Rebirth 98, the rise started from ripping off Microsoft

Chapter 699 QQ Farm【Ask for a monthly ticket】

This news from Ma Teng made the already lively QQ group even more lively.

Lu Yiming also felt a little surprised.

He knows about MSN, but what the hell is this MSN that wants to push group functions?
MSN is backed by Microsoft and is an imported product from the West. Therefore, in high-end business circles, many "respectable people" don't think highly of QQ, thinking that QQ is something for children.

However, in the original world, it should have entered the Xia country market in 2005, but now it is several years earlier.

Ding Sanshi, who had just been stunned by Lu Yiming and had nothing to say, immediately gloated and said when he saw Ma Teng's news: "MSN, with the backing of Microsoft, Mr. Lu, can you stand it? There is a saying First, Mr. Ma, I wonder if this is Microsoft’s retaliation against Mr. Lu? Mr. Lu poached their president, and Microsoft added a group chat on MSN, the game is very intense.”

However, Lu Yiming, who has been dealing with Microsoft for more than [-] years, knows very well that these people are good at playing monopoly, but they are not good at socializing.These companies in the beautiful country will not treat ordinary people as human beings, let alone people from the Xia country.

If nothing else, let's just talk about MSN. Since entering the Xiaguo market, it has been tepid. It comes with functions such as video communication and group chat, but it has not been promoted.In the final analysis, it is a common problem of these Western companies-they do not serve users, but want to train users.Whatever they make, users have to learn to use it.

But in Xiaguo, these products understand a truth - the customer is God.The products made do everything possible to take care of the habits of customers, and do whatever they can to make users more comfortable.

One is to treat the user as the uncle, and the other is to be the user's uncle. Who can have the last laugh? Needless to say?
Therefore, Lu Yiming is not panicking at all now, and even apart from the initial surprise, he doesn't regard MSN as an opponent at all.

"Although Bill Gates is my friend, I still have to say that he doesn't know how to socialize at all - not only him, but the entire Western world, these people count as one, and socializing is not good. Therefore, MSN wants Entering the Xiaguo market and confronting me head-on, the only thing I can do is try not to make him lose too badly. After all, as we all know, I am a kind-hearted person."

At this time, QQ, under the polishing of Lu Yiming, has very powerful functions, and has absolute dominance before the era of mobile Internet.

In the last life, the QQ group was not officially launched until [-]. Before that, the function of QQ was still very single.

But now only in [-], Lu Yiming has developed the QQ group function, while MSN can only follow suit and copy homework later. The concepts of the two parties can be said to be a whole era behind.

Social software, just have a force and a fart?

User base is the most important thing!

In the era before Lu Yiming's rebirth, Xiao Ma personally said that the secret of Goose Factory's success is "I have [-] million users".

A new game, a pop-up window, that is 50 million exposures, even if only one thousandth of the people are interested, that is [-] potential customers.

How do you say the competition compares?
In front of [-] million users, it's not a fart.

Faced with Lu Yiming's "kindness" speech, the group booed.

"I have to say, Mr. Lu is pretending this time."

"Mr. Lu, when will I be as awesome as you?"

"I just admire Mr. Lu's ability to talk nonsense."

Everyone joked about it, and Chen Tianjiao from Shengda Network said: "I have to say, the function of QQ group is really king. After all, people are social creatures, and QQ is social software. "Group" is naturally indispensable. The key is , this function is really convenient. I have a group of friends who play games, a group of family members, a group of colleagues, and a group of friends... independent of each other and do not interfere with each other. Inside the QQ group, everyone is lively. I I can't think of any more perfect social platform than this. When I play "Legend of Blood", I call out in the group, and I can immediately form a group to play a copy, which is more convenient than in-game communication."

Jack Ma also immediately said: "Indeed, the idea of ​​launching a multi-person chat and exchange service is simply brilliant. After the group owner creates a group, he can invite friends or people with common interests to chat in a group, which is comparable to one-on-one Chatting is much more exciting, and it satisfies the needs of the general public to chat anytime, anywhere regardless of the distance.”

In "Legend of Hot Blood", many guild players in the game spontaneously formed QQ groups, which greatly increased the game's stickiness and activity, and made the various data of "Legend of Hot Blood" beat their peers.

In addition to game chat, it can also meet office needs.For example, enterprises or institutions can create a group together and set up administrators, so that they can even hold office meetings in different places, greatly increasing efficiency.

Lu Yiming took the opportunity to spoil the spoiler and said: "About the QQ group, Yixun Technology will launch new functions soon, such as providing group space services. In the group space, users can communicate in various ways such as group BBS, photo albums, and shared files. Satisfy everyone's demands for pretense. I estimate that the specific launch will be done in a month or two."

Afterwards, he sent another middle finger emoji, saying: "Slow step by step, what does his MSN compare to me?"

Chen Tianjiao said: "Then I post the PK highlights in the game to the group at all times, wouldn't it be more satisfying to my need to pretend? [Smiling face/satisfied]"

Ma Teng also waved his flag and shouted: "With so many functions all of a sudden, QQ can definitely beat MSN to the ground."

For MSN, Lu Yiming despises it strategically, but attaches great importance to it tactically, saying: "QQ's winning rate is indeed high, but I don't think it is high enough, and then he said that what he wants is not to increase the chance of winning, but to win absolutely!"

After chatting with people in the group for a while, Lu Yiming remembered something very important, so he immediately contacted Jiang Rongfa.

"Lao Jiang, I plan to make a browser game."

"Page tour?"

It was the first time for Jiang Rongfa to hear this concept, and his mind was a little fuzzy for a while.

"what is that?"

Although he made games, Jiang Rongfa really didn't know what a web game was.It's not just that he doesn't know, there are only a handful of people in this world who know about web games.

In the second half of 2001, EBS, which had undergone simple localization, gradually appeared on some small and medium-sized domestic websites.This is the first generation of page games.

At this time, its name is not called "page tour".

There are three obvious advantages of web games: first, it is very easy to use, and anyone who has a little contact with the game can easily master the game method.The second is that many of the materials used by EBS are derived from the famous "Gundam" series in the island country, which has greatly won the hearts of anime fans who love the "Gundam" series.Third, because the program is relatively simple, and Perl technology is well known to many network programmers, new functions are constantly being added to EBS.

After Lu Yiming's explanation, Jiang Rongfa gradually understood what web games are.Although he felt very novel about this gameplay, Jiang Rongfa still felt a little puzzled, and asked: "Mr. Lu, what is the usage scenario when this web game is developed? Let the user turn on the computer and enter the URL to play? How about opening the client to play?" What’s the difference? Moreover, web games are limited by the way they operate, so it’s impossible to achieve the rich content of online games anyway.”

Lu Yiming smiled and said: "No, you are wrong, I just want to make a simple one, so simple that even a three-year-old child can understand it at a glance. The game has only one interface, and the scene does not need to be changed. The form of web games is the most suitable."

"There are games with only one interface? What kind of game?"

"QQ Farm."

Lu Yiming sent a document to Jiang Rong, saying, "This is the game framework I just wrote, take a look."

This game is so simple that the entire content of a game can be written on a piece of A4 paper.

The game takes the farm as the background, and the player plays the role of a farm operator, completing the whole process from purchasing seeds to cultivating, watering, fertilizing, weeding, harvesting fruits and then selling them to the market.

QQ Farm is located in a vast and endless plain surrounded by forests. Players own their own farm huts, planting land, transportation vehicles and shops. The land types of the map include ordinary yellow land, black land, red land, and golden land. With the increase of level and the growth of money, players can cultivate more advanced and more profitable land.

Players can go to the store to buy seeds, and then plant them in the reclaimed land, and the crops will grow automatically; timely weeding, watering, and insecticide are required, otherwise the decline in the health value of the crops will affect the yield of the crops; they can also help friends weed, Watering, killing insects, in addition to gaining experience, you can also get gold coin rewards.After the crops are mature, they should be harvested in the warehouse in time to avoid being picked by other players; after harvesting the fruits, sell them in the warehouse to get gold coins.

Just such a simple game, how crazy were the people who played it back then?
In order to prevent the ripe vegetables in their farm from being stolen by others, some people set several alarm clocks at once, and woke up in the middle of the night to harvest and steal vegetables.

The farm game has not been popular for a long time. After all, the game content itself is too simple, the gameplay is also single, and the user stickiness is not enough.

After Jiang Rongfa finished watching Lu Yiming's game content, he looked confused.

He managed to develop such a blockbuster hit as "Legend of Hot Blood", and what he wants now is to make persistent efforts and develop new games that are more awesome and more fun.

What the hell is a page game that can be made?

And there are only two core gameplays in this game, one is to buy seeds to plant the land, and the other is to steal the mature crops of friends.The gameplay was so monotonous that Jiang Rongfa didn't even bother to complain.

It's really like what Lu Yiming said, a three-year-old child can play.

What caught Jiang Rongfa's eyes was that Lu Yiming asked Junzi Huyu to cooperate with Yixun Technology to embed this QQ farm into the QQ client!Users don't need to memorize the game URL, they can quickly open the game by logging in to QQ directly.

Turn a piece of chat software into a game login window?
This is simply lore!

In the evening, Lu Yiming returned to Lu's Garden, turned on the computer to play games, but just after logging in to QQ, QQ popped up frantically. When he opened it, he found that it was a group message and directly 99+.

"Are these people idle and doing nothing?"

Lu Yiming complained, opened the group chat, pulled up the historical records on it, and after reading it, he realized that it was Ding Sanshi who started the topic.

Ding Sanshi: "Hey, have you read the news yesterday?"

Jack Ma: "What news?"

Ding Sanshi: "E-commerce, don't you all read the news?"

It turned out that not long ago, at the closing ceremony of the first Xiaguo Inventory Commodities Trade Fair, Tong Jiawei, then the president of Meishang.com, called the reporters together and claimed that he had found the feeling of doing e-commerce. .

At this time, Meishang.com was not an easy place. It was an order of tens of millions of dollars at any time. It even held a huge order from Stanley, the world's largest hardware buyer, with an amount of 8 million US dollars.

Tong Jiawei even yelled that the turnover will surpass Liansi in three to five years. You know, Ahri is still struggling on the line of life and death at this time.

Ding Sanshi posted the news on the chat window, and sighed: "This is really good money."

Lu Yiming directly retorted: "If you want to die, you can go."

Lu Yiming's effervescence immediately attracted everyone's attention.Ding Sanshi said unconvinced: "Mr. Lu, what are you doing? You can't do it?"

At this time, Ding Sanshi was holding money in his hand and couldn't stay idle. He wanted to find some way to invest, but when he saw the news, he thought it was an outlet, so he brought it up for discussion. As a result, Lu Yiming poured cold water on him as soon as he appeared, which made him Very depressed.

In the end, Jack Ma also sided with Lu Yiming, and ruthlessly exposed Ding Sanshi's fantasy: "Tong Jiawei is just bragging, what's the use of having more orders, which one of his orders do you think has been sold?"

Ma Jack has tried this kind of B2B e-commerce before, but only lost money.And he is a master-level fool himself, Tong Jiawei's rank is far behind Ma Jieke, so he can't be fooled at all.

Lu Yiming: "Fatty, come to me if you want to make money."

Ding Sanshi: "I beg you to give me some advice!"

Lu Yiming: "I'll tell you when I call you Dad."

Ding Sanshi: "...not to mention pulling down."

Meishang.com was founded in 1998. It was once a comprehensive B2B website in China. The founder, Tong Jiawei, has a high background. An Fangbin, MB of Wharton Business School!
In terms of financing amount, Ahri can only be regarded as a younger brother at the same time. The investors of Meishang.com’s younger brother even include international giants such as Citibank, IDG, World No. 4300 Data Group, Motorola, Stanley, etc., with a total financing amount of up to [-] million US dollars .

So much money can be burned for several years!
However, there were constant conflicts between the management and investors, coupled with the bursting of the Internet bubble, after all, they did not survive the cold winter. When the Internet bubble burst, they collapsed, and they tossed themselves to death.

It was also when Ding Sanshi mentioned Meishang.com that Lu Yiming remembered such a thing.

Although Lu Yiming has already invested in Ma Jieke in the fat meat of e-commerce, who would like to earn less if he can eat more meat?
What's more, the volume of e-commerce is huge, even if it is Majack, it will not be the only one in the future.

Lu Yiming felt that he could have a hand in this.

But the idea belongs to the idea, and it is not so easy to operate in practice.

Yixun Technology is now Xia Guo's social giant, and building a virtual mall is actually easier than Ma Jack's Ali, after all, social software itself has a large number of Internet users.

As for the software development itself, it was quite simple. Lu Yiming even asked Zhang Xiaolong to produce the payment software, and the connection with the bank was almost settled.This was originally prepared for the virtual mall for purchasing game equipment and QQ business, but e-commerce can still be used.

However, when QQ is an e-commerce business, Lu Yiming immediately thought of Paipai.com, QQ Mall, QQ Online Shopping, Yixun.com and so on.

These are all played by Xiao Ma before, but without exception, they all failed.

Why would it fail?
Because chat software and shopping software are not two things that can be integrated together.

Lu Yiming's mind turned around, but he couldn't find a leading general who could carry the flag. No matter how clever Lu Yiming was, he couldn't lead a group of mobs to overthrow many competitors. Doing business is not so easy. Take a look at Meishang.com You know, ideas are not enough.

The most important thing is that Jack Ma's e-commerce platform has already taken shape.Even if Lu Yiming is Ma Jieke's father, although the two have a good relationship in private and are called brothers and sisters, Ma Jieke will never be relentless in this kind of matter in order to seize the market.

If you want to do e-commerce, you need a general who can compete with Ma Jack.

While chatting in a few words in the group, Lu Yiming began to think about e-commerce.

Soon, while browsing the news about Tong Jiawei, a name rushed into Lu Yiming's mind.

Wang Juntao!
This is a tough guy.He founded the 1999 website in 8848, served as the president and chairman successively, and quickly developed a shell company with only four employees and a capital of less than 16 yuan into a landmark enterprise of domestic e-commerce.

And it only took him eight months!

When Intel President Barrett visited China, he said that 8848 is the leader of China's e-commerce.8848 ranked first in the domestic Internet competition to evaluate China's excellent websites!

In February 2000, Time magazine of the United States stated that the 2 website is the most popular e-commerce site in China.Five months later, 8848 was listed among the top ten websites in Xiaguo by Forbes magazine.

Just this year, before Yixun Technology's virtual mall is online, 8848 has become the most visited website among Xiaguo's industrial and commercial websites, and has successfully raised about 6000 million US dollars!
The most important thing is that this person is different from Tong Jiawei's pompous idiot, he has real talents!
It is a pity that 8848 succeeded too easily at that time, so the management was inflated. Everyone wanted to make money by hyping concepts. No one planned to lay a solid foundation. Only Wang Juntao remained calm and rational.

So his subordinates, together with the shareholders, put the founder out of the company, and not long after that, 8848 was completely cold.

Why are the management and investors of 8848 so crazy?Are they all fools?

No, they're not stupid, they're just crazy.

It took two weeks for 8848 to grow from four people to 180 people, four months to grow from sixteen people to [-] people, and six months to sell only software and books to fifteen categories of goods. It took less than six months for two companies to become Merrill Lynch, Goldman Sachs and more than a dozen.

In just ten months, 8848 has changed from a value of more than 30 yuan in Xia Guobi to a value of [-] million US dollars.

That's why they are crazy.

The entire Internet industry is full of such lunatics. Even Ma Jack has been crazy and lost. After Ari raised funds, he went international and opened a branch in the United States. It just woke him up.

Precisely because there are too many lunatics in the Internet industry, it can better demonstrate the preciousness of wise men.

You know, Wang Juntao, the "father of e-commerce" in China, has remained completely calm and rational from the beginning to the end.

"Well, he's the only one, poaching a corner or something, it's really interesting to poach the president directly."

(End of this chapter)