Rebirth 98, the rise started from ripping off Microsoft

Chapter 617 Cloud Tourism

Home Inns is headquartered in a high-end office building in the city center.

At ten o'clock in the morning, the street at the gate is full of people coming and going, very lively, full of new era and new atmosphere.

Amidst the hustle and bustle, suddenly, a luxury convoy appeared in everyone's field of vision from far to near, and the smell of banknotes seemed to waft in the air.

Many passers-by stopped to watch, deeply shocked by the scene in front of them.

"Rolls Royce!"

"Big run!"

"Audi!"

"My God, is this a luxury car show?"

At the beginning of the millennium, when driving a Volkswagen was considered a winner in life, the worst cars in the fleet in front of you were all million-level super luxury cars.

After all, Zhonghai is the financial center of Xia Kingdom, so people living in this city have a deeper understanding of the value of money.It is precisely because of this that the team in front of me is even more exciting.

"Who are these people here? Luxury cars of the million-dollar level per capita?"

"They're all bosses. I'm afraid I can't afford these cars after working so hard for a few lifetimes."

"Is it possible that he is the boss of the company?"

There was a lot of discussion among the people, and many people simply didn't leave and stopped to watch the excitement.

After all, these cars are rare even in Zhonghai, and it is even rarer to see so many at one time.

The convoy arrived at the small square at the entrance of the building and lined up.A group of people got out of the car.

Lin Shuyi on the Rolls-Royce was the first to get off.Lin Shuyi, who is stylishly dressed and has exquisite makeup, amazed everyone present.

She was originally a beautiful woman, and with the identity and aura of a female president, she was even more graceful and luxurious, as gorgeous as a peony flower.

"Wow, who is this? So beautiful, which star is it?"

"I haven't seen it on TV."

The onlookers talked a lot, speculating about Lin Shuyi's identity.

Not only the passers-by, but also the employees of Home Inn are also curious about Lin Shuyi's identity.

"Who is this man?"

"I don't know, I haven't seen it before."

"Rolls-Royce, a luxury car worth tens of millions, is not an ordinary person who can ride in this car."

"Nonsense, this is a guest invited by Mr. Lu, can it be an ordinary person?"

"Too."

Afterwards, another foreigner got off the Mercedes-Benz.

He is Myron Kern, as a representative sent by the Morgan Group, he was invited by Lu Yiming to join in the fun today.

The reason why Morgan Group is willing to participate in the A-round financing of Home Inns is not so much that they are optimistic about Ji Qi, but that Myron Kern is more optimistic about Lu Yiming's vision and judgment, which is a follow-up investment without thinking.

The employees felt a burst of wonder at the sight of Myron Kern.

"There is really international capital?"

"Morgan Group, Boss Lu is awesome."

Myron Kern, who has a tall nose and deep eyes, is different from a yellow-skinned and white-hearted banana man like Yang Xiangdong. He is a real Angsa, and behind him represents the Morgan Group, so he is present in person, even if it is a few people from Home The high-level executives have seen the list long ago, and they are still in a state of shock.

In this year's Xia Kingdom, the economy has not yet taken off completely, so the trend of worshiping foreigners and fawning on foreigners is still very serious, as if foreigners are superior to others.

And even foreigners are very optimistic about Rujia, which is naturally extraordinary.

Lu Yiming scoffed at this, but he couldn't help the people outside thinking so.

In fact, finding foreign capital to enter the market is mainly to facilitate Home Inns’ subsequent listing in the United States. After all, cutting leeks is still a fragrance in the United States. The people there talk nicely and give money very generously. It would be a shame to take their money.

The next person who appeared on the stage was a representative from the Microsoft Group, a Chinese-American. Because of his Asian face, he received less attention than Myron Kern.

But in fact, Microsoft Group is more interested in Home Inns than Morgan, and is more willing to invest.

Finally, Lu Yiming got out of his Audi car.

Everyone is familiar with Lu Yiming. In Zhonghai, a world-class metropolis, he is the one who gets on the news every now and then.

"Boss Lu is here."

"The richest man Lu is so handsome."

Among the people who stopped by, there were many young and beautiful girls. When they saw Lu Yiming, they immediately looked like nympho.

It has to be said that a man wrapped in money naturally has his own halo.

"Mr. Lu."

Ji Qi greeted him.

Lu Yiming smiled slightly and said, "How is it? Are you ready?"

Ji Qi nodded again and again, and said, "Boss Lu ordered, can you be ready?"

"Let's go."

"Please."

Everyone was very polite to Lu Yiming. After all, everyone in the Homeinn Group knew that the young man in front of him was the real man who could decide the life of Homeinn.

With Lu Yiming personally hosting the meeting, the negotiation went very smoothly.

Home Inns was officially incorporated in the Cayman Islands, led by Future Capital, and four investment institutions, Jingwan Group, Microsoft Group and Morgan Group, signed a share subscription agreement with Home Inns.Home Inns sold 1.5882 million "Class A Convertible Redeemable Preferred Shares" at a price of US$817 per share.

In this round of financing, Home Inns has raised a total of about US$1200 million.

At the press conference after the negotiations, Lu Yiming announced the results of the negotiations to the outside world, and announced that he would vigorously deploy the Home Inns chain hotel business and open a nationwide free reservation phone.Signed the first franchise store of "Home Inn" on the spot, which became the first real franchise case of a domestic hotel brand and created a brand-new hotel franchise model.

When the reporter asked questions, someone immediately raised the microphone and asked impatiently: "Mr. Lu, you are raising [-] million yuan for the homeinn platform with great fanfare. Is this going to last forever with Ctrip? Why don't you consider cooperating with Ctrip? It’s Xia Guo’s company, and it’s going to go public in the U.S., so aren’t you afraid that you’ll lose out in a fight?”

Facing the reporter's question, Lu Yiming responded calmly: "In terms of business, I have full confidence in Home Inns and I am sure of winning, so why should I let my opponent go? What's more, it was not Ctrip who refused to cooperate at the beginning. ?”

As soon as this remark came out, the reporters immediately became excited.

"Mr. Lu, is this admitting that he is retaliating against Ctrip?"

Come out to hang out, everyone is a decent person, how can you openly admit this kind of thing?

Lu Yiming waved his hands to the reporters with a warm smile and said, "What retaliation, am I the kind of person with a small belly? Or that sentence, in business, since Homeinn can become the hegemony of the industry, there is no need or reason to share it with your opponents." The fruits of victory."

Although he couldn't ask a more exciting topic, Lu Yiming's "declaration of victory" was enough to make an appointment with the newspaper office.

The headline of the newspaper on the second day was immediately headlined "It is better to pursue the poor with bravery, not to be famous and learn to be a king".

Human beings live in groups, although they sympathize with the weak, they worship the strong more.

Especially many young people feel that Lu Yiming's actions are very domineering, and at the same time, they leave an impression of the strength of the Homeinn Group in their hearts.

At the beginning, Yang Xiangdong used the public's sympathy to create topics and promote Ctrip, but now he is turned by Lu Yiming, successfully establishing a "strong" brand image of Home Inns.

Regardless of whether Home Inn is really strong or not, at least in the eyes of young people, if the richest man in Lu personally stands on the platform, and his attitude is so tough, it must not be much worse!

Carlyle invested in the Xiaguo branch, sitting in the newly renovated office, Yang Xiangdong put down the newspaper in his hand, pinched the center of his brows with some headaches, and said to his assistant: "Lu Yiming is indeed very difficult. Taking advantage of our previous public opinion offensive."

The assistant also showed a frowning expression, and said: "The change in the direction of public opinion is still secondary. The key is that Home Inns has obtained 200 million US dollars in funds, which is equivalent to reloading a shotgun. I am afraid that Ctrip will be in trouble. gone."

The development routine of Internet companies has always been to burn money to clear the way, so the competition method is often very cruel.

But capital is naturally risk-averse, and even more averse to excessive costs.

Therefore, it is not impossible to burn money for the market, but in the end it can be avoided if possible.

Yang Xiangdong took a deep breath to calm himself down, and at the same time said: "Be calm and don't be impatient. Now that Carlyle Investment has boarded the Ctrip ship, it's too late to get off the ship at this time, how about Choose to believe that Liang Jianzhang and the others have the ability to deal with the opponent's attack. It is still unknown who will win the battle now, the richest man in Lu's words are too full, and it will be ugly if he loses in the future."

Compared with the war of words between the two sides, the efforts of Ctrip and Homeinns on the offline advertising side are the real gunfire and smoke.

Both parties are stepping up publicity, especially for young people with strong receptivity. After all, as a company that specializes in providing online travel services, whether it is Ctrip or Home Inn, the main target user group is highly overlapped with Xiaguo's computer user group.

Compared with Ji Qi, Liang Jianzhang and others who were fighting fiercely, the life of Lu Yiming, the "behind-the-scenes man" seemed much more leisurely and contented.

Furi University.

Shi Qingxue and Wu Mengmeng have recently become obsessed with mountaineering, and Lu Yiming and Wang Dazhuang, who are gold medal boyfriends, were naturally drawn into it.

On Saturday, several people clamored to go mountaineering. Lu Yiming thought that he had not been close to nature for a long time, and it would be good to take this opportunity to go out for activities, so he called Li Quanwang, Gu Zhiruo and Cao Jingwen, Go to Mount Sheshan.

Sheshan is 100 meters above sea level. If it is placed in other places, it is an insult to the mountain if it is said to be a mountain at this height. If it reaches the sky, it will be a small mound.But in Zhonghai, this is already one of the highest mountains in nature.

The scenery in the mountains is good, and the most important thing is that there are many small western-style buildings with a history of decades, which are classics combining nature and humanity.

When everyone climbed to the top of the mountain, Lu Yiming said: "The air in the mountain is indeed very fresh, and I feel much more relaxed when I come here."

Li Quanwang said: "In our school, there are also many students who like to go out together on Saturdays and Sundays and climb mountains together. Many boys and girls find their other half in this way."

Lu Yiming is someone who has been there, so he naturally understands this mentality, and immediately said: "The pace of life is getting faster and faster, and the pressure of study and work is also increasing, so the younger you are in the big cities, the more you want to escape. The idea of ​​the Iron Jungle."

This is not only about the present, but also about the future.

In fact, Lu Yiming had been a donkey friend for a while in his last life, so he understood better that the idea of ​​temporarily escaping from the hustle and bustle of the big city was mainly to vent the various pressures accumulated in his heart.

I can't live without it, but I want to escape deep down in my heart. In the end, I can only choose to use mountain climbing or travel to get a short-term peace in my heart.

After all, life has to go on, the holiday is over, and people have to go back to work.

"The motherland has a land area of ​​960 million square kilometers, great rivers and mountains, countless places of interest, and too many places worth visiting. However, most ordinary people are still in a state of ignorance when it comes to travel, and often encounter all kinds of slaughter. The domestic tourism market is full of chaos, and dragons and snakes are mixed together, which really gives many tourists a very bad travel experience."

Lu Yiming had a sudden idea, and said, "Hey, tell me, can we create a variety show to teach people how to avoid the minefields that they may encounter when traveling, and at the same time, we can also promote the convenience of being at home. hotel project."

Li Quanwang complained: "Do you want to be so awesome? Are you still thinking about business when you go out to climb mountains and travel?"

But Wang Dazhuang echoed his words from the side: "I think this is a good idea. It should be very interesting to make it. The key is to promote Home Inns. Didn't you say that Home Inns will build and sign a batch of express hotels in scenic spots?"

Wu Mengmeng said excitedly: "I think it's okay. After this program is produced, it will definitely be very interesting. We haven't been to many scenic spots, so we can watch how other people go."

In fact, this is the same nature as the travel bloggers of later generations, but it is still the 2G network era, which does not support Internet video data transmission at all.Today's portal websites don't even have a picture, and the homepage is densely packed with hyperlinks.

Therefore, there is no need to think about opening a video website or live broadcasting. It will not be possible until the 3G network is mature and commercialized in [-]. This is not something that Lu Yiming can change alone.So if Lu Yiming wants to do it now, he can only do TV shows.

After returning, Lu Yiming called Ji Qi and told him about his idea.

After hearing this, Ji Qi was very pleasantly surprised and praised again and again: "Wonderful, this kind of publicity method is worth trying. If the program becomes popular, it will not only promote the brand image of our Home Inn, but also maybe recover the production cost."

Lu Yiming said: "Since we have decided to do it, we should make great efforts to make the program a high-quality product. Don't make any reservations, which may cause the quality of the program to fail to meet expectations."

Ji Qi fully agreed, saying: "Homeinn can provide 1000 million production funds. If it is not enough, we can continue to increase it at any time. At that time, we will find a TV station to cooperate and sponsor a program."

Lu Yiming said: "That's right, this kind of thing is all kinds of high-end things, such as aerial shots, what and so on, anyway, how awesome it is. If people watch the show, they will immediately I have the urge to leave as soon as I say it. It’s better to invite a few celebrities to be guests, let them be tourists, and play for the audience.”

Ji Qi laughed loudly: "In this case, won't our hotel rooms be booked out? I have to contact the hotels around the scenic spot quickly to talk about signing cooperation agreements."

　Since yesterday, I have high fever and bloodshot eyes. I have taken medicine and it is not getting better. I feel like my eyes are going to explode.
　　
　
(End of this chapter)