China Entertainment Mythology 2004

Chapter 285

The summer vacation of 2013 was a bit like a fairy day for TV fans in China.

Some time ago, the storm of "Princess Concubine's Promotion" has not passed, and "Soul Ferry" was launched immediately after Tencent Video. Everyone thought that "Prince's Promotion" was already rough enough, but Hua Shang did not expect it The filming has reached such a point that there is "no lower limit". After watching it, netizens exclaimed that "five cents special effects" is not an adjective, but a 100% true portrayal.

However, it is such a simple and shabby web drama that made netizens exclaim that they couldn't stop.

"This drama is poisonous!"

"Thriller, sensational, funny, humane, thoughtful, Hua Shang always surprises you inadvertently."

"Look, even if Hua Shang shoots online dramas at floor prices, he still beats most domestic dramas!"

"It's so beautiful to see Hua Shang's drama during the summer vacation!"

"Princess Concubine's Promotion" has been on several hot searches in a row, and now "Soul Ferry" is like this again, and then "The Legend of Zhen Huan", whose copyright was sold for 1000/episode, was released again.

The news about the launch of "The Legend of Zhen Huan" is really not small--Hua Shang's main event, Li Mu boasted in person on the platform, the four big TVs and the two major video websites pushed the sky-high price of 1000 million yuan per episode, and the fans of the original novel were madly verbal and verbal. In addition, the cast of this drama is not too small. The combination of these factors made the popularity of "The Legend of Zhen Huan" in this time and space exploded in the early days of its launch.

However, for many fans of the original work, the casting of "The Legend of Zhen Huan" is too rubbish. No matter how you hype it, we must resolutely resist it.

So boycott is not allowed to watch it?
No, if you don't look at it at all, there is something to say, right?
So you still have to read it, but you have to read it with a critical attitude, prepare a small book in advance, take notes patiently, and then write a critical essay after reading it.

We fans of the original book look forward to the stars and the moon, and finally look forward to the adaptation of "The Legend of Zhen Huan", but Zhen Huan uses Sun Li?
Did you make a mistake!
Then a very funny scene appeared.

Among all fans of the original book who strongly resisted the casting of "The Legend of Zhen Huan", the netizen whose ID is "Xiangcaimo" has the highest writing style, so these people discussed to let Xiangcaimo watch the drama well, and then put the Huashang version in a meaningful way. "The Legend of Zhen Huan" was criticized.

Coriander was ordered in the face of danger, and felt the heavy responsibility on her shoulders, so she naturally cheered up to watch the drama.

As a result, after watching two episodes, I unexpectedly felt that the filming seemed to be pretty good. Although watching Chen Jianbin's male lead and Sun Li's Zhen Huan still felt a bit awkward, it seems that the show as a whole is not that bad?

And what makes people feel horrified is that it is really awkward to watch Chen Jianbin and Sun Li at the beginning. Chen Jianbin is really not handsome, and Sun Li is really a bit old and not beautiful enough, but after watching the two episodes at the end, it is still a bit pleasing to the eye. up.

The plot is good, the acting skills are all online, the most unacceptable casting is still pleasing to the eye, and Jiang Xin's Concubine Hua is really amazing, so how can I write this critical article?
The conclusion is that it is impossible to write, because it becomes inexplicably exaggerated while writing, so just don't write it at all.

As a result, from the second day onwards, the boycott faction, which was still very united, became somewhat internally divided. After reading it, many hardcore original parties actually said that it was not that bad:

"Actually, I can still see it!"

"There is indeed a problem with the casting, but the filming is not bad. After all, it is a Huashang drama, and there is still a basic bottom line."

"It feels like 8 points. Douban's 9.4 points are too exaggerated, but it's really not as bad as imagined."

Fans of the original novel who haven't read it yet can't help but be suspicious. For a Gongdou drama, Douban's score can reach 9.4, which is too exaggerated. Is this drama really okay?

So everyone started to @肉草波, everyone recognizes her level, let's listen to what she has to say now.

"Two episodes are too few, I will write a review after watching two more episodes."

I can only shirk like this, otherwise what should I do?At the beginning, she was the most vicious group to boycott, what happened?Betrayed after watching two episodes?I can't justify it!
The first two episodes did not have any major problems. After watching two more episodes, the more episodes, the more problems will be exposed.

Then this netizen dragged on for ten episodes before finally writing a review, and the title of the review did not reveal that he was the main force resisting the casting of "The Legend of Zhen Huan" at all:
"Highly recommended! Director Li Mu's statement that "The Legend of Zhen Huan" is the pinnacle of its kind is definitely not a joke!!"

It only took five days to go from strongly resisted to strongly recommended.

As for the ratings, strictly speaking, it’s not too high. As of the fifth day’s data, the highest is about 2.1% for Zhejiang Satellite TV, 2.03% for Suzhou Satellite TV, 1.57% for Beijing Satellite TV, and the lowest is Magic City Dongfang, with an average of 1.51. %about.

The highest 2.1% is definitely not bad. In fact, there may not be one drama with a provincial satellite TV rating that can break 2 a year, but it is comparable to "A Thousand Bone of Flowers" and "Gongsuo Bead Curtain" some time ago. There is still a little difference.

But does it mean that "The Legend of Zhen Huan" is not as influential as those two dramas?

totally not!

Not to mention that "The Legend of Zhen Huan" has only aired ten episodes so far, and the ratings will continue to rise in the later period.

That is to say, even if the ratings do not increase in the later period, the highest ratings will only be 2.1%, so it cannot be said that "The Legend of Zhen Huan" is not as good as those two, because those two are one drama with two stars, and "The Legend of Zhen Huan" belongs to the first drama four stars.

In the past, when the media talked about which drama was so popular, they often mentioned a concept called double-channel breaking 1, that is to say, a drama was broadcast on two satellite TVs at the same time, but the ratings of both satellite TVs broke 1 , then it is worth bragging about, but now "The Legend of Zhen Huan" is four out of 1!

Not only four sets broke 1, but four sets broke 1.5!

Not only did four channels break 1.5, but two of them broke 2!
"The Legend of Zhen Huan" sold a total of 400 million/episode in the first round, Zhejiang, Jiangsu, Beijing, and Dong each sold 100 million/episode, and 100 million/episode can buy a drama with a rating of 1.5%, which is definitely a profit, 100 million /Episode can buy a drama with a rating of more than 2%, which is definitely a big profit.

So the TV station made money, what about the video site?
Let's not talk about how much water is in the millions of hits. At least after the broadcast of "The Legend of Zhen Huan", Hua Shang's other unfinished drama has become popular again, that is, the one starring Liu Shishi "Story of Yanxi Palace", now both iQiyi and Tencent Video are trying to get the exclusive online copyright of this new drama.

Then it was early September.

"Interstellar" was officially finished, Li Mu brought the crew back to China, and then the post-editing work officially started.

In mid-September, "The Legend of Zhen Huan" came to an end, and for a while the entire Internet felt lost. Countless netizens lamented how boring the days without "The Legend of Zhen Huan" would be.

The official finale of "The Legend of Zhen Huan", the traffic of iQiyi and Tencent's videos has ushered in another surge. At this time, many netizens can't wait to start rewatching.

How big of an impact has this play had?

From the perspective of ratings, Zhejiang Satellite TV is still far ahead, and the final average rating even reached 2.4%, followed by Suzhou Satellite TV at 2.2%, leaving Beijing with 1.8%, and Magic City with 1.7.

Anyone who has studied the ratings of Chinese TV dramas in recent years will find this result incredible.

Even the director of Beijing Satellite TV couldn't help but sigh in internal meetings:

"1.8%, our station has finally produced such a popular drama, but in the end, we can't promote it vigorously, so aggrieved!"

Why can't it be promoted vigorously?
The audience rating of 1.8% is indeed not low, but it is also broadcasting "The Legend of Zhen Huan", the other stations are 2.4% and 2.2%, Beijing Satellite TV is 1.8%, how to promote it?The same drama, the same time period, but you have lower ratings than others, is it an honor?

This is from a viewing point of view.

Then there's the actor's point of view.

"The Legend of Zhen Huan" has brought a large number of actors to the fore, especially Sun Li, who plays the heroine Zhen Huan, is very popular.

I heard that the salary for one of his dramas has soared to about 4000 million after this.

There is also Chen Jianbin, Yongzheng Leng, played by a greasy uncle, is pleasing to the eyes of female audiences who have always been face-controlling, which is amazing.

Then there is Jiang Xin, whose role as Concubine Hua has become a classic in the hearts of countless people, and Jiang Xin has become popular again because of this.

There is also Cai Shaofen, the queen who plays the role of the queen, who also became popular again because of this drama. There are also a lot of hot memes related to the role of the queen on the Internet, such as "the concubine can't do it!" and the like.

In addition, newcomers such as Tan Songyun, Lan Yingying, Mao Xiaotong, and Reyizha also gained a lot of attention and began to emerge.

From an industry point of view.

The biggest beneficiary of the popularity of "The Legend of Zhen Huan" must be Huashang Company. In addition to selling the copyright of this drama at a real price, it is also because Huashang has once again proved its unparalleled strength in producing blockbusters.

Take for example the recent past.

From "Obstetrician" to "The Legend of Chu Qiao" to "A Thousand Bones of Flowers" and "Gongsuo Bead Curtain", as well as "The Legend of Zhen Huan", the master of Gongdou drama, no matter which one of these works is singled out They were all quite explosive, and it turned out that these dramas were all produced by Huashang Media recently.

I won’t mention the hot money in the future, there are too many.

And this is not the end, even Huashang's low-budget web dramas "Princess's Promotion" and "Soul Ferry" are phenomenal masterpieces, who would dare to question Huashang Media's ability to create blockbusters in the future? ?

Correspondingly, the bargaining power of the projects that Huashang is working on is even more bullish across the board.

Even "Si Teng" with a small investment was sold at a sky-high price of 780 million per episode.

This is the total unit price of the TV station’s first round, second round, third round and network broadcasting rights. In terms of absolute value, this price is actually not a sky-high price. After all, Hua Shangguang sells everything above 800 million yuan per episode. I have bought several, and even "The Legend of Zhen Huan" sold for a really sky-high price of 1000/episode, but for the entire industry, 780 million/episode is a proper sky-high price.

This time the first round of copyright was won by Beijing Satellite TV and Chongqing Satellite TV. The last time Beijing Satellite TV broadcast "The Legend of Zhen Huan" got a ratings of 1.8%, but it was suppressed by Zhejiang Satellite TV's ratings of 2.4%. So this time, I specifically found a Chongqing Satellite TV company whose ratings are not as good as mine to cooperate with. This time, if "Si Teng" can explode, the limelight must be mine, right?
The online copyright of "Si Teng" was sold to iQiyi. For video sites that are in the staking stage, Huashang's drama is a bit more expensive, but it is still very worth buying.

If you buy dramas from other film and television companies, you may indeed spend less money, but whether the dramas of other film and television companies can have a greater impact after they are broadcast is actually a question of metaphysics.

Is it sure to be popular if the big-name crew increases the cast lineup?

Really not necessarily!
Therefore, for video sites, in order to save money and buy dramas with uncertain results, if the data is poor, it is a proper act of losing watermelons and picking sesame seeds. On the contrary, buying Huashang dramas is a bit more expensive, but it is true that Huashang dramas cannot stand All the hits!
Popular dramas can bring a large number of new members, which is the most concerned issue for video websites at this stage.

This is also the key to why "Si Teng" can still sell at a high price even though it is a low-budget drama, and the lead actor Jing Tian is still unpopular.

When Li Mu returned to Beijing this time, Jing Tian happened to be there when he was attending a certain event in the circle, and the two chatted casually, during which Jing Tian spent most of the time praising how beautiful and popular "The Legend of Zhen Huan" was.

It can be seen that she must be quite envious of the popularity of "The Legend of Zhen Huan". When mentioning "Si Teng", Jing Tian couldn't help but take a deep breath.

"call!"

"Why, "Si Teng" is about to go online, so you're nervous?"

"nervous!"

"I watched the finished film, and I think it's not bad. It may be a bit exaggerated to say that it makes you famous, but it's not a big problem if you become popular."

"Mr. Li, I'm actually not worried about whether I'm popular or not."

"what?"

""Warring States" has been scolded so badly, I have come here, whether it is popular or not, I have seen it much more now."

"But you just said you were nervous."

"I'm really nervous. The main reason is that "Si Teng" will hurt Hua Shang's reputation because of me being scolded. Hua Shang has not had a bad reputation so far."

"Hahaha, yes, the current Huashang is praised too highly by the media, which is actually not all a good thing, maybe someday Huashang will be violent by the Internet if he fails to meet the expectations of netizens. For dramas, lowering the threshold of netizens is also good."

After speaking, Li Mu took the wine glass and chatted with the bigwigs in other industries, leaving Jingtian there alone to worry about gains and losses.

"What did Mr. Li mean just now? At the beginning, he said that he had seen some samples of "Si Teng" and felt good, but in the end he said that he would occasionally shoot one or two bad dramas to lower the audience threshold. So is "Si Teng" good or bad? "

I said I saw it, and I don't care if it's popular or not, how is it possible?

Is "Si Teng" good or bad? This question is not only concerned by Jing Tian himself, but also by drama fans across the country.

According to Hua Shang's history, "Si Teng" is probably a good drama.

But according to the history of the heroine Jing Tian, ​​netizens really don't believe that she can support a good drama.

So is "Si Teng" worth watching?
Soon netizens reached a consensus on this issue:
"Do you still remember the overwhelming doubts after the casting announcement of "The Legend of Zhen Huan"? How was the result? Is "Si Teng" very similar to "The Legend of Zhen Huan" at that time? Netizens think that Hua Shang made a mistake in casting the cast." , but the result?"

"That's right! Questioning the casting of Jing Tian in "Si Teng" is as if you know more about casting than Hua Shang!"

"Believe in Hua Shang, believe in "Si Teng", I will watch it after it goes online, but I still can't imagine how Jingtian can support a good drama."

"I can watch "Si Teng", but I don't believe in Jingtian. I think if even Huashang Media can't support Jingtian this time, then this girl should quit the circle at all!"

"Agreed, I heard that "Si Teng" was chosen by Director Li Mu for Jing Tian because of human feelings and face. It is no different from the film directed by Li Mu himself. If even this is not popular Tian, ​​it's really meaningless for that girl to hang out in this industry."

Jingtian really didn't have much pressure at first, but after reading the comments from netizens, hey guy, it wasn't like that in "Warring States", if it doesn't work this time, will he be persuaded to quit the circle?Do you want to be so cruel!

……

　No wonder everyone is dissatisfied. I can’t read what I have written recently. I am very ashamed.

　　
　
(End of this chapter)