Chapter 165
After chatting with the Yuan family brothers for a while, Yuan Haitao took his brother to do the rest. Wei Tao didn't think a technical house could handle all kinds of things well. With Yuan Haitao following him, there shouldn't be any problems in the preparatory work.

Cleaned up yesterday afternoon, set up the counter, and finished the final finishing work this morning.

All the salespersons of Dexin No. [-] were transferred here. Yan Jing and Cao Xue, who were the first two shop assistants, were already the store managers of the store and Dexin No. [-] department. In addition to the old salespersons, Bird manufacturers stationed four promoters at once, and other manufacturers There are also promoters entering the store, plus self-trained new shop assistants.

This morning, when Yang Shanshan, the manager of Dexin Communications, held a morning meeting for the mobile phone store, there were a total of thirty shop assistants, distributed in different 58 counters.

Except for the entrance area and a door leading to the building at the back, the entire store is in the shape of a rectangular parallelepiped.The two walls outside the building are full of semi-floor-to-ceiling glass windows, the windows are bright, and you can clearly see most of the house when walking on the street.

Neat and uniform work clothes, when selecting a salesperson, the basic image is also required, and the morning meeting is a beautiful landscape.

Groups of young people wearing 'Dexin' vests began to deliver new mobile phones to the store, and various salespersons began to arrange them.The business personnel of each manufacturer also arrived at the scene early, and those who could help with something were not idle.

There is no so-called opening, the door is opened here, and machines are placed in the counter, and customers come to the door, a pair of flower baskets, eight pairs are sent from Guan Chunliang at once, one after another, the flower baskets are along the two sides of the door , all the way out more than ten meters away.

Wei Tao also responded to the situation. At 58:[-] in the morning, just as we still have this condition, the advertising cloth on the innermost side of the building is about to be hung, and two hanging firecrackers are hung directly on the roof of the building. Zhu Xichun drove to buy another eight The salute box was also bustling with excitement. Wei Tao also went up to the huge plaque with the words "Dexin Communication" and pulled the red silk cloth off, and performed a small ceremony, which was regarded as the official opening of the hypermarket.

Why stay here day and night and lead people to renovate, open the business one day earlier, and make money one day earlier.

Instead of inviting the road show team to perform lively, it attracted everyone who intends to buy a mobile phone with a very low-key but extremely lethal lottery and a fixed gift for purchasing a mobile phone.

Ten heavy gifts for purchasing a machine.

This was brought out by Wei Tao, and the advertising company and Yang Shanshan were responsible to figure it out together.

A few years later, it will be a common publicity strategy. Now the word "ten heavy" is very lethal. It is not a problem to covet a little bit of cheapness. Everyone buys mobile phones. Gifts here, of course I get more Some.

Such as the big gift of double warranty for the purchase of a phone, it is nothing more than another layer of protection given by DXN to customers. In addition to the manufacturer, when you buy a mobile phone at my house, we also provide a warranty.

Send the battery, the sub-factory, not much money.

The protective leather and plastic cases are delivered by the manufacturer, and there are a lot of them.

Give two movies, this is paid by Wei Tao.

The last and most attractive thing is the prize draw.

The first prize is a 32-inch LCD TV.

Two second prize refrigerators.

Three third prize washing machines.

The fourth prize is [-] cash coupons, which can be used for the next shopping in our store.

The fifth prize is a cash voucher of [-].

The sixth prize is a blind box.

At the beginning, everyone didn't understand what the blind box meant. Wei Tao used the simplest way to tell everyone the idea of ​​doing things without spending money.

Each manufacturer has a variety of gifts attached to it. This time Wei Tao told the salesman directly that you should apply to your superiors and prepare a batch of gifts for us. The cost is ten or eight yuan, small dolls, key chains, gloves, etc. thing.

Buy a small box, pack it up, and put it directly on the side of the door, and someone will redeem the prize, so that everyone who walks by can see it.

As for the deduction certificate, there is no deadline. As long as the "Dexin" is still there, you can use it at any time without giving change. If you have a 80 deduction certificate and want to buy an [-] yuan charger, you can also. Free to you.

However, a few big items cost money, and movie tickets are not considered money, but for the whole event, the effect is leveraged. It really won. The slogan is 100% winning, and it is deliberately taken behind each award. The probability of the percentage is out, and the probability of winning the prize is low, but the probability of winning the discount coupon is very high. If you think clearly, you know that this is an empty glove, but if you don’t understand, you think this thing is real money.

I originally wanted to buy a mobile phone for me next year, but forget it, now I have a 300 yuan deduction coupon, so I bought it here directly.

The mobile phone does not make money, so if you buy a mobile phone, do you have to buy a mobile phone card, do you need to buy a more beautiful protective case, do you need some small accessories, do you need a spare battery?Except for the gifts from the event, if you spend more or less, you will not lose money. Besides, Wei Tao tried his best to recall the N round of mobile phone price adjustments in his memory. Working in the mobile phone circle, I try to recall and vaguely remember that it is a hot-selling model of TCL. I don’t know the exact time, but I am ready to suppress sales for three or four months.

No matter what your manufacturer's attitude is, if I can handle Songjiang's business personnel, then everything is not a problem, just buy like crazy, and the manufacturer's business personnel will help you find a suitable reason.In fact, manufacturers don't care how much goods are backlogged in your area?It doesn't matter if you're sneaking out?The money is transferred to the account and the machine is sold. For the marketing department of the manufacturer, this is the performance.

There is no time to eat at noon, customers are coming in an endless stream, a little empty, hurried to the slender changing room behind the innermost counter, to have a bite of food.

The business personnel of various manufacturers are squatting here. Compared with the renovation and expansion of the Feiyue store, the promotional activities of the Dexin mobile phone hypermarket are really attractive.

Those who can come to this street for shopping are almost full of purchase intentions. Even if they just have a look at their thoughts, they still want to buy a mobile phone in the not-too-distant future. Seeing so many activities now, so It's a good deal, and I might just buy it right away.

"Go buy drinks and deliver them to them. One box of chewing gum at each counter, Manager Yang. From now on, the chewing gum will be regularly distributed in the store."

Compared with the impolite behavior of chewing gum, it is obviously more important to breathe fresh in close sales conversations.

"Working overtime tonight is one day's wages."

"Tell the cafeteria to work overtime at night and cook something delicious."

Wei Tao can be sure that there is a market for his 'advanced' business model, coupled with the rebirth advantage that mobile phones will inevitably become people's must-have products, he has certain confidence in opening this store. Imagine being so hot.

A few days ago, Feiyue reopened, and the passenger flow did not appear to have increased, but Guan Chunliang said that the sales volume was good, but he did not specify. Wei Tao could feel that if it was only a small increase, he would not feel that he was so The strategy is to cater to the market.

My store opened today, which means that there are enough people who can help with things. The salespersons in the store and the young people who run the goods have no time to help. The business in the store alone leaves them no time to think about other things .

The weather is also perfect. There is a bit of sleet in the morning, and the sun comes out in the morning. Although the ground is dirty, the weather is warm and sunny all day long.

Zhu Xichun led the team, Pang Mengxin and other young people went to the water room to wash the mop seriously. In order not to cause too wet and slippery wiping effect, Zhu Xichun took the lead and directly wrung the mop dry by hand, went to the hall Wipe clean the dirty footprints brought by customers entering and leaving.

A refrigerator was pulled out, and the scene became more lively.

"Tell the customer that this event will last for three days."

Wei Tao is not afraid that the grand prize will be taken away. Many people have not heard the news today, so I will continue the activity for three days to achieve the best effect of spreading people.

In the evening, the door closes at 06:30, and everyone gets off work at 07:30, sorting out sales and receipts, and doing financial accounting.

In addition to adding a day’s salary to everyone, Wei Tao also gave everyone 20 yuan in cash for transportation, so that everyone can take a taxi home, regardless of the distance. There will be surplus.

It was still around three o'clock in the afternoon, and the financial lady Lv took the money received in the store, and took an integer of 30 to the bank, and the account reconciliation at night was to reconcile the data.

I went to save money at three o'clock, and when the account reconciliation was completed in the evening, there was still 17 in cash in the store.The money Wei Tao received some time ago was sent to various manufacturers to purchase goods. Today, the inventory has been reduced by one-third, and many popular models are on the verge of being out of stock.

At four or five o'clock in the afternoon, he had arranged for someone to fax the new purchase order to the offices of each manufacturer, and he also called them specifically to ask them to quickly transfer the goods from the branch office, and they would arrive at the office early tomorrow morning.

He also specifically greeted Guan Chunliang, if the phone didn't arrive on time before the door opened tomorrow morning, he might need some support.

Guan Chunliang didn't refuse. Although he felt a little bit envious in his heart, he would not be really hostile. At least this proves that Wei Tao has advanced ideas in his mind.He didn't hide it, and he also talked about the lottery and the so-called big gift show talk, but he didn't pay much attention to it, and the "big gift" he gave was not as "attractive" as him. It wasn't the value of the things that attracted people, but this Quantity, you don’t care how many are suspected of making up the number, at least when customers see the promotional posters, they must come in and take a look more seriously than giving away one or two.

A store with sales of nearly 50 a day.

Wei Tao made preparations in advance. All the counter salespersons reconciled with the manager and the financial account individually. Maybe one or two people contact each other to ask how much you sold, so you won’t know more.

Prepare in advance, the outside world will only know that the sales are very good, not the specific figures. If you really want to know the sales of 10,000+, there will be many people who turn envy and jealousy into hatred, and even use Wei Tao as a hostile target and confrontation target.

The sale has been hot for three consecutive days. Almost every night, there will be urgent restocking of popular models. Many merchants have started to follow suit.Who is afraid of whom?

Faced with the 'ideas' that can be copied, Wei Tao has long been mentally prepared. If he seizes the first opportunity, he can make a fortune first, and then the water will flow slowly. As long as the industry is still in the blowout stage, a pig can fly in the air. With the power of the wind, give yourself a way out.

Like now, he basically doesn't care about the fruit and vegetable supermarket stores. He doesn't come every morning to buy goods unless necessary, and almost leaves them to his brother-in-law Zhang Jian to take care of them.

Dexin’s second store, Dexin accessories, and Dexin’s old mobile phone business are also on the right track. The relationship with manufacturers that paved the way before is still invincible after sales. Accessories have seized the market. It is difficult for others to come in, as long as he does not pull Cross, many stores are used to calling Dexin Parts, and a new store pops up rashly. They have never cooperated with each other, and there is no special relationship. Few people can try new ones.

With a business on the right track, he dared to spend all his money to contract the Songjiang Theater desperately, so he didn't worry about the pressure of adding money to it every day for renovation.

………………

In the women's apartment, the beds are ready, the bathroom and washroom are renovated, and a distant cousin of Zhu Xichun is recruited as the housekeeper. She is widowed and her living conditions are not good. She has been renting an apartment with her daughter, who is now in college. You can save rent and earn a lot.Two cleaning ladies who don't need to go to work on time but have requirements for the content of the work, you don't need to come early in the morning, and you can't come too late. You can choose the rest of the time to clean the bathroom, bathroom, kitchen and corridor.

Start renting, among other things, in Dexin's own store, there are seven or eight girls who live in as the first batch of customers, exactly one room, and they all come from towns or rural areas outside the suburbs. Apartments are a bit more expensive, the cheapest is 50 yuan, and the better one is 80 yuan, but the invincible transportation and high-quality supporting facilities here are very attractive. Young people sleep in the morning and can sleep for 10 minutes longer here. They are all extremely happy.

………………

After communicating with the designer on the second floor, the decoration team entered the venue, and all the merchants selling computers and computer accessories also received the news. The best location in the center on the second floor will be the installation station in the future, and will undertake all installation business and maintenance business.

There are almost no shops with installers in the store. In the past, when encountering assemblers, the boss personally went into battle.

Opening a similar shop, many bosses know a thing or two, install a computer, install a system, do some debugging, and install some software.

Everyone has different ideas about this new project in the building.

Those who disdain it, bah, don’t rent out such a good location, what kind of installation station, now there are a few families who can afford a personal computer, if it’s a public project, just find someone to install and debug it temporarily up.

There are some opponents who think this is forced buying and selling. The merchants need to bear the cost of 50 yuan to sell the accessories and install them here. Bah, if I have this money, I will keep it for myself.

It doesn't matter, let's take a look and see what the specific situation is, and we are not forced to install it there. I sell one and I can install it myself, so Mr. Wei won't say anything.

Some people think this move is very good. Computer parts assembly machines are highly profitable. Some bosses are unwilling to do it themselves or once they encounter some small problems, they just want to hire an employee who knows how to install computers and basic software maintenance computer knowledge. As soon as the installation station comes out, 50 yuan is fine. The wool comes from the sheep, and I save an employee, and I don’t have to pay monthly wages. One set counts as one set. Mr. Wei’s move is good, and it’s convenient for us up.

…………

The box office and rest area of ​​the cinema on the third floor have been renovated.

The new ticket sales is no longer a window mode, but a face-to-face mode at the counter, and there is also a seat map, which is now displayed on a computer, and you can choose a seat. Seats are displayed differently to alert conductors and customers that the seat is sold.

For similar small software, Yuan Hailong borrowed mature technology and slightly modified it to meet the needs of movie theaters.

The new snack area does not have a lot of mess, a milk tea shop, a drink cabinet, a Haagen-Dazs ice cream showcase, a popcorn showcase, and a shelf.

It is clear and clear, and the package plan is indicated on the display shelf prepared in advance, for example, you buy a milk tea package.Two cups of milk tea, a popcorn, a large bag of snacks, a small box of Haagen-Dazs noble ice cream for 22 yuan, the package price is 50 yuan, and a free ticket.

Two people come, buy a ticket, buy a package, and get a free ticket.

Calculated based on the price of the products in the package, not only is the package a few dollars cheaper, but the key is that you get a movie ticket for free. It costs a little more, but it’s a good deal. When a young couple is here, can you really sit and watch a movie without spending money? ?This set meal is undoubtedly a benefit for the boys. There are so many things and such an expensive box of ice cream. What kind of mood does this girlfriend have to face all this.

Some people think that this kind of package ticket service will not last for a long time. Shen Haisheng, the manager of the movie theater, didn't understand it at the beginning. He thought it was not worth it, and lost money. We lose money and make money.

At that time, Wei Tao didn't answer him. Afterwards, Vice President Lei Ping pulled the honest man aside, said something to him, and woke him up: "Manager Shen, the price of the products in the package is the sales price, not the cost price. .”

Ah!
Shen Haisheng made a big red face. He knew the true cost of a cup of milk tea, and finally understood why the snacks that the boss bought were not available in the market. Under the banner of imported goods, there is no reference for your price, even though the price is expensive , No one can tell you that you are an unscrupulous businessman, and there are reward activities such as package tickets, and the expensive ones become a reason to take advantage.

If you haven't eaten it, try it.

"It doesn't make much money, does it?" Shen Haisheng calculated carefully, and some made money, but after removing the basic ticket price that needs to be paid to the film producer, he didn't make much money, did he?

He thought about it for a day and didn't understand it. He also knew that at his own level, he was just one who obeyed orders. If he couldn't do it, he would be transferred back to find another unit.

"Boss Lei..."

He asked Lei Ping, and the other party didn't look down on this honest man. There were still people who would carry out orders in a down-to-earth manner. This was why he understood why his boss kept Shen Haisheng.

"Manager Shen, we even sold a movie ticket at the regular price. With the popularity, there are still empty seats anyway. Selling one more ticket and earning an extra dollar is better than staying the same. Mr. Wei's method is too Well, let’s do some research, and there is no other way of package.”

(End of this chapter)

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