Rebirth 98, the rise started from ripping off Microsoft

Chapter 438 Marketing Ghost
Bill Gates received Lu Yiming in his manor.

The reason why he did not choose to work at Microsoft was because Bill Gates felt that Lu Yiming was not just an ordinary business partner at this stage, but a cornucopia that could bring him huge business benefits. To cooperate with him, there must be a timely display of intimacy beyond the commercial scope.

If he was just an ordinary young man, Lu Yiming might appreciate this arrangement, and even be moved, after all, he is the richest man in the world!
What kind of treatment is it to be invited by the richest man in the world to discuss matters in a private house?

But after all, Lu Yiming is an old fritter who has been around for two lifetimes, and he has long been used to all kinds of turmoil. Of course, he would not give Bill Gates his heart and soul because of this courtesy, let alone regard him as a confidant in life.

"Historical Records · Shihuo Zhi" clearly stated: the prosperity of the world is for profit, and the world's hustle and bustle is for profit.Lu Yiming is of course sober about the urine of the old Angsa nobleman.Don't look at these guys who look benevolent, but in fact they are still profit-seeking masters.

In the yard, by the swimming pool, two deck chairs.

Bill Gates likes to chat with friends here.If it is a close friend, he sometimes invites him to take a dip in the swimming pool.

"I really didn't expect that we would meet again so soon. What I didn't even expect was that you brought such a great new product."

Bill Gates shook the Tianyin MP3 in his hand.

It has been an hour since he got the Tianyin MP3, and he has been playing with this little thing during this period.

Although the shape and function of Tianyin MP3 are all born out of Diamond, Bill Gates thinks that this thing is more intuitive and easy to use than Diamond products, and the industrial design is three streets ahead of Diamond products, and the user experience is amazing. .

This is especially rare for a private enterprise in the Xia Kingdom.

In fact, Lu Yiming directly copied the ipod released in [-] in the appearance design and interaction logic of the product, and also carried out some appearance optimizations. Compared with Diamond, it is purely a dimensionality reduction blow.

Lu Yiming took a sip of his cocktail, smiled slightly, and said disapprovingly: "I have so many good products. I came to the beautiful country this time to promote the Tianyin MP3 in the beautiful country, and directly promote Diamond and the unreleased Apple Music. The player was completely killed in the cradle!"

For Diamond, Bill Gates is not interested, what he is interested in is that this thing can strangle Apple!

Lu Yiming told him that according to reliable sources, Apple is now developing similar products.

Moreover, it is well known that Apple will launch the MacOSX operating system this year.

This means that Apple has to compete with Microsoft in the one-third of an acre of operating system.

As today's richest man and the king of the operating system, how can Bill Gates tolerate someone challenging his throne?
Therefore, he welcomes everything that adds to the blockage of Apple.

In fact, Apple's development of ipod is really related to computers.

Apple's original goals for the iPod were modest, and Joe just wanted to create a music product that would entice people to buy more Macs.

Jobs believed that people's love of music would help persuade them to switch from Microsoft's system-powered PCs to Macs.

At this time, the PC market share supported by the Microsoft system exceeded 90.00%.

The most important contribution of the iPod is that it became the catalyst for the birth of the iPhone.As phone makers began to release phones that could play music, Apple executives worried that the iPod would be overtaken by better technology.

Compared with the indecision of those shareholders in the company, Jobs believed that if this really happened, it should be done by Apple.

The iPhone then went on to leverage the combination of software and services that made the iPod successful. The success of iTunes, which allows users to back up their iPhones and put music on the device, echoes the growth of the App Store. AppStore allows users to download software and services and pay for them.

It wasn't until [-] that Apple dropped its long-standing corporate name, Apple Computer, Inc., and became simply Apple Inc.After six years in the making, an electronics giant is emerging.

Therefore, it can be said that the emergence and popularity of the iPod are crucial to the subsequent development of Apple.

Faced with Lu Yiming's ambition to kill Apple in the cradle, Bill Gates is of course happy to see it come true.However, Bill Gates also knows how powerful Apple is. Now Lu Yiming's plan to kill Apple is tantamount to wishful thinking in his opinion.

In front of Lu Yiming, Bill Gates told him without hesitation: "Only relying on this thing? Can't stop Apple. Although their similar products are not yet on the market."

Of course, Lu Yiming was very clear about this.He smiled slightly and said, "This is just a hardware product, that's not the important thing. Is there a computer?"

"of course."

Bill Gates quickly asked someone to move the computer.

Lu Yiming took out a USB flash drive, inserted it into the computer's USB port, and accompanied by a silky pop-up animation, Lu Yiming opened an installation file inside.

"Just like what I told you before, the combination of software and hardware can exert the greatest power. So I spent my energy to make opening animations and operation prompts for my USB drive. Of course, I also prepared the corresponding software for Tianyin MP3 This is a player called 'Qianqian Jingting', you only need to connect the data cable provided with Tianyin MP3 to the computer, and you can download the songs in the software to the MP3. Both parties share the account and share data. "

As Lu Yiming said, he directly clicked on a song on the software.

"Not only that, this software also supports functions such as online playback, online comments, and voting for singers. In the future, functions such as concert information display and ticket sales will be launched. In my plan, it is a music-related The traffic entry for all relevant information."

Listening to Lu Yiming's introduction, especially when he mentioned the word "traffic entrance", the praise in Bill Gates' eyes was beyond words.

As an Internet giant, of course we know that for the Internet, traffic is everything.

Microsoft, on the other hand, relies on operating system software to build a platform that carries all traffic, which is the platform of the platform.

It's just that there are very few people who realize this now, and Bill Gates didn't expect Lu Yiming to be one of them.

After operating Qianqianjingting, Bill Gates' confidence in Tianyin MP3 increased greatly, and he even couldn't wait to propose: "I want to integrate this software in the next generation of Windows operating system! I want to follow You cooperate!"

Lu Yiming came to Bill Gates, in fact, with such a purpose - to directly bind Qianqian Jingting to Windows and become the system's own player.

This is exactly the opposite of Jobs' original intention to create the iPod.Jobs launched the ipod to boost the sales of iMac, and Lu Yiming deeply bound Qianqian Jingting to Windows in order to let Windows users pay for Tianyin MP3.

Bill Gates couldn't wait to offer: "Let's talk about cooperation."

Lu Yiming smiled and said, "Of course, I also hope to have in-depth cooperation with Mr. Gates."

The two are now "bastard looking at mung beans", and they are pleasing to the eye no matter how they look at them, so on the second day, the two sides reached a series of agreements.Including the cooperation between Qianqian Jingting and Windows, and the promotion of Tianyin MP3.

The matter of implanting Qianqian Jingting into Windows is free to be solved by Microsoft engineers, and what Lu Yiming has to do is to promote Tianyin MP3 to the United States. Microsoft uses its own contacts to actively provide convenience for Lu Yiming.

Through Bill Gates, Lu Yiming quickly contacted LAUNCHMedia, which later became Yahoo Music.

In the company office, Lu Yiming met with Harry Allen, the director of LAUNCHMedia.

Seeing that Lu Yiming was yellow-skinned, came from Xia Guo, and was so young, even though he was recommended by Bill Gates, Harry Allen still didn't pay much attention, and his tone was a bit perfunctory.

"Do you want to advertise on LAUNCHMedia?"

Lu Yiming nodded slightly: "Yes."

Afterwards, he directly took out a document: "Here is the plan."

The so-called "plan" consisted of only one piece of A4 paper, on which was written a sentence in bold font number one: Tianyin MP3, the world's best-selling.

Lu Yiming said: "I need to put this sentence in the most prominent position on your webpage."

"hiss……"

Harry Allen couldn't help but took a deep breath, and said to Lu Yiming earnestly: "Lu, I have to remind you that your Tianyin MP3 is not even sold in the beautiful country market! If the gang from the Investigation Bureau Bastards know you're falsely advertising and you're going to face a hefty fine!"

Lu Yiming laughed loudly: "I only said Tianyin MP3 is the world's number one in sales, but I didn't say it is now the world's number one. After three, five, or ten years, it will be the world's number one, right?"

Harry Allen was speechless for a moment.

"Moreover, the original intention of this sentence is not to say anything, but to create conflict."

"Create a conflict?"

"Yes. The number one sales volume is a kind of trust, a kind of authority and the right to speak. If you shout out, spread and stimulate repeatedly, you will stand the position of number one. The gap between number one and number two is too big. Knowing the number one No one will know about the first brand, the second brand, and the third brand. This kind of conflict is artificially created. If this conflict is discovered and resolved, the sales of Tianyin MP3 will naturally increase."

Harry Allen's eyes lit up, and it was only at this moment that he looked at Lu Yiming.He has come into contact with many Asians, and Lu Yiming is undoubtedly the most special one.

"This is the first part of my cooperation with you. Put this sentence on the most prominent position of your webpage and the most prominent position of your software. The time is one week. I will give you one hundred thousand dollars."

One hundred thousand dollars, this is not a small amount, Harry Allen immediately said: "No problem, I will put it on it for you at midnight tonight!"

Not only LAUNCHMedia, but also some of Microsoft's software, these advertisements also appeared.Of course, this does not cost extra money, and it is part of the cooperation between Microsoft and Mingyuan Technology.

During this week, a large number of Tianyin MP3 players installed with the English version of the user interface were shipped to the beautiful country, and they were distributed using the sales channels previously spread by USB flash drives.

A week passed quickly, and Lu Yiming found Harry Allen again.

One hundred thousand dollars was earned so easily. When Harry Allen saw Lu Yiming again, his eyes were full of enthusiasm, and he couldn't wait to ask: "Mr. Lu, are you satisfied with the effect of our advertisement?"

The products have not yet been launched, and there is no way to verify the so-called advertising effect.But Lu Yiming didn't care about these.He smiled and said, "I'm very satisfied, so I'm looking for you to continue our cooperation. Now you take down the previous advertisement and replace it with this one."

Harry Allen took the A4 paper handed over by Lu Yiming.

This time, it was finally no longer a sentence.

But two sentences.

The slogan of the advertisement changed from "Tianyin MP3, No. 3 sales in the world" to "Is Tianyin MP[-] sales No. [-] or No. [-] in the world?"

Below the options, there is also a warm reminder: All those who answer correctly will receive a five-dollar coupon for music purchases.

These two sentences directly confused Harry Allen.

It was advertised for a full week before, and the sales volume of Tianyin MP3 is the first in the world. Now that there is such a problem, isn't this obviously throwing money?
"This is……"

Lu Yiming didn't intend to explain, and said with a smile: "This is the second stage of our cooperation. The advertising fee is also [-] US dollars. Don't worry, all the coupons obtained by those who answered correctly will be directly paid by our company to You buy. However, it should be noted that each IP address can only have one purchase opportunity."

"Also, in this ad, I set a one-week countdown in the most eye-catching position. After the countdown is over, our cooperation will also end. This time, you not only earned one hundred thousand dollars, but the coupons you got you There is also a sales share, right?"

"Yes."

Undoubtedly, from a certain point of view, Lu Yiming's advertisement is helping LAUNCHMedia sell music.Users answer the questions and get coupons. These coupons are consumed on LAUNCHMedia, and LAUNCHMedia can draw a commission.

Advertising fees, coupons, and commissions, LAUNCHMedia won directly.

"I'll do it right away!"

The principle of Lu Yiming's arrangement is actually very simple.

At that time, there were no publicly available information channels, no authoritative ranking list, and all users' perception of rankings depended on advertising on TV, the Internet and paper media.

Compared with those advertisements that look like the company's own caliber, this so-called correct answer in the form of questions and answers can be accepted without arousing suspicion.No matter who answered correctly or wrongly, they subconsciously remembered that the global sales volume of Tianyin MP3 was the first.

And at this point, the advertisement is almost finished, and the next step is the sales of the product.

At the end of the countdown, the product with the slogan "Tianyin MP3, the world's best-selling music player" printed on the outer package appeared in various supermarkets across the United States at the same time, placed in the same box as some high-end electronic products. on the counter.

For a full two weeks, half a month, people who were aroused by these two questions, when they saw this sentence in the mall, they reflexively thought of these two advertisements, their curiosity aroused, and A few music enthusiasts have paid for one, wanting to see what is so special about the world's best-selling MP3.

All of a sudden, Tianyin MP3 sales grew rapidly.

Although the price is not cheap, it still quickly opened up the market.And because it is placed with the most high-end electronic products, people subconsciously feel that this thing is a high-end product.

In fact, whether it is design or operation, Tianyin MP3 has surpassed Diamond for an entire era.

As a result, the sales of Diamond MP3 have fallen off a cliff!
(End of this chapter)