China Entertainment Mythology 2004

Chapter 220 is still a sky-high price, the premiere of cohabitation in time and space
After meeting with Zhou Xun, the heroine of "Monster Hunt" was decided. Li Mu chose Zhang Ruoyun as the male lead. Have a certain appearance, but also have a bit of a talent for funny, and it is best to be able to speak fluent Northeast dialect. There are a lot of good-looking actresses in the entertainment industry, but those with a talent for funny are rare.

Mary's appearance is average, but her funny talent is good, and her Northeast dialect is not bad. It basically meets the requirements. Huashang Media is one of the shareholders of Happy Twist. Certain advantages.

the next day.

Xiangjiang director Lin Chaoxian and mainland actor Wu Jing came to Li Mu's office one after another. Li Mu asked them to discuss the preparation of the new movie "John Wick".

Lin Chaoxian just collaborated with Huashang Media on the filming of the film "Source Code", and the two parties are fairly familiar with each other, so he directly expressed his opinion after reading the script.

"If the filming is done completely according to the script, will it pass the trial in the future?"

Li Mu said: "It should be ok. I showed the script to Director Han, and he said it's okay."

Lin Chaoxian stopped talking after hearing the words.

In fact, Director Han's original words were: "Oh, this script, it would be a bit dangerous if it was replaced by someone else, but you, Li Mu, will be fine."

However, there is no need to publicize these.

In fact, Lin Chaoxian is not too satisfied with the choice of the leading actor. Li Mu made it very clear that this movie has global ambitions. Since it is a movie for the world, the leading actor should try to choose an internationally famous actor. actor.

Not to mention Wu Jing's international popularity, at this stage he even has very limited domestic popularity, so it's a bit risky to use him as the protagonist anyway.

In Lin Chaoxian's opinion, Li Lianlian should be cast in this movie, and no one is more suitable than Li Lianlian.

Li Mu actually agrees with this view. Speaking of "John Wick 1", Li Lianlian is indeed a very suitable candidate, but this series is going to shoot five, six, or even seven or eight. After all, Li Lianlian is old. To some extent, using Li Lianlian means that the protagonist will most likely be replaced midway through the series.

Since this is the case, it would be better to use Wu Jing who is not very suitable from the beginning.

"Huaxia Partner" Li Mu invited director Chen Kexin to direct. In the next ten years, the myths of China's big directors will be shattered, but Chen Kexin, a well-known director with a slightly lower reputation, has very stable film quality and has shot many box office films. A work with a double harvest of word of mouth.

Director Chen Kexin also attached great importance to this project after reading the script, but after learning that Li Mu had chosen Huang Xiaoming as the leading actor, Chen Kexin immediately questioned it.

It turned out that he had also seen Huang Xiaoming's "too much trouble" stalk before.

An actor who sings in English as a joke really seems unsuitable for a role with a lot of English dialogue.

The role of Cheng Dongqing in the script has a lot of English dialogues, so can Huang Xiaoming do it?

Li Mu immediately called Huang Xiaoming and told the whole story, Huang Xiaoming immediately became a little anxious.

"Director Li, Director Chen, I have been practicing English hard after the trouble, so that one day I can prove myself again where I fell down. I want to act as Dongqing, and I will become Dongqing...or I Speak English to the two directors..."

……

Recently, Liu Siying has been busy with the copyright of "Gong Suo Xin Jade". The contract for the transfer of the copyright of the first broadcast of the satellite TV has almost been negotiated. This time, the four satellite TVs headed by Zhejiang Satellite TV jointly funded the purchase of the TV series. The copyright of the first round of broadcasting, the copyright transfer price is the same as that of "Scary Step by Step", which is 60 per episode, so the first round of copyright of "Gongsuo Xinyu" sold for 240 million per episode.

After the first round of satellite TV copyright is decided, it's time for online copyright. During the internal meeting of Huashang Media, they felt that this time "Gongsuo Xinyu" would definitely sell for 150 million per episode.

150 million an episode, this is definitely going to break the so-called sky-high price record.

Just a few months ago, "Scary Step by Step" transferred its online broadcast copyright at a price of 120 million per episode. As a result, the entire Internet was full of reports on the so-called "sky-high price copyright". Sooner or later, the network copyright of TV series will return to the rational range of 15 episodes?
As a result, only a few months later, instead of quickly collapsing after reaching a high level, the online copyright of TV series has become more and more serious.

Now the online broadcast rights of the most popular dramas have been sold to 130 million to 140 million episodes. With Huashang Media's reputation and previous records, the asking price of "Gongsuo Xinyu" 150 million episodes is definitely not a big deal.

Youku.

Gu Yong will make a final decision at the internal meeting. This time, Youku must win the online copyright of "Gongsuo Xinyu". For this reason, he will not hesitate to pay 150 million to 155 million per episode.

The other executives of the company heard the words and looked at each other. Someone immediately said that everyone had no objection to winning the online copyright of "Gongsuo Xinyu" at any cost, but isn't the price of 155 million per episode a bit too exaggerated?
How much did "Scary Step by Step", which caused a huge sensation a few months ago, sell for?
Gu Yongjiang couldn't help showing a wry smile when he heard this.

How much is 155 million per episode really?He was afraid that the price would still not be enough!

"Scary Step by Step" is undoubtedly a phenomenon-level TV series. After "Scary Step By Step", the price increase of "Gongsuo Xinyu" produced by the same type and the same company is already a certainty.

"160 million can win the copyright of "Gongsuo Xinyu" is worth it."

The company's executives felt that Mr. Gu was a bit alarmist after hearing the words.

Tencent Video.

Liu Chunsuo, head of Tencent's online video department, is also busy with the valuation of Huashang Media's new drama "Gongsuo Xinyu". In the past six months, it has made great progress. Because it has all the data in the background, Tencent Video understands the value of TV series produced by Huashang Media to video websites better than any other video website.

Now on the market, the online copyright price of a popular TV series is generally around 140 million to 150 million. Huashang Media’s dramas are extremely scarce resources. Under normal circumstances, there must be a premium. If you want to win it, you have to sell it at least 160. 180 per episode, and if calculated based on the value that Huashang Drama brings to Tencent Video, [-] million per episode is a huge profit.

Several other competitors have never broadcast Huashang’s dramas, and they don’t know the huge power of Huashang’s dramas. They should only release 160 million per episode at most, while Tencent Video can produce 180 million per episode. It seems that this latest masterpiece of Huashang Media will eventually fall into the hands of Tencent Video.

iQiyi Video.

A vice president told CEO Gong Yu that the competition for "Gongsuo Xinyu" may become very fierce this time. It is said that Youku, iQiyi, Tencent Video, Leshi, etc. all have the idea that they are bound to win.

Gong Yu waved his hand to calm everyone down, and said that this time he is bound to win, even if it is 200 million per episode, he will win "Gong Suo Xin Yu"!
The atmosphere froze for a moment, and then almost all the executives present laughed.

200 million per episode?
Just a year ago, the price of online copyright was still around 20 per episode, but it has increased by as much as 10 times in just over a year?
are you crazy?
……

As a result, when Liu Siying was in contact with all parties, at first she thought that this time she must reach a cooperation with Youku, because Youku's CEO Gu Yong would be the first to clearly propose that Youku can release 160 million episodes.

At first, Liu Siying thought that the negotiation would take at least half a month. Although "Gong Suo Xin Yu" is just a TV series, if it is really sold at a price of 160 million per episode, then the total price of its online copyright will be Will be as high as 5000 million yuan or more.

It is actually very normal for such a large project to be negotiated for a month and a half.

It's just that I didn't expect Youku to be so bold this time. You know, in terms of financial resources, Youku is nothing compared to those two.

160 million per episode, which is a full 40 per episode higher than "Scary Step by Step" in just half a year. After discussing the details, it was almost signed.

As a result, Tencent Video immediately proposed that they could release 180 million episodes!
Good guy, Tencent Video is still rich enough!
It seems that the company is still going to cooperate with Tencent Video this time.

As a result, Gong Yu from iQIYI immediately called and said that they could produce 200 million episodes!
When Liu Siying reported the situation to Li Mu afterwards, she couldn't help but ask Li Mu how much he thought the online copyright of "Gongsuo Xinyu" could be sold for?
Li Mu then said a rough range.

"Between 160 million per episode and 200 million per episode?"

He remembered that the signing time of the online copyright of "Gongsuo Xinyu" in the original time and space was about the same as the current time, and the transaction price at that time was 180 million per episode.

So he took a large range, 160 million per episode to 200 million per episode should be about the same.

Liu Siying couldn't believe it. It just so happened that someone paid 160 million per episode, another 180 million per episode, and another 200 million per episode.

It is said that after Gong Yu returned to the company and announced the preliminary cooperation intention, all the executives... didn't take it seriously.

Mr. Gong joked before he went to talk about "Gongsuo Xinyu" even if it was 200 million an episode, but when he came back, he said that the agreement was really reached, and the transaction price was really 200 million an episode.

Isn't that the joke before moving on?
In the end, it took Gong Yu to seriously repeat that he was not joking, and that the agreement had really been preliminarily reached, that the group of people who did not participate in the negotiations realized it—it turned out that Mr. Gong was really not joking, and he really spent 200 million 1 Jiji bought back the exclusive online broadcasting rights of "Gong Suo Xin Jade".

But is this really a joke?

200 episodes?
A year ago it was 20 episodes, half a year ago it was 120 million episodes, and now it is 200 million episodes?
No matter how you look at it, this TM looks like a joke made by Mr. Gong!
……

On August 8th, the premiere of "Cohabitation Beyond Time and Space" was held in Beijing. Li Mu cheered on the film's creators on the spot. Xiaomi's Mr. Lei also arrived, and the seat was arranged next to Li Mu.

On stage, the protagonists interacted with the guests off stage, and off stage, Li Mu and Lei Jun chatted about smartphones and mobile Internet.

"Student Xiao Ai is not very mature technically. They say it is artificial intelligence, but colleagues say that it is actually an artificial mental retardation. This time it is directly applied to the Mi 1 Extreme Edition. It is somewhat risky. I want to wait for Mi 2. It would be much better to introduce this feature in the next generation.”

After communicating with Lei Jun that time, Lei Jun adjusted his strategy. Xiaomi decided to launch two mobile phones at the same time, Mi 1 and Mi 1 Extreme Edition.

The price of Mi 1 is still 1999 yuan, while the price of Mi 1 Extreme Edition is 3999 yuan.

In "Cohabitation in Time and Space", there is a plot where the heroine talks to the smart voice system of the mobile phone, so Li Mu strongly suggested that Mr. Lei add related functions to the Mi 1 Supreme Edition.

At that time, the operations of the heroine that the audience saw in the movie can all be realized in the Mi 1 Extreme Edition that will be released in reality.

Whether it's ordering a group takeaway, buying tickets online, or asking Haidilao's ramen master to come to serve.

Not technically impossible.

原时空苹果的语音助手Siri成立于2007年，2010年被苹果以2亿美金收购，最初是以文字聊天服务为主，在2011年10月4日发布的iPhone4s上首次以语音助手的形式出现。

Apple can do it, but Xiaomi should not be a big problem. The big deal is that Apple has an artificial intelligence voice system, and our Xiaomi is an artificial mentally retarded voice system.

In short, this gimmick must have.

Lei Jun still attaches great importance to Li Mu's idea, but unfortunately the time is a bit rushed, and the current classmate Xiao Ai is really a proper artificial mental retardation.

By the way, Li Mu even helped Mr. Lei come up with the name Xiao Ai.

"Mental retardation is mental retardation, mental retardation is also the boss." Li Mu said.

Lei Jun nodded: "I heard that the voice function will be available on the Apple mobile phone released two months later. The Mi 1 Extreme Edition will be released on August 8. In terms of time, it is indeed the boss."

Li Mu gave Boss Lei an inoculation in advance: "The price of the Supreme Edition 3999--Boss Lei, you don't have too much stock, right? The regular version 1999 and the Supreme Edition 3999, although the configuration is stronger, but this price, I'm afraid it's very expensive. It's hard to get sales, Mr. Lei shouldn't overestimate the effect of this placement."

Lei Jun said calmly: "The stock is definitely not much, but it's good to have this one. First, try to avoid Xiaomi with only the low-end label. Second, the existence of the 3999 model can actually highlight the benefits of the 1999 model. .”

Li Mu nodded. At this time, the main creators of the film returned to their seats one after another. It turned out that the film screening session had arrived.

At the beginning of the movie, Gu Xiaojiao, played by Tong Liya, goes on a blind date at her younger brother’s company. At the beginning, the style of painting is normal. At most, Gu Xiaojiao seems to be too anxious to marry herself, but when the blind date asks her what she wants from the man At that time, the style of the movie suddenly changed.

"This house, built in 90, is transparent from north to south, full of light, the suite on the first floor faces north, the suite on the second floor faces south, the attic has skylights, and the basement is moisture-proof..."

In an instant, the heroine transformed from an older leftover girl who was impatient for a blind date to a small house seller.

The blind date looks silly.

"what does it mean?"

The heroine's younger brother: "If you buy it, we only charge 1% of the agency fee"

The heroine Gu Xiaojiao said seriously: "If you buy it, I will marry you!"

Lei Jun moved closer to Li Mu's ear and whispered, "It seems that 5000 million votes were cast for this movie?"

Li Mudao: "It was 6000 million, and 1000 million was added later, otherwise how could there be so many 9.9 yuan movie tickets."

Lei Jun couldn't help giving a thumbs up: "Mr. Li is not only good at making movies, but also in business. The investment of 1000 million yuan for the film, even if the 6000 million ticket subsidies are included, the cost is only 7000 million yuan, but the advertising fee alone You only received 1.2 million, and the 1.2 million received from others. This movie also has a very important placement advertisement, which is your own product grouping and Maoyan. Counting this part, the advertising revenue of this movie At least 1.5 million worth."

"The movie produced by Mr. Li has another 6000 million ticket subsidies to open the way, and the box office will at least exceed 7 million. The advertising revenue plus the box office revenue, plus the benefits to the group, Mr. Li can get so much for a movie Good thing, it’s a really good technique.”

Li Mu said in a low voice: "Actually, I regret creating Pintuan and Maoyan. Otherwise, I would be able to devote myself to making my movies."

Lei Jun: "..."

(End of this chapter)