China Entertainment Mythology 2004

Chapter 261 10 days, 7.2 billion dollars!
"Frozen" is sweeping the world, second only to "Gravity" and "Avatar". "Inception" or "The Martian" are of course extremely popular, but they are obviously far from reaching the level of "Frozen" today.

As the director of "Frozen" and the chairman of Manwu Animation Studio and the chairman of Huashang Media, Li Mu was a guest on the column "A Date with Lu Yu" when the film was released for a week, and accepted an exclusive interview with the host Lu Yu.

"Should I call you Director Li, or Director Li?"

"It will be all right."

"I'll call you Director Li. After all, our main topic today is the upcoming animated movie "Frozen" directed by you."

"it is good."

"Excuse me, Director Li, how did you come up with the idea of ​​making such an animated film?"

"I have a lot of ideas in my mind. As for which one to do first, there is actually a lot of randomness."

"But why Hans Christian Andersen's fairy tales? I saw someone on the Internet saying that there are so many very touching and very nationalized content in China, but Director Li, you chose Hans Christian Andersen's fairy tales created by foreigners."

Lu Yu's question actually has pitfalls. If the answer is not good, it is likely to cause some controversy.Of course, it doesn't mean that Lu Yu intentionally digs a hole for Li Mu. This is often the case with talk shows. If you don't ask even a little bit of sharp questions, some of them are just stable, and the interviews are meaningless.

In many cases, it is not the host who wants to ask you this question, but a question that many people on the Internet are asking. If it is not covered at all in the interview, it will inevitably be suspected of avoiding the important ones.

Li Mu smiled and asked back: "The host, may I ask, is Hua Mulan our Chinese or American?"

Lu Yu smiled and said, "Of course it belongs to China."

Li Mu continued: "'Chirp again chirp, Mulan is the household weaving.' That's right, Hua Mulan is our Chinese heroine, and "Mulan Ci" is a key article in our country's junior high school textbooks. The filial piety and bravery are moving, but at the same time, "Mulan" is still a classic animation film of Disney, and has won many Annie Awards and nominations such as Oscars and Global Awards."

Lu Yu nodded: "Disney's animated film "Mulan" is very classic, I have watched it many times."

Li Mu asked again: "Are the pandas Chinese or foreign?"

Lu Yu continued to nod: "Of course the panda belongs to China, it is a national treasure of our country."

Li Mudao: "That's right, pandas are our national treasures in China, but "Kung Fu Panda" is a classic Hollywood IP."

Lu Yu asked: "Director Li, you mean, since Hollywood can make our "Mulan" and "Kung Fu Panda", then of course Director Li's Manwu Animation Company can also make classic Hollywood fairy tales, right?"

Li Mu replied: "First of all, let me correct you. "Frozen" is adapted from Hans Christian Andersen's classic fairy tale "The Snow Queen". And Andersen is neither American nor British, but Danish. There is no difference between Hans Christian Andersen's fairy tales and our filming of Hans Christian Andersen's fairy tales."

Lu Yu nodded: "I think I understand Director Li's meaning."

Li Mudao: "No, you don't understand. What I said above is just to explain a problem, that is, Chinese people don't feel guilty when they see our company adapting Andersen's fairy tales. They think that we have embezzled other countries' cultural achievements. Andersen's fairy tales have already passed the copyright. The protection period is up, Hollywood can use it, we can use it, of course, but that is not the main basis for my decision."

Lu Yu: "?"

Li Mudao: "I want to do animation, I want to do high-quality animation, and this will undoubtedly cost a lot of money. Take "Frozen" as an example. It cost 1.5 million US dollars, which is 10 billion yuan in conversion. Such a large investment, if only relying on the domestic market, it is almost impossible to make a profit if it cannot achieve a very high box office result. Making a profit from a movie is even more difficult than reaching the sky."

"Excuse me." Lu Yu said, "According to the latest Maoyan movie box office forecast, the final box office of "Frozen" is likely to reach 20 billion yuan. Isn't this considered an extremely high box office?"

Li Mu spread his hands: "20 billion is already the ceiling of the domestic market, but if the film only has the Chinese market, the box office will still have to pay nearly 2 million yuan."

Lu Yu: "So Mr. Li must consider the international market of the film?"

Li Mu nodded: "The scale of the domestic film market is still a little bit small now. When films with a box office of 30 billion yuan become common in the future, we will start to produce animated films adapted from our own stories in China. , such as Sun Wukong, Nezha, Jiang Ziya, White Snake, Green Snake, etc. In fact, we have already completed the creation of a script about Sun Dasheng and a script about Nezha. The animation works will officially meet audiences and friends across the country."

Lu Yu: "Okay, I and the TV audiences across the country are looking forward to the early arrival of that day."

When I got home, Zhang Liangying was there.

"Mr. Li!"

Seeing Li Mu coming in, Zhang Jingying quickly stood up to say hello, Li Mu smiled and told him not to be too polite.

"I didn't expect the combination of the theme song and the plot to have such a good effect. When the movie theater where I was broadcasting that part, I clearly felt that the people in the movie theater were stunned." Zhang Jingying said with emotion.

Liu Yifei hugged Li Mu's arm and said, "It's a perfect movie."

Zhang Jingying smiled and said: "The reason why it is so perfect is also due to the credit. How many audiences walked into the theater because of Yifei's face. By the way, Mr. Li, how did you come up with the idea of ​​using Yifei's face?"

Li Mu turned to look at Liu Yifei, and pinched her chin with his hands to look at it. Both Liu Yifei and Zhang Jingying looked puzzled, and then said: "Do you need to ask? This is the most perfect face in my heart." , I can’t get enough of it in a lifetime, so I put it in the cartoon.”

Zhang Jingying rolled her eyes and said to herself, "Is it necessary to show affection in front of me?"

Liu Yifei blushed and said, "It's not as good as you said, in fact, I don't think I'm pretty at all, you are..."

Suddenly shut up.

Zhang Jingying continued: "Beauty is in the eye of the beholder, why are you so embarrassed to continue?"

Liu Yifei said: "If I don't look like this, then you still use my image?"

Li Mu: "That's hard to say. An investment of 1.5 million US dollars is not a child's play. It will only be used if there are bright spots. For example, if your singing is as good as a beautiful movie, then the theme song "Let It Go" of the film will definitely be handed over I sang it for you, when the original soundtrack is directly on the US billboard, you will be famous in the music circles all over the world."

Zhang Jingying smiled at Liu Yifei: "Is he always coaxing you like this? Listen, even the bulletin boards are out. Doesn't he know how difficult it is to be on this list? He hasn't coaxed you to say that he wants to praise you Win an Oscar, right?"

Liu Yifei blushed even more, Li Mu really coaxed her like this, but how could she recognize it at this time?He had no choice but to wave his hands again and again: "No! He never coaxed me with an Oscar!"

……

The domestic box office of "Frozen" is really strong.

After the box office broke 6 million in three days since its release, from the first to Friday of the second week, the daily box office of the film has always remained at more than 1.5 million yuan, sometimes a little more than 1.6 million, sometimes a little more than 1.7 million, and in the second week On the weekend of 1.9, the single-day box office of the film rebounded to more than 1.3 million yuan, and then it did not fall below [-] million yuan until Monday working day.

So far, the total box office of the film has officially exceeded the 17 billion mark.

The bosses of the major film and television companies across the country, as well as the major domestic directors were all shocked. No one thought that an animated film could achieve such exaggerated box office results.

The major news media began to report extensively.

"The film was released for eleven days, and the total box office exceeded the 17 billion mark. Li Mu once again proved his unparalleled box office appeal!"

"China, RB, South Korea, Germany, the United Kingdom, France, Russia... "Frozen" is firmly at the top of the box office in major countries around the world. How does "Frozen" conquer global audiences?"

"The world is also China's. Li Mu accepted an interview with "A Date with Lu and Yu" and said bluntly that Hollywood can make "Mulan", and of course China can also make "Frozen."

"In order to make money from Andersen's fairy tales, Li Mu admitted that the domestic film market is still small and not enough to cover the high production costs of his films."

Let's talk about the North American film market.

"Frozen" won a box office of more than 9100 million U.S. dollars in its first weekend in North America.

Because it caught up with the masterpiece "The Twilight Saga: Breaking Dawn (Part 4)" by fans, the first weekend's score of 1.45 million US dollars made it easily enter the top ten box office results in the first weekend of film history.

Many domestic netizens are feeling sorry for "Frozen". "Quick Chase" won the championship with more than 2000 million, and "Frozen" took the runner-up with more than 9100 million?
Born out of time!
In fact, most netizens are not interested in the North American box office list. There are not many films on the list that they are familiar with. What's the use of watching it?

But ever since Li Mu's movie topped the North American box office chart, the number of domestic netizens who paid attention to this list has increased significantly.

Especially when Li Mu's works are released globally, there are especially many netizens who follow the list.

"Didn't it mean that animated movies have always taken a long line? You watch a lot of animated movies with a global box office of 9 billion. The box office was not high in the first weekend, but the box office was very high in the end. I feel that "Frozen" still has a chance to fight back. !"

"It's true that animated films have taken a long-term path, but the gap with "Breaking Dawn" is still too large. The difference is more than 5000 million US dollars. It is not easy to fight back."

"Who knows, I really miss the days when "Gravity" topped the North American box office for five consecutive weeks. At that time, there was only one word in my heart, cool!"

Soon the weekend box office of the second week in North America was calculated, and it was 4570 million US dollars, a drop of about 50%.

Looking at "Breaking Dawn" again, the weekend box office of the second week was 4307 million US dollars, a drop of as much as 70%!

Fan movies, sure enough, most of the box office is concentrated in the first week of release.

In other words, "Frozen" counterattacked.

From the runner-up in the North American box office chart in the first week of its release, it successfully topped the box office chart in the next week!

In third place is Sony's "Skyfall," with $3620 million.

So far, the film has been released worldwide for 10 days, with a cumulative box office of US$1.5 million in North America and US$3.2 million overseas.

In other words, when "Frozen" was released globally for only ten days, its total global box office has reached 7.2 million US dollars!
Ten days, 7.2 million US dollars? !

Is there such an exaggeration?

When someone predicted that the film's final global box office would probably break the $10 billion mark, everyone thought it was unbelievable at the time, but looking at it now, the previous analysis is clearly conservative!
For a while, the entire entertainment circle was discussing "Frozen".

"Frozen" is an animated film, and the stars in the circle didn't pay much attention to it, at least not as much as when live-action films such as "Gravity" and "The Hunger Games" were released.

Live-action movies can still envy Gong Li or Liu Yifei, who made a sensation in the Western film world. Whose salary is actually 800 million US dollars or even 1000 million US dollars. What is there to discuss about an animated film?
But when the film's box office is too exaggerated, and almost most of the people around and ordinary netizens on the Internet are discussing it enthusiastically, the stars in the circle will inevitably see too many related news reports.

The crew of "The Richest Man in Xihong City".

Jin Chen was dumbfounded when he saw the report with a global box office of 7.2 million US dollars in ten days, and couldn't help but think: "If there is a chance to get the leading role in a movie directed by Director Li Mu, it's really worth paying whatever you want. The price is worth it. 7.2 million U.S. dollars, converted to 49 billion yuan, in ten days, the global box office broke 49 billion yuan! Mr. Li is always creating miracles! An actor can star in a film directed by Director Li himself in his lifetime. Probably enough to last a lifetime!"

At this time, Shen Teng walked over, sat next to Jin Chen, handed her a bottle of water and said, "Did you know? President Li originally planned to direct this movie himself."

Jin Chen looked at Shen Teng curiously after receiving the water.

I thought to myself: "The original director of "The Richest Man in Xihong City" was Mr. Li Mu? If Mr. Li could direct this film himself, wouldn't I become a 'Mu Girl'? Why didn't I direct it later? "

Shen Teng said again: "Originally, the heroine of the film considered Yifei. If Yifei was the leading role, then the director would probably be Mr. Li himself. Later, Yifei stopped acting, and the director would naturally change."

Jin Chen suddenly realized: "It seems that I still don't have the life of 'Mu Girl'. If the film doesn't change directors, I won't be able to be the heroine."

"Obstetrician" crew.

The whole crew gathered together to discuss "Frozen" with a global box office of 7.2 million U.S. dollars in ten days.

"Lia, what was Director Li like when he was making a movie? Was he very serious? Did he like to swear? Wasn't he very handsome?"

Tong Liya: "I don't know, I have never participated in a film directed by Director Li himself."

"do not have it?"

Now the entire crew of "Obstetrician" was confused, and even doubted the Mandela effect they had just experienced.

Everyone clearly remembers that Tong Liya starred in a movie directed by President Li that broke 11 billion at the box office.

Tong Liya said: "The director of "Cohabitation Beyond Time and Space" is Su Lun, not Director Li."

Several of them were stunned for a moment: "We thought you were also from 'Mu Girl'!"

The crew of "A Thousand Bone Flowers".

The actors are also discussing the box office of "Frozen", and Zhao Liying, as one of Huashang's four golden flowers, is also one of Li Zongqin's new four little female roles, so she naturally becomes the other actress who has never been in contact with Li. Mu's actors inquired about what kind of person Li Mu was.

"Boss Li is very good!"

"President Li speaks very humorously, and his thinking is very quick."

"Actually, I haven't talked too much with Mr. Li, and I will be very nervous when I see him!"

……

(End of this chapter)