China Entertainment Mythology 2004

Chapter 251 The King of Ratings, Double Stars Break 2
I didn’t meet Wu Jing for a long time, and the two old men didn’t have much to talk about when they met. Li Mu briefly asked about his filming process in the United States. Wu Jing expressed his gratitude to Li Mu very solemnly. Li Mu He patted Wu Jing on the shoulder, and said nothing.

Wu Jing entered the Hong Kong circle to realize his dream of kung fu movies. For this dream, he experienced many unimaginable darkness in Hong Kong.

As a result, after joining Huashang Media as he wished, he, who couldn't even stay in the Hong Kong circle before, went directly to filming in Hollywood!

The film has not yet been released, and the results are still unknown, but the professionalism shown during the filming process made him full of confidence.

The man ten years younger than him in front of him made him feel for the first time that he was not far away from his dream.

Next, Li Mu briefly mentioned the "Wolf Warrior" project and Wu Jing. After Wu Jing learned of the protagonist's military status, his expression became more solemn, and he proposed that before the filming started, he hoped that he could stay in the military camp Of course, Li Mu has no problem with the time to experience military life.

……

a few days later.

Gong Yu, president of iQiyi, invited Li Mu to dinner. Apart from Mr. Gong, iQiyi also had two vice presidents, and Li Mu brought Chen Zhixi, the production director of the company, with him.

As soon as the two sides met, Gong Yu was full of praise for "Shanshan Is Coming".

In February of this year, iQiyi bought the exclusive online copyright of "Shanshan Is Coming" at a price of 2 million yuan per episode, with a total contract price of 250 million yuan.Now that the TV series has officially come to an end, iQiyi already knows exactly what the report card of this business will be.

Leaving aside the webcast data and just looking at the performance of the TV platform, "Shanshan Is Coming" can definitely be called "bright".

Suzhou Satellite TV's premiere ratings were 1.98%, the average ratings were 2.41%, and the average ratings for the highest single episode were 2.72%.

So how is this result?
Judging from the past data, when all the provincial satellite TVs in the country are added up, there have never been more than 2 works with an audience rating of more than 6% in a year, and there are only 2 to 4 in most years. 2001 is already considered It's a good year, and it can be said that there are frequent good dramas. As a result, there are only 2 TV dramas with a rating of more than 4 in the whole year.

And when it comes to "Shanshan Is Coming", there are two satellite TVs with ratings breaking 2.

"Shanshan Is Coming" is a four-star simulcast. In addition to Suzhou Satellite TV, which topped the country with an average rating of 2.41%, Beijing Satellite TV, which was broadcast simultaneously, also scored an average rating of 2.11%.

In addition, the ratings of Liao Province Satellite TV and Yu Province Satellite TV both broke 1-a four-star simulcast TV series, the ratings of double stars broke 2, and the ratings of all four stars broke 1. This result can be said to be quite shocking.

"Mr. Gong, I remember that the contract between us is 8250 million? It seems to have broken the Internet copyright record, right?"

"That's right, the unit price of your company and Tencent's "My Love from the Star" is higher, but the total price is only 6600 million yuan. The contract between us has broken the industry's total price record."

"You won't lose such a large sum of money, will you?"

"I'm about to talk about this. Since the launch of "Shanshan is Coming", it has brought more than 60 member users to iQiyi, and the direct income has exceeded 1200 million yuan. If the advertising revenue is added, "Shanshan is coming "It should be officially profitable soon."

"So fast? It seems that the copyright price still has a lot of room for improvement!"

Gong Yu smiled and continued: "It's already reached 8250 million, and it won't be long before the Internet copyright breaks through [-] million. Iqiyi is willing to break this record with Mr. Li, but I don't know what Mr. Li will do. "

Li Mu said with a smile: "I am the producer of the drama, of course the more expensive the drama, the better."

Gong Yu said: "Actually, this time we are going to spend 1.2 million yuan to buy dramas from you, but this time we have some other conditions."

Chen Zhixi heard the words and said, "Mr. Gong means to broadcast exclusively on the whole network?"

Gong Yu nodded.

The so-called exclusive broadcast on the entire network means that it is not shown on TV stations, but only broadcast on one online platform, which is an online drama in the usual sense.

At this stage, all platforms have discovered the great significance of exclusive broadcasting to attract new users, so each platform has formulated its own exclusive broadcasting strategy.

However, the real exclusive broadcast on the entire network means that the film crew has to give up the income on the TV platform, which will undoubtedly be a very big loss for the powerful crew. The reason for the drama.

To say that 1.2 million yuan is an astronomical figure to buy the exclusive broadcasting rights of the entire network of film and television dramas, the vast majority of production crews in the country cannot refuse such a condition, but it is obvious that Huashang Media is an accident.

Take "Shanshan Is Coming" as an example. The total price of this drama was indeed only 8250 million yuan when it was sold to iQiyi. That is, the total price of copyright is 1.18 million yuan.

It seems that iQiyi is quite generous in ordering 1.2 million to customize the exclusive rights of the entire network of Huashang dramas, but in fact, it is obvious that Huashang Media will become the party that suffers more.

It is estimated that 1.2 million yuan is not the final quotation. Maybe 1.5 million yuan can be reached in the end, but it is unlikely to reach 2 million yuan after all.

Talking about less than 2 million, it is not cost-effective for Huashang Media to customize a web drama for iQiyi, but Li Mu still intends to facilitate this cooperation.

Not only did he want to facilitate this cooperation, but he also wanted to save Aiqiyi a lot of money.

"1.2 million is too much. In my opinion, let's use the price of a single episode of "Shanshan is Coming". 250 million per episode, the total number of episodes is about 36, and the total contract price is 9000 million. What does Mr. Gong think?"

"Mr. Li, are you serious?"

"of course it's true."

As soon as Li Mu's words came out, almost everyone in the private room was surprised, even Chen Zhixi showed a puzzled expression.

In fact, Li Mu's idea is very simple.

It is the video website that wants to broadcast exclusively, but does not quite compensate for the loss caused by the abandonment of the TV platform. Under normal circumstances, Huashang will of course not give up this part of the income from selling to the TV station, but if the series it shoots are not at all Why can't it be broadcast on TV?

At this stage, there are basically two systems for the review of web dramas and TV dramas. The review of TV stations is undoubtedly stricter, while the review standards of web dramas are much looser.

Li Mu has hoarded some IPs that obviously cannot be broadcast on the TV station. Aren't these IPs just suitable for the exclusive broadcasting of video website platforms?

We all know that in the later stage of the review of web dramas, we will consider TV dramas more and more. Taking advantage of the fact that the standards are still loose, shooting some web dramas with a slightly larger scale and selling them to video websites is actually a win-win situation.

However, the risks in this must be clearly explained to them in advance.

"But there are some risks involved!"

Next, Li Mu said that he has some IP in his hand, and he believes that the filming will definitely become popular, but there is a risk of being ordered to be removed from the shelves due to the great impact after the broadcast. The advantage is to save money, and 9000 million can If iQiyi won the copyright of the exclusive broadcast on the whole network, would iQiyi dare to sign this customized contract?

"The risk is not afraid!"

Of course Gong Yu dared!

9000 million can buy the copyright of 36 episodes of Huashang drama, which is only 250 million yuan for a single episode!

Where can such a good thing be found?What if there is some risk?Take risks!

As long as the new drama has the popularity of "Shanshan is Coming", as long as the superior can give him a month or two before ordering it to drop, then it is worth it!
Besides, who can guarantee that the new drama will be ordered to be taken off the shelves?

With his connections and Hua Shang's influence, if the problem is not too serious, there should be room for it, and as long as the new drama Mr. Li is talking about is not ordered to be removed from the shelves, then iQiyi will make a lot of money.

So it's a gamble!
"I don't know what the name of the show Mr. Li is talking about? What kind of theme does it belong to?"

"The theme of time travel in ancient costumes, as for the name, it's called "Princess Concubine's Promotion"!"

""Princess Concubine Promotion"?"

"Yes, this is a very good online novel."

……

At the beginning of August, director Xu Chengyi completed all the post-production work of "Monster Hunt", and then did not take much rest, and directly devoted himself to the pre-production of the "Despicable Me" project.

In mid-August, another key project of the company - "To Our Dying Youth" was officially launched, and Li Mu even went to the launch site in person.

In fact, the opening ceremony does not require the presence of the boss Li Mu in person, but "To Youth" is somewhat special. This film can be regarded as a collection of Huashang's four golden flowers and the new four small Huadan. Such a cast is really rare, no Going around the site in person, I always feel that I am not very excited.

As a result, Yang Mixian came to the door as soon as he arrived at the start-up site.

""Shark Beach" didn't start, but "To Youth" came when it started. You don't come to see beautiful women, do you?"

"Of course not. When it comes to beauties, isn't there also the crew of "Shark Beach"?"

"It's not the same. There is only one big beauty in the crew of "Shark Beach", but there are at least five of them in "To Youth."

"How did you manage to count yourself among the ranks of great beauties without changing your face? Isn't beauty just boasted by others? No one is self-proclaimed!"

"Don't you think I'm not a big beauty?"

"Okay, of course."

"Then where do you think I rank in the entertainment industry?"

"Should be able to enter the top five!"

"Only the top five?"

"You'd better just tell me, what do you want from me?"

After Yang Mi officially signed with Huashang Media, the interaction with Li Mu naturally increased greatly. Once there are more people, the conversation will not be as stiff as it was at the beginning.

Now Yang Mi is quite relaxed in front of Li Mu, and the current relationship between the two is at least to the level of old classmates and old friends.

"It's okay." Yang Mi pointed to the stone steps next to her and walked over first. Seeing that she took out a tissue and wiped out an area that could accommodate two people on the stone steps, she sat down.After Li Mu also sat down, she continued, "Since "Gong Suo Xin Jade" was broadcast, many netizens have been asking whether there is a second part on Tieba and Weibo."

"Do you want the company to start the "Palace 2" project?"

"Of course, the provincial satellite TV can't release two TV series with an average rating of over 2 in a year, and the average rating of "Gong Suo Xin Yu" is 3%. Don't you think it would be a pity that such a phenomenon-level TV series would not have a sequel? ?”

"It's not a pity. The company has so many good scripts that it can't be filmed. "Gong 2" doesn't have a good idea, and the filming is just a follow-up. What a pity."

"Moreover."

"What more?"

"Besides, I actually don't like "Gong 1" very much."

Yang Mi looked at Li Mu speechlessly.

"Gong Suo Xin Yu" was the TV series that made her really popular, and it is not an exaggeration to say that it directly changed her life. In the end, in Li Mu's eyes, this TV series only got a comment that she didn't like very much?
Fortunately, she always thought that he was very optimistic about the script and arranged for her to play the leading role. It turned out that there was no such thing at all!
"Given the popularity of "Gong Suo Xin Yu", if "Gong 2" is filmed, it will cost three to four million episodes on the TV station, and another three million episodes on the video site. When it reaches more than 400 million episodes, 300 episodes will be 700 million! Such a potential project, the company will not really just give up like this, right? "

Li Mu changed his mind.

"Yup!"

If "Gong 2" is really filmed, maybe it can really sell for 2.8 million!If you want to make so much money in a movie, you need at least 8 million at the box office, right?

Now how many movies have a box office of more than 8 million a year in the country?
You can't lose money just because it's a bad show, right?

but!

Li Mu looked at Yang Mi.

"Even if the company starts the "Palace 2" project, will you continue to play the leading role? You have "Gongsuo Xinyu" and "Shark Beach"-by the way, "Shark Beach" has a box office of 7.7 million in the mainland and overseas box office. 1.5 million U.S. dollars, the global box office is 2.6 million U.S. dollars, the average actor should focus on developing in the film industry after such achievements, right?"

"The domestic box office has already reached 7.83 million, and the total overseas box office is 1.61 million US dollars. You are still the chairman, and you don't even know the latest box office data of your own movies."

"How can I have time to stare at the data every day!"

"Actually, I don't want to play "Palace 2" by myself. I just saw that many people on the Internet are looking forward to the second part, so I thought it would be better to shoot it. As for the lead actor, can I recommend one?"

"Tell me!"

"I think Yuan Shanshan is suitable—by the way, why don't the company just sign her here!"

"I have to ask Mr. Liu about this. I seldom participate in the appointments made by the company's brokers—you don't want to form a clique, do you?"

"Ah? No, no, why do you think that way? I just think Yuan Shanshan's conditions are not bad, and signing it will definitely make money for the company."

"Let's talk about it later!"

……

Not long after Yang Mi left, Liu Shishi leaned over again, and she was not as open as Yang Mi let go in front of Li Mu.

After all, the intersection of the two is not much.

"Mr. Li."

"Hi Shi Shi."

"Well, good."

"What's up?"

"Ah? It's okay. I just want to come over and thank Mr. Li. Thank you for giving me such an important opportunity."

"It's okay, you're welcome."

"It's useful. In fact, the heroine of "Scary Step by Step" Mr. Li was able to choose me, which made me very grateful. I should have made a special trip to thank Mr. Li at that time. What a great actor, but Mr. Li gave me the chance, and "Scary Step by Step" became a hit. Without "Scary Step by Step", I would not be where I am today."

"You can do well without me. Your conditions are good. Gold always shines."

"No, without "Scary Step By Step", I would be a third-tier at most, how could I have the current status. Besides, Mr. Li is still appointing the new four little female roles to add me. In fact, among the four people, I belong to the I'm not qualified, but Mr. Li still added me, and since then everyone has compared the four of us as a whole, and I have borrowed Mr. Li's credit."

"I don't know if this is a good thing or a bad thing for you!"

"How can it be a bad thing? Starring in a popular TV series and participating in a very important movie, if these are all bad things, then there will be no good things in the world."

(End of this chapter)