to the Ming Dynasty, everything else was basically right!
"The proposal is very interesting, and it will not be mentioned again in the future!"

In the end, Li Mu made a final decision on this matter.

"Aliens are aliens, what time traveler, time can only go forward but not backward, people can never step into two same rivers, the theory of time travel is completely nonsense, the TV series will be filmed according to the outline I gave , The theory of time travel is too nonsense, and it is more reasonable to think of aliens."

After Li Mu finished speaking, Liu Siying and Liu Yifei looked at Li Mu strangely together.

Li Mu: "What?"

Liu Siying: "Boss, "The Myth" that our company invested in is a time-travel drama, and "Scary Step by Step" and "Gongsuo Xinyu", which are currently in post-production, are also time-travel dramas."

Li Mu: "These three dramas are even more nonsense, especially the one that travels back in time and falls in love with several princes. It's too nonsense--it's just for making money, it's not shabby."

Immediately afterwards, Li Mu and Liu Siying discussed the casting of "You Who Came from the Star".

The male protagonist is actually very easy to choose. Wang Kai, Chen Xiao from his own company, Zhang Ruoyun who has worked with him, etc., but Li Mu prefers Wang Kai. He feels that his style is more calm and fits the characteristics of Professor Du.

The one who is really hard to choose is Cheon Song Yi.

To be honest, Li Mu couldn't find a suitable candidate for this role in China. It seemed that Zhang Yuqi had that kind of meaning, but after careful consideration, the gap between the two was actually quite large.

"Boss, you just said that there are no suitable actors in China, so what about overseas?"

Sitting on the sofa opposite, Liu Siying asked curiously.

Li Mu said with a smile: "There is really a suitable actress in foreign countries. If I play Professor Du in person, then I will definitely find her. But if I don't come to play in person, forget it, it's just a TV series, there is no need. It must be made into a Chinese-foreign co-production."

Now even Liu Yifei next to her was curious, she tilted her head slightly and asked, "If you came to act in person, which foreigner would you like to play the heroine?"

Li Mu said with a smile: "Jeon Ji-hyun! I set the character according to her appearance, and wrote the outline of the script."

"Oh." Liu Yifei said.

Then several people continued to discuss the relevant protagonist candidates.

In fact, Li Mu thought of someone who could play Qian Songyi, Zhang Yuqi was one, and Song Jia was also one. Among the two, Song Jia was Huashang Media's own actor. This is Zhang Yuqi's advantage over Song Jia. , so in the end Li Mu decided to use Song Jia, and the filming could start when she was free.

Professor Wang Kai is used for the male lead, Song Jia is used for the female lead, Zhang Ruoyun, the youngest son of the chaebol, Li Huijing, who has worked with him before, Qian Yuncai, the younger brother of Qian Songyi, uses Chen Xiao from his own company, Zhang Yingmu, lawyer Zhang, and villain Li Zaijing are currently absent. When you think of the right candidate, you can skip this and save it for later.

That night, Liu Yifei suddenly asked Li Mu in a strange tone: "If you play Professor Dou, why did you ask Jun Ji Hyun to play the heroine Cheon Song Yi?"

Li Mu replied casually: "Because I think she is suitable."

Liu Yifei suddenly pushed Li Mu on the back of the sofa with his hand, and then said in a cool tone: "I heard that Jun Ji-hyun became the girlfriend of all people after "My Sassy Girlfriend" became popular, don't you also like that kind of barbaric girlfriend?" A cute girlfriend?! That's why you want to have a relationship with Jun Ji-hyun in TV dramas, right? Better arrange more kissing scenes?"

Li Mu shook his head and denied: "Of course not, in fact, I like to be gentle and crazy on the bed..."

Before she could finish her sentence, Liu Yifei had already straddled his lap and kissed him. After she parted, she hooked Li Mu's neck and whispered, "If you like wild ones, can I buy some whips when I have time?"

Li Mu's eyes lit up, but then he shook his head and said, "Forget it, I don't want to beat you."

Liu Yifei's expression became stunned when she heard the words, and her small mouth opened like a letter O. After a while, she couldn't help but bury her head on Li Mu's shoulder and said, "Actually, the whip was bought for you to use, and I'm willing to do it."

Li Mu's expression was a little distorted: "What? Use it for me?"

Liu: "Yes."

Li Mu gritted his teeth: "Are you willing?"

Liu: "Well, I'm willing!"

Li Mu pretended to be angry and said, "Then I'm willing to let it go, let's see how I deal with you tonight..."

……

"Source Code" is finished, and Zhou Xingchi's "Journey to the West Conquering the Demons" will also be secretly launched in Hengdian. Li Mu has already communicated with Zhou Xingchi on the phone. Zhou will give priority to filming Li Mu's scenes. Li Mu is finishing "" After the filming of Journey to the West: Conquering the Demons, he will leave for the United States, of course for the purpose of filming The Revenant.

This time "The Martian" has completed all the post-production work, and it's time to confirm the film's schedule and finalize the promotional strategy.

There are a lot of films that Huashang Media will release this year. "The Martian" directed by Li Mu himself, "Taken 3" directed by Chen Musheng, starring Cheng Long, Liu Yifei, and Liu Xiaoli, and "Cohabitation in Time and Space" and "The Revenant" ", "Source Code", "A Man on an Embarrassing Journey is Not Embarrassing", and "Time and Space Love Traveler", etc.

In August of this year, Lei Jun’s Xiaomi company will officially launch the first generation of Xiaomi mobile phones. "Cohabitation in Time and Space", as a customized film with 8 million advertisements placed on Xiaomi mobile phones, must be officially released before the mobile phone is released, that is, in early August. or mid-August.

"The Revenant" is going to hit the 84th Academy Awards. The best release date is definitely before the year, preferably around October. The project will begin immediately after filming on The Revenant is complete.

Therefore, there are actually not many schedules for "The Martian" to choose from, so Li Mu discussed with many parties, especially the investors and publishers in the United States, and finally everyone set the schedule on May 2011. 5th.

"The Martian" on May 5, "Taken 26" in July, "Cohabitation in Time and Space" in August, "The Revenant" in September or October, "Source Code" in December, "On the Journey is Not Embarrassed" "January 3, 7, which is the New Year's Day of the coming year.

There are a bit too many films to be released, Li Mu finally decided to press "Time and Space Traveler" until February 2012, 2.

That day is Valentine's Day, and Valentine's Day is suitable for this kind of film.

When the schedule was being scheduled, Li Mu realized that this year seemed to be the "Hua Shang Year" of Chinese films again. After this series of films were released, how much of the national market in 2011 would fall into his own hands?

"Why don't you reduce your film investment next year?"

But then Li Mu shook his head.

There are so many classic films in his mind, wouldn't it be a waste if he doesn't make a few more each year?He can't take all the films in advance, right?

Therefore, it is necessary to invest more, but after all, it is a bit of public criticism to put money into one's own pocket, but there is no solution, and the solution is very simple, that is, when he invests in new films in the future, he will try to set aside investment for friendly companies. share.

Everyone earns money. Li Mu's Huashang Media has indeed invested in a lot of movies, but if you look at the producers of the movies, there are many companies in the line.

"You are not allowed to invest in my movie, and you didn't make money. That is your own problem, and it has nothing to do with me, Li Mu. Why did other companies invest in my movie?"

(End of this chapter)