Rebirth 98, the rise started from ripping off Microsoft

Chapter 247 It's Negotiated

Seeing that Larry Page's heart had been shaken, Lu Yiming struck while the iron was hot and said, "Mr. Page, you know, I'm not the richest person in Xia Country, so I won't say anything else, just the building under your feet The city is controlled by a group of oldmoney. They have strong financial resources and great power. They control the economic lifeline of the entire city. Every move they make can affect the livelihood of tens of thousands of people. They are the real uncrowned kings. "

"But in my opinion, they are already very old, regardless of their thinking or vision, they are still in the old era. But we are different, we are young, we have dreams, so the future belongs to us, and these old antiques are destined to be ours. Step on your feet. Google doesn't need oldmoney that is dying, only I will stand firm and choose your side."

Lu Yiming's various "imaginations for the future" and criticisms of "old things" all touched Larry Page's heart.

Larry Page stretched out his hand, and his tone was full of emotion: "Well, Mr. Lu, I have to admit that you have successfully persuaded me, and I even urgently want you to be Google's chief strategy officer."

In the conversation just now, Lu Yiming has completely convinced Larry Page with his "vision and sagacity".

At least the future dictated by Lu Yiming is very much to Larry Page's appetite.Because he knows that hard work and struggle are meaningful only if he is on the right path, and he and Sergey Brin are both technical geniuses and not good at strategic analysis.

And if Google wants to become a great company, it cannot do without a visionary strategist.

"Also, our bet..."

In fact, at this point, it doesn't matter whether you bet or not.

Larry Page is a math genius, of course he needs a shrewd mind, and he knows that as long as he rejects Lu Yiming, he can leave with $500 million and make a fortune for nothing.

But Larry Page is not a person who only has interests in his mind. True wisdom is farsighted and ambitious.

A mere $500 million is not worth his selling his integrity.

What's more, through the previous long talk, in Larry Page's view, Lu Yiming's "foresight" of the future is exactly what he needs, and it is indispensable for Google to become great.

Although 500 million US dollars is good, it is so insignificant in the face of greater interests.

Compared with Lu Yiming's money, Larry Page needs the young Asians in front of him to point out the direction of Google's future. After all, it is easy to get a thousand soldiers, but hard to find a general.

Lu Yiming naturally saw what Larry Page was thinking, but he still smiled and said: "A bet is a bet. I said that I can let Google find a profitable direction, and it will definitely be able to do so."

Seeing that Lu Yiming was so confident, Larry Page immediately asked humbly: "So, how do you plan to make Google profitable?"

He thought about this question for a long time before he came, but he still couldn't find the direction.

And this is not just a dilemma for Google, but a problem that almost all Internet companies generally encounter in the current market environment.

No one is born to serve others, and there is no enterprise that does not exist to make money.

However, everyone knows that the Internet is a gold mine, but no one has successfully dug gold from it until now.

This is bound to be frustrating.

Lu Yiming didn't make a fool of himself, and directly stated his thoughts: "It's actually very simple. You can use the advantages of the search engine itself to engage in bidding rankings."

"ranking of bidding?"

Hearing these four words, Larry Page felt as if struck by lightning, and was enlightened.

What is PPC?

The function of the search engine is very simple to say, it is to display the things that the user searches in the search bar in the result area below.According to everyone's logic now, the most matching result must appear at the top, and then decrease in order of relevance.

For example, if you enter one plus one in the search bar, the number one result must be two.

Then, the related search results below include three minus one, one multiplied by two, etc. The lower the degree of correlation, the lower the ranking.

From the perspective of future generations, this is simply too pure and selfless.

It's not capitalistic at all.

But the bidding ranking proposed by Lu Yiming is completely different.

After bidding ranking, search for keywords, and in the relevant search results, whoever pays will be ranked first, and whoever pays more will be ranked higher.

This is actually equivalent to a hidden advertisement.

The essence of advertising is to put the information that the merchant wants to convey into the minds of users and change the perception of customers.

Compared with traditional TV advertisements, the effect of search engines is more accurate and direct. Even for many users, they don't even know that they are watching advertisements, and they think they are reliable information collected actively.

Why did the later generations of Baidu engage in bidding rankings soar and earn a lot of money?
Because of this bidding ranking, for Baidu and the buyers who paid for it, it is simply a huge profit.

The basic feature of PPC is pay-per-click, the promotion information appears in the top position in the search results, if it is not clicked by the user, no promotion fee will be charged, and the fee is relatively low.

Not only that, the bidding content appears on the search results page, which is highly related to the user's search content, which increases the positioning of the promotion. The bidding results appear at the top of the search results, which is easy to attract users' attention and clicks, so the effect is more significant.

The most important thing is quick results: After recharging, you can enter immediately after setting the keyword price.And you can set countless keywords in the background for promotion, and the number can be controlled by yourself without any restrictions, so that customers in need can fully enjoy the joy of being a krypton gold boss.

As long as the client is willing and has enough money, what you want to present can be number one.

The promotion effect of search engine natural search results ranking is limited, especially for websites with poor natural ranking effect, using PPC can make up for this disadvantage and increase the number of potential customers.

For search engines, this is their home field.They can control click prices and promotion costs by themselves, and can conduct statistical analysis on user clicks, and they can control everything to death.

Bidding and bidding, the focus is on bidding, the search ranking for the same keyword, the one with the highest price wins.

Just like the income from auctions, for the website, there will be no upper limit to the profit of PPC!
In the original time and space, Google was the first company to release the scourge of "bidding ranking", but the Ministry of Justice of the beautiful country did not allow it to play like this, so it was later learned by Baidu and "carried forward".

Lu Yiming throwing out this idea at this time is tantamount to using Google's ideas to prostitute a wave of Google's stock for free. It's really wonderful that Miaowahua's mother opened the door to Miaowahua.

And Larry Page, after listening to Lu Yiming's idea, also felt that this idea was really brilliant, which perfectly solved the problem of Google's unprofitable search.

Although there are not many Internet users now, those who can afford computers these days are either business elites or engineers, and basically few are poor.

In the eyes of capitalists, these people are all extremely high-quality "customers".

There must be many companies willing to pay for them, and even Larry Page has figured out how to create a few successful cases.

As long as you see immediate results, are you afraid that advertisers will not come to your door waving a check and actively seek cooperation?

The other party, Lu Yiming, had already given out the cheats, so the issue of buying shares was naturally discussed next.

"Okay, let's talk about the most critical issue. I plan to use the 500 million US dollars to buy 20.00% of Google's shares..."

Before Lu Yiming finished speaking, Larry Page shook his head like a rattle: "Impossible, Mr. Lu."

When it came to his own future interests, Lu Yiming naturally became preoccupied: "This price is already equivalent to a premium of 25 times, are you still not satisfied?"

There is an old saying in the State of Xia that one can eat as much as one can and wear one's clothes, and one does not plan to be poor forever.

Although Larry Page is not from the Xia Kingdom, he also understands similar principles, so even in the face of future partners, he is also arguing: "Mr. Lu, I admit that your future plans have moved me, and The bidding ranking you proposed is indeed a way to create profits. But the bidding ranking has natural disadvantages, which is a credit overdraft for the future!"

Of course Lu Yiming knew the disadvantages of PPC, that's why he said it so lightly, not afraid that Larry Page would turn around and leave after taking this cheat.

"This is just a small suggestion from me. There are countless ways to make money here, and there is always one that suits you. Mr. Page, are you sure you want to reject me?"

Larry Page said, "You're asking too much."

20.00% of the shares, according to the stock price after 24 years, these shares are worth 3000 billion US dollars.

Larry Page is Jewish!
Jews are famous for doing business!
Larry Page knows that the Internet will definitely change the world, and that his Google is absolutely timeless. This is the golden rooster that will lay eggs in the future. Lu Yiming wants to take 20.00% in one go. How could he be willing?

"Then I want 15.00%."

"Up to 5.00%, no more!"

"No, at least ten percent! I like round numbers, how about rounding up?"

"What kind of integer is [-] percent? Why don't we take a step back, how about [-] percent? Mr. Lu, if it exceeds this number, we don't need to talk about it."

"Well, you're a shrewd businessman."

"You too."

The two came and went, tested each other, and finally agreed that Lu Yiming offered 500 million US dollars to get [-]% of Google's shares.

Lu Yiming was treacherous and cunning, and Larry Page did not give in. After all, this man in front of him is a man who can treat Wall Street investors like monkeys in the future.

Although it is said that when we talk about our dreams, everyone, hello and I can exchange cups and cups, the world is brothers, and the world is like neighbors.

But when it comes to money, both Lu Yiming and Larry Page are quite clear-headed.

In this world, even brothers have to settle accounts clearly, and they have to be clear and clear, otherwise cooperation or something is just a joke.

Although the shares he got were not many, Lu Yiming was actually satisfied.

According to the closing price on May 2022, 5, the total value of this 17% stake exceeds 140 billion US dollars, which is a real profit.

For this result, Lu Yiming naturally accepted it.He asked the waiter for a bottle of champagne and two glasses, and poured wine for himself and Larry Page.

"Happy cooperation, let's toast to our dreams."

"That's right, this cup is a tribute to our dreams."

The two exchanged cups, and the atmosphere was quite lively.

The students next to him were already numb to Lu Yiming's English.Lu Yiming talked so much with Larry Page, and they could only understand a few limited vocabulary.It was only at this time that they realized that their so-called English proficiency was simply not up to the table.

This makes them feel very frustrated.

You know, they have been selected through competitions, and they can be regarded as outstanding academic masters among the students in the whole province.

After talking about the matter, Lu Yiming arranged a hotel room for Larry Page, and then asked the legal team of Future Capital to draft a contract for the acquisition of Google shares.

For the next two days, the two parties have been negotiating and communicating. Lu Yiming has written all kinds of coquettish operations that can be imagined in the beautiful country into the contract. Even in Larry Page's view, some clauses, All felt incredible.

When sending Larry Page away, Lin Yuzhen was very puzzled and asked, "Why are you so kind to this foreigner? Could it be that he is rich? He doesn't look like this in his clothes, jeans and white shirt, Nana doesn't look like a rich person. Hey, what are you guys talking about?"

Lu Yiming smiled slightly and said: "What we talked about is a commercial secret. As for whether he is poor... well, he is very poor, at least in my opinion, he is still very poor now. But as the saying goes, 30 years Dongdong, don’t bully the young and poor. His potential is unlimited, and in the near future, his wealth will surpass any local rich man in Xiangjiang.”

"So powerful? Do you have more money than you?" Lin Yuzhen really can't think of any young people in this world who are more "treacherous" and able to make money than Lu Yiming. Angel investment, a way of creating wealth, is already a bit beyond her. cognition.

Lu Yiming grinned slightly, and said nonchalantly: "Of course it is impossible to have more than me, but with my help, he will also have a place on the world's richest list. His company may be bigger than Bill's in the future." Gates' Microsoft is even more famous, and their product users will be more than Microsoft's users."

"Cut, you said you were fat and you were panting again. If you don't brag for a day, you will die." Lin Yuzhen curled her lips, and simply ignored Lu Yiming, and ran to play with other people.

Lu Yiming felt a little melancholy.

These days, why is it that no one believes the truth?

In the future, the Android system developed by Google will have billions of users all over the world, and all [-] yuan smartphones will be equipped with the Android system. Is that comparable to Microsoft’s “death to plague”?
(End of this chapter)