China Entertainment Mythology 2004

Chapter 213 The global box office broke 8 million U.S. dollars, and the sky-high copyright reappeared
Not long after returning to China, Liu Siying came to Li Mu to discuss the copyright transaction of "Scary Step by Step".

In the past few months, "Beijing Love Story" has been officially aired on the stars and landed on the newly established Tencent Video. The ratings have been ranked second to fourth among provincial satellite TVs during the same period, and occasionally won the first place. One, but it doesn't last long.

It is not comparable to the ratings of CCTV dramas, but it is already considered a very good result in the provincial satellite TV. Li Mu doesn't pay much attention to the performance of TV dramas on video sites. Tens of millions or hundreds of millions of clicks are of little significance, and the website can be modified casually If you follow the rules, the click-through rate can vary by tens of millions.

However, it seems that the performance on the video website is not bad. Now Youku, iQiyi and Tencent Video are talking about the online copyright of "Startling by Every Step" and "Gongsuo Xinyu", and the bid has been raised to 100 million An episode standard.

In the past few months, the standard was only 70 million per episode. In just a few months, it has increased by 40 million per episode.

At present, "Scary Step by Step" has completed all the post-production work, and "Gong Suo Xin Yu" still has finishing work to do.What Li Mu meant was that this time, only "Scary Step by Step" will be sold, and "Gong Suo Xin Jade" will be released for two months.

Liu Siying smiled and said, "Mr. Li, don't you want to suppress it for a few months first, and then increase the price of a single episode by 40 to [-]?"

Li Mu smiled and waved his hands when he heard the words: "No, no, what I mean is that after a few more months, the price of a single episode may be 200 million per episode."

Liu Siying couldn't help laughing when she heard the words, last year the online copyright of the TV series was only worth 20 million an episode, but this year it will rise to 200 million an episode?
But if you say that it is absolutely impossible—it is still the situation just introduced, last year it was 20 million episodes, and this year it is 100 million episodes. This has already increased by five times in less than a year. Could it be that this year? Can't it go up five times?
"Then I'll go and talk to those companies. Firstly, "Gongsuo Xinyu" is still in the late stage of production, and secondly, we don't want our own TV series to compete with our own TV series, so we still have to wait for the specific release time."

Li Mu nodded.

By the way, some time ago, the second and third rounds of licensing of "Beijing Love Story" have also been sold. The company has signed contracts with ten ground stations, with a total price of 100 million yuan per episode, including the first round of four. The 200 million episodes sold on Star TV, plus the 60 episodes sold to Tencent Video, in this way, the total price of "Beijing Love Story" has reached 360 million episodes.

There are a total of 39 episodes of the TV series, and the total price is 1.4 million. It can be regarded as a big profit for Hua Shang. You must know that the total investment of this drama is only a little over 4000 million.

And this is only the income from sales to TV stations and video websites. "Beijing Love Story" is a modern drama, and modern dramas are always easy to place advertisements. If the income from advertising placement is included, the income brought by the TV drama to the company will be more substantial.

Then the two talked about the new drama "You Who Came from the Stars" that was being prepared. At present, the company has officially invited director Kong Sheng to direct the drama. Director Kong also brought an apprentice named Jian Chuanhe this time, Jian Chuanhe There is no reputation yet, but Li Mu knows this person. The directors of Yuanshikong's "Ode to Joy" and "Everything is Good" are the same person, but there are two directors of "Ode to Joy". It happened to be Kong Sheng too.

"Director Kong recommends Ni Dahong to play Lawyer Zhang Yingmu."

"can."

Previously, Li Mu had already cast most of the actors, but the only three main roles left were Jang Young-mu, Lee Jae-kyung and Yoo Se-mi.He originally wanted to find Mr. Fan Wei to play the role of Zhang Yingmu. The reason why he hesitated was because Fan Wei's main energy is now focused on movies, and TV dramas invite him, which means that he is a bit overqualified.

Ni Dahong recommended by Kong Sheng was indeed good, and Li Mu had no reason to refuse.

"Where's the big villain Li Zaijing? Is there anyone recommended by Director Kong?"

"I mentioned it, and said that Liu Yijun is not bad. He can not only act out the noble aura of the son of a big group, but also have the aura of a big villain."

"That's right, let him have a try. Where's the second female Liu Shimei?"

"Not yet."

"I do have a candidate, let Li Chun try."

"it is good."

In this time and space, Li Chun has the label of Li Mu on her body. The first film and television drama she starred in was "Celebrating More Than Years" starring Wang Kai and Liu Yifei, in which she played the role of Si Lili.

At that time, she was preparing for the Beiwu exam in Beijing, and Beiying was just an option. It was Li Mu who caught her eye in the "coincidence" and named her as Si Lili. Phoenix, after the TV series finished, she decisively changed her first target from Beiwu to Beiying. Friends said that she is now barely considered a "Mu girl". , with the influence of "Celebrating More Than Years", I am not afraid that there will be no movies to shoot in the future.

Later, with the encouragement of her friends and family, she applied for Beijing Film Academy, and was successfully admitted to Class 2 of the undergraduate acting department. This year, she was already a junior and ready to take on the show.

Some time ago, she heard that Huashang Media was preparing a new modern drama, and there was a second female role in it that had not yet been determined. She heard that many actresses in the industry, including some well-known actors, were vying for this role. She thought of herself Because of the relationship with Li Mu, I mustered up the courage to call Li Mu, the purpose of which was of course to recommend myself.

The two chatted on the phone for about 15 minutes. Li Mu didn't agree to her on the spot, but Li Chun's name was successfully entered into Li Mu's mind and became one of the options.

Until today, he talked with Liu Siying about the preparation progress of the TV series. He heard that the second female lead was still not confirmed, so he pushed Li Chun out.

Originally, it was only one of the options, but now that there are no other options, this role will probably fall to Li Chun.

By the way, the characters in the TV series will not completely use the names of the original time and space. After all, the inside is too strong. Director Kong Sheng is also discussing this matter these days, and the reason why Li Mu has always been named after the original time and space characters is that It's just a matter of habit.

Back to the movie The Martian.

In the fourth week, the domestic box office of "The Martian" reached 15.5 billion yuan, officially surpassing the 15.3 billion yuan of "Tai囧", and rose to the second place in mainland film history. The first film was also directed by Li Mu, with the help of the first 3D film The title of the film has won "Gravity" far exceeding the box office of the film's quality.

In the North American film market, this week "The Martian" successfully won a box office of 2500 million U.S. dollars, retiring to the runner-up of the box office chart, and the champion was occupied by "Green Lantern" produced by Warner Bros., with a box office of 5269 million U.S. dollars in the first week.

How would you describe this "Green Lantern"?

It is simply utterly miserable!
To be honest, the result of more than 5000 million US dollars is not bad, but you must know that the cost of this film is 2 million US dollars!It has even been rumored that the fiasco of "Green Lantern" has determined the direction of Hollywood for ten years.

The 20s was the era of the Marvel Universe, and the only one that had a chance to compete with it was Warner Bros., which owns the DC brand.

However, Warner Bros. has not made any effort to integrate these resources before. One reason is that before Marvel, Hollywood only had movie series and no movie universe.

Secondly, Marvel at that time was about to go bankrupt, and even the money for making movies had to be mortgaged to the bank with the copyright of heroes in exchange for funds, so Warner Bros. did not regard Marvel as a big threat.

Until Disney spent 40 billion US dollars to acquire the entire Marvel, and fully supported the creation of the Marvel Universe.Now it's Warner Bros.' turn to get nervous.

So there was this "Green Lantern", which cost 2 million U.S. dollars to build. It can be said that this "Green Lantern" is an attempt by Warner Bros. to spend huge sums of money to create a DC universe. Green Lantern is one of the seven giants of the DC Justice League. The popularity is very high, and it seems to be a very good idea to use him to start the DC universe.

As a result, "Green Lantern" with an investment of 2 million U.S. dollars ended up with only 2.29 million U.S. dollars in the global box office, which is really miserable.The Warner Bros. Movie Universe attempt went bankrupt, and then Marvel launched "The Avengers" and it became popular all over the world in an instant. Since then, Warner Bros. has made a wrong step and has almost no ability to compete with the Marvel Universe.

Back to the topic, after the fourth week, the cumulative box office of "The Martian" in North America has reached 2.5 million US dollars, and the overseas box office outside North America is 3.2 million US dollars, including 4300 million US dollars in the UK, 4100 million US dollars in South Korea, 3700 million US dollars in RB, and 3200 million US dollars in Australia. , France, $2600 million.

Then came Russia, Germany, Spain, Mexico, etc. So far, the global box office of the film has accumulated 8 million US dollars, which has far exceeded the total box office of its original time and space. Among them, the Chinese market contributed the most. Only 8000 million U.S. dollars, and because of this time and space becoming a local film, the Chinese box office of the film has already reached as high as 2.3 million U.S. dollars.

Chairman Han Sanping of China Film Group called happily, saying that his superiors had named and praised Li Mu many times recently, praising his amazing success in the confrontation with Hollywood movies.

Movies all over the world, even Europe, where the movies originated, have been retreating steadily under the offensive of Hollywood movies, and there is almost no room to fight back. Only Chinese movies in the world have resisted the fierce attack of Hollywood movies. The attack of Hollywood movies has even hit the inside of Hollywood, and hit the hometown of Hollywood. This time, it has also achieved amazing success in the head-to-head competition with Hollywood's high-profile big productions, which has prompted Huaxia Film to complete this great The biggest contributor to the victory is Li Mu.

The high-profile movie mentioned by Han Dong refers to "Kung Fu Panda 2"
In the end, Chairman Han Sanping said unsatisfactorily: "I said you have a lot of face, but the above said that we should try our best to provide convenience for you and Huashang Media's film production. If you encounter any difficulties, you can just mention them, and leave the rest to us to solve.”

"Thank you, thank you... Director Han, can I shoot something that other directors can't?" Li Mu couldn't help joking with Director Han.

Han Sanping was taken aback for a moment, and asked, "What do you want to film, too? Lust, Caution?"

"No, no, no..." Li Mu quickly denied, "My appetite is not that big, at most, the scale is a little bigger than others."

"That's okay." Han Sanping smiled, "Just don't overdo it. You, Li Mu, take proper care of it. That's a great thing for the country and the people."

"Don't dare, don't dare..."

In fact, Li Mu has no intention of taking large-scale shots at all, but it seems that there is no harm in getting a vaccination in advance. He really does not have this willingness now, but he will suddenly have it again one day after the guarantee is not complete.

In the next few days, the airing of "Scary Step by Step" has finally been finalized. On the TV station, it is still a four-star simulcast, with each broadcasting 60 episodes, so the first round of authorization is 240 million episodes.

The online copyright finally fell into the hands of Tencent Video, but the price was no longer 100 million per episode, but 120 million per episode. The market price rose again during the negotiation process. Iqiyi first released 110 million per episode. In the end, Tencent Video achieved a turnover of 120 million.

In the second round and the third round, ten ground stations have a total of 100 million yuan per episode, so the total number of single episodes of "Scary Step by Step" has reached 460 million per episode. The cost is 35 million yuan.

And this is not all the benefits that this drama can bring to the company. The follow-up is like the continuous rebroadcast of the TV station. Although the cost is not much each time, the company will get money every time it is broadcast. In addition There are also some other authorizations. In short, the revenue period of a TV series is also very long.

After the cooperation between Huashang Media and Tencent Video was exposed by the media, it was no surprise that the industry once again sparked discussions about sky-high copyrights.

Of course, Li Mu also saw the relevant news, but he didn't take it too seriously. In later generations, the online copyright of a drama can be sold for 900 million an episode. He is considered a TV station. How come the price is sky-high for 460 million episodes?

However, seeing what the experts said, the so-called sky-high copyright is unsustainable, and the reasonable price range of 20 yuan per episode may be returned within two years, Li Mu wanted to laugh, thinking that this is already in 2011, and it is still a dream, Return to the reasonable range of 20 per episode?First of all, who defined it reasonably?Secondly, it is impossible. I am afraid that 200 million per episode is really fast.

In June, Li Mu also took Lei Jun to the set of "Cohabitation in Time and Space". Boss Lei spent 8000 million in advertising fees for this movie, and he was very curious about where he spent the money.

The main reason is that Boss Lei is also very interested in making movies.

Accompanying Lei Jun on the set for a few laps, finally Boss Lei said with emotion: "It's much more difficult for me to watch and make movies than to do business. You let me talk in front of the camera and in front of so many people. I definitely can't do it." .”

Li Mu almost didn't laugh when he heard the words. As a time traveler, Li Mu knew better than anyone how much Boss Lei loved performing in front of the camera.

The famous scenes are one after another, how dare you say that you are speechless in front of the camera?

To Li Mu's surprise, he saw Chen Sicheng on the set. After inquiring about it, he found out that this kid had fallen in love with Tong Liya. The club is launching a fierce offensive. Li Mu didn't care too much, and immediately accompanied Boss Lei. left the set.

And also today, Tong Liya once again explicitly rejected Chen Sicheng's pursuit. Her assistant was a little puzzled by this. Chen Si grew up not to mention how handsome he is, at least not bad. The most important thing is the first TV series he directed. It was a great success, earning nearly [-] million yuan for Huashang. This is definitely a potential stock, and it may become an industry leader in a few years. If you are not satisfied with this, what else are you looking for?

Tong Liya shook her head and said with a smile: "I feel that he is very caring. If I want to find someone who is dedicated to feelings."

The assistant smiled and said, "Single-minded? That's a good relationship, but it seems rare in the entertainment industry to be single-minded. I'm talking about whether it's a man or a woman."

Tong Liya smiled and said: "It's because I want it more because I don't have it. I don't care for bad street ones, and it's not rare to see them."

In fact, Tong Liya in the original time and space was very inferior when facing Chen. In 2012, the two were invited to record "Happy Camp". To hug Chen, Chen's expression was very confused at the time, obviously unprepared.

It can be said that in the original time and space, Tong still relied heavily on Chen's resources in the early days.

But this time and space is completely different. Li Mu gave Tong the roles in "Mythology" and "Beijing Love Story". After finishing "Gong Suo Xin Yu", she was immediately arranged to act as the heroine of "Love Beyond Time and Space".

This is a script written by boss Li Mu himself, and it is also a heroine movie. I heard that it is also related to a big publicity strategy of the company. I have good resources in all aspects now, and it is not an exaggeration to say that I have a bright future. So I don't think Chen is so good.

(End of this chapter)