Rebirth 98, the rise started from ripping off Microsoft

Chapter 442
Undoubtedly, the settlement between Lu Yiming and the Beautiful Country Recording Industry Association means that Tianyin MP3 and Qianqianjingting are "legalized" in Beautiful Country, which is a fatal blow to Diamond Corporation.

Because this move directly made it meaningless for Diamond Corporation to sue Mingyuan Technology.

Everyone is making MP3, and the appearance is completely different, so it becomes unreasonable for Diamond to sue Mingyuan Technology.

Jacques Bellman found Ferdinand Mitford, and talked about the settlement between Lu Yiming and the Beautiful Country Recording Industry Association, and said angrily: "The group of moths in the Recording Industry Association are actually on the side of the Chinese people. We are going to Congress protests!"

Ferdinand Mitford said without hesitation: "It is inevitable."

Later, Jacques Bellman said worriedly: "In this way, it is meaningless for us to continue the lawsuit. Our Diamond RIOMP3500 sales rescue plan has failed. I think it is time for us to deal with Diamond RIOMP3500. We have launched a price reduction promotion, otherwise the market share will be completely robbed by Tianyin."

When Ferdinand Mitford heard this, his eyes turned red and his beard trembled with his excitement.As if he had been stimulated by something, he yelled loudly: "Dimeng is a noble and beautiful Chinese company, and now it wants to compete with Xia Guo's company by cutting prices? It's ridiculous! In the position of the president of the League Company, this is absolutely impossible!"

Jacques Behrmann's obsession with Ferdinand Mitford is incomprehensible.What happened to Xia Guo?Isn't it important to benefit?

Just as he was about to continue persuading Ferdinand Mitford, Ferdinand Mitford's cell phone rang.Ferdinand Mitford took out his mobile phone to look at the number, but his face changed instantly. After pressing the answer button, a flattering and flattering expression appeared on his face, as if the person on the other side of the phone was standing in front of him, It's like being able to see his expression.

"Mr. Meyer, why did you call me suddenly? Is there anything you want to tell me?"

The caller was Emery Meyer, the largest shareholder of Diamond Corporation, who holds a large number of stocks in Diamond Corporation and is a Wall Street predator.

Hearing Ferdinand Mitford's voice, Emery Meyer became furious: "What happened? I just got the news that the sales of your Diamond products have plummeted, and you've even gotten into a lawsuit! You Do you know how much money I lost this month?"

Seeing that Emery Meyer came to ask the teacher about the crime, Ferdinand Mitford's attitude became more humble, but when he thought of Lu Yiming's face, he couldn't help but quibble and said: " I'm sorry, Mr. Meyer, it's not our company's decision-making mistakes, it's really that Mingyuan Technology Company from Xiaguo is too cunning."

However, Ferdinand Mitford's sophistry did not have any effect. Emery Meyer said with a strong attitude: "I don't care about this. In short, I only give you two weeks. If you can't reverse the decline, then you will Get out of here!"

After hanging up the phone, Ferdinand Mitford looked very ugly.However, he only hesitated for a moment. Between face and money, he decided to choose money: "Jacques, arrange for the product to be reduced in price. The sales volume is the first, and the rest is not important. We must win the market back. This is The dignity of our beautiful country!"

Jacques Bellman: "..."

Sure enough, morality or something, should be thrown or should be thrown.

Alfonso, a black brother who has just entered the workplace not long ago, is an avid music lover.On this day, he walked into a shopping mall with a huge sum of money that he had accumulated for five years.Looking at the dazzling array of Walkmans in the counter of the mall, he salivated.Especially the Tianyin MP3 player placed on the luxury goods counter immediately captured his heart.

This, he decided, was the device of his dreams.

However, when he saw Tianyin's exorbitant price, he backed away in fright.

In terms of his earning power, if he wants to buy a Tianyin MP3 player, he may have to save for another two years.

The shopping guide at the counter saw Alfonso's gaze, walked over and said, "Do you want to buy an MP3?"

Alfonso stared at Tianyin MP3 without blinking, swallowed his saliva involuntarily, and nodded slightly.

The shopping guide said leisurely: "Don't look at it, it's not something you can afford. Just look at the Diamond RIOMP3500. They have a promotion recently, and the price is directly reduced by 20.00%."

Although there was a hint of contempt in his words, Alfonso had to admit that the Tianyin MP3 player for three hundred dollars was indeed not something he could afford.

After all, that is luxury.

In comparison, the Diamond RIOMP160, which costs only $3500 after a discount of $[-], is more affordable for him.Although compared with Tianyin, Dimeng looks bulky and ugly, but it is cheap.

"Okay, then I'll buy the Diamond League."

This kind of scene is happening in many places in the beautiful country.

People are always compromising for their wallets, which has to be said to be a very sad thing.

Through the means of price reduction and promotion, the sales volume of Diamond RIOMP3500 has been significantly improved.

This made Ferdinand Mitford very proud.

Diamond RIOMP3500 has no competitors in the same category, and he thinks Tianyin's appearance is just an accident.Now Diamond RIOMP3500 will go back to the No. [-] throne once again through price reduction and sales promotion.In order to celebrate this epic victory, Ferdinand Mitford even called the propaganda department to allocate a sum of money for them to carry out a wave of publicity.

Soon, Diamond Company's advertisements were overwhelming, and the momentum was so terrifying that it attracted many interested media.

After all, the recent competition between the two companies Diamond and Mingyuan Technology, which is not too big or small, can be regarded as a gimmick news.

On the other side, Song Honglin just took the plane and arrived in Los Angeles with the 20 Tianyin MP3 players.

"Old Song, here!"

Song Honglin had just followed the crowd out of the airport when he heard Lu Yiming calling him.Looking up, there were two huge Cadillacs beside Lu Yiming, which startled Song Honglin immediately.

It's not like he hasn't been abroad before. After all, Youyuan Electronics Factory is a big company, so it's not uncommon for him to go abroad for inspection.

But like today, the treatment of being greeted by a Cadillac when you get off the plane is unprecedented.

Song Honglin's face was full of red, not only because Lu Yiming personally drove a luxury car to pick him up, but also because Tianyin MP3's hot sales directly solved the inventory problem, and the cash flow became healthy again.

"Mr. Lu."

Lu Yiming smiled and said: "You haven't been to the beautiful country for a long time, come on, I'll treat you to a big meal, and I'll cleanse the dust for you."

"Boss Lu is too polite."

Lu Yiming called the employees of Mingyuan Science and Technology Pretty Country Branch, and they all found a restaurant together and had a delicious meal.

In the evening, Song Honglin, who was a little drunk, checked into the luxurious hotel arranged by Lu Yiming.After entering the room, Song Honglin turned on all the lights, which was a habit of his.And he must turn on the TV when he stays in the hotel, a little sound will make him feel less dull and depressed.

After turning on the TV, Song Honglin was about to take a shower, but an advertisement on the TV caught his attention.

This is a promotional ad for Diamond RIOMP3500.

This is actually quite normal. After all, commercial companies have been advertising on TV for a long time.

But what is abnormal is that Song Honglin has changed many TV stations, and in just 10 minutes, he saw the advertisement of Diamond RIOMP3500 three times.

This frightened him.

This advertising density is simply carpet bombing.

Is Pretty Country so curly?

Thinking that Tianyin MP3 could still sell well under such circumstances, Song Honglin had to admire Lu Yiming.

At the same time, Song Honglin also felt very curious. Diamond RIOMP3500 has such intensive advertising and discount promotions, but it has never competed with Tianyin MP3. Is Tianyin's advertising density higher than Diamond RIOMP3500?

But it has been half an hour since I entered the house, and I haven't seen any advertisements for Tianyin.

Confused, Song Honglin couldn't help calling Lu Yiming.

"Mr. Lu, I just saw a lot of advertisements for Diamond RIOMP3500 on TV. Why didn't I see Tianyin's advertisement?"

On the other end of the phone, Lu Yiming said straightforwardly: "Because we didn't place advertisements on TV."

No ads running?

Song Honglin was stunned for a moment.

Without advertisements, Tianyin's sales can still surpass that of Diamond RIOMP3500?
What's happening here?
No, the sales volume is so good without advertisements, wouldn't the sales be even more explosive if advertisements were placed?

It is undeniable that people are greedy.

Of course Song Honglin was no exception.

"Mr. Lu, why don't we advertise on TV?"

Lu Yiming said logically, "Because TV commercials are expensive."

Song Honglin: "..."

Good guy, you are usually too generous in other things, but now let me tell you that TV commercials are expensive?
Is it a bit of putting the cart before the horse!

"How can we do without advertising? These days, the smell of wine is also afraid of deep alleys."

Lu Yiming said: "That's not true, the advertisement was still placed, but it was not advertised on TV."

Song Honglin asked curiously, "Where is that?"

Lu Yiming smiled and said, "Secret."

"..."

Two days later, Song Honglin finally knew where Lu Yiming's advertisement was placed.

This morning, after he finished the breakfast provided by the hotel, Lu Yiming came over and said to take him out for a stroll.When I resolutely went out, I saw advertisements written in both Chinese and English on the huge electronic billboards on the street.

"If you like her/him, log into Tianyin Mall and vote!"

Next to this sentence, are the headshots of several famous singers, belonging to the superstars who are well-known in the beautiful country.

Song Honglin looked puzzled and asked, "Is this the advertisement you were talking about?"

Lu Yiming smiled and said, "Not only."

As soon as the words fell, a child cleverly stuffed a poster into Song Honglin's hands.

Song Honglin was taken aback. He opened it and found that it was also Tianyin's advertisement. It is the steps of downloading Qianqian Jingting and the process of voting.

"No, can you do it like this?" Song Honglin expressed doubts.

Judging from the scope of influence, there is no doubt that the spread of TV advertising is much wider.If Tianyin relies on the ground to promote such a sales terminal to compete with Diamond, it is hard to say what the effect will be.

Lu Yiming was very appreciative. He played with the flyer in his hand and said, "For the time being, this is the only way to do offline advertising. It's hard to say how effective it is, but our advertising is actually mainly online. Yixun Technology has already done it for a long time. I have a website, and it was ready when I was in China. At that time, I specially developed a multilingual version. I have been entrusting Microsoft to help me build a computer room for the past few days. of."

The two wandered outside all morning. After returning to the hotel, Lu Yiming used the hotel computer to open Qianqianjingting's website for Song Honglin to view.

Song Honglin looked at some background data and was very surprised: "We now have 12 active users? Don't we just sell 3 MP[-]s now? Are you sure these are real people?"

Lu Yiming said: "Most of them are living people, and it is normal that the number of registered users is more than that of MP3 players. Now many users use their computers to listen to music online, and they are also used to logging in to Qianqian Jingting and entering our Tianyin Community."

It seems that Kugou has also produced Kugou headphones, but with hundreds of millions of Kugou software users, how many headphones are sold?The medium is different, and there must be no equal sign among them.

To put it bluntly, in today's Internet world, no one can do better than Lu Yiming in terms of user experience.

The more Song Honglin watched it, the more he found it incredible. He never expected that the MP3 project, which was not favored by anyone at the beginning, would be very popular in the beautiful country, which made him unable to figure it out.

"By the way, Mr. Lu, Diamond not only puts advertisements on TV, but also lowers the price of its products significantly. I think it will definitely have an impact on our Tianyin MP3. After all, some users don't care about the experience, and the first thing they care about is the price."

Lu Yiming scoffed at Song Honglin's concerns.

"Price reduction may be useful, but users will choose products with lower prices when everyone's products have similar functions. But now? Our Tianyin MP3 has many functions that our competitors do not have at all, especially interactive social networking The attribute is enough to beat all the peers. Let’s put it this way, many people who bought Diamond because they were greedy for cheap will definitely regret it in the future. At that time, they will have to bite their teeth and buy Tianyin. What I sell is not a product, but a way of life. This is a higher level of cutting leeks, you don't understand."

Lu Yiming does not intend to engage in price reduction competition with Diamond, not only because Tianyin is really different from Diamond, but also from a commercial point of view, cutting prices now is tantamount to slapping old users in the face, and Tianyin's brand power will also be greatly reduced. .

Although he was despised by Lu Yiming, Song Honglin was quite convinced, because he really didn't straighten out the relationship.

For someone like him who lived in the 21s, the 90st-century Internet game is still too advanced.

On the other hand, Diamond's price reduction promotion strategy has achieved great success, which made Jacques Bellman feel refreshed and very proud. I got up early in the morning and planned to visit the sales line in person to observe it.

At seven o'clock in the morning, one hour before the mall opened, Jacques Bellman came to the mall, but was surprised to see that there was already a long queue at the entrance of the mall, and some people even waited hard all night. Tents were pitched in open spaces by the roadside.

He suddenly became excited.He felt that the price cuts and promotions of Diamond products must be deeply rooted in the hearts of the people, so that many people could not sleep at night. In order to buy Diamond products as soon as possible, they came to queue up overnight to shop on the floor.

Soon, at 07:30, the back door of the mall opened, and the merchants were ready to start business. A batch of goods from Diamond also began to be unloaded and moved into the mall little by little.

At eight o'clock, the mall opened on time, and there was a long line of people outside, scrambling to get inside like crazy. Jacques Behrman stood aside, and almost got sucked in.

When these crazy consumers rushed into the mall, Jacques Bellman walked leisurely towards the Diamond Group counter with his hands behind his back, humming a little tune.

However, when he passed the counter of Mingyuan Technology, he was suddenly dumbfounded.Those people who rushed in just now gathered at the counter of Mingyuan Technology, waving the banknotes in their hands, shouting to buy Tianyin MP3.

"I want one!"

"I want two!"

"I want five!"

"I want twenty."

One buys more than the other.

Those who want to buy five sets and ten sets, as soon as they shouted out, they were immediately attacked by crowds. They bought so much at once, and the people behind were worried that they would not be able to buy them. Do crazy oral output.

"cattle."

"Are you going to resell?"

"Can't sell to these people."

"Boss, if you dare to sell, the revolver in my hand may go off."

Seeing so many people rushing to buy Tianyin MP3, the counter owner was very happy at first, but when he accidentally saw several pistols on the counter, he immediately changed his mind and said loudly: "Everyone can only buy at most one time. Two..."

Seeing this, Jacques Bellman suddenly had an ominous premonition in his heart.He quickened his pace and came to the special counter of Diamond League, but found that there were only a few scattered customers in the huge counter, not as many as the number of shopping guides.Among them, a few customers who bought the Diamond Alliance, because they had no money and couldn't afford Tianyin, they settled for the next best thing.

This immediately shocked Jacques Bellman.

No one cares about the MP3 produced by our Diamond Company?Why do you buy Tianyin MP3?
This is unreasonable!
Jacques Berman stopped a young man who was about to leave after buying Tianyin MP3, and asked, "Why do you buy Tianyin and not Diamond?"

The young man glanced at Jacques Behrman with disdain, and said dismissively: "It's too much trouble to download songs from the Dimension, and you can't comment or vote. Only fools buy it."

Jacques Bellman was dumbfounded for a moment.

What the hell are comments and votes?

(End of this chapter)