Rebirth 98, the rise started from ripping off Microsoft

Chapter 622 Jinjiang Star
Lin Yuzhen didn't doubt Lu Yiming's financial resources, she was just puzzled by Lu Yiming's behavior: "Are you really planning to buy it? When I was packing my luggage just now, I saw that the doors of many rooms were open and no one was staying. The vacancy rate of this hotel is It's very high. This is still a hotel at the entrance of the scenic spot, wouldn't it be even more unoccupied if the hotel is farther away?"

Lu Yiming was a little surprised, and said with a smile, "I didn't expect you to observe carefully."

Lin Yuzhen lifted her chin proudly when she heard the words: "Of course, I'm smart."

Lu Yiming said with a smile: "In Xiaguo right now, the hotel industry is indeed facing scattered and fierce competition, which is why there is a situation of oversupply. The concentrated performance is that the occupancy rate of the entire industry is less than 60.00%, and a large number of rooms are left unused. Eat ashes, star hotels are struggling, and below five-star hotels are losing money."

Compared with Lin Yuzhen's simple observation and cognition, Lu Yiming obviously sent someone to conduct a serious research on the entire market, so the data obtained are more detailed.

This made Lin Yuzhen even more puzzled: "I remember you said before that in business, if you want to make money, you have to find the blue ocean, instead of going to the red ocean to fight with your life. Now the domestic hotel industry market is saturated, no matter how you look at it. Is it the Red Sea?"

The theoretical strategy of Red Ocean and Blue Ocean has not been proposed at this time. Lin Yuzhen also heard Lu Yiming mention it accidentally, so she silently remembered it in her heart, and then it came in handy at this time.

Lu Yiming smiled and explained to her, "Red oceans and blue oceans are relative terms. After all, businesses and markets are essentially the flow of money and people. Since they are fluid, they will change forever."

Lin Yuzhen asked puzzledly, "What do you mean?"

Lu Yiming said: "The reason for the saturation of Xia Guo Hotel's guest room market is not because the needs of customers have been met. On the contrary, the existing market cannot provide customers with the products and services they need, and there are some force majeure such as the one just now. Unhealthy and disorderly competition. That’s why the development of the entire industry has come to a standstill.”

Then Lu Yiming gave Lin Yuzhen a detailed analysis: "Have you noticed? High-end hotels are often clean and luxurious, but they are not economical, while economical hotels, even many three-star hotels, are neither safe nor hygienic. That's why It is the root cause of the low occupancy rate of hotels, the good ones cannot afford to stay, and the poor ones have no one to live in.”

Lu Yiming said: "Ji Qi, the founder of Home Inns, analyzed the data of online room reservations when he founded Ctrip. Therefore, through the superficial phenomenon of oversupply in quantity, he saw the essence of insufficient supply in quality—customer demand for accommodation remains the same. Prosperous, the premise is to come up with products that satisfy them."

It is based on this judgment that Home Inns positions itself in the middle and low-end market that is relatively price-sensitive and requires sanitation and safety, which is roughly equivalent to the specifications of a two- or three-star hotel.

Obviously, Home Inns chose to cut into the low-end market.

After all, the hotel's source of income lies in the mobile crowd.

Lu Yiming said to Lin Yuzhen: "The essence of any business behavior is to study the needs of the market, because only by knowing where the needs are, can you make profits by satisfying these needs."

Lin Yuzhen was convinced: "I see, it seems that your decision to invest in Rujia must have been made after careful consideration."

Then, she said: "This kind of commercial secret, is it really okay for you to tell me like this?"

Lu Yiming said with a smile: "This is not a commercial secret. In fact, the National Tourism Administration has made statistics long ago, and the data is also public. Leisure travel and business activities in Xiaguo account for the vast majority of urban residents' travel purposes." Part of the ratio is almost 70.00% five."

"The vigorous development of small and medium-sized enterprises has provided the necessary industry soil for the growth of Xiaguo's express hotels. Most of the business people who have business trips prefer economical prices due to insufficient corporate budgets, but at the same time they also require convenience and hygiene. Excellent accommodation, as well as thoughtful service. In fact, apart from Home Inns, express hotels have long been targeted by people."

Upon hearing that there was someone who started this business earlier than Lu Yiming, Lin Yuzhen was immediately curious and asked, "Who is it?"

Lu Yiming said, "Jinjiang Star."

He got up and said, "Okay, I'm going to buy this hotel."

He came to the front desk and found the boss just now.

Seeing Lu Yiming approaching, the boss thought that Lu Yiming was looking for trouble from him, so he was startled.He had personally seen Lu Yiming's bodyguard pinning Huang Wenyang to the ground, and he had seen the patrol team nodding and bowing to Lu Yiming, so he knew that he couldn't afford to provoke this young man in front of him.

Lu Yiming leaned half his body on the front desk cabinet, tapped the table with his fingers lightly, and asked, "Boss, do you sell this hotel?"

The boss was still deducing whether Lu Yiming planned to ask him to pay for his mental damage or to check out and leave, but when he heard Lu Yiming's words, he didn't turn the corner for a moment: "What did you say?"

Lu Yiming said: "I asked you if this hotel is for sale, I want to buy it."

Originally, Lu Yiming thought that the boss would talk to him about a lot of things, but he didn't expect that after hearing this, the boss agreed directly without saying a word: "Sell!"

This made Lu Yiming feel a little caught off guard, and he said in surprise, "Huh, so straightforward? Then when my men came down to ask you before, why didn't you sell it anyway?"

The boss remembered that someone had talked to him about buying a hotel before, and said, "Ah, so those people are your subordinates?"

Afterwards, he said helplessly to Lu Yiming: "Boss, it's not that I don't sell it. You can see that my hotel is open at the gate of this scenic spot and there is no business. Every day I lose money, I want to sell it a long time ago. But That Huang Wenyang won't let me sell it."

"Is there such a thing?"

Lu Yiming didn't understand the internal connection for a while: "Didn't you say that their family also runs a big hotel? He came to your place to make trouble to snatch your guests. It stands to reason that if your hotel sells the guests, you will run away on your own initiative." He's gone there, he doesn't need to make trouble."

"It's not that simple. Look at my place, it hasn't been renovated for many years. We are locals here, and we are all afraid of their family, so we dare not object to what they say. The power of their family here is intricate. , no one can beat them. If the boss changes, he won't be able to control them."

Through the boss's description, Lu Yiming gradually understood what was going on.He said with a smile: "Congratulations, you met me. My subordinates have negotiated the price with you, right? You can sell it to me at that price, and the surnamed Huang dare not do anything to me."

The boss has seen Lu Yiming's methods, so he naturally believes what Lu Yiming said is true.He was a little overjoyed, and said with a relieved expression: "If the deal is really successful, then you can be regarded as helping me out of the sea of ​​suffering!"

Lu Yiming said, "Okay, then I'll ask that person to connect with you."

"thank you boss!"

After what happened tonight, Lu Yiming realized that it wasn't a matter of price at all that the hotel couldn't negotiate.The strength of the region is still a bit rampant these days, and many things in the business are interfered by external factors. Now that Lu Yiming has shown his strong means, everything will naturally come to fruition.

China Overseas, the headquarters of Jinjiang Inn.

At the regular meeting on Monday, Xu Zurong looked at a group of company executives with piercing eyes and asked, "Have you noticed the Rujia who jumped up recently?"

Hearing Xu Zurong suddenly mention Home Inn, these executives were surprised.

"Isn't Rujia and Ctrip falling in love with each other, fighting to the death? What does Jinjiang Inn have to do with us?"

"Yeah, let's just sit on the mountain and watch the tigers fight, and then we will have a snipe and clam fight for the fisherman's profit."

"They don't know who will win and who will lose. We are not in a hurry."

As a well-known state-owned enterprise, Jinjiang Inn also has many problems of state-owned enterprises.

Regarding the performance of these people below, Xu Zurong felt speechless, but he had to remind them: "Don't underestimate any opponent. Ji Qi came from Ctrip. Ctrip has been working on online tourism-related projects before. The hotel industry is not ignorant."

But the others obviously didn't take Xu Zurong's words to heart, and one of them laughed and said, "Old Xu, don't worry too much. Our Jinjiang Inn is not only the pioneer of Xiaguo Express Hotel, but also the leading company in the entire industry. Even if there are rising stars, It is wishful thinking to challenge our dominance!"

"That's right, so what if Rujia wins in the end? Don't you think they dare to challenge us?"

As the No.1 budget hotel in Xiaguo, Jinjiang Inn obviously has enough capital to be proud of.

What's more, the backer behind it is Jinjiang International, which is one of the largest comprehensive tourism enterprise groups in Xia Kingdom. , six business divisions of finance.

The registered capital alone is as high as 20 billion, and the total assets exceed 170 billion. It is known as "the most influential service trademark of Zhonghai"!
Compared with it, what kind of thing is Home Inn?

In the eyes of Jinjiang Inn's management, they might not even count as small shrimps.

But Xu Zurong didn't dare to underestimate Rujia. Instead, he reminded everyone: "Don't forget, this is a company invested by Lu's richest man."

Speaking of Lu's richest man, the expressions on everyone's faces softened.

After all, as the shadow of a famous tree, Lu Yiming has walked through a mountain of corpses and a sea of ​​blood.

"We have to plan ahead."

Peach Blossom Spring.

Because he helped the boss solve the problem, Lu Yiming took over the hotel very smoothly, and Ji Qi brought people over to sign the contract the next morning.

At noon that day, everyone had dinner together.

Ji Qi was full of praise for Lu Yiming's work efficiency: "As expected, Mr. Lu, I called before, and my words were broken, and the boss just didn't let go. It's good now, Mr. Lu, you ran over and took over the hotel in a few words. down."

Lu Yiming laughed and said, "This time, I'm really not good at it. The boss doesn't sell the hotel because he has other secrets."

He immediately told Ji Qi what happened last night.

After hearing this, Ji Qi suddenly realized, and said, "So that's how it is."

Lu Yiming said: "Now that the hotel has been won, we can hurry up and renovate it."

Ji Qi immediately made a promise and said: "No problem, let's start right away. Several Home Inns in Zhonghai and Beijing have all been renovated and are ready for business. The construction period is usually about one and a half months, and it will be very soon."

Although Home Inns is not the No.1 economy hotel in Xiaguo, it is the first economy brand hotel built with the business model of chain replication.

Ji Qi has a unique vision and first-class execution ability. He has successfully established a unified brand, quality, and service model in the hotel industry in Xiaguo.

Different from the traditional hotel business model of commercial real estate concept, Home Inns adopts an asset-light strategy—leasing operation, so it can successfully introduce venture capital and listing financing, and realize the growth miracle of doubling annual revenue and operating profit year after year.

Therefore, in the original history, Home Inns only took four years and two months to start from scratch, owning a hundred hotel chains with more than [-] guest rooms, becoming the overlord of the industry.

With the capital injection and support from Lu Yiming, Home Inns will only develop faster and more rapidly.

Not only in Beijing and Zhonghai, Ji Qi has already planned to expand in first- and second-tier cities across the country at the same time, opening a large number of Home Inns to seize the market and gain fame.

And Lu Yiming also plans to buy some hotels with appreciation potential as fixed assets, to coordinate with the development of Home Inns. When the hotel is refurbished, it will be managed by Ji Qi's team. He doesn't have to do anything, just sit and collect money. It's just beautiful.

Talking about the development of the company, Lu Yiming asked Ji Qi another question: "Tell me, if our Home Inns were to compete with Jinjiang Inn, what strategy would you adopt?"

Hearing Lu Yiming suddenly mention Jinjiang Inn, the smile on Ji Qi's face froze for a moment.

In Xiaguo's fast hotel industry, Jinjiang Inn's layout is earlier than home, and the backing behind it is stronger than home. Obviously, the two sides are not rivals on the same level at all.

What's more, Rujia is still fighting Ctrip to the death and life. If Jinjiang Star is added, Ji Qi's scalp will feel a little numb just thinking about it.

But since Lu Yiming asked this question, Ji Qi had no choice but to answer.He thought for a moment and said, "I think we can harness the power of the web."

Lu Yiming seemed to be quite satisfied with Ji Qi's answer, and said with a smile: "This is exactly the path I envisioned. In the field of fast hotels in China, whether it is a small hotel that is alone or a big hotel like Jinjiang Inn Enterprises, their demand for the network is not high. And this is the opportunity for Home Inns, if they want to come first and occupy the top of the industry, Home Inns must build a network of customer sources connecting all over the place.”

Ji Qi agrees with Lu Yiming's views: "I also think that Home Inns should build their own channels and promote the market. This is the key to success. But doing so will inevitably face the pressure of costs and risks."

Lu Yiming said confidently: "You don't have to worry about the cost. From now on, Home Inns will establish its own customer source system, especially the central reservation system CRS. If it is successful, CRS will automatically feed back the information to the hotel. Of course, just transporting customers is nothing more than one plus one equals two. If Home Inns wants to establish an unshakable industry dominance, the key is to coordinate and deploy customers. The method realizes the effect that one plus one is greater than and."

Ji Qi asked: "One plus one is greater than two? How can this be realized?"

Lu Yiming asked back: "Do you know what is the biggest change between the new era and the old era?"

Ji Qi thought for a while and said, "It's the emergence of the Internet."

Lu Yiming said: "Yes, the Internet brings not only technological innovation, but also a revolution in concepts. Many traditional industries can be revitalized through Internet thinking. As for Home Inns, I think they not only need Network and systematize guest room management, as well as network and systematize staff management and customer management. Take advantage of computers and the Internet to formulate an executable standard, and then promote this standard.”

Ji Qi was shocked by Lu Yiming's ambition, he was only thinking about how to develop and grow the Home Inns brand, while Lu Yiming was already thinking about how to set a new standard for Xiaguo's fast hotel industry!
Lu Yiming said: "I think Home Inns needs a tailor-made hotel management system software for itself, which unifies the front desk, guest room and other modules. Effectively allocate resources and conduct overall management of branches on the basis of

Lu Yiming's idea made Ji Qi's blood boil.There is a saying in business that third-rate companies make products, second-rate companies make services, and first-rate companies make standards.If a company can achieve the height of establishing standards for the industry, as long as it does not risk its own life, no one can shake its status.

After some conversation, Ji Qi had a better understanding of Lu Yiming's ambition.And it just so happens that he is also an ambitious man.The two sides can be said to hit it off.

"Okay, let's not talk about other things, work hard, good days are yet to come."

After eating, everyone returned to the hotel.

The scouting is over, and it's up to Chen Xiaoqing and his team to film the show.Lu Yiming wouldn't ask how to make a wonderful show or what guests to invite, because he believed in Chen Xiaoqing's level.

However, when they just walked to the entrance of the hotel, they found that there were many people at the entrance of the hotel, which looked noisy.

"what happened?"

"Why so many people?"

Logically speaking, it's getting dark now, so there shouldn't be so many tourists coming at this point at once.

When they got closer, Lu Yiming realized that Huang Wenyang was also in the crowd.

He remembered the dispute with Huang Wenyang before, and immediately understood what was going on.

Undoubtedly, Huang Wenyang and the others knew about the hotel transaction. They were dissatisfied with the transaction, and now they brought people to make trouble.

"This kid, it's not over yet. It seems that if this problem is not solved, this business will not be easy to do."

Lu Yiming said something to himself, then quickened his pace and led Zhao Tiezhu towards the hotel.

(End of this chapter)