China Entertainment Mythology 2004

Chapter 215 The ratings of the premiere broadcast reached 2.5%, and every step of the way set a new six-year record

Li Mu's redefinition of the "Four Little Huadans" has a great impact. Many netizens who don't watch TV dramas and seldom watch movies at all, and only know Liu Yifei, the post-85 actress, now know these four people. Xiaohua's previous works have also been dug out by netizens to watch repeatedly, and the fame of the four is almost all rapidly rising.

However, everything has two sides. Since the four of them have gained the benefits of rising fame, they naturally have to face some ensuing doubts.

But the strange thing is that three of the new "Four Little Flowers" are from Li Mu's Huashang Media. It stands to reason that Li Mu is blatantly praising his own family. This kind of result should not have any credibility, but The strange thing is that the three little flowers in Huashang Media received relatively few doubts, and the one who was really questioned on a large scale was the only exception among the four little flowers-Liu Shishi from the Tang Dynasty.

Good guy, the CEO of Huashang Media is hyping up the concept of the new Four Little Flowers. The Huashang family alone accounts for three of the Four Little Flowers, but the most questioned one is Liu Shishi from the Tang Dynasty?

Cai Yinong: "I don't know if I should say something..."

In addition to this, there is one more thing that is very strange.

That is, the more netizens who don’t usually watch TV dramas and lack a basic understanding of the younger generation of actors, the higher their recognition of the four little flowers defined by Li Mu.

In fact, it's easy to understand, anyway, I don't know anyone well, so whoever Li Mu says is whoever it is, who makes you famous?
On the contrary, netizens who usually love to follow dramas and know Si Xiaohua better have more doubts.

Speaking of which, Liu Shishi suddenly heard that she had been selected as the new "Four Little Flowers" by Li Mu. Of course, her first reaction was a surprise, a huge surprise that was both unexpected and unbelievable. However, after seeing some netizens' doubts, she was a little depressed .

Depressed, it is necessary to find someone to help resolve.

On the night of the premiere of "Scary Step by Step", Liu Shishi, who was in an extremely nervous mood, couldn't help complaining with his best friend when Tang Yan called to congratulate her.

"Those netizens are really serious. Director Li Mu clearly said that he will be able to enter the Four Little Stars in the future, but he is not talking about the present. They insist on saying that I only have one nightshade. It really pissed me off."

As a girlfriend, Tang Yan of course tried her best to comfort her.

"I said, don't be dissatisfied, you have been appointed by Li Mu as the new fourth female role, and the attention of the entire entertainment circle has been taken by you four. Those of us who have fallen into Li Mu's eyes are almost jealous to death." Now, what else do you have to be depressed about? Why don't you talk to Li Mu and ask him to switch us? I'm not afraid of being questioned by netizens."

Liu Shishi said: "I'm not someone like him, I can change as I please."

Tang Yan: "Then it's over? He said who is, we can't control it. He said you are, so you just go ahead. Anyway, there is no harm."

After hanging up the phone, Tang Yan felt very depressed.

This is the most uncomfortable persuasion, and that's the new fourth little Huadan!She also wants to enter!Liu Shishi is the heroine of the Three Immortals, isn't she Tang Yan?
If you really think about it, the roles she played are much richer than Liu Shishi's. Liu Shishi is eligible to be a new fourth female role, and she, Tang Yan, is also eligible.

As a result, Liu Shishi entered, and was questioned by others that the two sentences were not worthy of the name, and he was the most unworthy of the four little stars, so he went to comfort others, and he was the one who should be comforted!

But who said that the two are girlfriends?
It is true to be happy for her, and it is also true to be jealous in my heart.

On the other side, Yang Mi, who just called to congratulate Liu Shishi on the premiere of his new drama, is taking over from Tang Yan to continue comforting Liu Shishi.

Li Mu commented on the new four small stars, among them Liu Shishi was the taillight of the four small high schools, and was questioned to a certain extent. Yang Mi, who is very stable among the new four small flowers, of course needs to comfort her.

After talking a lot of nice words and a lot of explanations, Liu Shishi finally came out of the self-doubt that was being questioned, and Yang Mi couldn't help but let out a long sigh of relief.

It's still the day of the premiere.

A large number of people who usually like to watch dramas, usually prefer to watch TV dramas, those who rarely follow dramas, and those who don’t usually follow dramas at all, many of them entered the relevant satellite TV and the Tencent video website that was released simultaneously.

After the new Four Little Flowers is released, it is the first TV series starring one of the Four Little Flowers. I have to watch it myself.

"Do you want to watch "Scary Step by Step" tonight? It should feel good."

"I want to see that the heroine is Solanum nigrum from Xiansanli. I have always liked her."

"What's the name of the TV show you're talking about?"

"Scary Step By Step, starring Liu Shishi, one of the Four Little Actresses."

"When did the 'Four Little Flowers' appear again?"

……

There are similar conversations all over the country. Li Mu casually said the new four little female roles, and the publicity effect was almost exploded.

At the same time, Liu Shishi, who was still nervous about the start of the new drama, still wanted to chat with her girlfriends, but forcibly held back, she knew that her behavior was indeed a bit cheap and behaved.

But it was true that she got a bargain, and it was true that she felt uneasy.

She held back, and Yang Mi and Tang Yan chatted again.

At around 2.53 o'clock in the evening, Cai Yinong, the president of Tangren, dialed Liu Shishi's phone number, nothing else, just told Liu Shishi that the premiere ratings of "Scary Step by Step" came out - [-]%, refreshed The record for the highest ratings of TV series broadcast by provincial satellite TV in the past six years.

Why do you want to emphasize that it is the record of the provincial satellite TV?

Because at this stage, CCTV is attacking provincial satellite TV with dimension reduction, no matter how high the quality of your TV series is, it will not be able to break the advantage of the platform.

Not to mention CCTV and provincial satellite TV, even CCTV [-] has an insurmountable crushing advantage over CCTV [-].

The audience rating of 2.53% would be a hit on CCTV, and it would be a hit on provincial satellite TV!

In addition, "Scary Step by Step" has been logged on Tencent Video for less than three hours, and the cumulative hits have exceeded the 2000 million mark-what do you mean?To sum it up, "Scary Step by Step" was a hit, and it was a huge hit, even a bit scary.All the data show that "Scary Step by Step" is a phenomenon-level hit drama.

It was only three hours after the online broadcast, and the online reviews have reversed. Liu Shishi, who was criticized as the most unworthy of the four young actresses a few hours ago, immediately upgraded.

"Fuck me, Liu Shishi is so beautiful!"

"My wife is so beautiful, I love it!"

"My Maltai Ruoxi!"

"Worthy of being one of the new four little female roles, so beautiful!"

"The number one of the Four Little Huadans is well deserved!"

"The acting skills have improved a lot!"

"Faithful to the original work, with a high degree of restoration, and convinced the Taoist conscience."

"Liu Shishi, the head of the Four Little Actresses!"

"???...Are you sure it's the leader?"

"The Mandela effect? ​​I remember that Liu Shishixin was recognized as the shame of Liu Shixin's four young female roles on the Internet before eating. How could he be the first of the four young female roles in just one meal?"

"Actually, what is Yang Mi's representative work? I don't think she is stronger than Shi Shi. I said that Shi Shi's four children are all right. If you don't believe me, go to "Scary Step by Step", I really like Shi Shi's performance in it."

"Little flower is number one, and I'm the only one who gives!"

"The ranking of the four little flowers, Shi Shi is the first, Zhao Liying is the second, Yang Mi is the third, and Bai Bing is the fourth!"

"No, no, Shi Shi is the first, Zhao Liying is the second, Bai Bing is the third, and Yang Mi lost the tail light!"

"No, no, Shi Shi is number one, Bai Bing is second, Zhao Liying is third, and Yang Mi is fourth!"

……

Yang Mi went online for a while before going to bed, and the result:
"Fuck!"

Da Mimi almost blurted out a swear word.

She was just trying to persuade Liu Shishi to not care about the nonsense of netizens, don't take the so-called shame of the four little flowers and the most disgraceful four little flowers seriously, as long as people with resources in their hands are optimistic about it. We, as long as there are many fans supporting us, that's enough.

As a result, I kept persuading him for more than half an hour, and then in the blink of an eye, the whole network suddenly shouted that Liu Shishi was actually number one among the four little flowers?
How did this trick work?

What else do you say that Shi Shi is the first, Zhao Liying is the second, and Yang Mi is the third?
She will be three so soon?
No - it seems that many people still say that she is the fourth.

It just fell apart.

"You said that I've been talking to people for half an hour, but now I've lost my tail lights?"

Tang Yan's side is not much better.

She was under a lot of pressure watching Shi Shi's new play, so she chatted with her for almost an hour, and kept persuading her not to take the comments of irrelevant people seriously. As a result, in just two or three hours, the reputation changed. Is it so thorough?
"You said that I am a person who can't even enter the four little flowers. I tried to persuade a four little flower not to care about the taillights. I was almost moved by the persuasion, but when I blinked, the whole network said she was the first little flower? toothache!"

"He also said that he chose Shi Shi because he was a fan of Immortal Sword. What's the matter, Solanum nigrum is one of the heroines of Immortal Sword III. Could it be that I, Zi Xuan, are not? Why don't true Immortal Sword fans choose me?"

"Three or three heroines of Immortal Sword, but I didn't get into Si Xiaohua, what the hell am I to persuade others?"

"Shouldn't it be me who should cry?"

"I persuaded Shi Shi, who will persuade me now?"

the other side.

When Liu Shishi heard Cai Yinong say that "Scary Step by Step" broke the six-year ratings record of the provincial satellite TV, his whole spirit changed.

She didn't dare to read the comments of netizens before, but now she dares, because there are really fewer people who are still scolding her.

"The four little Huadans deserve their names!"

"Director Li Mu's vision is divine, and I really like Liu Shishi's Maltai Ruoxi."

"It's not arrogance. I feel that Liu Shishi can really be the leader of Xiaohua. I feel that she is the only one with the most aura."

"Looks good, who said that Liu Shishi's acting skills are poor? Dare to stand up?"

Suddenly boasting accounted for most of it. The more Liu Shishi looked at it, the more confident he became, and the more he looked at it, the more beautiful he was in his heart. Unknowingly, he saw the second half of the night.

"Scary Step by Step" was extremely popular, and the ratings reached 3.12% on the third day of its broadcast, and the ratings of provincial satellite TV broke the third. This kind of situation is really quite rare.

According to the data released by Tencent Video, the number of hits exceeded 300 million on the first day, 7000 million in three days, and [-] million in four days.

The news that the total number of hits in four days exceeded [-] million made "Bubu Jingxin" really popular again. Aiqiyi saw that Tencent Video, which only entered the game this year, suddenly became confused after winning many Huashang film and television dramas. The wind is blowing, and this time is really urgent.

I used to think that Huashang’s dramas demanded sky-high prices, and it’s not worth the loss to force them to eat. Obviously, the drama that was only 10 an episode two years ago will be 120 million an episode two years later. It’s not an option to continue to fry like this, but now Look, Tencent spends money to speculate, what can you do if you don't follow up?
If you don't follow up, you will fall behind, if you fall behind, you will be beaten, and you will go bankrupt!

Therefore, the "Palace Lock Heart Jade" in Hua Shang's hand must be taken, even if it is higher than the market price!
……

During Li Mu's filming of "It's Not Laugh" in Africa, he did not forget to control the domestic company remotely. Simply put, "Taken 3", which will be released next month, will be the first large-scale ticket subsidy film of Maoyan Films.

"Cohabitation in Time and Space" will be released in August. Why did Mr. Lei of Xiaomi invest 8 million to place an advertisement in one of your low-budget films?The key film was not directed by you, Li Mu yourself?
In addition to the fact that the big cakes painted by Li Mu are indeed fragrant, there is another point that Li Mu mentioned that "Cohabitation in Time and Space" will carry out large-scale ticket subsidies.

This is an unprecedented operation. To be honest, Mr. Lei is an eye-opener. It can be said that with the large-scale ticket subsidy, coupled with the quality assurance of the script written by Li Mu himself, he believes that this "Cohabitation in Time and Space" will definitely be a hit. .

That is to say, one of the prerequisites for "Cohabitation in Time and Space" to obtain sky-high price placement advertisements is that Li Mu promised that they would pay for tickets.

Since "Cohabitation in Time and Space" in August will definitely have to pay for tickets, it might as well use "Taken 8" which will be released in July as a preview.

Yuanshikong’s first large-scale ticket replacement film was "Transformers 2014" in the summer of 3. The 9.9 yuan movie ticket made the platform and the audience unable to stop once they came into contact.

The first follow-up film in China was "Heart Blossoms on the Road" directed by Ning Hao. The film studio and Maoyan Films, which is the only online ticketing platform for the film, each subsidized 1000 million yuan, which was included in the film's publicity and distribution costs. The 9.9 yuan and 19.9 yuan movie tickets ignited the public's enthusiasm for watching movies, and the film finally won a box office of 11.7 billion yuan, which can be said to be a huge profit.

After that, the Huaxia film market ushered in a more rapid development, and various ticket subsidy wars emerged in endlessly.

Tickets for "Heroes" are 6000 million, "Monster Hunt 1" and "Pancake Man" are about 5000 million, and "Charlotte's Annoyance", "Nine-story Demon Tower", and "Rescue Mr. Me" are 3000 million. To about 5000 million, the ticket premium for "The Return of the Great Sage" was close to 1000 million, and the ticket premium for "Lost in Hong Kong" was close to 1 million. At that time, the ticket price was as low as 6.6 yuan.

wait wait wait.

Under the tide of ticket subsidy, those who do not have ticket subsidy are rare.

The large-scale ticket subsidy has lasted for five years from 2014 to 2018, and these five years are also the five years when Internet capital has entered the film industry on a large scale.

However, this time and space does not seem to wait until 2014.

This time, Li Mu plans to spend 3 million tickets on "Taken 2000" for supplementary practice, and then officially sell it when "Cohabitation in Time and Space", at least 5000 million will start at that time, and ticket subsidies to increase the box office are second. The main purpose is to use ticket subsidies to promote Maoyan movies and join groups.

Why are both Maoyan and Taopiaopiao so keen on ticket replacement in Yuanshikong?Viewers will only download your app if they buy cheap tickets from you, register your account and become your user.

Of course, in order not to make himself a target, it is impossible for Li Mu to only open ticket refill channels for his own films. If other film and television companies also want to provide ticket refills for their own films on the Maoyan and group-joining platforms, Li Mu will naturally welcome it.

In fact, on the one hand, large-scale ticket subsidies have contributed to the rapid expansion of the domestic film market, and on the other hand, they have indeed destroyed the overall environment of the domestic film market.

The original space-time two major platforms influenced the offline film scheduling through online ticket pre-sales and film reputation. Due to the competition between film studios and platforms, the number of ticket subsidies became larger and larger, and ticket subsidies finally became a serious illness that could not be dismissed.

The cost of film and television companies has increased due to ticket subsidies. Wang Zhonglei, CEO of Huayi Brothers, once complained, "If you pay ticket subsidies, the theater will tell you how much money is paid by other companies.

I know there are disadvantages, but I have to do it.

Recently, Meituan has officially established Meituan Films, and Ali is also ready to move. If you don’t do it, others will do it, and you will be eliminated by the market.

The reality is so cruel.

Around 2013 was the period of great development of smartphones in China. This was the most critical stage to promote Maoyan and group buying under one’s own name. There was no room for loss. It can be said that ticket compensation was already on the line.

　Logically speaking, since Maoyan and Pintuan were founded, ticket compensation must be done, but the novel is based on entertainment as the main line, and the protagonist plays ticket compensation, which seems to be invincible against other films, so the ticket supplement part is omitted. Everyone knows that the protagonist can start ticket compensation. The first few ticket compensation movies are all for the protagonist, and everyone will make up for the next one, so it is fair.

　　
　
(End of this chapter)