Rebirth 98, the rise started from ripping off Microsoft

Faced with Lu Yiming's evaluation of Jack Ma as a "subversive", Li Zixian couldn't help giving Jack Ma a high look, and asked: "So, Mr. Lu, you mean that Ma is always a pioneer, and Hui Terman is just a professional manager in charge of managing the company, can I understand that?"

Lu Yiming said lightly: "It almost means that the difference between Ms. Whitman and Mr. Ma is like the difference between eBay and Taobao. The two are actually not a question of who is stronger and who is weaker, but each has its own differences. In terms of ecological position, eBay is like a shark in the sea, but Taobao is like a crocodile in the Yangtze River. If the two sides fight in the sea, Taobao will lose, but if they fight in the river, Mr. Ma will definitely win.”

Li Zixian smiled and said, "Boss Lu, your analogy is very interesting. You mean that the sea is in the foreign market, and the river is our Xiaguo market. In the Xiaguo market, Taobao will win, eBay will win." Defeat? Then can you analyze for laymen like us, what are the differences between Taobao and eBay, and their respective business strategies?"

Lu Yiming explained: "eBay insists on its own mature C2C route in the United States. The successful experience may be worth learning, but it is often impossible to replicate. Because Xiaguo does not have the tradition of buying and selling second-hand goods in the United States. In terms of economic development, we still have It’s very backward, and that’s the difference in the environment.”

"In contrast, both Jack Ma and I believe that Taobao is going to take the route of 'small B2C' rather than pure C2C. The reason for this is that there are a large number of small enterprises in Xiaguo, and they produce All kinds of products, once you bring these small businesses to the Internet, Taobao immediately has a market with a huge user base.”

Li Zixian also did her homework in advance, and took up the topic at this time: "I see, no wonder eBay started out by doing online auctions before, and after being acquired, it is still engaged in the previous auction business, but Taobao. We started to sell all kinds of clothes, shoes and hats, as well as maternal and child products, many of which exist in the form of shops.”

Afterwards, Li Zixian asked Lu Yiming again: "Boss Lu, are you revealing commercial secrets like this? Are you not afraid that Ms. Whitman will learn your tricks after watching this show?"

Lu Yiming said confidently, "Of course I'm not afraid."

"Why?"

"This is because eBay is a big company, and big companies often have big business diseases."

"Big business disease?"

"Yes, to put it bluntly, eBay's long decision-making chain will make their actions very slow. Even if Whitman learned about our Taobao business strategy, it would be too late to adjust the focus, and even eBay's board of directors would not Must allow her to take the right strategy."

Li Zixian was greatly surprised by Lu Yiming's words, and asked, "Why? Isn't it beneficial for the company to adopt the correct strategy?"

Lu Yiming smiled and said: "Everyone knows that only by studying hard will you be successful in the future, but how many students can study hard when they are studying? This is human nature. EBay is a large company with a market value of 300 billion US dollars , In addition to the founders, there are various investors in the company. They all have interests and are often very short-sighted. If Whitman wants to do anything, he must first convince them.”

"Taobao is different. Basically, Ma Jack and I are making decisions, and we have the same goal and cooperate with each other. Any decision can be made and executed immediately, so we can always choose the most correct one. Way, this is something that eBay can't do anyway. Take the free thing, Whitman can't convince the board of directors of eBay anyway."

The half-hour program can be said to be full of dry goods, and Lu Yiming basically did not have any reservations, and analyzed both Ali and eBay.

It can be said that if a businessman can study this program carefully, he might be able to find the wealth code from it.

With the countdown to the end of the teleprompter on the wall, Li Zixian knew that the show was almost over, and said immediately: "Thank you Mr. Lu for taking time out of his busy schedule to answer everyone's questions. At the end of the show, you Do you want to advertise your Taobao?"

Lu Yiming asked: "Will it be broadcast on the official program?"

Li Zixian said, "Of course."

"Okay then. Taobao will launch a big move soon. In addition to clothing, shoes and hats and maternal and child products, our Taobao mall will soon launch some daily fast-moving consumer goods. The price is very affordable. Buy it and earn it. If you need it People can prepare in advance.”

"Then it looks like it's time for me to get ready."

After the program was broadcast, it really aroused great repercussions, and discussions could be heard everywhere.

"I'll go. It seems that I have to register for Taobao. After all, it is our own company in Xiaguo. We must not let foreigners dominate our territory."

"What kind of Taobao has Lu's richest man standing on the platform in person, it must be reliable, go for it!"

Whenever our country and foreign countries are involved, there will immediately be a group of passionate people who unconditionally support domestic production, which is brought about by cultural genes.

But similarly, there are also natural cartilage. It is the 21st century, and they are still living in the [-]th century.Although the braids on the head no longer exist, the braids in the heart are knotted.

"Taobao is doomed, as I said."

"Xia Guo still wants to play abroad? It's a dream."

"Lu Yiming is just a dead duck. What is Taobao's size? What is Yibei's size? It's just bragging here. How can Taobao beat Yibei?"

On the Internet, there are two factions on this issue, and they present facts and reason to each other, and neither can convince the other.

However, there is another group, that is housewives.They didn't have the slightest interest in those business competitions, but they were very concerned about what Lu Yiming said at the end of the program.

They buy rice, oil, salt, soy sauce, vinegar and tea every day, and they are extremely sensitive to the prices of daily-use fast-moving consumer goods. As soon as they heard that it would be cheaper to buy them on Taobao, they immediately asked someone how to register a Taobao account.

The time soon came to September, and the autumn tiger was raging, and it was so hot that people were sweating all over.

Unfortunately, the air conditioner in the company was still broken today, and Jack Ma was sitting at the computer desk with a fan, still busy and had no time to rest.

After a period of hard work, Taobao's shelf has finally been set up, and the new homepage of the website, which has undergone many tests, is now officially opened and put into use.

"Mr. Lu, I've done a market survey. Our biggest Taobao competitor is eBay first, and second..."

Lu Yiming waved his hand and said, "I don't care who the second is. We will focus on the first and fight. If we kill the first, we will be the first. Who is the second is meaningless to us."

What he said was so arrogant, it directly made Jack Ma's blood boil.

At this moment, Cai Chongxin walked in, his whole body was drenched with sweat, and fine beads of sweat were still flowing on his face, but he didn't realize it, and cursed: "Damn, Ariel laundry detergent refused to provide us with Ex-factory price products, and do not accept the 3-month account settlement model.”

The first shot of the new store opening is about to start.

Because it was positioned as a business for women and children before, it is easy to find small accessories such as clothes, shoes and hats, belt buttons, and there are too many similar manufacturers in China.

But in terms of daily chemicals, Taobao has encountered difficulties.

In the past few days, Cai Chongxin took a business trip by plane, running business all over the capital, just to negotiate with several international daily chemical giants with offices in the capital.

It turned out, obviously, that he had hit a wall.

He who has always been refined couldn't help but swear, which shows how bad things are this time.

Ariel is the washing brand of Procter & Gamble, an international daily chemical giant, and is deeply loved by consumers.

However, Taobao is only an e-commerce company that has been established for less than half a year, and the other party will be even more despised when they hear that it was created by Ma Jack, an alien who is full of trains.

Cai Chongxin was very upset to be underestimated by others.

Now Taobao aims to be a super department store with a full range of categories. Ariel is a big brand with a series of products. If it does not enter Taobao, Taobao will lack many products, which is not conducive to consumers' choice.

Lu Yiming comforted him and said: "It's fine if you don't agree, he likes to ignore us today, but tomorrow I will make them unable to climb up."

Jack Ma said worriedly: "Although this is the truth, what should we do now? Daily-use chemicals such as washing powder and detergent are one of our main projects. It is difficult to get enough supplies. Make sales."

Lu Yiming pondered for a moment, and then came up with an idea: "Foreigners look at people with their own eyes. We won't serve you anymore. Anyway, there are many domestic daily chemical brands. I'll ask someone for help."

He took out his mobile phone and called Lin Shuyi directly: "Hello, Miss Lin, how are you doing recently? Is uncle in good health?"

Lin Shuyi was a little surprised when she received a call from Lu Yiming, and then teased: "You don't come to me when you're not in trouble, do you? Tell me, what happened?"

Lu Yiming argued: "Who told you that I only came to you when I had something to do? Am I that kind of person?"

Afterwards, Lu Yiming said with a smile, "I want to ask you one thing."

Lin Shuyi snorted softly, "Look, I'm right."

"I really want to ask you for help."

Lin Shuyi's father, Lin Yuantao, was the richest man in Baiyun City after all, and he must have a huge network of contacts in Baiyun City. It is very reliable to ask him for help.

As the saying goes, a strong dragon does not overwhelm a local snake, sometimes Lu Yiming, the richest man in Asia, may not speak as well as Lin Yuantao.

Lin Shuyi said, "Let's talk."

Lu Yiming hurriedly told Lin Shuyi about the collapse of Taobao's talks with Ariel, and then said, "I want to ask you for help to see if we can negotiate with Libai under the same conditions."

Lin Shuyi knew that Lu Yiming was a big deal, so she didn't talk about it, and said directly: "Okay, I'll go and talk to my dad."

"grateful."

"If this thing is done, it's not too much to treat me to a meal, right?"

"That must not be too much, the time and place are up to you."

Lin Yuantao is worthy of being the richest man in Baiyun City. Just a few hours later, news came from his side that he had successfully obtained a batch of goods worth 500 million from Liby.Moreover, not only the ex-factory price is given, but also the bill can be settled after the sale.

This was even better than the conditions promised to Ariel before.

Lu Yiming couldn't help being overjoyed.

The ground snake is easy to use.

"Okay, that's it, I'll make arrangements first."

"Don't forget that you promised to treat me to dinner."

"No, I'll be there anytime."

After hanging up the phone, Jack Ma hurried over and asked impatiently, "How is it? Are you done talking?"

Lu Yiming made an OK gesture and said, "Is there anything I can't handle? The Liby brand is on the shelves today."

At this time, Cai Chongxin also came to report the good news.

"I got in touch with an old classmate, and he said that Naaisi has a network, and he can get 200 million carved products."

Lu Yiming thought for a while and said, "With these two big brands, this category can barely survive."

Now everything is ready, the only thing that is owed is Dongfeng, just waiting for the FMCG section of the website to be officially launched at midnight on September 9.

The more critical the moment, the more you can't be sloppy, Lu Yiming told Jack Ma: "Rent a few more temporary servers, and the website must not crash."

"no problem."

Although it would cost a fortune, Jack Ma agreed without hesitation.

Taobao needs a perfect start.

After confirming everything, Lu Yiming made a phone call to Zhang Xiaolong: "Now we can fully promote Taobao."

When Zhang Xiaolong heard it, he immediately joked: "If Mr. Wang sees what you said, he will lose his temper. You are not so kind to Luming Mall."

After Wang Juntao was recruited from 8848 by Lu Yiming, he has been serving as the CEO of Luming Mall, and he has done a good job.

However, Luming Mall is following Amazon’s path. It is mainly engaged in B2C, with its own brand as its main business. It also needs to deepen its cultivation in the logistics field, and has a large proportion of heavy asset investment. Its early development is definitely not as good as that of C2C eBay and Taobao. class of e-commerce companies.

But the advantage is also obvious, that is, the foundation is deep, and it is a typical late-stage Internet company.

Therefore, what Luming Mall needs now is not any publicity, but spending money to build its own logistics system.

But the reason is this. It is a fact that Lu Yiming treats Taobao, a "wild boy", more preferentially than Luming Mall, a "son". Wang Juntao will definitely be upset when he finds out.

Lu Yiming coughed lightly and said, "Old Wang is so busy, I don't think you should tell him about such things, so as not to distract him."

Songtian College, the product of Baiyun University's enrollment expansion in 99, is a three-school college specially designed to cheat fools of money.

Shi Jinhao played "Legend of Hot Blood" at the beginning, and after making money, he set up a studio, and now he has become a millionaire.When this person had money, he began to think about how to make himself look good.

So Shi Jinhao came here to study, intending to fulfill his university dream.

Of course, he "bought" it by throwing money at it.

He was still happily swiping the dungeon in "Legend of Hot Blood", when a QQ pop-up window popped up, he accidentally clicked on it, and directly forcibly cut the screen to the homepage of the website, causing him to be hacked to death by the boss.

Shi Jinhao was so angry that he cursed: "The forced advertisement of QQ pop-up is too disgusting!"

However, he was dead, and he had to run back from the safe zone. During this time, Shi Jinhao was bored, so he also looked at the culprit who killed his character—QQ pop-up window.

"Taobao Mall? Do you like Taobao? What is this?"

As the saying goes, black and red are also red. Although this pop-up window is really annoying, it is this annoyingness that makes people look at it more.

In this way, Shi Jinhao clicked into Taobao.com.

Today, QQ has 2000 million active online users, and QQ itself is a product of the new era, and those who use QQ are those who are brave enough to try new things.And these days, those who have computers at home, or those who can squat in Internet cafes for a long time, are all rich and free people.

This wave of QQ push can be said to be precise and direct.

When Shi Jinhao opened the homepage of Taobao, he saw a dazzling array of products. When he pulled it down, he was dazzled.

"This Taobao.com is fine. I saw that there are food and clothing on it. It is even more complete than the supermarket outside the school."

"It just so happens that the washing powder in the dormitory is used up, and the washing powder on Taobao is cheaper than buying it in supermarkets outside."

"No, there's also postage. If you add postage, it's not cheaper than the supermarket outside. It's still a loss."

"Hey, it's worth 88 yuan for postage. I'll see what else I need. I can buy some washing powder and shampoo. How about I buy a pair of shoes? I've been playing badly lately..."

Before he knew it, Shi Jinhao was already immersed in the fun of shopping on Taobao. In order to make up the 88 yuan, he racked his brains.

If it is less than 88 yuan, free shipping is not allowed, but if it exceeds 88 yuan, it feels unnecessary, so he frantically chooses among various products.

Although he finally managed to get 92 yuan, which was only 88 yuan more than the 20 yuan free shipping line, but there were already more than [-] items in his shopping cart that he wanted to buy.

This kind of scene is happening all over the country at the same time.

Taobao's traffic has reached a peak at this moment, and the curve can almost be said to be the angle of a rocket launch, vertically upward.

At this moment, Shi Jinhao's teammates shouted from his earphones: "I rely on you, Shi Jinhao, what the hell are you doing? Why did you die all of a sudden? Hurry up, we can't stand it anymore, you If we don't come here, we will be wiped out by the boss group!"

Only then did Shi Jinhao wake up, he was still fighting the boss, he quickly turned off Taobao, and said apologetically in the voice: "I'm really sorry, I was fascinated by shopping on Taobao, and all the losses are mine."

"You gamer, is there something else that fascinates you?"

"Taobao?"