Rebirth 98, the rise started from ripping off Microsoft

Chapter 451 PHS Ringtone Business

Li Yiwen can't imagine taking pictures on the phone and watching movies online, but it would be great if he could turn his favorite music into a ringtone.

"If you can turn a favorite song into a ringtone for your mobile phone for a small amount of money every month, I think I will definitely pay for it."

Lu Yiming nodded slightly, and said, "Yes, so the most important thing now is to take down the copyright first, so as to save night and dream."

SK Telecom in Bangguo was the first to develop color ring tones, and then it was introduced to China in 200 and developed rapidly.When it was first introduced in 2000, there were less than [-] million Telecom CRBT subscribers, but by the end of [-] the number exceeded [-] million.

At that time, it cost 2000 yuan to customize a CRBT song, and it was charged once for a song change, or [-] yuan a month.According to this price, [-] million users can receive [-] million CRBT fees every month.This is money made lying down.

Although Li Yiwen didn't know how Lu Yiming operated it, but after Lu Yiming's description, he also understood the usage scenarios and potential needs of this thing.He immediately said: "Okay, I'll talk right away."

A few days later, Xiangjiang.

Huaxing Records took the lead and organized a high-end dinner, all the big names in Xiangjiang Records were invited.

They got together to discuss licensing the copyright of the song to Qianqian Jingting.

The person in charge of Huaxing Records just got started, and everyone chatted with each other one by one.

"So you have all received the invitation from Yixun Technology? I thought it was only our Huaxing family."

"I said why did you invite us to dinner? So that's what happened."

"Have you already looked for you guys? It seems that this Yixun Technology has found everything it can find. So, have you sold it?"

"It's sold. The price he offered is not low. It's a fool not to sell it."

"Haha, that's right, it's just the online copyright. He promised not to release the record, or he will pay three times the compensation. Seriously, I really hope he breaks the contract, so I can make a lot of money."

"Me too, come, come, let's go."

"This young man is really a rich boy. This year's year-end bonus depends on him."

"Who said no?"

At the dinner, there was laughter and joy.

Thanks to the rampant piracy, Lu Yiming and Li Yiwen walked around Xiangjiang, and basically easily acquired most of the excellent works of the Chinese music scene, with almost no twists and turns in the process.

And the newspapers and media are also tracking and reporting this matter. After all, his current identity is one of the richest people in mainland China, and he is still the youngest among all the rich people. attention.

Soon, the news that Lu Yiming spent a lot of money to buy the online copyright of the song was published in the newspapers.

Li Yiwen bought a newspaper casually, pointed to the news on it and said to Lu Yiming: "Look, everyone is laughing at you as a fool now, if they know all your plans, I don't know what expression they will make. "

Lu Yiming said with an indifferent expression: "Laugh, just laugh, don't hinder me from earning money. Just hurry up and get some excellent music works from the mainland, the bay, and even the island countries and stick countries, as long as the price is right, you can get them." Take it all down."

When Li Yiwen heard it, he immediately lamented: "Hey, it seems that I'm just working hard, okay, anyway, now that I have a private jet, it's very convenient to go anywhere."

At this moment, Lu Yiming's cell phone rang, and when Lu Yiming answered it, he found that it was Wu Ying who called.

"Mr. Lu, are you free tonight? Let's have dinner together, and Jack Ma is here."

Lu Yiming said: "Okay, I just happen to have something to tell you, and you will pick me up then."

"Okay, that's it, you go first."

"Ah."

In the evening, Lu Yiming met Wu Ying and Jack Ma.

It has been a long time since I last met Jack Ma.As soon as everyone met, Lu Yiming joked: "Mr. Ma, how is the development going recently? I should have spent all my money, right?"

Ma Jieke felt embarrassed. After all, he tossed all the money from the benefactor's father, but failed to achieve any decent results. Even with his thick skin, he couldn't help it.

But Ma Jack is Ma Jack after all, with the hardest mouth all over his body.Without blushing or panting, he said convincingly: "Doing the Internet is what it is. I always firmly believe that the Internet is the future. If you pay, you will get rewards."

Of course, Lu Yiming was well aware of Jack Ma's urination.This guy is still trustworthy until [-].He waved his hand and said to Jack Ma: "You don't need to explain too much. I invest in you, and I believe in you. So if you want to do something, do it with confidence. If you have no money, come and tell me. Say, I don’t have much on hand, but I have the most cash, so I will definitely help you.”

When Jack Ma heard this, he was still a little nervous in his heart, so he breathed a sigh of relief and said, "Mr. Lu is really generous. It seems that cooperating with Mr. Lu will definitely become the most important thing in my life." One of the correct decisions. Don’t worry, I will definitely make a name for myself on the Internet.”

Wu Ying said with a smile: "It's really our chance to get to know Mr. Lu."

He poured a glass of wine for Lu Yiming, then raised the glass and said, "Boss Lu, don't say anything, the feelings are all in the wine. Come, I respect you, I'll do it, you can do whatever you want."

Finished drinking it.

Lu Yiming took a sip lightly, and said with a smile: "The prosperity of the world is for profit, and the hustle and bustle of the world is for profit. I am a very pure person, purely for making money. As long as you don't let me down. Mr. Wu , how is your PHS business doing now?"

Hearing Lu Yiming's question, Wu Ying sighed, and said: "PHS has encountered some difficulties in its current business, there are competitors, and there are several major state-owned operators behind it. Recently, because of this incident, I It's because I can't sleep well, and I can't eat well. Mr. Lu, you are the best at promoting, can you help me find a way?"

Although relying on the big weapon of cheap and affordable, PHS will surely win in the end, but for making money, of course, the sooner the better.

Lu Yiming didn't directly say that the CRBT business is for PHS. Instead, with a thoughtful expression on his face, he pondered for a moment and said, "I did think of a way."

When Wu Ying heard this, he immediately became excited, leaned forward, and stretched his neck, as if he could hear Lu Yiming's words earlier.

"I knew Mr. Lu must have a solution! Mr. Lu, what do you think I should do?"

Lu Yiming said: "Differentiation and specialization, your products must reflect differences and have special functions in order to attract users."

Wu Ying slapped his thigh straight after hearing this, and with a happy face, he said, "That's right, that's right, Mr. Lu."

He poured wine for Lu Yiming again, and then asked: "Then how to create unique functions and differences?"

Lu Yiming took another sip of his wine, pondered for a moment, and said, "I think we can start with the ringtone of the mobile phone."

"Ringtones?"

Both Wu Ying and Jack Ma looked puzzled.

Lu Yiming said: "Look, on the current mobile phone, when someone calls, the ringtone is jingling, jingle, jingle, jingle, jingle, jingle, jingle, jingle, and jingle. All mobile phones basically have these few tones, without any personality or characteristics. It's a bit annoying, don't you think?"

Wu Ying's eyes lit up immediately, and he said, "That's right! Sometimes when I'm in a bad mood, I get annoyed when I hear the jingling sound. Mr. Lu has a solution?"

Lu Yiming nodded slightly and said, "Yes. Tell me, if we give users the right to set the ringtone and let them use their favorite music as the ringtone for incoming calls, wouldn't it be very personalized?"

"Wonderful, it's really wonderful! It's really very personal!"

Lu Yiming went on to say: "So, we provide such personalized services, and it's understandable for users to pay a little money, right?"

"Good guy!"

Both Wu Ying and Jack Ma were shocked.

Regarding Lu Yiming's unrestrained imagination, Jack Ma felt that his own way could not be put on the table.

This is the highest state of the empty glove white wolf.

"Mr. Lu, you are really talented!"

"No, genius!"

Lu Yiming chuckled, and said: "The color ring is not complicated to implement technically, and a third-party switch can be realized. Songs or something, there are a lot of music in my Qianqianjing, and I can use it directly at that time." That’s it. You said, if your PHS adds such a unique function, if you report it a little bit, the sales will increase? And this function is not provided for free. Let’s activate it by SMS and charge monthly , I get two yuan and five yuan every month. You can make money from PHS, and you can make money from CRBT, isn’t it a win-win situation?”

Wu Ying nodded, "Yes, if Mr. Lu wins, I will win too. It's a win-win situation."

In order to avoid disputes in the future, Lu Yiming vaccinated Wu Ying in advance and said, "Brother Ang, let's talk about it first. It is impossible for PHS to monopolize the CRBT business, but PHS can take the lead. Therefore, in terms of publicity strategy, You have to make arrangements to eat as much market share as you can before other telecom operators react. At most half a year, I will open this function to all users. After all, such a big cake, it is impossible for those people not to eat it .If I stick to it, I may get into trouble."

Wu Ying is also a bold and generous person—of course, he used Qian Qianjing's music library, so even if he wanted to be tough, he couldn't be tough.He immediately said: "Of course, I can understand. Look at me, I can't think of a reliable idea. Brother Lu, you have a good brain. This method is absolutely perfect."

All the problems were solved at once, and the three of them had a great time eating together.If it weren't for Zhao Tiezhu, the three of them would probably have to sleep on the street at night.

Within a few days, PHS announced the launch of the CRBT service and advertised frantically in newspapers and on TV.

"Want to download this song as your mobile phone ringtone? Please send the song name to 1066958820, and you can activate it immediately, and customize your own personalized ringtone... SMS costs two yuan a piece, communication fee is not included, and ten yuan is a monthly subscription..."

Wu Ying's move stunned all his colleagues.

There is only one sentence in everyone's mind: can fucking play like this?
When Lu Yiming saw this advertisement on TV, he even automatically played the audio version of that year in his mind, trembling with fright.

Although he wrote the advertisement, listening to it now, it still feels like a childhood nightmare.

In the past, PHS was occupying the low-end market with its low price. Now that there are so many advertisements, those who are going to buy a mobile phone will see that if you buy a mobile phone for a thousand yuan, you can own those ten thousand yuan mobile phones. Personalized ringtones, if this is not a person, is it still a person?

For a time, PHS sales counters were overcrowded.

At the same time, Qianqian Jingting also made a lot of money from this business.

Ten yuan per person per month, this is the pure profit of sitting and collecting!
In the blink of an eye, it was the end of July.

Each announces sales.

Xiaolingtong directly took the lead, and the sales of No.2 behind it were less than a fraction of it.

This data directly shocked the digital and technological circles.

"The power of the ring bell is so terrifying?"

Everyone knew that this sales volume was brought about by the CRBT business.

Since those who have the money to buy a mobile phone must be out of food and clothing, at this time, give the stereotyped mobile phone ringtones a personality and let users decide their own preferences. If the sales are not good, then there is something wrong.

The current mobile phone only has the function of calling and sending text messages, and the only difference is probably the appearance. At this time, PHS has given a new function to the mobile phone. How can everyone not flock to it?
In line with the principle of "join if you can't beat it", several operators and mobile phone manufacturers have also launched their own CRBT services to seize the market.

Make money, not shabby.

Some people, after seeing this market situation, also moved after hearing the news, wanting to get a piece of the pie.

For example, Shi Wuwei.

After learning about the operation mode of the CRBT business, he immediately found Joe Burt and said excitedly, "Mr. Burt! I have a big project here..."

Joe Burt didn't wait for Shi Wuwei to finish, and said contemptuously: "The big project you worked on last time caused me to lose 1000 million US dollars, and now it's coming again?"

Seeing Joe Burt bring up the old story again, Shi Wuwei also felt a little embarrassed.But soon he returned to normal, patted his chest and said: "It was just an accident, this time it will definitely be safe!"

When Shi Wuwei told Joe Burt about the CRBT mode, his blood boiled with excitement.

"As long as you buy the copyright of the song, you can negotiate cooperation with the telecom operator. At that time, the user will have to pay every month. This business can last forever."

Such a new model of making money lying down made Joe Burt, a financial elite from Wall Street, call him an expert, and immediately smiled and put his arms around Shi Wuwei's shoulders, as if the two hit it off and said: "Come up with this business." Come on, it's a genius! It's very good, but from now on, it's mine!"

Shi Wuwei said excitedly: "Don't you have connections in Xiangjiang? Let's work together to get the copyright of the song first, and then I will use my family relationship to negotiate with domestic telecom operators. Then I can wait The money ran into our pockets by itself."

It is better to make money sooner rather than later. Since they hit it off, the two immediately set off for Xiangjiang.

After arriving in Xiangjiang, Joe Burt called his college classmate, Wu Yu, the general manager of Huaxing Records, and proposed to visit him.

The Wall Street boss and old classmate came, Wu Yu naturally welcomed them very much, and received them in a well-known tea restaurant.

Joe Burt and Wu Yu reminisced about the friendship they had when they were in college in New York, and then proposed to buy the company's song copyright.

At this time, Huaxing Records owned the song copyrights of a series of singers such as Chen Meiling, Ge Ge, Anita Mui, Luo Wen, Chen Jieling, Zhen Ni, Liming, Zheng Xiuwen, Chen Long, Xu Zhian, Yang Qianhua and so on.It can be said to be a giant in the Xiangjiang music circle.

After Wu Yu heard about the two people's intentions, she was a little dumbfounded: "You also want to buy the copyright of our company's songs?"

Shi Wuwei is now in a hurry to make money from the CRBT business. Hearing what Wu Yu said, he immediately felt bad: "Yeah? Could it be that someone asked you to buy the copyright before?"

Wu Yu also looked strange: "Yes, someone came two weeks ago, and there were many news media reporting this incident at that time, don't you know?"

Shi Wuwei complained: "There are so many messy news every day, how can I pay attention?"

Then, he caught the key words in Wu Yu's words: "Two weeks? Half a month ago? How could it be so early? It's only been half a month since PHS launched the CRBT service... Damn? I asked you to buy the copyright. Could it be PHS?"

Wu Yu said, "No."

Shi Wuwei breathed a sigh of relief and asked, "Who is that?"

Wu Yu didn't hide anything, and said, "Lu Yiming."

"hiss……"

Shi Wuwei gasped and cursed, "This shit is not as good as PHS."

Shi Wuwei and Joe Burt immediately knew that something was wrong, and the feeling of being preempted was really quite uncomfortable.

Seeing that the expressions of the two of them suddenly became very ugly, Wu Yu asked curiously: "What happened?"

Shi Wuwei then talked about PHS's ring tones business.

Because PHS didn't have any business in Xiangjiang, so it didn't promote it here. Wu Yu didn't know that Lu Yiming took the copyright of the song back then and used it as a ringtone.

After listening to Shi Wuwei's narration, Wu Yu was so angry that his eyebrows were on the verge of erection, and cursed regardless of his image: "This Lu Yiming is really not good at martial arts! How dare he take our music copyright and do such a thing?" matter!"

Thinking that Lu Yiming only paid a buyout fee, took away all the songs, and charged monthly, and made money while lying down, Wu Yu was so heartbroken that he couldn't breathe.

Back then, the record company bosses laughed at Lu Yiming as a fool, but now they realize that the fool is actually themselves.

Shi Wuwei lacked interest for a while, and felt no appetite for the top steak in front of him.

He stood up and said, "Okay, since your copyright has been sold, let's go find someone else."

Wu Yu said weakly: "You don't need to waste that effort, the copyrights of good songs are basically taken by Lu Yiming, you guys are a little late."

(End of this chapter)