Rebirth 98, the rise started from ripping off Microsoft

Chapter 613 Ctrip Is This?

Facing the inquisitive reporters, Lu Yiming did not hesitate to talk about him, but responded directly: "Xia Kingdom's economy is developing, but the business model of our existing travel agency is still stuck in the past, and it is difficult to satisfy The market demand has changed, and the services provided are not in place. And in my opinion, the tourism industry has a "very large room for imagination". I'm afraid you don't know that the scale of tourism in our Xia country in 3175.32 It has already reached [-] billion yuan. Tourism is already the second largest expenditure of ordinary people, even higher than that of cars. With the advent of the information age, Internet technology will greatly change the way we all travel. What market is saturated? In my opinion, the fun has only just begun.”

Another reporter asked: "I heard that Mr. Lu wanted to invest in Ctrip before, but was rejected, so in a fit of anger, you poached Mr. Ji and invested 3000 million to let him set up Home Inn. May I ask that this is your revenge on Ctrip?" ?"

Lu Yiming said with a righteous face: "What revenge or not, am I such a stingy person? In business, I just think that Mr. Ji's business plan is very good, so I invest money in this project. Absolutely no personal grievances involved."

However, the more eloquent Lu Yiming said, the more unbelieved these reporters were.

After all, you only asked for a shareholding in Ctrip. After being rejected, you immediately poached the corner of the founder. You told me that you would not have any personal grievances?
Although this is what he said, the reporters below have already begun to refine keywords and conceive news.

What is not mixed with any personal grievances?How can we write explosive news without personal grievances?
Therefore, there must be grievances!
Some imaginative reporters have already begun to fill in hundreds of thousands of words of grievances and hatreds in their minds.

After the press conference was over, Lu Yiming didn't think much about it. He felt that he was such a frank and honest person, and he was a model of capitalists.
As a result, when I read the newspaper the next morning, I was almost pissed off by the contents of the newspaper.

""The richest man in the land is angry and starts a division, throwing 3000 million only for revenge""

"A Word from the Richest Man, Ctrip's Four Gentlemen Divorce""

""Reject Lu's Richest Man, Ctrip Gets Burned""

"..."

Lu Yiming couldn't help cursing: "I'm lost, do these media people still have integrity? Every day, I'm almost being written as the kind of villain who will kill the whole family if I disagree. I have such a Careful?"

Shi Qingxue teased: "You are very narrow-minded. I remember that in the first year of high school, Lu Yiping borrowed ten yuan from you and forgot to pay it back. You remembered this for a whole semester."

"Good guy, dismantle my platform, right? It depends on my family's law."

Lu Yiming picked up Shi Qingxue and walked towards the bedroom.

Shi Qingxue screamed: "Ah, I don't dare, please forgive me. There is still class this morning."

"..."

On the car going to school, Lu Yiming sat in the back row, thinking about how to kill Ctrip.

It's not because of personal grudges, who has grudges against whom these days?
What Lu Yiming wanted was nothing more than to swallow Ctrip's business. It is impossible for a company with a market value of 230 billion US dollars not to be tempted.

Although today's Ctrip has acquired Beijing Modern Express Hotel Reservation Center, there is still a long way to go before it can transform into a full body, and it is not impeccable.

However, Xiaguo began to implement the Golden Week system in [-], and domestic tourism has shown a trend of explosive growth. This shows that the online tourism industry is a completely sunrise industry.

If you don't earn such a large amount of real money, then you are not pure and have a sick mind.

Anyway, the major shareholders behind Ctrip, except for almost all foreign-funded enterprises, the money is not cheap for foreigners, it is better to simply let themselves get it in their pockets.

The real establishment of Ctrip's position in the market actually benefits from two key industry mergers and acquisitions.

In [-], Ctrip took hotel reservations as an entry point and acquired Beijing Modern Express Hotel Reservation Center, which is the largest telephone reservation center in China. With this, Ctrip has become the largest hotel distributor in the country, and its business income has also increased. The next year it rose to more than [-]%, and Xianyu turned around in one fell swoop.

The second key merger and acquisition took place in [-], and the target was Coastal Airlines, the largest individual passenger ticketing center in Beijing.

It was this acquisition that transformed Ctrip and started a path of rapid development.

Now that American Express has been taken down, if you want to attack Ctrip, you can only intercept Coastal Airlines Agency Company.

When he arrived at the school, Lu Yiming called Ji Qi: "Hey, old Ji, how is the company preparing now?"

Ji Qi said: "We are looking for someone to form a team."

Lu Yiming smiled and said, "It's positive to start your own business. On the way to school just now, I thought of something. As an investor, it's not too much for me to give you a suggestion, right?"

Ji Qi frowned and said, "Mr. Lu, didn't you promise me not to directly intervene in the company's operation and management?"

As the saying goes, once bitten by a snake, you are afraid of well ropes for ten years, and you are afraid of well ropes for ten years. This time, you have just been tricked by Ctrip's people. At this moment, Lu Yiming started to point fingers again. Ji Qi really felt that there were ten thousand horses in his heart. The grass mud horse galloped by.

Lu Yiming said: "I'm not ordering you to do something, I'm just offering a suggestion, it's up to you whether you accept it or not."

Hearing what Lu Yiming said, Ji Qi was also helpless, and said, "Okay, tell me."

Lu Yiming said: "I was thinking, didn't we talk about opening a hotel chain and then set up an online room reservation service?"

Ji Qi said, "Yes, what's the problem?"

Lu Yiming said: "No problem. The key to the problem is our service industry. The service can't be single. People have seen our guest rooms from other places. How can they come after booking the room? We have to solve this part for others. You See if you can find someone to connect with airlines, railways, passenger transport, etc., and make a booking business?"

Hearing what Lu Yiming said, Ji Qi's eyes lit up immediately, and he praised: "Boss Lu's suggestion is good, why didn't I think of this one? The guests booked the room on our website, and they can also give the ticket to us by the way." I bought it, isn’t this the first thing that comes to mind if there is a need in the future? Our Home Inn is it?”

Lu Yiming smiled and said: "Yes, in essence, we are the tertiary industry, that is, the service industry. The service industry and the service industry have to serve the customers well. I also checked the ticketing on the way here. For some information, there is a coastal aviation agency company that is currently planning to find someone to take over the order, you go and talk to them, if you can negotiate this piece, it will be considered a job."

Ji Qi has actually paid attention to Coastal Airlines, but he hasn't thought about the nationwide unified air ticket booking service for the time being. The main reason is that the investment is not small and the risk is high.

But there is no doubt that if it succeeds, Home Inns will be able to gain a firm foothold in the industry immediately!
"No problem, I'll talk today!"

Originally, he didn't expect a "layman" like Lu Yiming to say anything constructive, but to Ji Qi's surprise, Lu Yiming's suggestion was very practical!
Ji Qi is a passionate and aggressive entrepreneur. After getting the investment from Lu Yiming, he immediately started his business layout without stopping.

On March [-], [-], Homeinns Hotel Management Co., Ltd. was formally established, planning to develop economic chain hotel projects in China, and drafting a business model based on the industry characteristics of Xia Guo Hotel.

Then, "Home Inn" was used as the brand name, focusing on the development of hotels below 3 stars to become chain stores of its own brand, and franchising as the core of the business model.

Two weeks later, the reconstruction project of the first Home Inn in East China, Zhonghai Century Park, started, which also marked that the Home Inn chain took "directly-operated stores" as the focus of brand development.

After negotiations, using the funds in Lu Yiming's hands, Ji Qi successfully won the Coastal Aviation Agency and began to lay out express hotels.

Ji Qi's attack speed is too fast, so fast that Ctrip has no time to react.

Ctrip's headquarters, the president's office where heated debates always occur every time something important happens, is completely silent at this time.

Shen Nanpeng left his job as an executive at Deutsche Bank, and Liang Jianzhang also left his job as the consulting director of Oracle Xiaguo. Both of them appeared in the company, looking at the documents in their hands with solemn expressions.

Just a few days ago, as the president of Home Inns, Ji Qi flew directly to the capital to formally establish a joint venture company with the Capital Tourism Group, named "Home Inns Hotel Chain", and established "Home Inns" as the core brand.

The four original "Jianguo Inn" chain stores affiliated to BTG were rebranded as "Home Inns" and became the first batch of directly-operated hotels in the chain of Home Inns.

Just at [-] o'clock this morning, there was another news from the capital that the number of Home Inn chain stores reached [-]!
The speed of Ji Qi's siege is simply dizzying. This move is fast and slow. In fact, it has beaten Ctrip to the ground.

Shen Nanpeng put down the photocopied documents in his hand, pinched his brows, and said with a sad face: "Hurry up, too soon, it's only April now, but in just [-] days, Lao Ji has already tied us All the hard work over the past two years."

Fan Min glanced at Shen Nanpeng, couldn't help complaining, "I remember that Lao Ji discussed this express hotel project with us, but it was just an immature idea at that time. I didn't expect him to perfect the project details so quickly. , if we didn't force him away at the beginning, we don't need to be so passive now."

Regarding Shen Nanpeng, Fan Min still has complaints, mainly because he is not happy with his use of means, relying on his relationship with investors to force Ji Qi to give up the position of CEO.

You know, at the beginning, the four of them made an agreement after they started their business together. Shen Nanpeng was in charge of financing and finance, Liang Jianzhang was in charge of technology, Ji Qi was in charge of management, and Fan Min was in charge of formulating the company's rules and regulations and appointment of personnel.

As a result, in [-], just as Ctrip had just left the crisis and completed the third round of financing, Shen Nanpeng and Liang Jianzhang joined forces to force the palace, making Ji Qi give up the position of CEO.

Ji Qi didn't pay much attention to this matter at the time, but unexpectedly, the hidden dangers planted at the beginning led to today's parting of ways.

Shen Nanpeng also had some regrets, but he still defended himself and said: "Can you blame me? At the beginning, Ctrip's business was on the right track, but the shortcomings of management became increasingly prominent. I admit that Lao Ji has great ideas, and his pioneering ability is also very strong. , but his management ability is really not good."

Liang Jianzhang also spoke for Shen Nanpeng: "At first we only asked the company to set up a co-CEO, and Lao Ji and I would share the position. Later, Lao Ji gave up the position of CEO for the benefit of the company. I can't blame Lao Ji for this matter. Shen's head, Old Fan."

Like all friends who start a business together, there can be no contradictions or quarrels among the four gentlemen of Ctrip.

However, Shen Nanpeng still felt that he was wronged, and called out Qu: "Although Lao Ji gave up the position of CEO, isn't he still the president of Ctrip? I don't want the matter to come to this point."

Fan Min secretly despised the two people's defense.

He has worked in a state-run unit before, what bad things haven't he seen?
Shen Nanpeng and Liang Jianzhang are clearly speculators. When Ctrip was first established and the future was uncertain, neither of them gave up their jobs and did not come to the company often. On the contrary, Ji Qi worked full-time and made great contributions to the development of Ctrip. , making the greatest contribution.

The results of it?
Ctrip gained a firm foothold, and when they saw that they were taking off, Shen Nanpeng and Liang Jianzhang decided to quit their jobs, and launched a coercion with investors in order to force Ji Qi to "abdicate".

The so-called better development of the company is nothing more than bullshit, and Ji Qi is an honest person and has a lot of affection, so he was fooled by the two of them.

Liang Jianzhang rubbed his brows and said, "Okay, don't quarrel, the matter is over, it's useless to say these things, let's think about how to deal with it. This old season looks honest and honest, and he works hard without complaint. Who would have expected How could he do such a thing after being a little bit wronged? Now that he has become our opponent, we have to act."

Fan Min sneered and said: "How to act? Now he is backed by Lu Yiming, the richest man in Xia Kingdom. Haven't you read the newspaper? Lu Yiming teamed up with Lao Ji and came to seek revenge from Ctrip. Lao Ji went so smoothly, you don't need to think about it to know that Lu Yiming used it." Let me ask you, are we as rich as Lu Yiming? Or are we as strong as Lu Yiming?"

As soon as this remark came out, everyone fell silent.

There is no doubt that Lu Yiming's entry is purely a dimensionality reduction blow to everyone. How can Ctrip withstand it?
Liang Jianzhang suggested helplessly: "How about we talk to Lao Ji? Xia Guo's market is big enough for us to make money together. Moreover, the establishment of Ctrip is also the result of Lao Ji's painstaking efforts. He can't just watch Ctrip go down, right? "

Shen Nanpeng quickly said: "This method is good. Instead of fighting to the death, it is better for the two companies to cooperate. By then, they will be able to securely occupy half of Xia Guo's online tourism industry and become the absolute overlord."

Now that the two companies have the capital of the hegemon, on the contrary, if they are divided, they will be weak. Once a war starts, there is a high probability that both companies will lose.

Fan Min felt that this idea was a bit ridiculous, but he didn't object, after all, he couldn't think of any constructive ideas himself.

He felt that if he was Ji Qi, he would definitely not even take a look at Ctrip.

Home Inns is developing rapidly now, with Lu Yiming, the richest man in charge, what kind of thing is your Ctrip?Why should I cooperate with you?Wouldn't it be good to just swallow you up?

When chasing Ji Qi away, his eyes were full of interests, and now he was about to be beaten down by Ji Qi, and started to talk about feelings?

Isn't this funny?

On the weekend, Lu Yiming found a football club, rented a football field, and called Li Quanwang and the others to play football together.

Spring returns to the earth, the spring is warm and the flowers are blooming, and the chill is gradually going away. It is time to resume activities.

It has been a long time since I played football with Li Quanwang, and Lu Yiming was very happy.The fly in the ointment is that the few friends from high school before are not in Zhonghai, so they can't form a complete body.

After two verses in a row, Lu Yiming was sweating profusely, and sat beside him to rest.

At this time, Ji Qi came to him.

Just three hours ago, Ji Qi called Lu Yiming and said he was still in the capital, but now he has arrived in Zhonghai.

"Old Ji, you are too fierce. I heard that you have recently turned into a trapeze man. Do you want to work so hard? Your body is the capital of revolution."

As a workaholic, Ji Qi didn't think it was a big deal, and said with a smile, "It's nothing, it's nothing, I can still hold on."

Lu Yiming asked: "You came here specifically to find me, do you have anything to say?"

Ji Qi said: "Ctrip came to me and said they wanted to talk to me."

Lu Yiming raised his eyebrows and said with a smile: "Oh? So fast? I thought they would last at least half a year, but I didn't expect this to be the end of it. Hey, this life is really lonely like snow. As soon as he shot, he fell down."

In fact, Home Inns and Ctrip do have a basis for cooperation. Many of the businesses of the two parties overlap and complement each other. Basically, they are arranged around the user's "travel" and take advantage of the information transmission advantages of the Internet to provide the most convenient and fast. Serve.

But the current layout makes Ctrip very uncomfortable. Home Inns acquired Coastal Aviation Agency, which not only allowed itself to obtain a stable income of at least 1000 million yuan per year, but more importantly, held the window for ordering air tickets. Live Ctrip's throat.

And now the express hotel run by Ji Qi is even more drastic.

Once this move is successful, all of Ctrip's previous layouts will be meaningless.

Lu Yiming asked, "What do you think?"

From the perspective of capital, in such a situation, it is natural to shake hands and make peace as the best policy, and there is no need to take unnecessary risks.

Even Lu Yiming had to admit that when people like Shen Nanpeng and Liang Jianzhang made decisions, they dealt with these matters rationally with completely commercial logic.

Feelings and face will always come second in front of the company's interests and future.

(End of this chapter)