Rebirth 98, the rise started from ripping off Microsoft

Chapter 644 Yes, this is America
Seeing Ji Longfan's lonely back when he left sadly, Yu Jiayi was very curious: "Mr. Lu, what Mr. Ji said was very good just now, are you really not optimistic about APEX company at all?"

Lu Yiming said: "If there was no Internet, I might still be interested in the operation model of APEX Company, but unfortunately, I can't keep up with the pace of the times. disuse."

Yu Jiayi didn't quite understand this sentence, because she couldn't read the Internet either, but after being by Lu Yiming's side and witnessing too many incredible miracles, she already had no doubts in any of Lu Yiming's decisions.

She felt that there must be something wrong with the company that Lu Yiming was unwilling to invest in.

Lu Yiming went on to say: "Okay, don't think so much, eat quickly, if you can't finish eating, pack it up and take it home."

Ji Longfan, who failed to raise funds with Lu Yiming, soon got involved in lawsuits and was even arrested on charges of fraud.

After all, the identity of the Rainbow Group that was scammed is not ordinary, and the amount involved is as high as more than 40 billion. One can imagine what will happen to Jilong fans who can't get any money.

Lu Yiming knew about this matter, but he only expressed regret.

Ji Longfan's game play was too bold, and after completing the first step of launching, he did not adjust the strategy in time, and continued in a risky way, and even blindly optimistic to expand the scale, which led to today's disaster.

To be honest, it's a pity.When Ji Longfan started his business, he was poor and poor. At this time, he adopted a radical strategy in order to complete the accumulation of the first pot of gold as soon as possible.If he can proceed steadily in the follow-up, with his talent, it will not be difficult to establish a foreign trade enterprise across the Pacific Ocean.

But it's too late to say that now.

After offending Changhong, it is already difficult for him to regain his freedom.

Originally, this matter had nothing to do with Lu Yiming, but one day, he suddenly received an unexpected call.

"Uncle Shi?"

The caller came, but it was just about time!
Ever since he became a housewife, Shi Cai has taken his current life very leisurely. Every day he just drinks tea, plays cards, or travels everywhere. He is as happy as a fairy.Now, the family is on vacation in the United States.

Shi Caijiang said with a smile: "Xiao Ming, didn't I bother you?"

Lu Yiming didn't know why Shi Caijiang called suddenly, he thought that something happened to Shi Qingxue, so he quickly asked, "No, what's the matter?"

Shi Caijiang said: "No, Xiaoxue is fine, what I want to tell you is about APEX."

"APEX?"

Hearing that Shi Qingxue was fine, Lu Yiming felt relieved.However, when APEX was mentioned, Lu Yiming felt a little confused again: "Didn't Ji Long's fan be arrested? What else is going on?"

Shi Caijiang said, "I've inquired here. I'm afraid APEX's anti-dumping investigation has something to do with you."

When Lu Yiming heard this, he immediately became depressed: "What does it have to do with me? I didn't let someone do it."

Shi Caijiang said, "I know you didn't do it, but you probably know the person who did it."

When I heard this, Lu Yiming really became interested and asked, "Who is it?"

Shi Caijiang said: "The two major driving forces behind this incident are Bernie Hull, who just successfully ran for the state legislature, and Epstein."

"them?"

After thinking about it for a while, Lu Yiming immediately understood.

It is estimated that these two have participated in the profit chain of the TV resale trade, so they killed APEX, the "peer" who robbed the business.

Okay, this is America.

Lu Yiming couldn't help but let out a long breath, and said with emotion: "Ji Longfan is quite courageous, but it's a pity that the rules of the game in the United States are still too unfamiliar, and his business model is very problematic."

Shi Caijiang was also deeply touched and said: "As far as I know, Ji Longfan is quite capable. APEX Company under his leadership is unwilling to spend money on advertising, but is willing to hire a large number of local Americans to serve as the company. Key positions. These people are familiar with the American market and are crucial to opening up sales channels, and Jilong fans often pay them an annual salary of up to 40 million US dollars, as well as sales commissions, so the sales team is very motivated."

Lu Yiming analyzed: "Indeed, but there is a problem with Jilong Fan's business thinking. According to his idea, he probably intends to learn from Wal-Mart to take the low-price route, first use price wars to expand market share, grasp the right to speak, and then go public for financing. set."

For some reason, Lu Yiming thought of Xixi more than ten years later, and it was the same routine.

The cost and risk are also borne by the seller, and it is also a low-price route. Instead of making money by selling goods, it plans to use beautiful operating data to cut leeks in the stock market.

It's a pity that someday's success depends on the popularization of mobile Internet and smooth logistics system, and APEX obviously doesn't have these conditions.

Half a step ahead is a genius, and one step ahead can only be used as a match, burning oneself and warming others.

Ji Longfan is undoubtedly such a person. His thinking is correct, but the hardware is not enough, so he burned himself to death during the money burning stage.

After listening to Lu Yiming's analysis, Li Yiwen was shocked, and blurted out: "Fuck, what else can I do with business?"

In his view, business is simply buying and selling. How could he have imagined such a showy routine, and it was a little unbelievable for a while.

There is no doubt that his business thinking can no longer keep up with this era.

Therefore, the failure of the time is actually inevitable.

Lu Yiming said: "In the future, once the conditions are right, there will definitely be people playing such a show. Human nature is such that it cannot be stopped. How much money do you make by selling products? Cutting leeks is the kingly way."

Mou Xixi and Ruixing Coffee are playing in this way. When the Internet and stock finance are combined, it seems like a chemical reaction occurs, and many unimaginable money-making routines will emerge as the times require.

As long as the rules of the game do not change, this kind of thing is bound to happen.

Color TV Export Association, regular meeting.

As soon as Lu Yiming entered the meeting room, he saw Li Dongsheng, Chen Weirong and Huang Hongsheng chatting happily, and asked, "Hey, what are you talking about so happily?"

The three of them turned their heads and saw Lu Yiming, and hurriedly greeted him.

"Morning, Mr. Lu."

"Boss Lu, you're here."

"We're talking about the Rainbow Group. This time, that Ni Runfeng probably won't be able to eat mutton, and he's making a fuss. Haha."

Chen Weirong was well-informed and said enthusiastically: "Old Ni had dismissed class once before due to problems such as hoarding picture tubes and setbacks in the listing plan. He only came back in February this year and became the group's boss again. As a result, it took more than half a year to leave APEX. For this kind of thing, the seat will definitely not be available, and it depends on whether it will go to jail."

Lu Yiming had also heard about this incident.

In February [-], Ni Runfeng returned to serve as the president of Rainbow Group.After that, it vigorously promoted the cooperation between Rainbow Group and APEX, and pushed Rainbow color TV into the American market.Caihong is responsible for the production of color TVs and exports them from China to the United States. In the United States, under the brand name of APEX, they are sold through large American supermarket chains represented by Wal-Mart.

The sales payment is transferred to the account of the intermediary agency through Wal-Mart, and then distributed between Rainbow Group and APEX.

If this mode can be implemented well, there is no problem.

The problem is that the growth of APEX relies on burning money, and APEX has no money of its own. The company has almost no important assets. It only has a warehouse in the eastern suburbs of Los Angeles, and all the color TVs and other goods in the warehouse are purchased on credit. .

So APEX can develop and grow, and return a huge sales commission, whose money is it burning?

It can only be the supplier's payment.

If the supplier can continue to supply goods and continue to use subsequent sales funds to fill the previous shortfall, then this money-burning model can continue to play, but if it cannot continue, APEX will collapse immediately.

Therefore, when the anti-dumping penalty comes, APEX will be in jeopardy immediately, just because the senior management of APEX, such as Ji Longfan, is walking a tightrope and cannot stand any risks and setbacks at all.

At this point, the Rainbow Group is doomed not to get back the payment for the goods, and it will have to lose a lot of money to the Rainbow Group. If it were an ordinary private company, the 40 billion liquidity would become bad debts, and it might go bankrupt on the spot.

Chen Weirong said enviously: "I heard that Caihong Group has obtained a loan of 30 billion from the Agricultural Bank of China, and successfully renewed its life. It can be regarded as a stable position."

Things like banks are always just icing on the cake for ordinary people.I don’t know how many companies were able to slow down by a little bit, but because of the bank card, the funds were gone in one click.

But the Rainbow Group has a special status. Even though it has lost 40 billion all of a sudden, the bank still has to send money over to continue its life.

Lu Yiming said: "There is no other way. If you don't save it, you will be saved. The Rainbow Group will definitely not go bankrupt. There are so many employees and the families behind it. Once they go bankrupt, the consequences will be disastrous."

Huang Hongsheng talked about another news: "I heard that Ni Runfeng proposed a new strategy in order to stabilize other directors in the group, intending to bet on the technology route of plasma screens, and is negotiating with several island companies recently. If this matter is successful, it is estimated that he can continue to struggle in the company. Otherwise, the loss of 40 billion is enough for him to drink a pot."

When Li Dongsheng heard this, his eyes widened immediately: "Damn, is this person crazy?"

Lu Yiming was also speechless.

It seems that what should come will always come.

Huang Hongsheng shrugged his shoulders, spread his hands, and said, "Who knows, maybe he intends to borrow from the island country."

In terms of the technology route of the display, except for the island countries that are still sticking to the plasma route, other companies in the world are more optimistic about the LCD.

After all, plasma is good for everything, but it is too expensive.

The various performance indicators of liquid crystals are almost inferior, but liquid crystals are cheap, and the functions are sufficient. As long as the brain is not sick, you will know how to choose.

That is to say, the people in the island country like to gamble on the fortune of the country, and always want to rely on Stud to turn the tables.

Lu Yiming thought of plasma screens and hydrogen energy vehicles. In the next few decades, the island country will play poorly with a good hand, and lose their underwear every time they bet.

In the end, under the leadership of Ni Runfeng, the Rainbow Group suffered successive misfortunes. It lost 40 billion in APEX, and turned around and stepped into the plasma sinkhole.

While everyone was chatting, members of the Color TV Export Association arrived one after another.Some people have happy expressions on their faces, while others are dejected, as if they are mourning.

Undoubtedly, those who feel lucky are those who hesitated to cooperate with APEX, but did not make a move in the end.It is precisely because of this hesitation that I missed the time, witnessed the destruction of APEX, and thought that if I was more decisive, I might die together with APEX, so I feel extremely fortunate.

And those who are downcast are undoubtedly the guys who lost their pants after working with APEX.

Zhong Youxiang, the chairman of Maomao Electronics Group, was the one who stood for Ni Runfeng at the inaugural meeting of the Color TV Export Association and clamored for Ni Runfeng to be the chairman. He was one of them.

Although he did not follow Ni Runfeng to leave the Color TV Export Association on the spot, he approached Ni Runfeng the first time Ni Runfeng wanted to cooperate with APEX, asked Ni Runfeng to recommend him, and cooperated with APEX.

Although the loss is not as much as that of Rainbow Group, after all, the size of the two cannot be compared, so Maomao Electronics Group is also very uncomfortable now.The company, which was already poorly managed, is now even worse.

Qin Pengzhe, the person in charge of Jinxing Color TV, even had an expression of wanting to cry.Venus TV is originally small in size, and claims to stick to the high-quality line.As a result, it was beaten down in the price war.Finally, relying on the Color TV Export Association to clean up some inventory and make some cash flow back to blood, but I couldn’t resist the temptation of APEX, and cooperated with it. Now that APEX is gone, Venus is on the verge of disappearing.

In fact, in the time and space before Lu Yiming's rebirth, Jinxing Color TV went bankrupt in [-], and it was affected by this incident.

When Zhong Youxiang and Qin Peng saw Lu Yiming, it was like a drowning man seeing the last straw.Both of them had a tacit understanding that only Lu Yiming could save them now.

The two of them didn't care about face, and ran over to say hello to Lu Yiming.

"Morning president."

"President."

Lu Yiming looked back at the two of them, immediately smiled, and responded, "Good morning, both of you."

Seeing Lu Yiming's smile made the two of them feel even more uncomfortable.From their point of view, [-]% of Lu Yiming's smile was mocking them.

But now the situation is extremely critical, and the two of them can't care less about it.Zhong Youxiang said: "President, I was a little louder when I spoke to you before. Here I would like to apologize to you first. I hope you will not remember the mistakes of a villain."

Of course, everyone is very clear about what he said. It was nothing more than what happened when the association was established.Many people who fought for Lu Yiming back then, seeing Zhong Youxiang's servile appearance now, felt more refreshed in their hearts than drinking a bowl of iced sour plum soup in summer.

Those who were lucky, seeing Zhong Youxiang's tragic situation at this time, were naturally terrified.After all, if they had been more stubborn at the beginning, they would end up with Zhong Youxiang and the others now.

Lu Yiming smiled slightly and said: "In interpersonal communication, quarrels are inevitable. Everyone is just expressing their own opinions. It's really nothing. I'm not such a petty person."

Qin Peng gave a thumbs up, flattered and said: "The president is really a prime minister who can pull a boat. Hey, Mr. Lu, let me just say it straight. We have all cooperated with APEX, and now everyone has fallen with the Rainbow Group." Into the pit. Lu Boss, you have a lot of hands and eyes, even the United States has a strong network, can you come forward and help clear it up because we are all members of the Color TV Export Association? We just want to recover the loss. "

Zhong Youxiang nodded like a pounding garlic, and said in agreement: "President, we also know that we were wrong, and now we regret it."

Li Dongsheng said bluntly: "Now that I know I regret it, why did you go there?"

Chen Weirong also said: "That's right, you chose to cooperate with APEX at the beginning, don't get involved with the association."

Faced with the current situation of these companies, Lu Yiming did not feel sympathetic at all, and immediately said unceremoniously: "If the car hits a tree, you will know that you have turned away; if the stock price has risen, you will know that you have bought it; if you have made a mistake and been sentenced, you will know that you have repented." Now, the big snot is in your mouth and you think about it. I told you at the beginning that APEX is unreliable, but if you listen to it, this kind of thing will not happen today."

"This……"

It can be said that Lu Yiming's words were quite straightforward, and several people were choked up speechless.But what Lu Yiming said was all the truth. They were obsessed with ghosts and greedy, which led to the current situation, and being scolded was their own fault.

Zhong Youxiang sat aside and wiped his tears, and said sobbingly: "Mr. Lu, it's too late to say these things now. This time the loss is heavy, and the factory is almost unable to uncover the pot. President, you have a lot of adults, please give us a hand." .”

To put it bluntly, those who run enterprises in this era are still private enterprises, basically they are fierce people, and being able to make enterprises bigger and stronger can be regarded as making a huge contribution to the country's industrialization process.

Lu Yiming is the chairman of the Color TV Export Association, and Zhong Youxiang and the others are still members of the Color TV Export Association. Although they feel disdainful for these people's actions, after all, he is the chairman elected by everyone. If you don't stand up at this time If he said that, it would definitely chill the hearts of other members, and if he wanted to do something in the association, some people would be obedient and obedient.

What's more, although these companies in front of them are all shabby and settled now, their ancestors were once rich, and they have the resources Lu Yiming needs in their hands.For example, Maomao is the only electronic product company that the teacher personally inspected, and it was born in the war years.Jin Xing is affiliated to China Overseas Television Studio.

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(End of this chapter)