Rebirth 98, the rise started from ripping off Microsoft

Chapter 489 Let Others Take Over

That night, Lu Yiming also called Liu Tianwang and chatted about the progress of the new drama.

"By the way, how is that Lin Yuzhen's performance?"

Liu Tianwang was taken aback for a moment, and then said tactfully: "Miss Lin has a strong learning ability and has made great progress."

The implication is that Lin Yuzhen knows almost nothing about acting, and she almost starts from scratch, so the other leading actors and even the director have to go into battle and teach her how to do it.

But wage earners, what is it to suffer a little?
The important thing is to make the boss happy.

Lu Yiming was also very happy after listening: "Yes, I said that she is very talented in acting."

Liu Tianwang: "..."

OK, you pay the money, you are the boss.

Lu Yiming went on to say: "It's time to prepare to build momentum, I want our TV series to become popular before it airs."

Liu Tianwang was puzzled: "It's just started, it's not too early to invest resources in publicity right now?"

Lu Yiming said with a smile: "It's getting late. Everyone who writes a book has only one title, so they dare to promote it. At least we have already started filming. In terms of time, it's just right. And didn't I mention it before? This TV series It doesn't matter if you make money or not, as long as you can be popular and attract attention."

Liu Tianwang couldn't understand Lu Yiming's thinking at all, but since Lu Yiming had already made a decision, he could only follow through.

"Alright Mr. Lu, I'll go down and make arrangements."

"Well, it's work."

Within a few days, the local newspapers, magazines, radio and TV programs in Zhonghai were all advertisements for the TV series "Live and Work in Peace". Even Lu Yiming even put up a one-minute "trailer" on the TV station, specially filming several heroic scenes. Put the horizontal lens on it.The momentum was so overwhelming that even the beggars on the side of the road knew about it and participated in the discussion.

"Shocked, the rich actually do this kind of thing!" "

"What You Didn't Know About Billionaire's Nightlife"

The numerous reports have completely aroused the curiosity of ordinary people, especially the life of billionaires, which has become the most talked about topic among the common people of Xia Kingdom.

Just like the peasants in ancient times thought that the emperor must be using a golden pole, ordinary people in Xia Kingdom in this era know almost nothing about the life of the rich.

Even many rich people who suddenly became rich don't know how to spend money to improve their taste.

Therefore, it is difficult not to draw attention to the topic that Lu Yiming raised.

In the teahouse, several old friends were chatting while drinking tea.

"Have you read the recent news? It turns out that the life of a billionaire is completely different from what we thought."

"Isn't that right? I thought that rich people would live in a bigger house, have a car, eat abalone and sea cucumber, and that's all. Who would have thought that a real rich person would still What kind of taste do you have to talk about?"

"Going to a five-star hotel and asking the chef to come back and cook for me is too arrogant!"

Someone had a strange angle and said triumphantly: "You are focusing on the wrong things. The old bungalows are the real mansions. Look inside, crystal chandeliers, big leather sofas... tsk tsk tsk, living in this kind of house , you don’t have to go out for the rest of your life.”

"That's right! It seems that if you can't afford an old house in the future, you won't be considered a real rich man."

Everyone is from the old Zhonghai. In the trailer, there are a lot of shots of the old bungalows, as if the old bungalows are out of the circle, which makes them feel proud.

In this way, the topic began to revolve around Zhong Hai's old houses. Not only did the public generally pay attention to this matter, but even the small group of people who were the first to get rich with the reform and opening up in China began to pay attention to Zhong Hai's old houses.

Top mansion!

History!

unique!

Put it all together, what is it?
It is the life taste and aesthetic style that a rich man should have. Without these things, he is a vulgar nouveau riche. In the circle of the rich, he must be at the bottom of the chain of contempt!
As soon as this conclusion came out, many smart and rich people got their noses crooked.

They are not fools, so they can see that Lu Yiming's actions are obviously kidnapping by public opinion. Why are the richest people who bought old bungalows considered the top richest people?

A rich man without a mansion is a vulgar country nouveau riche?
Who made this standard?
However, through the news media's publicity, the saying that old bungalows are the standard equipment for the top rich has already been deeply rooted in the hearts of the people and has been recognized by the public.

If you don't want to save face, you don't need to buy it.

But if you want to be in front of others, you must have this standard configuration.

The previous TV series "Snail House" directly ignited Land Rover. In fact, "every man should own a Land Rover" is just bullshit. There are countless cars better than Land Rover.

What's the use?
The key still depends on the popularity of the product and whether the public recognizes your brand.

Therefore, hype is needed and marketing is needed.

Lu Yiming is now using a TV series to teach the entire Xia Kingdom's business community a lesson, to let everyone understand that business can still do this!

The outside world was disturbing, and the crew filmed quietly.

Many shots were shot at the same time, and this kind of drama has no special effects, so the shooting was very fast.

What's even more amazing is that Lu Yiming also directly adopted the form of a weekly drama. After filming more than a dozen episodes, the TV series was released.

At this moment, the first wave of public opinion and propaganda has not dissipated yet.

In fact, this form is not uncommon. Many dramas run out of money after filming, so they release part of it first, and then continue filming after a wave of blood returns.

The most typical is "Journey to the West". The so-called "Journey to the West sequel" is just the second half of Journey to the West.

Although it is claimed that it is technically not up to the requirements, it is actually out of money.

In the 80s, the United States was shooting Star Wars, so why is there any problem with special effects?
Isn't it because you can't get special effects if you don't have money?

However, it's not that Lu Yiming doesn't have money, but adopts a brand-new 21st century style of play, assembly line production, where one episode is filmed, the other is immediately sent to editing and dubbing production, and episodes are released one by one.

Wu Zhijie came to find Lu Yiming ecstatically, and said, "Mr. Lu, you are amazing. The price of old bungalows in Zhonghai has more than doubled, and the upward trend is still very obvious!"

Lu Yiming smiled and said: "That's for sure. After all, compared to the rich people in China, there are only so many old houses in Zhong Hai. If you buy one, you will get one less. This is a proper limited edition."

Then Wu Zhijie told Lu Yiming, "Besides us, there are other people in Zhonghai who are secretly buying old houses. I have investigated secretly, and it is Mr. Wei of the Yongjin Group. This is clearly trying to steal your business from Mr. Lu, and It's really unethical to pick peaches like this."

"Oh, did someone follow suit so quickly?"

Lu Yiming was slightly surprised, but he didn't take it to heart, instead he smiled even more heartily: "This is a good thing."

Although he was plucked by others, Lu Yiming was not angry at all. Instead, he said to Wu Zhijie, "I can't eat all the old houses in Zhonghai by myself, and eating alone is easy to make people angry. Now someone is willing to come and play together. Of course I'm happy to see it come to fruition, after all, everyone makes a lot of effort."

When Wu Zhijie heard this, he suddenly felt that he was too small, and couldn't help giving a thumbs up and praised: "Mr. Lu is very generous."

Lu Yiming said: "What a grand, since Wei Dong has also entered the game, the cost we originally invested in advertising can be greatly reduced. Let Wei Dong take the lead, is my advantage so easy to take advantage of? Think Let me pay for his advertising? He is a fart."

Wu Zhijie: "..."

Boss, you really know how to play.

The originally overwhelming advertisements suddenly stopped.

The headquarters of Yongjin Group was sitting happily calculating how much the old house in his hand had increased, when he suddenly received a call from his wife Chen Jinxia.

"I just got the news that almost all the funds that Lu Yiming originally invested in advertising have been withdrawn."

When Wei Dong heard this, he was taken aback for a moment, and blurted out: "Why? Could it be that Lu Yiming's capital chain is broken?"

Chen Jinxia thought for a while, and was a little uncertain, but she still said, "I haven't got any news about this, should I?"

Anyway, he is the richest man in the mainland, so it is impossible to have only such a few money.

Wei Dong said with some displeasure: "Impossible, how much money did the publicity cost? How could he stop the publicity? The price of old bungalows in Zhonghai can rise, relying on the public's perception, otherwise those rich and rich Why do you pay the bill? What is Lu Yiming thinking? Doesn't he want the old house in his hand to be sold at a higher price?"

Now that the advertisement stops, although the price will not drop instantly, Wei Dong will feel uncomfortable just because the growth trend stops.

For someone like him, not making money is losing money.What's more, he is still in the stage of spending a lot of money to buy properties, and he hasn't started selling them yet.Some of the buildings he bought have increased in price. If the price doesn't continue to rise, how can he make a lot of money?
"I don't know that."

Chen Jinxia said: "Could it be that he found out about our purchase of the property, and he thinks we're plucking his wool?"

Wei Dong complained, "What happened to his wool? I didn't make any money from him. I spent so much money buying an old house, so I have to worry about the advertising fee. Who is this? It's okay, I know. "

After hanging up the phone, Wei Dong became angrier as he thought about it, thinking that Lu Yiming was targeting him. .

Before Lu Yiming hoarded the old western-style buildings wantonly, the owners of those old western-style buildings had already raised their prices severely.Wei Dong's price for taking over the offer was much higher than when Lu Yiming took over the offer.

Although Wei Dong can actually make a lot of money after this wave of publicity, but compared with Lu Yiming, it's not enough.

If he and Lu Yiming were smashing dishes and dumping goods together now, they would definitely not earn as much as Lu Yiming.

This is totally unacceptable to Wei Dong who wants to prove that he is still a genius of Zhonghai by surpassing Lu Yiming.

After weighing again and again, Wei Dong had to grit his teeth and accept the banner of publicity and hype.

Only by raising the price higher can he make enough profits and improve his liquidity.

The money that Lu Yiming used to buy the old bungalow was all money from the foundation, and he could put it away for three to five years without moving his nest.But Wei Dong can't do it. The funds he used to buy the old houses were either borrowed from the bank or obtained from some big shots.

If he doesn't make it by the due date, he can directly ascend to heaven in place.

Lu Yiming's hype of the old mansion was so great that he even did not hesitate to shoot a TV series for it, which made everyone in the wealthy circle know it.During a chat on the phone, Guo Guangchang couldn't help complaining, "Junior Lu, you are not kind, you have such a profitable business, why didn't you tell me in advance?"

Lu Yiming asked back: "Senior, look at what you said. Didn't I tell you about my purchase of the property? And about my purchase of Yan's garden, didn't you advise me? How come I don't tell you now? gone?"

Guo Guangchang laughed and said: "Haha, even if you told me, I wouldn't dare to follow. Fosun Group has just raised several hundred million from the stock market, and the money has to be spent wisely. I didn't learn Brother, you are so rich."

Lu Yiming said: "Actually, it's not too late to enter the market. The old bungalows in Zhonghai have great potential for appreciation. Even if you don't dare to buy too much, just buy one or two houses. As long as you choose a good location, there is still great potential for appreciation in the future. The key It's safe."

Guo Guangchang was a little moved by Lu Yiming's words. After all, in business investment, how can there be a business that can make a profit without losing money?

Guo Guangchang doesn't know where the future of Fosun Group should go and how far it can go, so he spends a sum of money to buy two old bungalows in his hands, which can be regarded as a guarantee for his career.

However, Guo Guangchang did not express his opinion on the spot. After chatting for a few words, he said: "Okay, let's stop here today. Thank you junior for pointing me out. Let's drink tea together when you have time."

Lu Yiming said modestly: "Senior, you are too polite, and I can't call it a guide. If there is a chance, I would also like to ask you some business questions, senior."

The relationship with Guo Guangchang still needs to be well maintained, after all, he is a veteran in the business world of Zhonghai.As the saying goes, a strong dragon does not overwhelm a local snake. If Lu Yiming wants to live comfortably in Zhong Hai's three-acre land, he naturally has to recruit some trustworthy talents.Otherwise, if there is a conflict and you are alone, the situation will become quite passive.

in the theater.

Liu Tianwang and the others were all buzzing from the news of the past few days.

Their TV series became popular before it was aired, which was completely unexpected to them.

What they didn't expect was that before the filming of Lu Yiming's TV series was finished, the 1000 million yuan was directly earned back with interest.

This immediately gave Liu Tianwang a feeling of looking up from a high mountain.

After all, compared with Lu Yiming, what he has lost and what he has done these years are completely two extremes.

"As expected of being the richest man in the Xia Kingdom, he was able to come up with such a brilliant idea."

Lu Yiming's hype about the old bungalow not only received enthusiastic responses from the people, but even the Zhonghai City officials were silently paying attention to the changes in the situation, and at the same time secretly fueled the flames, giving Lu Yiming a lot of assists.

After all, the old bungalows are the characteristics of Zhonghai, and the price of the old bungalows is high, the local officials are the biggest beneficiaries!
On this day, just as Lu Yiming finished class, he suddenly received news that China Hai TV's financial channel wanted to conduct an exclusive interview with him, and he was already in the principal's office, so let him go there as soon as possible.

This move caught Lu Yiming off guard.

Although there were some criticisms, Lu Yiming didn't dare to offend the media, especially the official media, and immediately said that he would rush there as soon as possible.

No matter how rich ordinary people are, it is impossible for them to sing against those in power.

In the eyes of those in power, the money in the hands of the rich is the fat that grows on pigs, and they can take it whenever they want.

Lu Yiming rushed to the principal's office as quickly as possible.

"Principal Wang, you are looking for me."

When Wang Hongsheng saw Lu Yiming coming in, he hurriedly said, "Lu Yiming, come here, let me introduce you. This is Chen Li, the famous beauty host of our Zhonghai Finance and Economics Channel. Ms. Chen, this is the hottest actress in the mainland who has been in the limelight recently. The young richest man, Lu Yiming, is a freshman in our Furi University."

Chen Li was in high spirits, looking Lu Yiming up and down, her big beautiful eyes seemed to be able to discharge electricity.

"You are Lu Yiming? I've heard news about you every day recently. I didn't expect you to be so young and handsome. It's amazing."

Chen Li complimented her first, and then said: "Okay, then let's start today's interview directly. Mr. Lu, are you ready?"

Lu Yiming nodded slightly and said, "Let's get started."

'OK. "

Chen Li nodded slightly, then signaled to the staff, and all the machines started up.

Chen Li calmed down and asked, "Mr. Lu, I'm curious. Why did you pay attention to old houses in the first place? According to ordinary people's understanding, shouldn't rich people live in new houses?"

Lu Yiming smiled slightly and said: "That's not the case. The old or new of the house is not important, what is important is the taste and style. The old bungalows in Zhonghai have a unique historical background. Every brick and tile carries the memory of the times, records Looking at the old era when the society was violently turbulent and constantly changing. The house is just a dead thing, a past history, endowing it with a new value and meaning. But now Xia Guo, just like back then, is at a fork in history At the mouth, a new revolution is quietly brewing, so I bought those dilapidated old bungalows that have been in disrepair for a long time, hoping that they can regain their splendor, just like the great revival of our country."

What Lu Yiming said was in the main theme, and Chen Li couldn't help showing a bit of surprise and admiration: "I didn't expect Mr. Lu to be so young, but you also have such deep feelings for family and country."

These days, many so-called successful people in China put down their bowls to scold their mothers while eating with their bowls in their hands, always saying that this is not free and that is not free.

In fact, according to the showy routines they use to make money, in the United States, everyone has to be imprisoned for food.

Only someone like Lu Yiming who has experienced it can deeply understand a truth - the more immature the market, the more profitable it is.

Once the market is fully mature and regulations are gradually improved, it will enter the stage of involution.

Still want to make money?
Think about how to live first.

Therefore, in front of the beautiful reporter's microphone, Lu Yiming's words were full of gratitude to the country and the times, and what he said were all the beautiful words that officials love to hear most.

(End of this chapter)