China Entertainment Mythology 2004

Chapter 246 Doomed to an Extraordinary Second Half Year

Li Mu has high hopes for the second half of 2012.

In the second half of the year, Huashang Media will release at least 5 films: "Shark Beach" directed by Guo Fan and starring Yang Mi; "Frozen" directed by Li Mu himself, with Yang Yu and Tian Xiaopeng as assistant directors "; directed by Lin Chaoxian, "Quick Chase" starring Wu Jing; directed by Chen Kexin, starring Huang Xiaoming, Tong Dawei, Deng Chao; and directed by Xu Chengyi, Zhang Ruoyun, "Monster Hunt" starring Zhou Xun.

Among the five films, "Frozen" and "Monster Hunt" have the greatest market potential.

In the original time and space, the former achieved an astonishing box office of more than 13 billion US dollars in the global market; while "Monster Hunt" won a super high box office of 24.36 billion yuan in the mainland in one fell swoop, becoming the well-deserved annual box office champion of the year.

Now "Frozen" has changed from a Disney animation production to a Manwu animation work. Compared with the great reputation of Disney Animation, Li Mu's Manwu comics can only be said to be not well-known at all.

Therefore, Li Mu's version of "Frozen" must be at a disadvantage compared to the original version of the original time and space in overseas markets, but this disadvantage is actually not a big problem in Li Mu's opinion.

The reason why he thinks so is that the film quality of "Frozen" is excellent enough.

As long as the movie is good enough and meets the tastes of audiences all over the world, what does it matter if the production company is less famous?Besides, it is true that Manwu Manga is not well-known, but the director of the film is Li Mu, who has a huge influence all over the world!As the world's third-ranked director who has not disappointed audiences around the world, Li Mu's own reputation is enough to make up for the disadvantage of Manwu Animation Studio's reputation.

Secondly, compared with live-action movies, the box office curve of animated movies is often stretched extremely long. In other words, Hollywood animated movies are all long-term.

The reputation of the animation company that produced "Frozen" is not well-known, which may have a certain impact on the film's initial box office performance, but this impact is actually not as big as feared in terms of the ultra-long release cycle.

The longer the box office curve is stretched, the more decisive the film quality will be.

Let's take "Frozen" from the original space-time as an example.

Its first-week box office was $6600 million, which is actually not very good. It is less than half of the opening-week box office of fan films such as "Twilight" and "The Hunger Games", but its final box office far exceeded the box office of the latter two. By.

In the original time and space, "Frozen" even won the North American box office weekly crown in the No.11 week of the film's release!Generally, most of the films have completely disappeared from the rankings within three or four weeks of their release. Even "Avatar", which created a long-term miracle, only won the North American box office for seven consecutive times.

The weekly box office declines of most movies are 11-[-]% or even more than [-]%, while "Frozen" even achieved reverse growth in the box office in the seventh and No.[-] weeks of its release.

That is to say, the box office of the seventh week is higher than that of the sixth week, and the box office of the No.11 week is higher than that of the tenth week. It is a miracle that the No.11 week can achieve reverse growth in the box office and win the weekly crown!

In short, Manwu Animation is really not well-known, but Li Mu is very confident in the box office performance of "Frozen" overseas.In his opinion, even if the overseas box office performance of the original film is not as high as US$13 billion this time, the difference should not be too much.

Compared with the slight disadvantages of "Frozen" in the overseas market, its advantages in the mainland market have become extremely obvious.

First of all, the original space-time "Frozen" is not well-known in mainland China. Apart from relevant fans, many domestic audiences have extremely limited understanding of this film.

In this time and space, the director of "Frozen" is the famous Li Mu, and even the image design of its heroine refers to the appearance of Liu Yifei, whose popularity has been exponentially higher than that of the original time and space. It has already spread throughout the country.

This is the first major advantage of this space-time Li Mu's version of "Frozen" in the domestic market compared to the original space-time version in China.

Secondly, the original time and space "Frozen" has different release dates in China and the United States.

Original Time and Space was released in the United States on November 2013, 11, while its release in the mainland was on February 27, 2014. The schedule in the mainland is two and a half months later than the schedule in the United States. When it was officially released in mainland China, countless viewers had already seen it online, and this will undoubtedly have a major impact on the domestic box office of the film.

And this version of "Frozen" by Li Mu in this time and space will definitely choose to be released globally simultaneously.

Again, the original time and space "Frozen" has a very low film schedule in the mainland, and it can't even be seen in some theaters.

When "Frozen" was released in China, "Havoc in Heaven" and "Where Are We Going, Dad" sold well. No matter how much theater managers like "Frozen" this movie, they can't do it for a film that has been released overseas for nearly a year. Three-month-old films that are not yet well-known in China, but cut the filming of "Havoc in Heaven" and "Where Are We Going, Dad".

And Li Mu's version of "Frozen" in China will undoubtedly be seven times, or even eight times the original film of the previous life.

Finally, the biggest advantage of Li Mu's version of "Frozen" in China is that it has changed from a foreign film to a local animation film.

Therefore, in Li Mu's view, the overseas box office of his version of "Frozen" may be lower than the original version, but it should not be much worse, but its domestic box office will almost [-]% surpass the original version by a large margin. World original.Calculated in this way, the total global box office of "Frozen" should not be lower than the original version of the original world.

Even if its domestic box office is good enough, its global box office total should have a chance to surpass its original time and space original.

In terms of schedule arrangement, among Huashang's films, "Shark Beach" starring Yang Mi will be released first in the second half of the year. The film has been officially announced to be released on July 7.

In August, Li Mu arranged for the national release of "Quick Chase" directed by Lin Chaoxian and starring Wu Jing. The schedule is initially set on August 8. The schedule of other films may be adjusted later. .

公司原本提议8月24日上陈可锌导演执导的《华夏合伙人》，然后10月份上林超闲导演执导的《疾速追杀》。是李沐觉得《华夏合伙人》这部影片更适合国庆节的节日气氛，这才将《华夏合伙人》的档期移到了10月1日，而将《疾速追杀》的档期提前到了8月末。

In addition, there are two films "Frozen" and "Monster Hunt" that have not been scheduled for the time being.

Liu Siying and others from the company, including Han Sanping from China Film Group, and Wang Changtian from the publisher Guangxian, all suggested that the schedule of "Frozen" be set on the first day of the Chinese New Year in 2013.

Nowadays, the "Spring Festival file" schedule has become more and more important. Last year's "Spring Festival file" schedule even gave birth to the first domestic film worth more than 20 billion yuan.
Now there are two films waiting to be released, one is "Frozen" directed by director Li Mu himself, and the other is "Monster Hunt" directed by director Xu Chengyi. According to past experience, the film directed by Li Mu himself, 15 20 million box office is a routine operation, and 5 billion box office is not impossible. On the other hand, "Monster Hunt" directed by director Xu Chengyi, can the box office exceed [-] million?

I'm afraid there will be a big question mark.

Comparing these two films together, of course, "Frozen", which obviously has a higher box office potential, is on the Spring Festival file!
In the end, it was Li Mu who made the final decision: ""Frozen" is scheduled for November, and the 11 Spring Festival file is reserved for "Monster Hunt" directed by director Xu Chengyi."

It’s just that no matter how many people don’t like the film "Monster Hunt", Li Mu will arrange it on the first day of the Lunar New Year. million-dollar box office movie.

To sum up, Huashang Media will release at least 2012 films in the second half of 5.

They are:
"Shark Beach" on July 7;
John Wick on August 8;
"Huaxia Partners" on October 10;
Frozen on November 11;
And "Monster Hunt" on February 2013, 2 (the first day of the Lunar New Year).

Of course, the above schedule is only a preliminary plan, and it is very likely that the schedule will be raised or postponed later.

Moreover, the above five films are actually only the number of films fully dominated by Huashang Media, and in addition, Liu Siying, who presides over the company's daily work, has also invested in a large number of other films.

For example, Huashang Media also invested in the soon-to-be-released fantasy blockbuster "Painted Skin 2", but it's just that the ranking of shareholders is behind Huayi Brothers and Twist Xia Film Company.

When Li Mu plans to make a film with a cost of more than 1 million US dollars, he will often attract other domestic film companies to invest together. Over the years, Huayi Brothers and other companies have made a lot of money investing in Li Mu's films. However, when these companies are planning to make films, they often invite Li Mu to participate in the investment.

In most cases, Li Mu is not very interested in the projects of these film companies, but occasionally he will vote for potential works, such as this "Painted Skin 2".

At the same time, it is precisely because Huashang Media is the third largest investor in "Painted Skin 2", so Yang Mi, an artist under Huashang Media, will successfully become an important female supporting role in "Painted Skin 2".

Speaking of Yang Mi, this is really a model worker, basically working intensively throughout the year.Huashang Media is not a sweatshop, neither Li Mu nor Liu Siying will force her to take too many scenes, but she is like a clockwork, as if she only knows how to work tirelessly and work again.

Take the second half of this year as an example:

On June 6, the film "Painted Skin 28" starring Yang Mi will be officially released nationwide.

On July 7, the film "The Code of the World of Great Wudang" starring Zhao Wenzhuo and Yang Mi will be officially released.

On July 7, Huashang Media's film "Shark Beach" starring Yang Mi will be officially released nationwide.

On August 8, the film "The Bullet That Disappeared" starring Nicholas Tse, Liu Qingyun, and Yang Mi will be officially released nationwide.

On August 8, "HOLD Living in Love" starring Yang Mi will be officially released nationwide.

In the three months of June 5 alone, Yang Mi had as many as [-] films to meet with audiences across the country, and the formation of the phenomenon that the films she participated in were released together shows that her work intensity is very high. There are a lot of dramas.

Yang Mi has always been a character who is very clear about what she wants, and will firmly move towards what she wants.

On June 2012, 6, at the No.18 Shanghai Film Festival, Yang Mi was very busy, because she had several press conferences to attend in one day.

上午10点，和郭凡导演一同参加《鲨滩》新闻发布会；中午12点，《画皮2》新闻发布会杨蜜同样不能缺席；下午2点30分还要赶场《HOLD住爱》剧组宣传；下午4点整又跑去参加《大武当之天地密码》媒体见面会。

This is not over yet, the next day she will attend the press conference of the film "The Bullet That Disappeared".So the media reporters all tacitly put the title of "King of the Game" on Yang Mi's head.

In fact, among the films shot by Yang Mi, there are many films with very poor reviews by later generations. For example, "The Code of the Great Wudang" starring her and Zhao Wenzhuo, the score of later generations on Douban is only 4.0 points, while the score of "HOLD Living in Love" is even higher. is as low as 3.6 points.

It's not like Li Mu didn't think about controlling the frequency of her receiving bad movies, but after thinking about it later, forget it and let nature take its course.

Li Mu really didn't have a few good movies suitable for her to star in. Since she couldn't provide enough good movies, it didn't seem necessary to control her bad movies.

Moreover, bad movies belong to bad movies, and bad movies don't necessarily make less money for the company, so Li Mu didn't interfere with Liu Siying or herself taking some scenes that she knew would be very mediocre.

Then came June 2012, 6. On this day, the film "Painted Skin 28" directed by Wu Ersan and starring Zhou Xun, Zhao Gushen, Chen Kun, Yang Mi and others was officially released nationwide.

The word-of-mouth of the film has declined slightly compared to the previous film, but its box office performance is extremely good. It only won 7100 million box office on the first day of release, and the next day's box office dropped slightly, but it was as high as 6800 million yuan; the third day of the film's release was Saturday. , its single-day box office once broke through the 9000 million yuan mark, reaching 9170 million yuan; the Sunday box office fell, but it was also as high as 8540 million yuan.

So far, the film has been released for 4 days, with a total box office of 3.1 million yuan. There is no doubt that "Painted Skin 2" is a box office hit.

At this time, the predicted box office of "Painted Skin 2" given by Maoyan Movies reached an astonishing 8.3 million yuan.

Yang Mi's fans are very excited now, everyone is cheering that the idol is going to be completely popular now, and the so-called head of the new four small female roles is naturally her own idol.

According to the logic of the fans, Yang Mi starred in two popular movies, "Beijing Love Story" and "Gongsuo Heart Jade". The theme song "The Offering of Love" of "Gong Suo Xin Jade" is even more popular all over the country!
Now the box office of "Painted Skin 2" he participated in is a big hit, and it is predicted that the box office has even exceeded 8 million yuan. In addition, "Shark Beach", which will be released next month and written by director Li Mu himself, this series of combination punches down. , the head of the new four little Huadan, can anyone else do anything?
Especially "Shark Beach", which has not yet been released, this is a film that is clearly aimed at the global market!

So what is the concept of Huashang Media's films for the global market?
Has any of the so-called New Four Little Stars ever starred in a film for the global market?
"Time and Space Traveler" starring Bai Bing is indeed good at the overseas box office, but it is definitely not as good as our idol "Shark Beach". The overseas box office hit of "Time and Space Traveler" is simply an accident.

In short, "Painted Skin 2" has a box office of 8 million yuan. "Shark Beach" is definitely not bad at the overseas box office, and the domestic box office is likely to not be low. Isn't this going to be a big hit, and the four little stars will be the first?

As a result, the excitement of the fans was quickly poured cold water by passers-by and netizens.

"The box office hit of "Painted Skin 2" has something to do with your Yang Mi? May I ask how many times your idol is in "Painted Skin 2"? Aren't Zhou Xun, Zhao Gushen and Chen Kun the real box office hits for this movie? He really puts gold on his idol's face!"

Yang Mi's fans were immediately speechless.

(End of this chapter)